[{"data":1,"prerenderedAt":256},["ShallowReactive",2],{"case-study-feeding-brand-bottle-system-expansion-en":3,"case-study-blocks-fef360b5-8b99-416a-b8dc-d3a07295b6a9-en":27,"reviews-all-fef360b5-8b99-416a-b8dc-d3a07295b6a9-any-en":160,"case-study-category-ancestors-baby-products\u002Ffeeding-en":161,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":172,"case-studies-by-ids-f8e16cdb-f257-40c9-afdc-1c1418c510ce,0ccdac3f-66f1-4359-b03b-013b316433c7,a8d9d3fb-7c68-43e7-970a-2decebbb205c,1c3240eb-9ec0-42ca-b0ff-726c06090139-en":195},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"fef360b5-8b99-416a-b8dc-d3a07295b6a9","feeding-brand-bottle-system-expansion","case-studies\u002Ffeeding-brand-bottle-system-expansion-1790060651183.webp",null,true,9,605,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","From one bottle to a feeding system the household keeps buying","Revenue per customer $27 → $94","Parents bought a single starter bottle to test it and never discovered the brand made everything around it. Restructuring the catalog as a system changed the lifetime of a customer.","Baby Bottle System Expansion Case","How turning a starter bottle into a visible feeding system grew revenue per customer from $27 to $94 for a baby feeding brand in nine months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","0d400cb0-b8da-4c5a-9482-aee4caa0df82","feeding","baby-products\u002Ffeeding","Feeding",[28,53,80,87,94,116,126,132,143,149],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"ea018107-9db4-4c49-a9ea-70a60a87bf3f","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$154k \u002F month",{"label":44,"value":45},"Catalog","Bottle plus 11 parts and accessories, all isolated",{"label":47,"value":48},"Engagement","Full account management + creative",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"695fef32-96ae-411c-ba3d-58dda4565d18","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$94","+248%","Revenue per customer, 12 months","$27",{"after":66,"delta":67,"label":68,"before":69},"$298k","+94%","Monthly revenue","$154k",{"after":71,"delta":72,"label":73,"before":74},"51%","+32 pts","Repeat purchase rate","19%",{"after":76,"delta":77,"label":78,"before":79},"2.1","+75%","Items per order","1.2",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"5a1b0d04-c6d7-484d-a47e-9f17d50b56c4","challenge",3,{},{"title":52,"markdown":86},"Feeding is not a single purchase, it is a two-year sequence. A parent buys one bottle to find out whether the baby will accept it; if it works, they buy three more, then faster nipple flow rates as the baby grows, then replacement valves, then the sippy transition cup, then the parts that wear out.\n\nThe brand made every one of those products and sold them as twelve unrelated detail pages. Nothing on the starter bottle indicated that the rest existed, and the nipple flow stages were buried in a variation dropdown labeled in numbers that meant nothing to a first-time parent. So the sequence happened, but mostly with other brands: the customer's second purchase went to whoever's listing explained what they needed next.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"cca81613-35a5-4b5f-8f47-399cad914e52","approach",4,{},{"title":52,"markdown":93},"We made the system visible from the first purchase.\n\n- **The starter bottle as an entry point**, with A+ content laying out the full sequence and where the parent currently stands in it.\n- **Flow stages relabeled in human terms** — age, and what the baby is doing — instead of numbered part codes.\n- **Multi-packs and stage kits** for the points where parents predictably buy several at once.\n- **Replacement parts made findable**, with the wear parts explicitly named in search terms because a parent hunting a lost valve is the easiest sale in the category.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"edf765a4-ce89-46ee-8fc2-97a59389267e","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Order histories reconstructed to see what parents buy, in what order, and at what interval after the first bottle.","Map the two-year sequence",{"text":105,"title":106},"The sequence broke at the first nipple upgrade — the moment parents needed guidance and the listing gave them a number.","Find the drop-off",{"text":108,"title":109},"The starter bottle's A+ turned into a map of the whole system with the next step named.","Rebuild the entry listing",{"text":111,"title":112},"Flow rates described by age and feeding behavior, with the part code kept as a secondary reference.","Rename the stages",{"text":114,"title":115},"Stage kits and multipacks built for the three points where parents buy in bulk anyway.","Package the predictable moments",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"7dbffe91-346a-4b8c-8502-fa9700376478","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Ffeeding-brand-bottle-system-expansion.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: the system catalog compounding ad sales over nine months.",{"id":127,"case_study_id":4,"type":128,"position":9,"is_enabled":8,"config":129,"locale_code":14,"data":130},"64aac89d-e786-424b-9fc1-f84cb3d4a38c","results",{},{"title":52,"markdown":131},"Twelve-month revenue per customer rose from $27 to **$94**, and monthly revenue nearly doubled.\n\nAcquisition did not change — roughly the same number of parents try the starter bottle each month. What changed is that they now know what the brand makes for the next six months, and the moment they need it is the moment they are told about it. The repeat rate more than doubled to 51%, which also makes the advertising work differently: a first order can be bought at close to break-even when the account knows what follows it.