[{"data":1,"prerenderedAt":252},["ShallowReactive",2],{"case-study-food-service-equipment-downtime-cost-argument-en":3,"case-study-blocks-588d309f-e009-4e68-9698-d162806c4825-en":27,"reviews-all-588d309f-e009-4e68-9698-d162806c4825-any-en":161,"case-study-category-ancestors-industrial-and-scientific\u002Ffood-service-equipment-en":162,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":174,"case-studies-by-ids-019705f5-01a6-40fa-b5e6-68990d96769c,c0fe4790-ba7a-44fb-9855-edbafb8555ae,8e36e9b2-6a6a-40ec-a09e-ed08a04df1ab,420a1d43-a669-4a05-ab8a-e0307feb90e0-en":197},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"588d309f-e009-4e68-9698-d162806c4825","food-service-equipment-downtime-cost-argument","case-studies\u002Ffood-service-equipment-downtime-cost-argument-1790060651183.webp",null,true,14,1808,"2026-09-22","2026-09-22T11:13:31.309841+00:00","2026-09-22T11:13:31.504874+00:00","en","The machine costs $900 more and one broken service costs $4,000","Conversion 2.1% → 4.4%","A commercial kitchen brand's machines looked identical in photographs to light-duty units at half the price. The difference is what happens at 7pm on a Friday, and no listing had ever put a number on it.","Downtime Cost Positioning Case","How framing commercial kitchen equipment around duty cycle and the cost of a lost service, not sticker price, doubled conversion against light-duty rivals.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","245bae09-d0d9-4ecc-bc60-0da13c6592fd","food-service-equipment","industrial-and-scientific\u002Ffood-service-equipment","Food Service Equipment",[28,53,80,87,94,116,126,133,144,150],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"45b78068-89ee-4dab-ad44-524c405fcd4a","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$336k \u002F month",{"label":44,"value":45},"Position","$2,400 against visually identical $1,500 light-duty units",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","14 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"6ccd6472-73ae-41a2-b9eb-b493cd6f809c","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"4.4%","+110%","Conversion rate","2.1%",{"after":66,"delta":67,"label":68,"before":69},"$598k","+78%","Monthly revenue","$336k",{"after":71,"delta":72,"label":73,"before":74},"$2,610","+9%","Average selling price","$2,400",{"after":76,"delta":77,"label":78,"before":79},"2.4%","-3.8 pts","Return rate","6.2%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"9b6f31be-aad7-4700-8009-73a23babc300","challenge",3,{},{"title":52,"markdown":86},"On a search results page a commercial-duty dough sheeter and a light-duty one are two photographs of a stainless box. One is rated for eight hours of continuous operation and a decade of service; the other is built for a few hours a week and will fail inside a year in a working kitchen. The buyer sees $2,400 and $1,500.\n\nThe brand's copy answered this the way engineers answer it — motor specification, gauge of steel, bearing type — which reads as detail rather than as consequence. Nobody had ever connected those numbers to the thing that actually decides the purchase: a machine that stops during service costs a night's covers, a scrambled prep schedule and an emergency call-out, and that bill arrives in a single evening. Losing on price to a unit that will not survive the year was being recorded internally as a pricing problem, and two attempts at a discount had made no difference at all.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"d40314ec-1c8c-41b8-bd31-482b3804317d","approach",4,{},{"title":52,"markdown":93},"We replaced the specification argument with the arithmetic of a failure.\n\n- **Duty cycle stated as operating hours** — hours per day and expected service life, in place of motor and material specifications the buyer cannot interpret.\n- **The cost of one lost service quantified** on the page, built from covers, average ticket and an emergency call-out, so the premium is measured against a number the operator recognizes.\n- **The light-duty distinction made explicit**, naming what a unit built for occasional use does under continuous load rather than leaving the shopper to infer it from a spec line.