[{"data":1,"prerenderedAt":222},["ShallowReactive",2],{"case-study-electronics-brand-in-the-box-expectation-gap-en":3,"case-study-blocks-1fdab8bd-b329-4ad5-b02b-5f2891d8956e-en":26,"reviews-all-1fdab8bd-b329-4ad5-b02b-5f2891d8956e-any-en":137,"case-study-category-ancestors-electronics-en":138,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":139,"case-studies-by-ids-c4c4e457-3c9d-4196-b67b-2150c50a0c3a,1fcef70e-0bf3-452f-8531-eb8d49fedb38,a7e223fb-afa1-467f-886a-7584444354e8,ba2fbf90-5ab7-4f71-96e7-b5010ce08b94-en":163},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"1fdab8bd-b329-4ad5-b02b-5f2891d8956e","electronics-brand-in-the-box-expectation-gap","case-studies\u002Felectronics-brand-in-the-box-expectation-gap-1790060651183.webp",null,true,8,1100,"2026-09-22","2026-09-22T11:13:31.283186+00:00","2026-09-22T11:13:31.504874+00:00","en","Half the one-star reviews were about something we never promised","1-star reviews 23 → 7","A consumer electronics brand shipped its devices without a wall adapter, like everyone else in the category. Shoppers assumed one was included, and the disappointment landed as a product review.","In-The-Box Expectation Gap Case","How stating box contents plainly in imagery and copy cut an electronics brand's return rate from 14% to 5% and added half a star to its rating.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","02c5396b-c7f0-46ac-a2a2-eec7b0d73466","electronics","Electronics",[27,52,79,86,93,102,109,120,126],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"2ce7a7d5-71a9-4728-9aed-4e06b3fc6192","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA, DE",{"label":40,"value":41},"Revenue at start","$267k \u002F month",{"label":43,"value":44},"Problem","14% returns, 52% of one-star reviews about missing accessories",{"label":46,"value":47},"Engagement","Creative & content + account management",{"label":49,"value":50},"Timeframe","8 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"4b1604e0-72a6-4c81-973d-abea5b82685c","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63},"5%","-9 pts","Return rate","14%",{"after":65,"delta":66,"label":67,"before":68},"$421k","+58%","Net monthly revenue","$267k",{"after":70,"delta":71,"label":72,"before":73},"4.4","+0.4","Rating, hero ASIN","4.0",{"after":75,"delta":76,"label":77,"before":78,"is_highlight":8},"7","-70%","One-star reviews per 1,000 orders","23",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"a9e7257d-b40d-4334-8f0e-085de90e74b0","challenge",3,{},{"title":51,"markdown":85},"The devices ship with a charging cable and no wall adapter — standard practice in the category and a deliberate cost and sustainability decision. The listing's image stack showed the product; the bullets described what the product does. Neither said what arrives in the box.\n\nShoppers filled the gap with an assumption, and the assumption was wrong often enough that missing-accessory complaints made up 52% of one-star reviews and a large share of a 14% return rate. The damaging part is where the disappointment gets recorded: a customer who expected an adapter does not rate the packing list, they rate the product, and a 4.0 rating built on that misunderstanding suppressed conversion on traffic the brand was paying for.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"3043c228-46a1-492b-ad96-ed0c8c094355","approach",4,{},{"title":51,"markdown":92},"We stopped leaving the box contents to the shopper's imagination.\n\n- **A contents frame in position two** — a flat photograph of everything that arrives, at a size readable on a phone.\n- **Line one of the bullets states what is not included**, before the features, where it cannot be scrolled past.\n- **A compatible adapter offered alongside** as a clearly labeled companion listing, so the shopper who needs one can solve it in the same session.\n- **The Q&A answered properly** — the seller can reply there, and cannot reply to a review, so the standing questions became the place the clarification lives.",{"id":94,"case_study_id":4,"type":95,"position":9,"is_enabled":8,"config":96,"locale_code":14,"data":99},"6d5a465f-8e3d-4eae-9937-656aaf8a95b1","media",{"images":97},[98],"case-studies\u002Fdashboards\u002Felectronics-brand-in-the-box-expectation-gap.webp",{"title":100,"caption":101},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $120k to $189k a month while ACoS falls from 33% to 23% across the 8-month engagement.",{"id":103,"case_study_id":4,"type":104,"position":105,"is_enabled":8,"config":106,"locale_code":14,"data":107},"50912a02-d8c7-478e-9289-8c43c1e840a3","results",9,{},{"title":51,"markdown":108},"Returns fell from 14% to **5%** and the rating rose four tenths of a star, on an unchanged product and an unchanged box.