[{"data":1,"prerenderedAt":257},["ShallowReactive",2],{"case-study-fitness-equipment-restock-limit-recovery-en":3,"case-study-blocks-e20122a8-d761-44b6-816f-67dac00a17e5-en":27,"reviews-all-e20122a8-d761-44b6-816f-67dac00a17e5-any-en":160,"case-study-category-ancestors-sports-and-outdoors\u002Fexercise-and-fitness-en":161,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":173,"case-studies-by-ids-14142e08-f8f1-468d-b80f-dd93b45126a3,09bc34ad-d8c2-4c1a-8560-52df1898738d,3fd2eb90-2ef9-47f2-9379-1ccd4e3ce8f4,2156119e-b8a8-418f-acbd-cd374b80f6f4-en":197},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"e20122a8-d761-44b6-816f-67dac00a17e5","fitness-equipment-restock-limit-recovery","case-studies\u002Ffitness-equipment-restock-limit-recovery-1790060651183.webp",null,true,10,704,"2026-09-22","2026-09-22T11:13:31.347134+00:00","2026-09-22T11:13:31.504874+00:00","en","Growth capped by a restock limit nobody was watching","In-stock rate 62% → 96%","A fitness equipment brand kept selling out of its best products while the warehouse was full. The constraint was not demand or supply — it was how many units Amazon would let it store.","Restock Limit and IPI Recovery Case","How fixing sell-through, IPI and inventory placement took a fitness brand's in-stock rate from 62% to 96% and unlocked 74% revenue growth.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","7f440dd8-d931-4a55-8050-b9f222657b01","exercise-and-fitness","sports-and-outdoors\u002Fexercise-and-fitness","Exercise & Fitness",[28,53,80,87,94,116,126,133,143,149],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"3bc1956e-f770-479e-807f-c55bf5b90f91","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$286k \u002F month",{"label":44,"value":45},"Constraint","Restock limit below 5 weeks of cover on hero ASINs",{"label":47,"value":48},"Engagement","Full account management + PPC",{"label":50,"value":51},"Timeframe","10 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"181e6823-5475-412a-aec4-7aa3103a2a67","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"96%","+34 pts","In-stock rate, hero ASINs","62%",{"after":66,"delta":67,"label":68,"before":69},"$498k","+74%","Monthly revenue","$286k",{"after":71,"delta":72,"label":73,"before":74},"710","+86%","Inventory Performance Index","382",{"after":76,"delta":77,"label":78,"before":79},"9.5 weeks","+98%","Units of FBA cover","4.8 weeks",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"5a117ea4-611a-42df-8eb4-142fc37d4dcd","challenge",3,{},{"title":52,"markdown":86},"The brand's three best sellers were out of stock roughly four months out of every ten, and every conversation about it ended with the warehouse manager pointing at a full pallet rack. The stock existed; Amazon simply would not accept it.\n\nA low Inventory Performance Index had pushed the account onto a tight restock limit, and the limit was being consumed by slow-moving SKUs that had been shipped in optimistically two years earlier. So the account was storing eighteen months of cover on items that sold four a week, and five weeks of cover on items that sold four hundred. Each stockout then cost rank, which cost sales, which lowered sell-through further — the limit tightened as a direct consequence of the problem it was causing.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"bef30ac3-1263-4cea-8d26-4ccdfccb1643","approach",4,{},{"title":52,"markdown":93},"We freed the allowance before adding a single unit.\n\n- **Dead stock cleared first** — the slowest 30% of ASINs liquidated or removed, which is what raises sell-through and with it the restock allowance.\n- **Allowance allocated by velocity**, so the hero ASINs receive cover proportional to what they actually sell rather than a flat split.\n- **Advertising paced to inventory** — spend cut automatically as cover falls below three weeks, so budget is never spent driving traffic to a listing about to go dark.\n- **Split shipments and multi-node placement** to reduce the receiving delays that had been eating a week of cover on every restock.