[{"data":1,"prerenderedAt":228},["ShallowReactive",2],{"case-study-equine-brand-barn-and-stable-buyers-en":3,"case-study-blocks-8557d227-aa19-45f7-b26e-9b3899d352b4-en":27,"reviews-all-8557d227-aa19-45f7-b26e-9b3899d352b4-any-en":141,"case-study-category-ancestors-pet-supplies\u002Fhorses-en":142,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55,ad194183-6961-4a8b-8c88-b372b41c7871,fda269cc-0566-43bb-8164-c2e45324bb45,7f9b5717-f28b-4118-a4cc-a9732a8db2f9-en":177},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"8557d227-aa19-45f7-b26e-9b3899d352b4","equine-brand-barn-and-stable-buyers","case-studies\u002Fequine-brand-barn-and-stable-buyers-1790060651183.webp",null,true,12,510,"2026-09-22","2026-09-22T11:13:31.338542+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling to barns, not to riders: building for the professional buyer","Average order value $74 → $168","An equine supplies brand had built everything around the individual horse owner and never noticed that its largest orders came from stables buying for twenty animals at a time.","Equine B2B Buyer Case Study","How building for barns and stables instead of individual riders took an equine brand's average order from $74 to $263 and grew revenue 141%.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","b638499d-a7ad-4adf-ba04-ecafcb76104c","horses","pet-supplies\u002Fhorses","Horses",[28,56,83,90,97,107,114,125,131],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"4f8fa660-48d3-4410-a35d-060571e6f237","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$118k \u002F month",{"label":44,"value":45},"Catalog","Supplements, grooming and stable supplies",{"label":47,"value":48},"Buyer mix at start","Assumed individual owners; 34% of revenue was actually professional",{"label":50,"value":51},"Engagement","Full account management + PPC",{"label":53,"value":54},"Timeframe","12 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"85b3d76a-55d7-49c9-8489-b6f8ba3cbbc9","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"$168","+127%","Average order value","$74",{"after":69,"delta":70,"label":71,"before":72},"$284k","+141%","Monthly revenue","$118k",{"after":74,"delta":75,"label":76,"before":77},"68%","+34 pts","Share of revenue from business buyers","34%",{"after":79,"delta":80,"label":81,"before":82},"4.2 \u002F year","+100%","Repeat order frequency","2.1 \u002F year",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"2c6b7a24-1b1b-4d36-9250-3b0ecefdfa05","challenge",3,{},{"title":55,"markdown":89},"The brand's marketing pictured a rider with one beloved horse, and its Amazon catalog matched: single tubs, single halters, retail pack sizes, copy about the bond between horse and owner. When we segmented the order data, a third of revenue was already coming from accounts buying eight and twelve units at a time — boarding barns, training yards and breeding operations that keep twenty or more animals and reorder on a fixed schedule.\n\nNothing in the account served them. There were no case quantities, no business pricing, nothing enrolled in Amazon Business, and the copy addressed a customer these buyers are not. They were buying anyway, in the most inconvenient way available, which is a strong signal and an expensive one to ignore: a barn that has to add twelve individual tubs to a cart will eventually find a supplier that sells a case.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"e5423f4f-baf6-4d37-9a06-abc43a55e5d0","approach",4,{},{"title":55,"markdown":96},"We built the catalog the professional buyer had been improvising around.\n\n- **Case quantities listed** for the products that reorder predictably — supplements, bedding additives, grooming consumables.\n- **Amazon Business enrollment with quantity pricing**, so the discount structure matches how a twenty-horse operation actually buys.\n- **Copy and imagery for the yard** — per-horse cost, storage footprint and shelf life, which are the professional buyer's criteria and mean nothing to a single-horse owner.\n- **Campaigns targeting professional vocabulary** — barn, yard, stable and bulk terms, kept separate from the rider-facing campaigns that still serve the retail side.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":104},"25f58066-94d2-441a-875e-565eabdcaa19","media",8,{"images":102},[103],"case-studies\u002Fdashboards\u002Fequine-brand-barn-and-stable-buyers.webp",{"title":105,"caption":106},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $53k to $128k a month while ACoS falls from 34% to 21% across the 12-month engagement.",{"id":108,"case_study_id":4,"type":109,"position":110,"is_enabled":8,"config":111,"locale_code":14,"data":112},"36676e50-abfb-4c1a-b607-92df0c06cf89","results",9,{},{"title":55,"markdown":113},"Average order value went from $74 to **$168** and revenue grew 141%, with the professional segment moving from a third of revenue to two thirds.