[{"data":1,"prerenderedAt":234},["ShallowReactive",2],{"case-study-educational-toy-parent-buyer-copy-en":3,"case-study-blocks-030feb31-3ffc-416c-85ab-1da702e79f75-en":27,"reviews-all-030feb31-3ffc-416c-85ab-1da702e79f75-any-en":138,"case-study-category-ancestors-toys-and-games\u002Flearning-and-education-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":150,"case-studies-by-ids-2621d5bf-1b1d-47b2-8382-5b09230d1d8b,4c4fb97a-7d39-45cc-a802-07203aa46220,0648ae93-c869-4830-888a-372a7dfbba86,d708a278-8450-4eb3-b951-c7debf640c1d-en":173},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"030feb31-3ffc-416c-85ab-1da702e79f75","educational-toy-parent-buyer-copy","case-studies\u002Feducational-toy-parent-buyer-copy-1790060651183.webp",null,true,7,409,"2026-09-22","2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","en","The child plays with it; the adult has to be convinced by it","Conversion 6.4% → 9.7%","An educational toy brand wrote its listings to excite children, who cannot buy anything. Rewriting them for the skeptical adult holding the credit card changed the conversion rate by half.","Educational Toy Listing Copy Case","How writing for the parent rather than the child lifted an educational toy brand's conversion from 6.4% to 9.7% and revenue 72% in seven months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a9422c98-4337-49c0-95bf-97288e785451","learning-and-education","toys-and-games\u002Flearning-and-education","Learning & Education",[28,53,79,86,93,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"904ffe80-790d-4007-a562-64a1157a5449","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$115k \u002F month",{"label":44,"value":45},"Price point","$39 — an adult's considered purchase",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"0d9a28c9-3c58-4e13-98f0-df2d9187885c","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"9.7%","+52%","Conversion rate","6.4%",{"after":66,"delta":67,"label":68,"before":69},"$198k","+72%","Monthly revenue","$115k",{"after":71,"delta":72,"label":73,"before":74},"37%","+28 pts","Sessions from skill-and-outcome searches","9%",{"after":76,"delta":77,"label":78,"before":74},"5%","-4 pts","Return rate",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"6acd92f9-85b7-4eed-84d2-b15d72756ac1","challenge",3,{},{"title":52,"markdown":85},"The copy was full of adventure: colorful worlds, exciting missions, hours of fun. A seven-year-old would have found it compelling, and a seven-year-old was not the person reading it.\n\nThe buyer is a parent deciding whether $39 is worth spending on something they hope is educational rather than another plastic distraction. That buyer has specific questions — what does the child actually learn, does it hold attention past the first afternoon, is any of this backed by anything, how much adult supervision does it need, and what happens when the novelty wears off — and the listing answered none of them. Nor did it rank for the way that buyer searches, which is by skill and outcome rather than by theme.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"eca1662a-7e62-48f9-b00c-8fc2ddf07112","approach",4,{},{"title":52,"markdown":92},"We wrote to the sceptic and let the imagery do the fun.\n\n- **Outcome-led bullets** — the specific skills practised and the age at which each lands, rather than adjectives about excitement.\n- **Longevity addressed directly** — the progression of difficulty levels shown, because “he played with it twice” is the parent's real fear.\n- **Adult-involvement honesty** — how much supervision each mode needs, stated plainly.\n- **Skill-and-outcome keywords** — fine motor, early math, problem solving, screen-free, phrased as parents type them.\n- **The child kept in the imagery** — the copy argues to the parent, the photographs still have to make a seven-year-old want it.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"cb4d8289-5d15-4fb8-9686-f70a3625a810","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Feducational-toy-parent-buyer-copy.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $52k to $89k a month while ACoS falls from 35% to 23% across the 7-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"0f929af8-d39b-4ec1-a925-6c7981ff84a1","results",9,{},{"title":52,"markdown":109},"Conversion rose from 6.4% to **9.7%** and revenue grew 72%, with the product and the price unchanged.\n\nThe copy is duller than it was and it sells considerably better, because it now answers the objection the buyer arrived with instead of performing enthusiasm at them. Returns fell four points by the same mechanism: a parent who was told exactly what the toy teaches and how much supervision it needs is far less likely to be disappointed by it a week later.