[{"data":1,"prerenderedAt":263},["ShallowReactive",2],{"case-study-exterior-accessories-returns-badge-removal-en":3,"case-study-blocks-29756afc-cf1d-4668-b8ee-16730893d369-en":27,"reviews-all-29756afc-cf1d-4668-b8ee-16730893d369-any-en":166,"case-study-category-ancestors-automotive\u002Fexterior-accessories-en":167,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":178,"case-studies-by-ids-108d822d-c947-4470-99d7-15ed7b817641,e60e83e5-9ba0-4210-91c4-d0ddaba14ef4,535f70ff-175c-40c5-9444-53f90f08fa84,67d215af-53e8-46ff-9527-5692cc360bbb-en":202},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"29756afc-cf1d-4668-b8ee-16730893d369","exterior-accessories-returns-badge-removal","case-studies\u002Fexterior-accessories-returns-badge-removal-1790060651183.webp",null,true,8,1703,"2026-09-22","2026-09-22T11:13:31.218193+00:00","2026-09-22T11:13:31.504874+00:00","en","Clearing the “frequently returned” badge from a hero listing","Badge cleared, sessions +15%","A warning label appeared under the brand's best-selling ASIN and sales fell by a third in three weeks. Removing it meant fixing the returns behind it, not appealing the label.","Frequently Returned Badge Case","How an exterior accessories brand diagnosed its return drivers, cleared Amazon's frequently-returned warning and recovered 71% of lost sessions.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","fce49d94-a11f-4745-acfa-89999bd9f004","exterior-accessories","automotive\u002Fexterior-accessories","Exterior Accessories",[28,53,80,87,94,122,131,138,149,155],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"1e2a90ca-0a9a-476e-82b9-c042264d571d","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$154k \u002F month, falling",{"label":44,"value":45},"Trigger","Return-rate warning displayed on the hero ASIN",{"label":47,"value":48},"Engagement","Full account management + creative",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"c3a63671-e1cf-448f-8212-2f7f94280707","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"7%","-16 pts","Return rate, hero ASIN","23%",{"after":66,"delta":67,"label":68,"before":69},"55k \u002F mo","+15%","Sessions, hero ASIN","48k \u002F mo",{"after":71,"delta":72,"label":73,"before":74},"$248k","+61%","Monthly revenue","$154k",{"after":76,"delta":77,"label":78,"before":79},"8.1%","+40%","Conversion rate, hero ASIN","5.8%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"622d351e-ea37-49e3-98d4-b5608cbd1498","challenge",3,{},{"title":52,"markdown":86},"Amazon began displaying a return-rate warning beneath the brand's best-selling product. The effect was immediate and compounding: shoppers who saw it bought less often, the drop in conversion pushed the listing down the results page, and fewer sessions meant the returns ratio recovered more slowly than it otherwise would have.\n\nThe team's instinct was to contest the label. There is nothing to contest — it reflects the account's own data. The real work was determining why nearly a quarter of units came back, and the return reasons were almost useless: 60% of them were filed under “no longer needed”, the default option a shopper picks to avoid explaining themselves.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"19049460-a323-47ab-ae2a-4f74dcda33bb","approach",4,{},{"title":52,"markdown":93},"We ignored the badge and attacked the returns underneath it.\n\n- **Returned units actually inspected** — 200 units retrieved and examined rather than judged from dropdown reasons.\n- **The real cause isolated**: two of the five color variants shipped in packaging that allowed surface scuffing in transit, and those two accounted for most of the returns.\n- **Packaging redesigned** for the affected variants, which cost forty cents a unit.\n- **The remaining gap closed with content** — the finish photographed under three lighting conditions so the color a shopper expects is the color that arrives.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"f15d5c4d-e2a3-4a8a-961b-ce9f2fef2a1d","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"200 returned units inspected","Returns split by variant, not by stated reason","Two variants identified as 70% of the problem","Months 1–2","Diagnose",{"items":109,"label":113,"title":114},[110,111,112],"Packaging revised on the two affected variants","Finish re-photographed in daylight, garage and overcast light","Return rate begins falling from week 14","Months 3–5","Fix",{"items":116,"label":120,"title":121},[117,118,119],"Trailing return rate drops below the badge threshold","Warning disappears in month 7","Sessions and rank recover above the pre-badge baseline","Months 6–8","Recover",{"id":123,"case_study_id":4,"type":124,"position":9,"is_enabled":8,"config":125,"locale_code":14,"data":128},"eac5840a-d951-426c-b0dd-4b59d5e31b00","media",{"images":126},[127],"case-studies\u002Fdashboards\u002Fexterior-accessories-returns-badge-removal.webp",{"title":129,"caption":130},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $69k to $112k a month while ACoS falls from 36% to 25% across the 8-month engagement.",{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":136},"90b383fb-7bbf-405a-a355-ff5b001aecb5","results",9,{},{"title":52,"markdown":137},"The return rate on the hero ASIN fell from 23% to **7%** and the warning disappeared in month seven.