[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-fragrance-discovery-set-funnel-en":3,"case-study-blocks-1f11e1ec-84f6-410e-8cac-e942e3befee7-en":27,"reviews-all-1f11e1ec-84f6-410e-8cac-e942e3befee7-any-en":138,"case-study-category-ancestors-beauty-and-personal-care\u002Ffragrance-en":139,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,a507b11d-88fb-4b74-98a2-0661de716593-en":150,"case-studies-by-ids-bf21820e-c832-4fcd-9279-ad1f5376988e,34010cb9-dc3d-41cb-bfff-3b234ae82583,5ebbe6f2-6cc8-49f4-a7f5-320d4c90c1db,fbc249bd-a45d-4696-b0c4-eff8cbf309b6-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"1f11e1ec-84f6-410e-8cac-e942e3befee7","fragrance-discovery-set-funnel","case-studies\u002Ffragrance-discovery-set-funnel-1790060651183.webp",null,true,10,307,"2026-09-22","2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling a scent you can't smell: the discovery set as a funnel","34% of sampler buyers bought full size","Fragrance is the hardest category to sell online for an obvious reason. We stopped trying to convince shoppers to gamble $88 and sold them a $14 way to decide.","Fragrance Discovery Set Funnel Case","How a low-price discovery set became the entry point of a fragrance brand's Amazon funnel, converting 34% of samplers into full-size buyers.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","a507b11d-88fb-4b74-98a2-0661de716593","a8d5f466-5616-4c0c-af5a-0f7a679c6715","fragrance","beauty-and-personal-care\u002Ffragrance","Fragrance",[28,53,80,87,94,104,111,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"9caa999f-0700-441a-a900-3a5323fca22d","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$112k \u002F month",{"label":44,"value":45},"Hero price point","$88 — high risk for an unsmelled purchase",{"label":47,"value":48},"Engagement","Full account management + DSP",{"label":50,"value":51},"Timeframe","10 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"9b334be1-bf8b-4bdb-a00c-ca57aae96a82","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"34%","new funnel","Sampler → full size conversion","—",{"after":66,"delta":67,"label":68,"before":69},"$219k","+96%","Monthly revenue","$112k",{"after":71,"delta":72,"label":73,"before":74},"2,400 \u002F mo","+307%","New-to-brand orders","590 \u002F mo",{"after":76,"delta":77,"label":78,"before":79},"$23","-44%","Cost to acquire a full-size buyer","$41",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"4358ede8-69c0-465a-82e5-9e0725c4189a","challenge",3,{},{"title":52,"markdown":86},"Nobody buys an $88 fragrance from a stranger on the internet. The category's conversion rate reflects that, and the brand had been trying to overcome it with the usual tools — more ad spend, richer A+ copy describing notes, a discount that mostly attracted people who would have bought anyway.\n\nThe actual obstacle is structural: the product cannot be evaluated before purchase, and no amount of copy about bergamot changes that. Every dollar of advertising was pushing shoppers toward a decision they had no basis to make.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"e00f96ed-f33f-4f52-9519-d76968dd68ee","approach",4,{},{"title":52,"markdown":93},"We built a cheaper decision instead of a better argument.\n\n- **A discovery set as the acquisition product** — three 2ml vials at $14, priced to be an easy yes rather than to make money.\n- **Advertising aimed at the sampler**, not the full bottle, which halved the cost of acquiring a customer because the conversion barrier is far lower.\n- **The trial's price given back as a coupon on the bottle** — run through Amazon's own promotion and retargeting tools rather than a card in the box, which is not allowed, so the credit reaches the buyer where the next purchase happens.\n- **DSP retargeting of sampler buyers** two to three weeks later, when they have actually worn the scent and can decide.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"d9011f54-a2b4-4b25-81e4-f1c223a43e70","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Ffragrance-discovery-set-funnel.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $50k to $99k a month while ACoS falls from 40% to 24% across the 10-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"a72fd784-0872-4136-be5f-85535fdf5e13","results",9,{},{"title":52,"markdown":110},"A third of discovery-set buyers — **34%** — went on to buy a full-size bottle, and revenue nearly doubled to $219k a month.