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"f74190a1-fa7e-4bf4-bd2f-ed2f7f43d297","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Educational toy brand","Our old bullets read like the back of a cereal box. The person buying was a tired adult wondering if it was worth thirty-nine dollars.","Head of Brand",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"15ac48f9-ab78-4210-b010-7b281845f1fc","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"d79c8d5a-5595-476b-87a3-dceb144661ad","case_ref",12,{"ids":132},[133,134,135,136],"2621d5bf-1b1d-47b2-8382-5b09230d1d8b","4c4fb97a-7d39-45cc-a802-07203aa46220","0648ae93-c869-4830-888a-372a7dfbba86","d708a278-8450-4eb3-b951-c7debf640c1d",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":82,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":143,"updated_at":143,"locale_code":14,"name":144,"title":145,"subtitle":146,"intro":7,"meta_title":147,"meta_description":148,"case_count":149},"671488c3-469e-4efc-9f8b-423936787af3","toys-and-games","2026-09-22T11:13:31.177478+00:00","Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,[151,163],{"id":21,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":82,"last_modify":155,"created_at":156,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":89,"last_modify":155,"created_at":167,"updated_at":157,"locale_code":14,"name":168,"title":169,"subtitle":170,"meta_title":171,"meta_description":172},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[174,190,204,219],{"id":133,"slug":175,"cover_image":176,"brand_name":7,"is_anonymized":8,"period_months":177,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"kids-craft-kit-browse-node-fix","case-studies\u002Fkids-craft-kit-browse-node-fix-1790060651183.webp",6,410,"Filed under the wrong shelf for two years","+79% sessions","A kids' craft kit brand had been classified into adult hobby nodes at launch. It was competing with professional art supplies, invisible in the kids' category, and nobody had thought to check.","Amazon Browse Node Correction Case","How correcting misclassified browse nodes grew a kids' craft brand's sessions 79% and more than doubled revenue in six months.",[21,185],"a507b11d-88fb-4b74-98a2-0661de716593","d2970aeb-bda1-4395-9af7-008fe034f5dd","arts-and-crafts-for-kids","toys-and-games\u002Farts-and-crafts-for-kids","Arts & Crafts for Kids",{"id":134,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":200,"category_slug":201,"category_path":202,"category_name":203,"category_is_enabled":8},"baby-toy-safety-certification-content","case-studies\u002Fbaby-toy-safety-certification-content-1790060651183.webp",411,"Putting the test certificates on the page, not in the drawer","Conversion 5.8% → 8.6%","A baby toy brand tested every product to standards its competitors did not meet, and mentioned none of it on Amazon. The buyer is a first-time parent deciding what goes in a baby's mouth.","Baby Toy Safety Content Case Study","How putting material and safety-testing detail into the listing lifted a baby toy brand's conversion 48% and cut pre-purchase questions by two thirds.",[21,22],"57efae02-77fd-472c-b7e2-75b9c99c5cdc","baby-and-toddler-toys","toys-and-games\u002Fbaby-and-toddler-toys","Baby & Toddler Toys",{"id":135,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":177,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":215,"category_slug":216,"category_path":217,"category_name":218,"category_is_enabled":8},"dress-up-adult-intent-traffic-mismatch","case-studies\u002Fdress-up-adult-intent-traffic-mismatch-1790060651183.webp",412,"Half the ad budget was buying grown-ups looking for their own costume","ACoS 61% → 29%","A children's dress-up brand was bidding on costume terms dominated by adult intent. The clicks were cheap to win and impossible to convert, and they were dragging the organic ranking down with them.","Dress-Up PPC Intent Mismatch Case","How separating child from adult costume intent cut a dress-up brand's ACoS from 61% to 29% and lifted paid conversion from 3.9% to 8.1%.",[214],"c89127c7-631c-451f-bf13-3681edd0f3c4","0d74249c-28ba-4cf2-bfc5-f15684635393","pretend-play-and-dress-up","toys-and-games\u002Fpretend-play-and-dress-up","Pretend Play & Dress Up",{"id":136,"slug":220,"cover_image":221,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":222,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":223,"headline_metric":224,"summary":225,"meta_title":226,"meta_description":227,"service_ids":228,"published_at":11,"category_id":230,"category_slug":231,"category_path":232,"category_name":233,"category_is_enabled":8},"outdoor-play-regional-season-timing","case-studies\u002Foutdoor-play-regional-season-timing-1790060651183.webp",413,"Spring happens in eleven different weeks across one country","TACoS 19% → 11%","An outdoor play brand switched its whole budget on in April and off in September, as if the country warmed up all at once. Following the season region by region added two months of selling to the year.","Outdoor Toy Seasonal Targeting Case","How region-by-region seasonal budgeting for an outdoor play brand cut TACoS from 19% to 11% and added two months of selling season.",[229,214],"119e81ea-2a44-44f5-bd31-a47741039864","ea88c7c4-6de5-4908-9775-e279882d835c","outdoor-play","toys-and-games\u002Foutdoor-play","Outdoor Play",1790082636784]