[{"data":1,"prerenderedAt":232},["ShallowReactive",2],{"case-study-fishing-tackle-specification-led-content-en":3,"case-study-blocks-09bc34ad-d8c2-4c1a-8560-52df1898738d-en":27,"reviews-all-09bc34ad-d8c2-4c1a-8560-52df1898738d-any-en":138,"case-study-category-ancestors-sports-and-outdoors\u002Ffishing-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-3fd2eb90-2ef9-47f2-9379-1ccd4e3ce8f4,2156119e-b8a8-418f-acbd-cd374b80f6f4,905bdd6a-ee77-43c3-96ad-52ac443db7bb,b0385703-a9fb-470b-be58-44848ff58e49-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"09bc34ad-d8c2-4c1a-8560-52df1898738d","fishing-tackle-specification-led-content","case-studies\u002Ffishing-tackle-specification-led-content-1790060651183.webp",null,true,8,706,"2026-09-22","2026-09-22T11:13:31.347134+00:00","2026-09-22T11:13:31.504874+00:00","en","Writing for anglers who know more about the product than the copywriter","Conversion rate 6.4% → 11.2%","A fishing tackle brand wrote friendly, benefit-led listings for an audience that buys on gear ratio, line rating and blank material. Specification-led content spoke the buyer's language instead of a marketer's.","Fishing Tackle Spec Content Case","How specification-led listings written for experienced anglers lifted a fishing tackle brand's conversion rate from 6.4% to 11.2% in eight months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","cbca8034-4bfb-4c0c-9439-8465271ca261","fishing","sports-and-outdoors\u002Ffishing","Fishing",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"ad8b8190-a961-4f59-8c00-41e6b1d9d3b5","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$132k \u002F month",{"label":44,"value":45},"Audience","Repeat anglers, high product literacy",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"183b9893-e817-452b-b0a0-a8feaf14f907","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"11.2%","+75%","Conversion rate","6.4%",{"after":66,"delta":67,"label":68,"before":69},"$241k","+83%","Monthly revenue","$132k",{"after":71,"delta":72,"label":73,"before":74},"240","+243%","Ranking keywords with a spec modifier","70",{"after":76,"delta":77,"label":78,"before":79},"4","-71%","Pre-purchase questions per 100 orders","14",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"f4a0d0dc-e146-476d-b698-5c25d0d10c33","challenge",3,{},{"title":52,"markdown":86},"The listings read like consumer packaged goods: “catch more fish”, “built to last”, “perfect for any angler”. The people buying were tournament and weekend anglers who choose a reel by gear ratio and bearing count and a rod by power, action and blank material — and who treat vague copy as evidence that the seller does not know what they are selling.\n\nThe symptom was visible in the customer questions. Fourteen per hundred orders asked something the listing should have answered — line capacity, drag pressure, whether the rod handles braid — and each of those questions represents a dozen shoppers who simply left. The brand's engineers had every number; none of them appeared on the page.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"ac26a053-f346-400e-bc5f-66b66d4063f5","approach",4,{},{"title":52,"markdown":93},"We wrote the listing the way the buyer evaluates the product.\n\n- **A full specification block on every listing** — ratios, ratings, materials, weights — placed high rather than buried in the technical details table.\n- **Spec vocabulary in titles and backend terms**, because experienced anglers search with the numbers, not with adjectives.\n- **Use-case mapping** — each model matched to the species, water and technique it was designed for, stated plainly.\n- **Imagery showing the components** that specification-driven buyers inspect: drag stack, guide train, handle and seat.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"43d3663a-c00d-4fce-856a-f8a494a2053e","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Ffishing-tackle-specification-led-content.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $59k to $108k a month while ACoS falls from 34% to 22% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"82b66061-1e12-41fe-953a-f89e9619dbd6","results",9,{},{"title":52,"markdown":109},"Conversion rose from 6.4% to **11.2%** and revenue grew 83% with the catalog and the price list untouched.\n\nRanking keywords carrying a specification modifier went from seventy to nearly two hundred and fifty, which is the traffic mechanism — this audience searches in numbers, and the listings were previously written in adjectives. Pre-purchase questions fell by 71%, the clearest sign that the page now answers what the buyer came to ask.