[{"data":1,"prerenderedAt":237},["ShallowReactive",2],{"case-study-electrical-brand-spares-before-the-emergency-en":3,"case-study-blocks-e906eca9-f488-428f-878a-070e0453d149-en":27,"reviews-all-e906eca9-f488-428f-878a-070e0453d149-any-en":138,"case-study-category-ancestors-tools-and-home-improvement\u002Felectrical-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-b08a0ed4-1f16-4c9c-81d5-9e72b0b4cbdb,3c89c737-5d8c-4f69-85f4-aadff7d5d437,b07dc086-8f10-4c28-8513-902007d37cae,83f4fa55-2535-4447-aea7-67253f353730-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"e906eca9-f488-428f-878a-070e0453d149","electrical-brand-spares-before-the-emergency","case-studies\u002Felectrical-brand-spares-before-the-emergency-1790060651183.webp",null,true,9,1505,"2026-09-22","2026-09-22T11:13:31.356299+00:00","2026-09-22T11:13:31.504874+00:00","en","Losing the emergency on purpose and winning the spare instead","Units +186% with no delivery change","When a breaker trips for good, nobody waits for a delivery — they drive to the store. So the brand stopped competing for that moment and sold the part that gets bought before it is needed.","Electrical Spares Demand Case Study","How an electrical brand stopped chasing same-day emergency demand and grew unit sales 186% by selling planned spares instead, in nine months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","55997874-792c-4434-bf75-c06150b121f0","electrical","tools-and-home-improvement\u002Felectrical","Electrical",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"cb5e4dd9-81b3-424f-8c22-1ec82f094520","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$118k \u002F month",{"label":44,"value":45},"Context","Losing urgent demand to local stores",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"d621e693-76bf-4b85-a6d9-b7a6c9854dd4","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"13,640","+186%","Monthly units sold","4,760",{"after":66,"delta":67,"label":68,"before":69},"$247k","+109%","Monthly revenue","$118k",{"after":71,"delta":72,"label":73,"before":74},"3.1","+121%","Units per order","1.4",{"after":76,"delta":77,"label":78,"before":79},"20%","-17 pts","ACoS","37%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"7579188d-d201-448d-99df-010eba39a93d","challenge",3,{},{"title":52,"markdown":86},"Half the category's search volume happens in a state of mild panic: something has stopped working, the shopper wants it today, and a store eleven minutes away will always beat any delivery promise. The brand had been bidding hard on exactly those searches for three years, paying premium prices for clicks from people who would abandon the checkout the moment they saw a delivery date.\n\nNo amount of optimization fixes that, because the losing factor is geography, not the listing. What the team had not looked at was the other half of the demand — the shopper who is not in trouble yet. That buyer is calm, buys several at a time, compares on quality instead of availability, and nobody in the category was talking to him.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"4082cdad-8480-485f-a636-a9304954473a","approach",4,{},{"title":52,"markdown":93},"We conceded the emergency and built the opposite purchase.\n\n- **Urgent-intent terms cut hard** — the “tonight”, “same day” and fault-symptom searches given minimal budget instead of top-of-page bids.\n- **The planned purchase made explicit** — copy and imagery built around keeping the spares you will eventually need, in the quantities a house actually consumes.\n- **Multi-packs as the default offer**, matching how somebody stocking up buys rather than how somebody replacing one item buys.\n- **Keyword work on the calm searches** — quality, rating and material comparisons, which carry lower competition and far higher conversion than the fault-driven terms.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"3135eb99-b34f-4e82-afc6-09907a20e6c1","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Felectrical-brand-spares-before-the-emergency.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $53k to $111k a month while ACoS falls from 37% to 20% across the 9-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"1cbdc7b4-27dd-495c-af6a-561d5f12313f","results",{},{"title":52,"markdown":109},"Unit sales nearly tripled and revenue more than doubled, without any change to fulfillment, price or delivery speed.\n\nUnits per order went from 1.4 to 3.1 — the mechanism visible in one number: a shopper who is not in a hurry buys the pack, and a pack carries a lower price per unit than the single the brand used to ship. ACoS fell seventeen points because the brand stopped paying top-of-page prices for traffic that a hardware store down the road was always going to win.