[{"data":1,"prerenderedAt":243},["ShallowReactive",2],{"case-study-electronics-brand-keyword-bloat-pruning-en":3,"case-study-blocks-c4c4e457-3c9d-4196-b67b-2150c50a0c3a-en":26,"reviews-all-c4c4e457-3c9d-4196-b67b-2150c50a0c3a-any-en":160,"case-study-category-ancestors-electronics-en":161,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":162,"case-studies-by-ids-1fdab8bd-b329-4ad5-b02b-5f2891d8956e,22698c4e-78a8-42a4-85bc-1ecbf5bfb1b3,1fcef70e-0bf3-452f-8531-eb8d49fedb38,a7e223fb-afa1-467f-886a-7584444354e8-en":186},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"c4c4e457-3c9d-4196-b67b-2150c50a0c3a","electronics-brand-keyword-bloat-pruning","case-studies\u002Felectronics-brand-keyword-bloat-pruning-1790060651183.webp",null,true,6,2306,"2026-09-22","2026-09-22T11:13:31.273442+00:00","2026-09-22T11:13:31.504874+00:00","en","Ranking better by deleting two thirds of the keywords","Sessions +10% after pruning","Four years of “add it, it can't hurt” had stuffed every backend field and title with terms the products had nothing to do with. Relevance is a ratio, and theirs had collapsed.","Keyword Bloat Pruning Case Study","How removing two thirds of a consumer electronics catalog's keywords lifted sessions 88% and improved conversion on the terms that mattered.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","02c5396b-c7f0-46ac-a2a2-eec7b0d73466","electronics","Electronics",[27,52,79,86,93,115,125,132,143,149],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"58d93f52-2a30-44dc-90d0-7eeca3e090ef","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$402k \u002F month",{"label":43,"value":44},"Finding","Average listing indexed for 1,900 terms, two thirds irrelevant",{"label":46,"value":47},"Engagement","Listing SEO + PPC",{"label":49,"value":50},"Timeframe","6 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"0a3eddaf-b8cd-452d-a027-a992ab78f7a5","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"163k \u002F mo","+10%","Sessions","148k \u002F mo",{"after":65,"delta":66,"label":67,"before":68},"$611k","+52%","Monthly revenue","$402k",{"after":70,"delta":71,"label":72,"before":73},"620","-67%","Indexed terms per listing","1,900",{"after":75,"delta":76,"label":77,"before":78},"8.4%","+38%","Conversion rate","6.1%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"8fecf88e-7521-451f-ba72-3a9483422765","challenge",3,{},{"title":51,"markdown":85},"Every quarter someone had added keywords. Competitor brand names, adjacent product types, misspellings of things the brand doesn't sell, seasonal terms from a promotion two years ago — all of it accumulating in backend fields, titles and bullets because removing a keyword feels like removing an opportunity.\n\nIt isn't. A listing that appears in searches it cannot satisfy collects impressions without clicks and clicks without orders, and both of those tell the ranking algorithm that this listing is a poor answer. The catalog was slowly teaching Amazon to distrust it, and the visible symptom — falling sessions while the ad account looked fine — read to the team as a competitive problem.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"53365d0a-fab0-4dbf-a1fa-86384b07c82d","approach",4,{},{"title":51,"markdown":92},"We measured each term's contribution and deleted the ones that were costing relevance.\n\n- **Per-term audit** — impressions, click-through and conversion for every indexed term, per ASIN, over twelve months.\n- **Deletion criteria agreed in advance**, because the argument “but what if someone searches it” has to be settled by data rather than by seniority.\n- **Titles and bullets rewritten around what remained**, which also made them readable for the first time in years.\n- **Advertising negatives aligned** with the pruned set, so paid traffic stopped reinforcing the same irrelevance.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"88e55c11-dde8-4640-8ad4-9c981df70131","process_steps",5,{},{"steps":99,"title":51},[100,103,106,109,112],{"text":101,"title":102},"Twelve months of search-term and query-performance data pulled per ASIN, so every indexed term had impressions, click-through and conversion against it.","Term-level export",{"text":104,"title":105},"Thresholds agreed before anyone looked at a specific keyword, so the cut was a rule rather than an argument about someone's favorite term.","Deletion criteria",{"text":107,"title":108},"Surviving terms rebuilt into readable titles and bullets; the backend fields kept only what the product genuinely answers.","Backend and title rewrite",{"text":110,"title":111},"Paid campaigns negated the removed terms, so advertising stopped feeding the same irrelevance back into the listing.","Negative alignment",{"text":113,"title":114},"Rank and sessions tracked per pruned ASIN before the next wave, so a wrong deletion would surface on a handful of listings rather than the whole catalog.","Eight-week watch",{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":122},"b2cb3271-7525-4218-97a9-26be0c5b88d4","media",8,{"images":120},[121],"case-studies\u002Fdashboards\u002Felectronics-brand-keyword-bloat-pruning.webp",{"title":123,"caption":124},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $181k to $275k a month while ACoS falls from 32% to 22% across the 6-month engagement.",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"a9fe72d3-851a-4f41-a99b-c570dd614946","results",9,{},{"title":51,"markdown":131},"Cutting indexed terms from 1,900 to **620 per listing raised sessions 10%** — far fewer searches entered, and a much larger share of them won.