\n\nThe reorder frequency number explains why this compounds: a barn buying at scale comes back about four times a year against a retail owner's two, and it does so on a schedule set by the size of the operation rather than by marketing. The retail business did not shrink — it simply stopped being the only customer the account was built for.",{"id":115,"case_study_id":4,"type":116,"position":117,"is_enabled":8,"config":118,"locale_code":14,"data":119},"d6144ac2-7834-463c-816a-7821429eff53","quote",10,{},{"items":120,"title":55},[121],{"role":122,"text":123,"author":124},"Equine supplies brand","A third of our revenue came from yards adding twelve tubs to a cart one at a time, and we had never once written a listing for them.","Sales Director",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"c74fabac-a108-4a99-85ee-c47d53d2c7eb","service_ref",11,{},{"title":55},{"id":132,"case_study_id":4,"type":133,"position":9,"is_enabled":8,"config":134,"locale_code":14,"data":140},"f8579602-0da7-46ec-bde3-a4ebb6884c64","case_ref",{"ids":135},[136,137,138,139],"a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55","ad194183-6961-4a8b-8c88-b372b41c7871","fda269cc-0566-43bb-8164-c2e45324bb45","7f9b5717-f28b-4118-a4cc-a9732a8db2f9",{"title":55},[],[143],{"id":144,"parent_id":7,"path":145,"slug":145,"sort_order":93,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":9},"4a7c630f-3155-4bc0-b535-829de84c9dc5","pet-supplies","2026-09-22T11:13:31.177478+00:00","Pet Supplies","Amazon Pet Supplies Case Studies","Real campaigns we ran for pet supplies brands on Amazon — what was broken, what we changed and what it moved.","Pet Supplies Case Studies","See how our Amazon agency grows Pet Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[153,166],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":157,"last_modify":158,"created_at":159,"updated_at":160,"locale_code":14,"name":161,"title":162,"subtitle":163,"meta_title":164,"meta_description":165},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":167,"icon":168,"hero_image":169,"is_enabled":8,"sort_order":31,"last_modify":158,"created_at":170,"updated_at":171,"locale_code":14,"name":172,"title":173,"subtitle":174,"meta_title":175,"meta_description":176},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[178,196,207,217],{"id":136,"slug":179,"cover_image":180,"brand_name":181,"is_anonymized":8,"period_months":110,"is_enabled":8,"sort_order":157,"last_modify":158,"created_at":182,"updated_at":183,"locale_code":14,"title":184,"headline_metric":185,"summary":186,"meta_title":187,"meta_description":188,"service_ids":189,"published_at":11,"category_id":192,"category_slug":193,"category_path":194,"category_name":195,"category_is_enabled":8},"pet-supplements-brand-listing-seo","case-studies\u002Fpet-supplements-brand-listing-seo-1786635455161.webp","US pet supplements brand","2026-08-13T14:26:41.733597+00:00","2026-09-22T11:13:31.192093+00:00","Growing organic Amazon sales 187% with listing SEO and Rufus optimization","+187% organic sales","A US pet supplements brand rebuilt its listings around how shoppers — and Amazon's Rufus AI assistant — actually search, growing organic sales from $58k to $166k a month on flat ad spend.","Amazon Listing SEO Case Study: +187% Organic","How Scaling Peak rebuilt a pet supplements catalog around real shopper language and Rufus AI search, lifting organic Amazon sales from $58k to $166k a month.",[190,191],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","9f6f8bba-9340-4ce1-b7e1-288cf41e8f62","dogs","pet-supplies\u002Fdogs","Dogs",{"id":137,"slug":197,"cover_image":198,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":199,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":200,"headline_metric":201,"summary":202,"meta_title":203,"meta_description":204,"service_ids":205,"published_at":11,"category_id":144,"category_slug":145,"category_path":145,"category_name":147,"category_is_enabled":8},"pet-brand-life-stage-transition-retention","case-studies\u002Fpet-brand-life-stage-transition-retention-1790060651183.webp",500,"Keeping the customer when the puppy stops being a puppy","Stage-to-stage retention 12% → 44%","A pet nutrition brand acquired customers at the puppy stage and lost almost all of them at month twelve, when the animal outgrew the product. The transition was a marketing moment nobody was covering.","Pet Life Stage Retention Case Study","How mapping the puppy-to-adult transition and timing DSP around it took a pet nutrition brand from 12% to 44% stage-to-stage retention.",[206,21],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":138,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":110,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":144,"category_slug":145,"category_path":145,"category_name":147,"category_is_enabled":8},"pet-brand-replenishment-reminder-without-subscription","case-studies\u002Fpet-brand-replenishment-reminder-without-subscription-1790060651183.webp",501,"Reaching the reorder moment for customers who refuse to subscribe","Repeat purchase rate 21% → 49%","Most of the brand's buyers would not enroll in a subscription, and the brand had treated them as one-time customers. They were repeat customers on a clock nobody was reading.","Pet Replenishment Reminder Case Study","How consumption-rate modeling and timed DSP lifted a pet brand's repeat purchase rate from 21% to 49% without relying on subscriptions.",[206,22],{"id":139,"slug":218,"cover_image":219,"brand_name":7,"is_anonymized":8,"period_months":220,"is_enabled":8,"sort_order":221,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":222,"headline_metric":223,"summary":224,"meta_title":225,"meta_description":226,"service_ids":227,"published_at":11,"category_id":144,"category_slug":145,"category_path":145,"category_name":147,"category_is_enabled":8},"pet-brand-owner-photo-ugc-creative","case-studies\u002Fpet-brand-owner-photo-ugc-creative-1790060651183.webp",7,502,"Studio photography lost to phone photos of real pets","Click-through rate +88%","The brand's imagery was professionally lit, perfectly styled, and outperformed by customer snapshots in every test we ran. In this category, polish reads as advertising and advertising reads as doubt.","Pet Brand UGC Creative Case Study","How replacing studio imagery with real customer pet photography lifted a pet brand's click-through rate 88% and conversion 41% in seven months.",[191,22],1790082632903]