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"1df83b79-eacc-419a-93be-cfa3e59af333","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Electrical products brand","We spent three years trying to beat a shop that's eleven minutes from our customer's house. We should have been selling to the week before.","Head of Sales",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"50be7b78-f969-4057-883e-b240a2b19232","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"5960594a-f826-443f-8e09-21102b54b9d6","case_ref",12,{"ids":132},[133,134,135,136],"b08a0ed4-1f16-4c9c-81d5-9e72b0b4cbdb","3c89c737-5d8c-4f69-85f4-aadff7d5d437","b07dc086-8f10-4c28-8513-902007d37cae","83f4fa55-2535-4447-aea7-67253f353730",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"73eff6eb-2a94-4e59-aa88-11dcd9ff51db","tools-and-home-improvement",105,false,"2026-09-22T11:13:31.187156+00:00","Tools & Home Improvement","Amazon Tools & Home Improvement Case Studies","Real campaigns we ran for tools & home improvement brands on Amazon — what was broken, what we changed and what it moved.","Tools & Home Improvement Case Studies","See how our Amazon agency grows Tools & Home Improvement brands: the challenge, the work we ran and the numbers it moved.",14,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":31,"last_modify":157,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[177,192,207,223],{"id":133,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"plumbing-brand-cost-of-failure-framing","case-studies\u002Fplumbing-brand-cost-of-failure-framing-1790060651183.webp",1506,"A $14 part that stands between a house and a flooded floor","Conversion 6.4% → 10.5%","The brand sold supply lines and shutoff valves on price, against competitors four dollars cheaper. The relevant number was never the price of the part — it was the cost of the part failing.","Plumbing Cost of Failure Case Study","How framing a $14 plumbing part around the damage it prevents, not its price, lifted conversion 64% and grew revenue 142% in eight months.",[187,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","2cb2a3be-2a22-4e28-b977-c4450f73c3b5","plumbing","tools-and-home-improvement\u002Fplumbing","Plumbing",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"hardware-brand-substrate-qualification","case-studies\u002Fhardware-brand-substrate-qualification-1790060651183.webp",6,1507,"The question the listing never asked: what are you drilling into?","One-star reviews cut by 71%","Anchors that fail in concrete are not faulty anchors, they are the wrong ones. The brand's ratings were being set by a decision the shopper was never helped to make.","Wall Anchor Substrate Case Study","How qualifying shoppers by wall material before purchase cut a hardware brand's one-star reviews 71% and lifted the hero rating to 4.6.",[21,187],"a2c9cbb7-c662-4402-8595-61a9dd4875e6","hardware","tools-and-home-improvement\u002Fhardware","Hardware",{"id":135,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":210,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":219,"category_slug":220,"category_path":221,"category_name":222,"category_is_enabled":8},"safety-brand-coverage-math-per-home","case-studies\u002Fsafety-brand-coverage-math-per-home-1790060651183.webp",7,1508,"Nobody needs one: selling the coverage a whole house requires","Units per order 1.2 → 3.4","Safety devices are specified per room, per floor and per hallway, yet the brand sold them one at a time. Showing the shopper how many their home actually needs changed the order, not the offer.","Smoke Alarm Coverage Case Study","How a coverage-per-home calculation in the listing took a safety brand from 1.2 to 3.4 units per order and grew revenue 180% in seven months.",[187,218],"a507b11d-88fb-4b74-98a2-0661de716593","e8023040-01ae-49b6-914b-9307863f63b1","safety-and-security","tools-and-home-improvement\u002Fsafety-and-security","Safety & Security",{"id":136,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":233,"category_slug":234,"category_path":235,"category_name":236,"category_is_enabled":8},"painters-tape-brand-generic-head-term","case-studies\u002Fpainters-tape-brand-generic-head-term-1790060651183.webp",1509,"When the category's head term is a competitor's brand name","Non-brand organic revenue +264%","Shoppers do not search for painter's tape, they search for a market leader's brand name used as a generic word. Growing without touching that term meant building demand on descriptors instead.","Painter's Tape Keyword Case Study","How a paint supplies brand grew non-brand organic revenue 264% in a category where the head search term is a competitor's own brand name.",[21,22],"75f574da-8f7a-4669-913b-e1fbd163ccc2","paint-and-supplies","tools-and-home-improvement\u002Fpaint-and-supplies","Paint & Supplies",1790082635357]