\n\nAcquisition cost per full-size customer fell from $41 to $23, because it is far cheaper to sell a $14 trial than an $88 commitment, and the retargeting that follows converts at rates paid search cannot match. New-to-brand orders quadrupled, which in a category built on repeat purchase is the number that compounds.",{"id":112,"case_study_id":4,"type":113,"position":9,"is_enabled":8,"config":114,"locale_code":14,"data":115},"001ec323-819d-4fe0-b159-dbc09cbef538","quote",{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Fragrance brand","Three years of writing better descriptions of a smell. Letting people smell it was cheaper than any of them.","Founder",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"8fbb34f6-317f-4d25-8ead-bf94b6ebd2d9","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"439d6bd6-1de7-4fe6-b8d9-1d97cf7044b8","case_ref",12,{"ids":132},[133,134,135,136],"bf21820e-c832-4fcd-9279-ad1f5376988e","34010cb9-dc3d-41cb-bfff-3b234ae82583","5ebbe6f2-6cc8-49f4-a7f5-320d4c90c1db","fbc249bd-a45d-4696-b0c4-eff8cbf309b6",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":56,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":143,"updated_at":143,"locale_code":14,"name":144,"title":145,"subtitle":146,"intro":7,"meta_title":147,"meta_description":148,"case_count":149},"79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care","2026-09-22T11:13:31.177478+00:00","Beauty & Personal Care","Amazon Beauty & Personal Care Case Studies","Real campaigns we ran for beauty & personal care brands on Amazon — what was broken, what we changed and what it moved.","Beauty & Personal Care Case Studies","See how our Amazon agency grows Beauty & Personal Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[151,163],{"id":21,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":56,"last_modify":155,"created_at":156,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":167,"last_modify":155,"created_at":168,"updated_at":157,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[175,191,208,222],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":178,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"nail-care-compliant-claims-rewrite","case-studies\u002Fnail-care-compliant-claims-rewrite-1790060651183.webp",6,308,"Rewriting claims that kept getting the listing pulled","Zero takedowns in 6 months","A nail and foot care brand had been suspended twice for claims its copy could not support. Rewriting for compliance turned out to improve conversion, not damage it.","Compliant Claims Rewrite Case Study","How rewriting unsupported treatment claims ended a nail care brand's takedowns, restored ranking and lifted conversion 29% in six months.",[186,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c541cdbc-25a3-414e-b5a2-29296e2b782e","foot-hand-and-nail-care","beauty-and-personal-care\u002Ffoot-hand-and-nail-care","Foot, Hand & Nail Care",{"id":134,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":194,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"shaving-brand-cost-per-use-framing","case-studies\u002Fshaving-brand-cost-per-use-framing-1790060651183.webp",7,309,"Winning a price comparison by changing the unit of comparison","Conversion vs. competitor +63%","The brand's razor cost twice as much as the one next to it on the search page and lasted five times longer. Nothing on the listing said so.","Cost-Per-Use Positioning Case Study","How reframing a premium razor around cost per shave rather than sticker price lifted conversion 63% against a cheaper competitor in seven months.",[202,203],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","ffa40e0c-a808-4349-8b32-5fcf0f8a2299","shave-and-hair-removal","beauty-and-personal-care\u002Fshave-and-hair-removal","Shave & Hair Removal",{"id":135,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"oral-care-storefront-cross-sell","case-studies\u002Foral-care-storefront-cross-sell-1790060651183.webp",310,"Turning the brand store into a second funnel: 2.3 items per order","Items per order 1.3 → 2.3","An oral care brand sold six related products and shoppers bought one. The storefront was a brochure nobody visited; we made it the destination of the brand's own advertising.","Amazon Storefront Cross-Sell Case","How a routine-led brand store and Sponsored Brands traffic took an oral care brand from 1.3 to 2.3 items per order in eight months.",[202,203],"d58c0f14-ae7d-42d7-87c8-f7aac466346c","oral-care","beauty-and-personal-care\u002Foral-care","Oral Care",{"id":136,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":178,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"deodorant-sensitive-skin-segment","case-studies\u002Fdeodorant-sensitive-skin-segment-1790060651183.webp",311,"Owning a niche the category leaders ignore","#1 in a 310k-search segment","A deodorant brand was fighting for scraps of the main category. It had a formula genuinely suited to sensitive and reactive skin — a segment with real volume and no serious competitor.","Sensitive Skin Segment Case Study","How focusing on the sensitive-skin deodorant segment instead of the main category took a small brand to #1 in a 310k-search segment in six months.",[186,203],"442251e6-d9a1-4ffc-9606-e3f276066ea2","personal-care","beauty-and-personal-care\u002Fpersonal-care","Personal Care",1790082619454]