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"de487a58-c4ef-4a33-93d8-f60b24a43a19","quote",10,{},{"items":138,"title":52},[139],{"role":140,"text":141,"author":142},"Baby feeding brand","Parents weren't leaving us. They just had no way of knowing we made the next thing they needed.","Founder",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"d0638f5a-8ccf-4b95-a49e-a753c6b5e5d9","service_ref",11,{},{"title":52},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"edbaae08-bfa3-4ed4-ab1d-e1d27dd9ce6f","case_ref",12,{"ids":154},[155,156,157,158],"f8e16cdb-f257-40c9-afdc-1c1418c510ce","0ccdac3f-66f1-4359-b03b-013b316433c7","a8d9d3fb-7c68-43e7-970a-2decebbb205c","1c3240eb-9ec0-42ca-b0ff-726c06090139",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":97,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":165,"updated_at":165,"locale_code":14,"name":166,"title":167,"subtitle":168,"intro":7,"meta_title":169,"meta_description":170,"case_count":171},"d35d6294-025a-40a6-8924-490fecd69470","baby-products","2026-09-22T11:13:31.177478+00:00","Baby Products","Amazon Baby Products Case Studies","Real campaigns we ran for baby products brands on Amazon — what was broken, what we changed and what it moved.","Baby Products Case Studies","See how our Amazon agency grows Baby Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[173,185],{"id":21,"slug":174,"icon":175,"hero_image":176,"is_enabled":8,"sort_order":90,"last_modify":177,"created_at":178,"updated_at":179,"locale_code":14,"name":180,"title":181,"subtitle":182,"meta_title":183,"meta_description":184},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":186,"icon":187,"hero_image":188,"is_enabled":8,"sort_order":97,"last_modify":177,"created_at":189,"updated_at":179,"locale_code":14,"name":190,"title":191,"subtitle":192,"meta_title":193,"meta_description":194},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[196,211,225,240],{"id":155,"slug":197,"cover_image":198,"brand_name":7,"is_anonymized":8,"period_months":119,"is_enabled":8,"sort_order":199,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":200,"headline_metric":201,"summary":202,"meta_title":203,"meta_description":204,"service_ids":205,"published_at":11,"category_id":207,"category_slug":208,"category_path":209,"category_name":210,"category_is_enabled":8},"nursery-brand-safety-standards-content","case-studies\u002Fnursery-brand-safety-standards-content-1790060651183.webp",606,"Moving the safety certifications out of the fine print","Conversion 4.6% → 8.1%","A nursery brand held three certifications its competitors did not, and listed them in a compliance line at the bottom of the bullets. Parents were reading that line as legal boilerplate.","Nursery Safety Standards SEO Case","How promoting safety certifications from fine print to the lead argument lifted a nursery brand's conversion from 4.6% to 8.1% in eight months.",[206,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","485fda98-a5c9-4340-b642-d0866c2646e4","nursery","baby-products\u002Fnursery","Nursery",{"id":156,"slug":212,"cover_image":213,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":214,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":215,"headline_metric":216,"summary":217,"meta_title":218,"meta_description":219,"service_ids":220,"published_at":11,"category_id":221,"category_slug":222,"category_path":223,"category_name":224,"category_is_enabled":8},"stroller-brand-compatibility-returns-fix","case-studies\u002Fstroller-brand-compatibility-returns-fix-1790060651183.webp",607,"Ending the adapter returns: a compatibility answer before the order","Fit-check returns 22% → 7%","One stroller order in five came back, and almost all of them were the same failure: the car seat the parent already owned would not click in. The product was fine; the page was silent.","Stroller Compatibility Returns Case","How an explicit compatibility matrix and adapter guidance cut a stroller brand's return rate from 22% to 7% and recovered a full rating point.",[21,22],"20eb3f35-b2bf-46d4-b9dd-d915699d9161","strollers-and-car-seats","baby-products\u002Fstrollers-and-car-seats","Strollers & Car Seats",{"id":157,"slug":226,"cover_image":227,"brand_name":7,"is_anonymized":8,"period_months":228,"is_enabled":8,"sort_order":229,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":230,"headline_metric":231,"summary":232,"meta_title":233,"meta_description":234,"service_ids":235,"published_at":11,"category_id":236,"category_slug":237,"category_path":238,"category_name":239,"category_is_enabled":8},"baby-monitor-question-mining-listing","case-studies\u002Fbaby-monitor-question-mining-listing-1790060651183.webp",6,608,"Reading 900 customer questions and putting the answers in the listing","Conversion +62%","Parents asked the same forty questions about the monitor over and over, and the brand answered each one individually in the Q&A. Moving those answers into the page changed the sales rate.","Baby Monitor Q&A Listing Case","How mining 900 customer questions and rebuilding the listing around the answers lifted a baby monitor brand's conversion 62% in six months.",[206,21],"f78bb754-4293-4537-8ead-9f9846d6e0a3","safety-and-monitors","baby-products\u002Fsafety-and-monitors","Safety & Monitors",{"id":158,"slug":241,"cover_image":242,"brand_name":7,"is_anonymized":8,"period_months":243,"is_enabled":8,"sort_order":244,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":245,"headline_metric":246,"summary":247,"meta_title":248,"meta_description":249,"service_ids":250,"published_at":11,"category_id":252,"category_slug":253,"category_path":254,"category_name":255,"category_is_enabled":8},"baby-skincare-clinical-endorsement-content","case-studies\u002Fbaby-skincare-clinical-endorsement-content-1790060651183.webp",7,609,"Replacing “dermatologist-approved” with the actual study","+94% revenue on the eczema range","Parents of a baby with reactive skin do not trust brand copy, and they are right not to. The brand had clinical testing behind its formula and was communicating it like marketing.","Baby Skin Care Expert Content Case","How describing the actual clinical testing instead of claiming approval grew a baby skin care brand's eczema range 94% and cut its discounting.",[21,251],"c89127c7-631c-451f-bf13-3681edd0f3c4","fa3cc639-1bf9-43b7-a31d-84696e81b2ba","bathing-and-skin-care","baby-products\u002Fbathing-and-skin-care","Bathing & Skin Care",1790082618026]