[{"data":1,"prerenderedAt":228},["ShallowReactive",2],{"case-study-flooring-brand-hidden-prerequisites-en":3,"case-study-blocks-7463b829-9ce8-4656-8056-5178dff0d360-en":27,"reviews-all-7463b829-9ce8-4656-8056-5178dff0d360-any-en":137,"case-study-category-ancestors-tools-and-home-improvement\u002Fbuilding-materials-and-flooring-en":138,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":151,"case-studies-by-ids-2ef03fd6-aef2-4328-90d6-2417cf74afd3,5c43189f-fb82-4789-afbe-91b85ff29d49,19d7e9f3-d513-4948-8a2c-403d09e8b04a,c1300c6c-9ba1-409b-bdb2-937e1ab45171-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"7463b829-9ce8-4656-8056-5178dff0d360","flooring-brand-hidden-prerequisites","case-studies\u002Fflooring-brand-hidden-prerequisites-1790060651183.webp",null,true,9,2303,"2026-09-22","2026-09-22T11:13:31.273442+00:00","2026-09-22T11:13:31.504874+00:00","en","Naming the four things you also need before the floor arrives","Order value $640 → $1,010","A flooring brand sold the planks and stayed silent about the underlayment, moisture barrier, transition strips and expansion gap. Customers discovered them on installation day, and said so in reviews.","Hidden Prerequisites Flooring Case","How naming underlayment, barriers and trim on the listing raised a flooring brand's order value from $640 to $1,010 and cut installation-day complaints.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","8aec3ab7-2f17-46e2-90c6-ad2f15fc70e1","building-materials-and-flooring","tools-and-home-improvement\u002Fbuilding-materials-and-flooring","Building Materials & Flooring",[28,53,79,86,93,103,109,120,126],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"a9cd8152-7bcc-4395-b2b9-5e8594a65e53","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$310k \u002F month",{"label":44,"value":45},"Complaint","“Nobody told me I needed” in 28% of reviews",{"label":47,"value":48},"Engagement","Listing SEO + account management",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"5b7cfcdd-792d-4405-acb2-75f5ff31603f","metrics",2,{},{"items":59,"title":52},[60,65,69,74],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$1,010","+58%","Average order value","$640",{"after":66,"delta":62,"label":67,"before":68},"$489k","Monthly revenue","$310k",{"after":70,"delta":71,"label":72,"before":73},"7%","-21 pts","Reviews mentioning a missing item","28%",{"after":75,"delta":76,"label":77,"before":78},"4.5","+0.5","Rating, hero ASIN","4.0",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"59116ae6-a1bb-4082-b565-37e62cd2ef09","challenge",3,{},{"title":52,"markdown":85},"Flooring is never a single purchase. Between the planks and a finished room sit underlayment, a moisture barrier over concrete, transition strips at every doorway and a trim profile at the walls — and a first-time installer learns this on the Saturday morning the boxes are opened.\n\nThe brand sold all four accessories and mentioned none of them on the plank listing. So the customer bought the floor, hit the gap, drove to a store for the rest, and left a review about a company that “doesn't tell you what you need”. The brand was simultaneously losing the accessory revenue and being punished for not selling it.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"221a0626-1d71-4d18-b458-88b75515a3ea","approach",4,{},{"title":52,"markdown":92},"We put the whole job on the page.\n\n- **A prerequisites block** in the image stack: the four items, what each is for, and when it's optional.\n- **Subfloor-conditional guidance** — concrete versus wood changes two of the four, which is exactly where most confusion lives.\n- **The brand's own accessories cross-referenced** from the plank listing, so the discovery happens before checkout rather than during installation.\n- **Coverage for the prerequisite searches themselves**, since “underlayment for vinyl plank” is a query the brand had never appeared in.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"9eafd777-fc4d-42d2-8cd6-68404dc3f04b","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Fflooring-brand-hidden-prerequisites.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $140k to $220k a month while ACoS falls from 32% to 22% across the 9-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":9,"is_enabled":8,"config":106,"locale_code":14,"data":107},"01c17914-cea2-4841-94f4-a1fbff31943b","results",{},{"title":52,"markdown":108},"Average order value grew from $640 to **$1,010** — the customer now buys the job, not the planks.\n\nReviews complaining about a missing item fell from 28% to 7% and the rating recovered half a star, because the disappointment was never about the product. Total revenue rose 58% with no increase in advertising: the additional revenue comes from items the brand already stocked and had simply never put in front of the person who needed them.",{"id":110,"case_study_id":4,"type":111,"position":112,"is_enabled":8,"config":113,"locale_code":14,"data":114},"2c935e80-93de-43d0-9808-636f2a40a7f8","quote",10,{},{"items":115,"title":52},[116],{"role":117,"text":118,"author":119},"Flooring brand","Every angry review was about something we sell and never mentioned.","Category