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"b4a22d75-e43e-43a7-aa7e-85b6d5d4cfb9","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Fishing tackle brand","Our listings were written for someone who has never held a rod. Nobody like that buys a two-hundred-dollar reel.","Founder",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"8458f82e-1332-48ad-b37c-4e57169fbee5","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"0988bcbd-e141-4900-9fd2-435b2863cefb","case_ref",12,{"ids":132},[133,134,135,136],"3fd2eb90-2ef9-47f2-9379-1ccd4e3ce8f4","2156119e-b8a8-418f-acbd-cd374b80f6f4","905bdd6a-ee77-43c3-96ad-52ac443db7bb","b0385703-a9fb-470b-be58-44848ff58e49",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"6cf4047f-f0ed-4a07-b07a-f5c06d848517","sports-and-outdoors",6,"2026-09-22T11:13:31.177478+00:00","Sports & Outdoors","Amazon Sports & Outdoors Case Studies","Real campaigns we ran for sports & outdoors brands on Amazon — what was broken, what we changed and what it moved.","Sports & Outdoors Case Studies","See how our Amazon agency grows Sports & Outdoors brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",20,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,190,204,218],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"hunting-gear-restricted-category-approval","case-studies\u002Fhunting-gear-restricted-category-approval-1790060651183.webp",707,"Half the catalog was suppressed, and nobody knew which half","Listable catalog 46% → 91%","A hunting gear brand had listings silently suppressed under category restrictions it had never been told about. Working the approval and compliance process methodically brought most of the catalog back into search.","Restricted Category Approval Case","How methodical restricted-category approvals and compliant listing rebuilds returned 91% of a hunting gear catalog to search and grew revenue 112%.",[21,185],"a507b11d-88fb-4b74-98a2-0661de716593","5224f518-47fc-4ea5-a8fa-b1dacdf720c1","hunting-and-shooting","sports-and-outdoors\u002Fhunting-and-shooting","Hunting & Shooting",{"id":134,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":200,"category_slug":201,"category_path":202,"category_name":203,"category_is_enabled":8},"cycling-parts-fitment-compatibility-guidance","case-studies\u002Fcycling-parts-fitment-compatibility-guidance-1790060651183.webp",708,"“Will this fit my bike?” — answering the only question that matters","Fitment returns 21% → 7%","A cycling components brand sold parts that fit some bikes and not others, and left shoppers to work it out. Building fitment guidance into every listing cut wrong-part returns by two thirds.","Bike Part Fitment Guidance Case","How compatibility guidance built into listings cut a cycling component brand's wrong-fit returns from 21% to 7% and lifted conversion 44%.",[21,22],"706a1a12-a814-4347-a5c3-5748beacff7b","cycling","sports-and-outdoors\u002Fcycling","Cycling",{"id":135,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":143,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"water-sports-setup-instruction-returns","case-studies\u002Fwater-sports-setup-instruction-returns-1790060651183.webp",709,"The product worked; the first fifteen minutes did not","One-star reviews cut 68%","A paddleboard brand's returns and angry reviews all described the same thing — the first setup. Instructional content before and after purchase turned the worst hour of ownership into a non-event.","Setup Instruction Content Case Study","How pre- and post-purchase setup guidance cut a paddleboard brand's one-star reviews by 68% and returns from 16% to 6% in six months.",[22,185],"609709f5-11b6-4c87-8bc5-29fbb44073d9","water-sports","sports-and-outdoors\u002Fwater-sports","Water Sports",{"id":136,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":221,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":222,"headline_metric":223,"summary":224,"meta_title":225,"meta_description":226,"service_ids":227,"published_at":11,"category_id":228,"category_slug":229,"category_path":230,"category_name":231,"category_is_enabled":8},"winter-sports-boot-sizing-fit-returns","case-studies\u002Fwinter-sports-boot-sizing-fit-returns-1790060651183.webp",710,"Sizing a boot that fits nothing like a shoe","Size-related returns 27% → 9%","A winter sports brand sold boots in mondopoint while its customers think in shoe sizes, and absorbed a quarter of orders back every season. A proper sizing system fixed the returns and the reviews with them.","Boot Sizing and Fit Returns Case","How a rebuilt sizing system and measurement guidance cut a winter sports brand's fit-related returns from 27% to 9% across one season.",[21,22],"a39a8715-e56b-4c36-aa96-5367f59e5996","winter-sports","sports-and-outdoors\u002Fwinter-sports","Winter Sports",1790082633797]