\n\nThe lesson generalises past this brand: an omission in the listing does not read as neutral, it reads as whatever the shopper expects from the category, and the cost of that expectation lands in returns and reviews rather than in a support ticket. Net revenue grew 58%: about a sixth of that is orders that no longer come back, and the rest is what the recovered rating did to conversion on traffic the brand was already paying for.",{"id":110,"case_study_id":4,"type":111,"position":112,"is_enabled":8,"config":113,"locale_code":14,"data":114},"410be6c7-399d-47cc-be50-a46f38d1b6d7","quote",10,{},{"items":115,"title":51},[116],{"role":117,"text":118,"author":119},"Consumer electronics brand","Leaving the adapter unmentioned looked tidier. It was the most expensive blank space in the account.","COO",{"id":121,"case_study_id":4,"type":122,"position":123,"is_enabled":8,"config":124,"locale_code":14,"data":125},"af86fbd1-ea02-445f-9d04-f81f4ed71748","service_ref",11,{},{"title":51},{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":136},"09397e21-85fa-4541-a551-45ac9c48affb","case_ref",12,{"ids":131},[132,133,134,135],"c4c4e457-3c9d-4196-b67b-2150c50a0c3a","1fcef70e-0bf3-452f-8531-eb8d49fedb38","a7e223fb-afa1-467f-886a-7584444354e8","ba2fbf90-5ab7-4f71-96e7-b5010ce08b94",{"title":51},[],[],[140,152],{"id":21,"slug":141,"icon":142,"hero_image":143,"is_enabled":8,"sort_order":89,"last_modify":144,"created_at":145,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"meta_title":150,"meta_description":151},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":156,"last_modify":144,"created_at":157,"updated_at":146,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[164,178,192,207],{"id":132,"slug":165,"cover_image":166,"brand_name":7,"is_anonymized":8,"period_months":167,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":169,"updated_at":13,"locale_code":14,"title":170,"headline_metric":171,"summary":172,"meta_title":173,"meta_description":174,"service_ids":175,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"electronics-brand-keyword-bloat-pruning","case-studies\u002Felectronics-brand-keyword-bloat-pruning-1790060651183.webp",6,2306,"2026-09-22T11:13:31.273442+00:00","Ranking better by deleting two thirds of the keywords","Sessions +10% after pruning","Four years of “add it, it can't hurt” had stuffed every backend field and title with terms the products had nothing to do with. Relevance is a ratio, and theirs had collapsed.","Keyword Bloat Pruning Case Study","How removing two thirds of a consumer electronics catalog's keywords lifted sessions 88% and improved conversion on the terms that mattered.",[176,177],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":133,"slug":179,"cover_image":180,"brand_name":7,"is_anonymized":8,"period_months":167,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"headphone-brand-battery-claim-real-conditions","case-studies\u002Fheadphone-brand-battery-claim-real-conditions-1790060651183.webp",1101,"Forty hours of battery nobody ever got","Battery-related returns down 71%","The headline battery figure was measured with noise cancelling off at half volume — a way nobody listens. Restating it by real listening mode cost the brand a big number and won it the sale.","Battery Life Claim Rewrite Case","How restating a headphone brand's battery claim by real listening mode cut battery-related returns 71% and lifted conversion in six months.",[176,21],"5bf51e20-0a7c-4fe8-8282-a5565c420099","headphones-and-earbuds","electronics\u002Fheadphones-and-earbuds","Headphones & Earbuds",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"wearables-brand-generation-handover","case-studies\u002Fwearables-brand-generation-handover-1790060651183.webp",13,1102,"Launching a second generation without abandoning the first one's rank","New generation reached page one in 5 weeks","A wearables brand's new model launched onto a clean ASIN with zero reviews while the outgoing model kept every ranking signal the brand had spent three years building.","Product Generation Handover Case","How a planned generational handover moved a wearables brand's ranking equity onto its new model, reaching page one in five weeks instead of five months.",[22,177],"d9f4daff-6326-4149-a163-ed9ec8ef4aa2","wearable-technology","electronics\u002Fwearable-technology","Wearable Technology",{"id":135,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":210,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"audio-brand-model-nickname-indexing","case-studies\u002Faudio-brand-model-nickname-indexing-1790060651183.webp",7,1103,"Shoppers were searching a name that wasn't on the box","+56% sessions","Reviewers and forums had given the brand's flagship speaker a shorthand name. Thousands of people searched it every month and landed on competitors, because the listing contained the official model code instead.","Model Nickname Search Capture","How indexing for the shorthand name reviewers gave a speaker grew an audio brand's sessions 186% and cut its cost per click by a third.",[176,177],"905f13e3-9d4f-44f9-accd-cd9fd39aeaef","portable-and-home-audio","electronics\u002Fportable-and-home-audio","Portable & Home Audio",1790082624475]