Manager",{"id":121,"case_study_id":4,"type":122,"position":123,"is_enabled":8,"config":124,"locale_code":14,"data":125},"b1e6ebf0-b278-42f7-bb39-fbe311ff1213","service_ref",11,{},{"title":52},{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":136},"ac248139-fc57-4681-ae60-04ab45e38cae","case_ref",12,{"ids":131},[132,133,134,135],"2ef03fd6-aef2-4328-90d6-2417cf74afd3","5c43189f-fb82-4789-afbe-91b85ff29d49","19d7e9f3-d513-4948-8a2c-403d09e8b04a","c1300c6c-9ba1-409b-bdb2-937e1ab45171",{"title":52},[],[139],{"id":140,"parent_id":7,"path":141,"slug":141,"sort_order":142,"is_enabled":8,"is_priority":143,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"73eff6eb-2a94-4e59-aa88-11dcd9ff51db","tools-and-home-improvement",105,false,"2026-09-22T11:13:31.187156+00:00","Tools & Home Improvement","Amazon Tools & Home Improvement Case Studies","Real campaigns we ran for tools & home improvement brands on Amazon — what was broken, what we changed and what it moved.","Tools & Home Improvement Case Studies","See how our Amazon agency grows Tools & Home Improvement brands: the challenge, the work we ran and the numbers it moved.",14,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":82,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":168,"last_modify":156,"created_at":169,"updated_at":158,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[176,189,200,214],{"id":132,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":112,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":180,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":140,"category_slug":141,"category_path":141,"category_name":145,"category_is_enabled":8},"tool-brand-pro-and-diy-split-intent","case-studies\u002Ftool-brand-pro-and-diy-split-intent-1790060651183.webp",1500,"2026-09-22T11:13:31.356299+00:00","One keyword, two buyers: splitting the tradesman from the weekend user","Blended ACoS 39% → 21%","The same search term brought a contractor buying his fourth one this year and a homeowner buying his first ever. A single listing tried to satisfy both and convinced neither.","Pro vs DIY Buyer Targeting Case","How separating professional and DIY intent inside one keyword set cut a tool brand's blended ACoS from 39% to 21% and grew revenue 71%.",[187,188],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":133,"slug":190,"cover_image":191,"brand_name":7,"is_anonymized":8,"period_months":129,"is_enabled":8,"sort_order":192,"last_modify":11,"created_at":180,"updated_at":13,"locale_code":14,"title":193,"headline_metric":194,"summary":195,"meta_title":196,"meta_description":197,"service_ids":198,"published_at":11,"category_id":140,"category_slug":141,"category_path":141,"category_name":145,"category_is_enabled":8},"home-improvement-renovation-stage-sequencing","case-studies\u002Fhome-improvement-renovation-stage-sequencing-1790060651183.webp",1501,"Selling to a renovation in the order it actually happens","Revenue per household +72%","A home improvement brand sold products used at four different stages of the same project, and advertised all of them to everybody at once. Sequencing the catalog to the build order changed what one customer is worth.","Renovation Stage Demand Case Study","How mapping a catalog to the stages of a renovation project nearly doubled revenue per household for a home improvement brand in twelve months.",[199,22],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":134,"slug":201,"cover_image":202,"brand_name":7,"is_anonymized":8,"period_months":123,"is_enabled":8,"sort_order":203,"last_modify":11,"created_at":180,"updated_at":13,"locale_code":14,"title":204,"headline_metric":205,"summary":206,"meta_title":207,"meta_description":208,"service_ids":209,"published_at":11,"category_id":210,"category_slug":211,"category_path":212,"category_name":213,"category_is_enabled":8},"power-tool-brand-battery-platform-lock","case-studies\u002Fpower-tool-brand-battery-platform-lock-1790060651183.webp",1502,"Making the battery platform the product people search for","Bare-tool revenue +319%","Every cordless tool the brand sold was buried inside a kit with a battery nobody needed twice. Once the platform had a name shoppers could search, the second and third tool sold themselves.","Cordless Battery Platform Case Study","How naming and ranking a cordless battery platform grew a power tool brand's bare-tool revenue 319% and lifted tools owned per customer to 2.6.",[21,188],"5cc241a7-99c7-45dc-958d-1a3e64b59afd","power-tools","tools-and-home-improvement\u002Fpower-tools","Power Tools",{"id":135,"slug":215,"cover_image":216,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":217,"last_modify":11,"created_at":180,"updated_at":13,"locale_code":14,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"hand-tool-brand-unbundling-sets","case-studies\u002Fhand-tool-brand-unbundling-sets-1790060651183.webp",1503,"Breaking the sets apart: selling the one piece people came for","Units +142% at a higher margin","The brand sold hand tools only in sets, because sets look like better value. Shoppers were searching for one specific size, finding nothing, and buying a single competitor tool instead.","Unbundling Tool Sets Case Study","How splitting hand tool sets into individually listed pieces grew unit sales 142% for a tool brand and improved margin at the same time.",[21,22],"6043b59d-6f9d-4cb5-aa24-ed57c3ec57fc","hand-tools","tools-and-home-improvement\u002Fhand-tools","Hand Tools",1790082624276]