[{"data":1,"prerenderedAt":228},["ShallowReactive",2],{"case-study-fastener-brand-standard-designation-search-en":3,"case-study-blocks-8e36e9b2-6a6a-40ec-a09e-ed08a04df1ab-en":27,"reviews-all-8e36e9b2-6a6a-40ec-a09e-ed08a04df1ab-any-en":139,"case-study-category-ancestors-industrial-and-scientific\u002Ffasteners-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-420a1d43-a669-4a05-ab8a-e0307feb90e0,dea2c6e9-2b25-4c71-96bd-e6e977e3aebf,b69fa04c-6261-47a5-a6a3-d69dd399442d,237517e8-a9ad-4040-826e-5d1fb6f138ba-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"8e36e9b2-6a6a-40ec-a09e-ed08a04df1ab","fastener-brand-standard-designation-search","case-studies\u002Ffastener-brand-standard-designation-search-1790060651183.webp",null,true,5,1811,"2026-09-22","2026-09-22T11:13:31.309841+00:00","2026-09-22T11:13:31.504874+00:00","en","When the search term is a code, not a sentence","Revenue $132k → $310k","Fastener buyers do not search for “stainless bolts”. They search for the designation written on the drawing in front of them, and the brand's listings contained words instead of codes.","Fastener Standard Code Search Case","How indexing a fastener catalog on standard designations rather than descriptive words grew sessions 85% and halved cost per click in five months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","67ea5d8b-10bf-40f7-9e87-e163e3e4d017","fasteners","industrial-and-scientific\u002Ffasteners","Fasteners",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"ee005e49-4857-4246-836b-f9ceaa0bd411","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, DE",{"label":41,"value":42},"Revenue at start","$132k \u002F month",{"label":44,"value":45},"Catalog","480 SKUs described in words, not designations",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","5 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"b01d17f3-6cb1-4742-8bf4-2893afbe1c6d","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$310k","+135%","Monthly revenue","$132k",{"after":66,"delta":67,"label":68,"before":69},"89k \u002F mo","+85%","Sessions","48k \u002F mo",{"after":71,"delta":72,"label":73,"before":74},"$0.71","-51%","Cost per click, blended","$1.44",{"after":76,"delta":77,"label":78,"before":79},"9.0%","+27%","Conversion rate","7.1%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"521ab80b-045d-4988-b3ed-9cbaacb3a13c","challenge",3,{},{"title":52,"markdown":86},"A fastener is not chosen, it is specified. The person buying has a drawing, a maintenance record or the old part in their hand, and what they have is a string: a thread size, a pitch, a standard number, a material grade. They type that string into the search box more or less verbatim, because it is the only unambiguous way to describe the thing they need.\n\nThe brand's 480 listings were written in descriptive language — “heavy duty stainless steel hex bolt, corrosion resistant” — which matches no search anyone in this category performs. It ranked for broad descriptive terms that are contested, expensive and full of shoppers who do not know what they need, and was invisible for the precise strings that carry almost no competition and convert at multiples of the category rate.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"a8ec3adb-e2cc-4622-82ea-f71c0c4517be","approach",4,{},{"title":52,"markdown":93},"We rebuilt the catalog's vocabulary around how the product is specified.\n\n- **Every SKU mapped to its full designation** — thread, pitch, length, standard and material grade, in the notations used in both target markets.\n- **Designations placed where they index** — the title's opening characters, the structured attributes and the backend fields, not buried in a bullet.\n- **Notation variants covered**, since the same fastener is written several legitimate ways and each is a real search.\n- **Exact-match campaigns on designation strings**, where competition is minimal and the shopper arrives already certain.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"6a047f45-768b-4f8e-9b1b-71c68d1ffaa8","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Ffastener-brand-standard-designation-search.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $59k to $140k a month while ACoS falls from 34% to 20% across the 5-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"4640be54-fa25-4b7a-947e-988a34bab9bb","results",9,{},{"title":52,"markdown":110},"Revenue rose 135% to **$310k a month** in five months, the fastest result in this group of engagements, on sessions up 85%.\n\nBlended cost per click halved, because designation searches are uncontested compared with the descriptive head terms the brand had been buying — and paid volume was deliberately cut back as those head terms were dropped, which is why revenue grew faster than traffic. Conversion rose 27% for the plainest of reasons: someone who searched a full designation and found an exact match has nothing left to decide.