\n\nSessions ended 15% above where they had been before the badge appeared, because the listing came back with a stronger conversion rate than it had in the first place. Revenue grew 61% overall. The fix that mattered cost forty cents a unit in cardboard — the six months of lost sales were the expensive part.",{"id":139,"case_study_id":4,"type":140,"position":141,"is_enabled":8,"config":142,"locale_code":14,"data":143},"51a1b731-d298-405a-a045-0f88f95e9fbf","quote",10,{},{"items":144,"title":52},[145],{"role":146,"text":147,"author":148},"Exterior accessories brand","We wanted to appeal the badge. The badge was right — that was the whole problem.","Operations Director",{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":154},"a2eac90c-d696-4636-99b2-4557a0140b85","service_ref",11,{},{"title":52},{"id":156,"case_study_id":4,"type":157,"position":158,"is_enabled":8,"config":159,"locale_code":14,"data":165},"adbc5fb1-f025-4d8f-8189-9b03c46341d4","case_ref",12,{"ids":160},[161,162,163,164],"108d822d-c947-4470-99d7-15ed7b817641","e60e83e5-9ba0-4210-91c4-d0ddaba14ef4","535f70ff-175c-40c5-9444-53f90f08fa84","67d215af-53e8-46ff-9527-5692cc360bbb",{"title":52},[],[168],{"id":169,"parent_id":7,"path":170,"slug":170,"sort_order":171,"is_enabled":8,"is_priority":172,"last_modify":11,"created_at":173,"updated_at":173,"locale_code":14,"name":174,"title":175,"subtitle":176,"intro":7,"meta_title":175,"meta_description":177,"case_count":152},"f5be6701-3759-4813-b14f-8e834510d0a1","automotive",107,false,"2026-09-22T11:13:31.187156+00:00","Automotive","Amazon Automotive Case Studies","Real campaigns we ran for automotive brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Automotive brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[179,191],{"id":21,"slug":180,"icon":181,"hero_image":182,"is_enabled":8,"sort_order":90,"last_modify":183,"created_at":184,"updated_at":185,"locale_code":14,"name":186,"title":187,"subtitle":188,"meta_title":189,"meta_description":190},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":192,"icon":193,"hero_image":194,"is_enabled":8,"sort_order":195,"last_modify":183,"created_at":196,"updated_at":185,"locale_code":14,"name":197,"title":198,"subtitle":199,"meta_title":200,"meta_description":201},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[203,218,233,248],{"id":161,"slug":204,"cover_image":205,"brand_name":7,"is_anonymized":8,"period_months":158,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"replacement-parts-fitment-data-errors","case-studies\u002Freplacement-parts-fitment-data-errors-1790060651183.webp",1704,"The compatibility file was wrong, and it was costing more than it earned","Return rate 26% → 9%","The brand's fitment data had been padded over years to appear in more searches. It worked: the parts appeared for thousands of vehicles they did not fit.","Fitment Data Cleanup Case Study","How auditing and shrinking an inflated vehicle compatibility file cut a replacement parts brand's returns from 26% to 9% and raised net revenue 44%.",[213,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","b5a68410-0a9a-4eb1-b925-84b762a29c70","replacement-parts","automotive\u002Freplacement-parts","Replacement Parts",{"id":162,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":221,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":222,"headline_metric":223,"summary":224,"meta_title":225,"meta_description":226,"service_ids":227,"published_at":11,"category_id":229,"category_slug":230,"category_path":231,"category_name":232,"category_is_enabled":8},"auto-tools-versus-free-loaner-programs","case-studies\u002Fauto-tools-versus-free-loaner-programs-1790060651183.webp",1705,"Competing against a tool the shopper can borrow for nothing","Conversion 2.8% → 6.1%","Every major parts chain lends exactly these tools for free against a refundable deposit. The brand's listings argued build quality with rival sellers the shopper had never been choosing between.","Auto Tool vs Free Loaner Case","How a specialty tool brand built its listings around the loaner-counter alternative shoppers were comparing it to and more than doubled conversion.",[21,228],"c89127c7-631c-451f-bf13-3681edd0f3c4","4b49f318-5e72-43f3-a8ce-c48a64ac93d2","tools-and-equipment","automotive\u002Ftools-and-equipment","Tools & Equipment",{"id":163,"slug":234,"cover_image":235,"brand_name":7,"is_anonymized":8,"period_months":236,"is_enabled":8,"sort_order":237,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":238,"headline_metric":239,"summary":240,"meta_title":241,"meta_description":242,"service_ids":243,"published_at":11,"category_id":244,"category_slug":245,"category_path":246,"category_name":247,"category_is_enabled":8},"oils-fluids-hazmat-fulfillment-rebuild","case-studies\u002Foils-fluids-hazmat-fulfillment-rebuild-1790060651183.webp",13,1706,"A catalog that could not ship: rebuilding around dangerous-goods rules","Sellable SKUs 22 → 74","Two thirds of the brand's products were stuck in dangerous-goods review, restricted from fast fulfillment or simply not stocked. The advertising was fine; the plumbing was not.","Hazmat Fulfillment Amazon Case","How resolving dangerous-goods classification and fulfillment routing took an oils and fluids brand from 22 to 74 sellable SKUs and tripled revenue.",[22],"40b4ac55-f804-4a9b-95de-1b9314304047","oils-and-fluids","automotive\u002Foils-and-fluids","Oils & Fluids",{"id":164,"slug":249,"cover_image":250,"brand_name":7,"is_anonymized":8,"period_months":251,"is_enabled":8,"sort_order":252,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":253,"headline_metric":254,"summary":255,"meta_title":256,"meta_description":257,"service_ids":258,"published_at":11,"category_id":259,"category_slug":260,"category_path":261,"category_name":262,"category_is_enabled":8},"powersports-application-specific-listings","case-studies\u002Fpowersports-application-specific-listings-1790060651183.webp",14,1707,"Splitting one universal listing into the machines people actually ride","+59% sessions","One product served motorcycles, ATVs, UTVs and snowmobiles, and was listed once, for all of them. It ranked properly for none of them.","Powersports Listing Split Case","How separating a universal powersports product into application-specific listings grew sessions 120% and revenue 141% over fourteen months.",[213,228],"5378400f-6c9c-4524-955b-f388af7b81e9","motorcycle-and-powersports","automotive\u002Fmotorcycle-and-powersports","Motorcycle & Powersports",1790082617025]