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"1918b7f1-386e-4497-b988-f1d162b165df","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Restock limit consumption mapped per ASIN: 64% of the allowance was held by SKUs producing 9% of revenue.","Audit the allowance",{"text":105,"title":106},"The slowest 30% removed over six weeks through price-down and removal orders, deliberately taking a one-off loss.","Liquidate the tail",{"text":108,"title":109},"Sell-through, excess inventory and stranded listings addressed as the three inputs the score actually measures.","Rebuild IPI",{"text":111,"title":112},"Freed allowance directed to the three ASINs carrying most of the revenue, taking cover from 4.8 to 9.5 weeks.","Reallocate to heroes",{"text":114,"title":115},"Ad spend linked to cover, and reorder points set on Amazon-side availability rather than warehouse stock.","Protect rank",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"e4e79f59-9742-4209-bca5-e290bd162d16","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Ffitness-equipment-restock-limit-recovery.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $129k to $224k a month while ACoS falls from 34% to 23% across the 10-month engagement.",{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":131},"42bd4eb9-dd1f-4e8d-a81b-9d1246068758","results",9,{},{"title":52,"markdown":132},"In-stock rate on the hero ASINs rose from 62% to **96%**, and revenue grew 74% with no new products and no increase in manufacturing.\n\nThe loop that had been running against the brand now runs for it: consistent availability raises sell-through, higher sell-through raises the allowance, and a larger allowance makes the next stockout less likely. Clearing the dead stock cost real money in one quarter and unlocked more than that in the next.",{"id":134,"case_study_id":4,"type":135,"position":9,"is_enabled":8,"config":136,"locale_code":14,"data":137},"0142c472-bb62-41d2-a30b-ee42b28852f2","quote",{},{"items":138,"title":52},[139],{"role":140,"text":141,"author":142},"Fitness equipment brand","We were arguing about demand forecasts while the actual ceiling was a number in a dashboard nobody opened.","Founder",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"9230ae3d-722c-4f70-9c90-df8848a10cea","service_ref",11,{},{"title":52},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"5728c4de-636d-407a-a2e0-c0758f619d9e","case_ref",12,{"ids":154},[155,156,157,158],"14142e08-f8f1-468d-b80f-dd93b45126a3","09bc34ad-d8c2-4c1a-8560-52df1898738d","3fd2eb90-2ef9-47f2-9379-1ccd4e3ce8f4","2156119e-b8a8-418f-acbd-cd374b80f6f4",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":165,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":166,"updated_at":166,"locale_code":14,"name":167,"title":168,"subtitle":169,"intro":7,"meta_title":170,"meta_description":171,"case_count":172},"6cf4047f-f0ed-4a07-b07a-f5c06d848517","sports-and-outdoors",6,"2026-09-22T11:13:31.177478+00:00","Sports & Outdoors","Amazon Sports & Outdoors Case Studies","Real campaigns we ran for sports & outdoors brands on Amazon — what was broken, what we changed and what it moved.","Sports & Outdoors Case Studies","See how our Amazon agency grows Sports & Outdoors brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",20,[174,186],{"id":21,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":97,"last_modify":178,"created_at":179,"updated_at":180,"locale_code":14,"name":181,"title":182,"subtitle":183,"meta_title":184,"meta_description":185},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":187,"icon":188,"hero_image":189,"is_enabled":8,"sort_order":31,"last_modify":178,"created_at":190,"updated_at":191,"locale_code":14,"name":192,"title":193,"subtitle":194,"meta_title":195,"meta_description":196},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[198,215,229,243],{"id":155,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":201,"is_enabled":8,"sort_order":202,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":203,"headline_metric":204,"summary":205,"meta_title":206,"meta_description":207,"service_ids":208,"published_at":11,"category_id":211,"category_slug":212,"category_path":213,"category_name":214,"category_is_enabled":8},"camping-gear-main-image-testing-program","case-studies\u002Fcamping-gear-main-image-testing-program-1790060651183.webp",7,705,"Running