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"77069503-ff40-4005-af1e-0fcb0cc51939","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Fastener brand","Years of better adjectives. The customer types a thread size and a standard number.","Technical Sales Manager",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"c422fd65-5403-4099-9667-de846bc3aa95","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"258576f3-bebd-47af-8f8b-403738061288","case_ref",12,{"ids":133},[134,135,136,137],"420a1d43-a669-4a05-ab8a-e0307feb90e0","dea2c6e9-2b25-4c71-96bd-e6e977e3aebf","b69fa04c-6261-47a5-a6a3-d69dd399442d","237517e8-a9ad-4040-826e-5d1fb6f138ba",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":131},"22e1d6a4-dc7b-4d6e-b489-191a5e5b3ff8","industrial-and-scientific",108,false,"2026-09-22T11:13:31.187156+00:00","Industrial & Scientific","Amazon Industrial & Scientific Case Studies","Real campaigns we ran for industrial & scientific brands on Amazon — what was broken, what we changed and what it moved.","Industrial & Scientific Case Studies","See how our Amazon agency grows Industrial & Scientific brands: the challenge, the work we ran and the numbers it moved.",[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":31,"last_modify":157,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[177,188,199,214],{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"industrial-consumables-reorder-cycle-ad-pacing","case-studies\u002Findustrial-consumables-reorder-cycle-ad-pacing-1790060651183.webp",1800,"Spending when the shelf runs out, not when the month begins","ACoS 39% → 26%","An industrial consumables brand ran its advertising at a flat daily budget while its customers reordered in predictable waves. Matching the spend curve to the consumption curve cut wasted clicks by more than half.","Reorder Cycle Ad Pacing Case Study","How pacing Amazon ad spend to a predictable industrial reorder cycle instead of a flat daily budget cut ACoS from 39% to 26% in eleven months.",[187,22],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":135,"slug":189,"cover_image":190,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":191,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":192,"headline_metric":193,"summary":194,"meta_title":195,"meta_description":196,"service_ids":197,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"industrial-brand-specifier-and-purchaser-listing","case-studies\u002Findustrial-brand-specifier-and-purchaser-listing-1790060651183.webp",1801,"Writing one page for two people: the engineer who chooses and the buyer who pays","Conversion 4.6% → 8.9%","In industry the person who selects the product and the person who places the order are rarely the same. The brand's listings spoke to one of them and lost the other.","Specifier vs Buyer Listing Case Study","How restructuring Amazon listings for two readers — the engineer who specifies and the purchaser who orders — lifted conversion from 4.6% to 8.9%.",[21,198],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":136,"slug":200,"cover_image":201,"brand_name":7,"is_anonymized":8,"period_months":202,"is_enabled":8,"sort_order":203,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":204,"headline_metric":205,"summary":206,"meta_title":207,"meta_description":208,"service_ids":209,"published_at":11,"category_id":210,"category_slug":211,"category_path":212,"category_name":213,"category_is_enabled":8},"packaging-supplier-unit-of-sale-price-legibility","case-studies\u002Fpackaging-supplier-unit-of-sale-price-legibility-1790060651183.webp",6,1802,"Losing on the search page because the price meant something different","Click-through rate +148%","The brand sold cases of 500 and its competitors sold packs of 25. On a search results page that made a fair price look like a wild one, and shoppers never opened the listing to find out otherwise.","Unit of Sale Pricing Case Study","How fixing the unit of sale across a packaging catalog made search-page prices comparable again and lifted click-through rate 148% in six months.",[21,187],"8d832958-bd8e-4727-b711-de04992a4aff","packaging-and-shipping-supplies","industrial-and-scientific\u002Fpackaging-and-shipping-supplies","Packaging & Shipping Supplies",{"id":137,"slug":215,"cover_image":216,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":217,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"safety-gear-brand-wear-rate-reorder","case-studies\u002Fsafety-gear-brand-wear-rate-reorder-1790060651183.webp",1803,"The safety manager buys it; the crew decides whether it gets worn","Reorder rate 23% → 48%","Protective equipment that sits in a drawer never gets reordered. We rebuilt the brand's argument around wearability, which is what actually determines how fast a site comes back for more.","PPE Wear Rate and Reorder Case Study","How repositioning protective equipment around comfort and wear rate rather than protection level took a safety brand from a 23% to a 48% reorder rate.",[198,22],"fb5f222d-e146-491c-b482-55243e4d13b5","occupational-safety","industrial-and-scientific\u002Foccupational-safety","Occupational Safety",1790082628558]