\n- **Service life evidenced** with the brand's own field data on units still running after eight and ten years.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"49ef94ac-2973-4ad3-9fac-241b619d9079","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Lost-sale conversations and returns coded; almost none were about the product, nearly all were the price gap against a light-duty look-alike.","Finding the real objection",{"text":105,"title":106},"A defensible cost-of-failure figure assembled from operator data — covers, ticket average, call-out rates — rather than an invented number.","Building the arithmetic",{"text":108,"title":109},"Image stack and A+ rebuilt around hours of operation and the cost of a stopped service; the technical specification kept as a fixed panel below.","Rewriting the argument",{"text":111,"title":112},"Duty rating added to the title and to the opening bullet so the distinction is visible before the click.","Naming the comparison",{"text":114,"title":115},"No discounting for twelve months, so the positioning had a chance to be tested on its own terms.","Holding the price",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"504a439f-1ace-434a-beb9-a431b1e8823c","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Ffood-service-equipment-downtime-cost-argument.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $151k to $269k a month while ACoS falls from 32% to 18% across the 14-month engagement.",{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":131},"76b77990-34b9-4af9-8c4c-3bc5e2cb9522","results",9,{},{"title":52,"markdown":132},"Conversion more than doubled — 2.1% to **4.4%** — and revenue grew 78% while the average selling price went up rather than down.\n\nThe return rate fell by more than half, which is the same mechanism read from the other side: buyers who previously bought on price and discovered the machine was more than they needed, or who bought the light-duty competitor and came back after it failed, are now making an informed decision at the point of purchase. Two years of discount proposals had never moved the number that a single honest comparison did.",{"id":134,"case_study_id":4,"type":135,"position":136,"is_enabled":8,"config":137,"locale_code":14,"data":138},"4a2c5707-2e53-4747-a037-0dddfedbcd68","quote",10,{},{"items":139,"title":52},[140],{"role":141,"text":142,"author":143},"Commercial kitchen equipment brand","We kept trying to justify nine hundred dollars. One closed Friday night costs four thousand, and nobody had ever written that on the page.","Sales Director",{"id":145,"case_study_id":4,"type":146,"position":147,"is_enabled":8,"config":148,"locale_code":14,"data":149},"7c98b9f7-5c2e-4586-be07-c947169c6c45","service_ref",11,{},{"title":52},{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":160},"61d083e4-0459-4227-8e7c-357cd78349c0","case_ref",12,{"ids":155},[156,157,158,159],"019705f5-01a6-40fa-b5e6-68990d96769c","c0fe4790-ba7a-44fb-9855-edbafb8555ae","8e36e9b2-6a6a-40ec-a09e-ed08a04df1ab","420a1d43-a669-4a05-ab8a-e0307feb90e0",{"title":52},[],[163],{"id":164,"parent_id":7,"path":165,"slug":165,"sort_order":166,"is_enabled":8,"is_priority":167,"last_modify":11,"created_at":168,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"intro":7,"meta_title":172,"meta_description":173,"case_count":153},"22e1d6a4-dc7b-4d6e-b489-191a5e5b3ff8","industrial-and-scientific",108,false,"2026-09-22T11:13:31.187156+00:00","Industrial & Scientific","Amazon Industrial & Scientific Case Studies","Real campaigns we ran for industrial & scientific brands on Amazon — what was broken, what we changed and what it moved.","Industrial & Scientific Case Studies","See how our Amazon agency grows Industrial & Scientific brands: the challenge, the work we ran and the numbers it moved.",[175,187],{"id":21,"slug":176,"icon":177,"hero_image":178,"is_enabled":8,"sort_order":83,"last_modify":179,"created_at":180,"updated_at":181,"locale_code":14,"name":182,"title":183,"subtitle":184,"meta_title":185,"meta_description":186},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":188,"icon":189,"hero_image":190,"is_enabled":8,"sort_order":90,"last_modify":179,"created_at":191,"updated_at":181,"locale_code":14,"name":192,"title":193,"subtitle":194,"meta_title":195,"meta_description":196},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[198,214,228,242],{"id":156,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":119,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":210,"category_slug":211,"category_path":212,"category_name":213,"category_is_enabled":8},"medical-supplies-lifetime-value-bidding","case-studies\u002Fmedical-supplies-lifetime-value-bidding-1790060651183.webp",1809,"Bidding