the main image as an experiment instead of an argument","Click-through rate +41%","A camping gear brand argued about hero images in meetings and shipped whichever version the loudest person preferred. Structured split testing replaced the opinion with a result on twelve listings.","Main Image A\u002FB Testing Case Study","How a structured main-image split-testing program lifted a camping gear brand's click-through rate 41% and conversion 18% across twelve listings.",[209,210],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","cc0ded31-fc30-4415-945a-0d64703fd694","camping-and-hiking","sports-and-outdoors\u002Fcamping-and-hiking","Camping & Hiking",{"id":156,"slug":216,"cover_image":217,"brand_name":7,"is_anonymized":8,"period_months":119,"is_enabled":8,"sort_order":218,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":219,"headline_metric":220,"summary":221,"meta_title":222,"meta_description":223,"service_ids":224,"published_at":11,"category_id":225,"category_slug":226,"category_path":227,"category_name":228,"category_is_enabled":8},"fishing-tackle-specification-led-content","case-studies\u002Ffishing-tackle-specification-led-content-1790060651183.webp",706,"Writing for anglers who know more about the product than the copywriter","Conversion rate 6.4% → 11.2%","A fishing tackle brand wrote friendly, benefit-led listings for an audience that buys on gear ratio, line rating and blank material. Specification-led content spoke the buyer's language instead of a marketer's.","Fishing Tackle Spec Content Case","How specification-led listings written for experienced anglers lifted a fishing tackle brand's conversion rate from 6.4% to 11.2% in eight months.",[209,210],"cbca8034-4bfb-4c0c-9439-8465271ca261","fishing","sports-and-outdoors\u002Ffishing","Fishing",{"id":157,"slug":230,"cover_image":231,"brand_name":7,"is_anonymized":8,"period_months":129,"is_enabled":8,"sort_order":232,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":233,"headline_metric":234,"summary":235,"meta_title":236,"meta_description":237,"service_ids":238,"published_at":11,"category_id":239,"category_slug":240,"category_path":241,"category_name":242,"category_is_enabled":8},"hunting-gear-restricted-category-approval","case-studies\u002Fhunting-gear-restricted-category-approval-1790060651183.webp",707,"Half the catalog was suppressed, and nobody knew which half","Listable catalog 46% → 91%","A hunting gear brand had listings silently suppressed under category restrictions it had never been told about. Working the approval and compliance process methodically brought most of the catalog back into search.","Restricted Category Approval Case","How methodical restricted-category approvals and compliant listing rebuilds returned 91% of a hunting gear catalog to search and grew revenue 112%.",[209,21],"5224f518-47fc-4ea5-a8fa-b1dacdf720c1","hunting-and-shooting","sports-and-outdoors\u002Fhunting-and-shooting","Hunting & Shooting",{"id":158,"slug":244,"cover_image":245,"brand_name":7,"is_anonymized":8,"period_months":119,"is_enabled":8,"sort_order":246,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":247,"headline_metric":248,"summary":249,"meta_title":250,"meta_description":251,"service_ids":252,"published_at":11,"category_id":253,"category_slug":254,"category_path":255,"category_name":256,"category_is_enabled":8},"cycling-parts-fitment-compatibility-guidance","case-studies\u002Fcycling-parts-fitment-compatibility-guidance-1790060651183.webp",708,"“Will this fit my bike?” — answering the only question that matters","Fitment returns 21% → 7%","A cycling components brand sold parts that fit some bikes and not others, and left shoppers to work it out. Building fitment guidance into every listing cut wrong-part returns by two thirds.","Bike Part Fitment Guidance Case","How compatibility guidance built into listings cut a cycling component brand's wrong-fit returns from 21% to 7% and lifted conversion 44%.",[209,210],"706a1a12-a814-4347-a5c3-5748beacff7b","cycling","sports-and-outdoors\u002Fcycling","Cycling",1790082633744]