\n\nConversion rose 38% for the same reason: the traffic arriving now matches what the products are. Revenue grew 52% in six months with no new products, no price changes and a slightly smaller advertising budget. The counter-intuitive part is the whole lesson — in a relevance-ranked marketplace, appearing in a search you lose is not free.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"f000ba79-4e94-4e2e-89e7-c143862a20ad","quote",10,{},{"items":138,"title":51},[139],{"role":140,"text":141,"author":142},"Consumer electronics brand","Every keyword in there had been added by someone reasonable. Together they were telling Amazon we were nothing in particular.","Head of Marketplace",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"dc5a170d-3963-41c2-a654-86ded6cddef4","service_ref",11,{},{"title":51},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"315d8cf5-c5d0-4378-8461-34baadbadb91","case_ref",12,{"ids":154},[155,156,157,158],"1fdab8bd-b329-4ad5-b02b-5f2891d8956e","22698c4e-78a8-42a4-85bc-1ecbf5bfb1b3","1fcef70e-0bf3-452f-8531-eb8d49fedb38","a7e223fb-afa1-467f-886a-7584444354e8",{"title":51},[],[],[163,175],{"id":21,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":82,"last_modify":167,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":176,"icon":177,"hero_image":178,"is_enabled":8,"sort_order":30,"last_modify":167,"created_at":179,"updated_at":180,"locale_code":14,"name":181,"title":182,"subtitle":183,"meta_title":184,"meta_description":185},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[187,200,214,228],{"id":155,"slug":188,"cover_image":189,"brand_name":7,"is_anonymized":8,"period_months":118,"is_enabled":8,"sort_order":190,"last_modify":11,"created_at":191,"updated_at":13,"locale_code":14,"title":192,"headline_metric":193,"summary":194,"meta_title":195,"meta_description":196,"service_ids":197,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"electronics-brand-in-the-box-expectation-gap","case-studies\u002Felectronics-brand-in-the-box-expectation-gap-1790060651183.webp",1100,"2026-09-22T11:13:31.283186+00:00","Half the one-star reviews were about something we never promised","1-star reviews 23 → 7","A consumer electronics brand shipped its devices without a wall adapter, like everyone else in the category. Shoppers assumed one was included, and the disappointment landed as a product review.","In-The-Box Expectation Gap Case","How stating box contents plainly in imagery and copy cut an electronics brand's return rate from 14% to 5% and added half a star to its rating.",[198,199],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593",{"id":156,"slug":201,"cover_image":202,"brand_name":7,"is_anonymized":8,"period_months":118,"is_enabled":8,"sort_order":203,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":204,"headline_metric":205,"summary":206,"meta_title":207,"meta_description":208,"service_ids":209,"published_at":11,"category_id":210,"category_slug":211,"category_path":212,"category_name":213,"category_is_enabled":8},"charging-brand-household-expansion","case-studies\u002Fcharging-brand-household-expansion-1790060651183.webp",2307,"A household needs four chargers and the catalog only offered one","Units per order 1.2 → 2.0","Nobody needs one charger. They need one by the bed, one at the desk, one in the kitchen and one in the bag — and the only thing the brand had ever put on a page was a single unit.","Multi-Pack Merchandising Case Study","How pack architecture and room-based merchandising took a charging brand from 1.2 to 2.0 units an order and grew revenue 81% in eight months.",[198,22],"3f55f2a4-4715-4ba7-99a6-380af478a042","power-and-charging","electronics\u002Fpower-and-charging","Power & Charging",{"id":157,"slug":215,"cover_image":216,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":217,"last_modify":11,"created_at":191,"updated_at":13,"locale_code":14,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"headphone-brand-battery-claim-real-conditions","case-studies\u002Fheadphone-brand-battery-claim-real-conditions-1790060651183.webp",1101,"Forty hours of battery nobody ever got","Battery-related returns down 71%","The headline battery figure was measured with noise cancelling off at half volume — a way nobody listens. Restating it by real listening mode cost the brand a big number and won it the sale.","Battery Life Claim Rewrite Case","How restating a headphone brand's battery claim by real listening mode cut battery-related returns 71% and lifted conversion in six months.",[21,198],"5bf51e20-0a7c-4fe8-8282-a5565c420099","headphones-and-earbuds","electronics\u002Fheadphones-and-earbuds","Headphones & Earbuds",{"id":158,"slug":229,"cover_image":230,"brand_name":7,"is_anonymized":8,"period_months":231,"is_enabled":8,"sort_order":232,"last_modify":11,"created_at":191,"updated_at":13,"locale_code":14,"title":233,"headline_metric":234,"summary":235,"meta_title":236,"meta_description":237,"service_ids":238,"published_at":11,"category_id":239,"category_slug":240,"category_path":241,"category_name":242,"category_is_enabled":8},"wearables-brand-generation-handover","case-studies\u002Fwearables-brand-generation-handover-1790060651183.webp",13,1102,"Launching a second generation without abandoning the first one's rank","New generation reached page one in 5 weeks","A wearables brand's new model launched onto a clean ASIN with zero reviews while the outgoing model kept every ranking signal the brand had spent three years building.","Product Generation Handover Case","How a planned generational handover moved a wearables brand's ranking equity onto its new model, reaching page one in five weeks instead of five months.",[199,22],"d9f4daff-6326-4149-a163-ed9ec8ef4aa2","wearable-technology","electronics\u002Fwearable-technology","Wearable Technology",1790082624110]