on what a clinic is worth, not on what it orders first","New-to-brand orders +218%","The brand judged every campaign on the profitability of a single order in a category where the first order is a test and the thirtieth is the business. Repricing the click to a clinic's real value let it outbid everyone.","Lifetime Value Bidding Case Study","How switching Amazon bid targets from first-order profitability to modeled account lifetime value grew new-to-brand orders 218% for a medical supplies brand.",[208,209],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","65aa485b-ecd8-4c05-ada1-0ab2716fe8de","professional-medical-supplies","industrial-and-scientific\u002Fprofessional-medical-supplies","Professional Medical Supplies",{"id":157,"slug":215,"cover_image":216,"brand_name":7,"is_anonymized":8,"period_months":147,"is_enabled":8,"sort_order":217,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"tape-brand-professional-review-velocity","case-studies\u002Ftape-brand-professional-review-velocity-1790060651183.webp",1810,"Forty reviews on eleven thousand orders: the professional buyer problem","Reviews 41 → 1,180","Tradespeople do not leave reviews. The brand's listings looked untested beside consumer products with thousands of them, despite selling far more units to far more demanding customers.","B2B Review Velocity Case Study","How a professional adhesives brand closed a review gap from 41 to 1,180 reviews against consumer competitors and grew revenue 91% in eleven months.",[22,208],"833b004e-965a-4d7e-91a9-aabe805c1cb4","adhesives-sealants-and-tapes","industrial-and-scientific\u002Fadhesives-sealants-and-tapes","Adhesives, Sealants & Tapes",{"id":158,"slug":229,"cover_image":230,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":231,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":232,"headline_metric":233,"summary":234,"meta_title":235,"meta_description":236,"service_ids":237,"published_at":11,"category_id":238,"category_slug":239,"category_path":240,"category_name":241,"category_is_enabled":8},"fastener-brand-standard-designation-search","case-studies\u002Ffastener-brand-standard-designation-search-1790060651183.webp",1811,"When the search term is a code, not a sentence","Revenue $132k → $310k","Fastener buyers do not search for “stainless bolts”. They search for the designation written on the drawing in front of them, and the brand's listings contained words instead of codes.","Fastener Standard Code Search Case","How indexing a fastener catalog on standard designations rather than descriptive words grew sessions 85% and halved cost per click in five months.",[21,209],"67ea5d8b-10bf-40f7-9e87-e163e3e4d017","fasteners","industrial-and-scientific\u002Ffasteners","Fasteners",{"id":159,"slug":243,"cover_image":244,"brand_name":7,"is_anonymized":8,"period_months":147,"is_enabled":8,"sort_order":245,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":246,"headline_metric":247,"summary":248,"meta_title":249,"meta_description":250,"service_ids":251,"published_at":11,"category_id":164,"category_slug":165,"category_path":165,"category_name":169,"category_is_enabled":8},"industrial-consumables-reorder-cycle-ad-pacing","case-studies\u002Findustrial-consumables-reorder-cycle-ad-pacing-1790060651183.webp",1800,"Spending when the shelf runs out, not when the month begins","ACoS 39% → 26%","An industrial consumables brand ran its advertising at a flat daily budget while its customers reordered in predictable waves. Matching the spend curve to the consumption curve cut wasted clicks by more than half.","Reorder Cycle Ad Pacing Case Study","How pacing Amazon ad spend to a predictable industrial reorder cycle instead of a flat daily budget cut ACoS from 39% to 26% in eleven months.",[208,209],1790082628488]