[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-drum-brand-upgrade-component-demand-en":3,"case-study-blocks-29a0414c-2697-41db-857e-84f4c1f503a8-en":27,"reviews-all-29a0414c-2697-41db-857e-84f4c1f503a8-any-en":138,"case-study-category-ancestors-musical-instruments\u002Fdrums-and-percussion-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-3b00647c-04a0-4023-823b-34b7f3f7666d,2ce291ef-7194-4c8e-a9b6-213300bef101,e20fdd1f-939a-4f0c-9cc9-4e02d5007273,1cb05ad0-5749-4884-99c8-eebf22dec5bc-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"29a0414c-2697-41db-857e-84f4c1f503a8","drum-brand-upgrade-component-demand","case-studies\u002Fdrum-brand-upgrade-component-demand-1790060651183.webp",null,true,8,2002,"2026-09-22","2026-09-22T11:13:31.316601+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling to the drummers who already own a kit","+112% revenue from upgrade demand","The brand sold complete kits to beginners. The larger, repeat-buying audience was people replacing one piece of a kit they already had — and the catalog was invisible to them.","Drum Upgrade Demand Case Study","How serving single-piece upgrade demand instead of only complete kits grew a drum brand 112% and turned first-time buyers into repeat customers.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","22a55b05-999d-4cdd-9d9b-b16399cf0504","drums-and-percussion","musical-instruments\u002Fdrums-and-percussion","Drums & Percussion",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"a304db8e-5e18-4cbb-a44b-10f1acaaf492","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$97k \u002F month",{"label":44,"value":45},"Catalog at start","4 complete kits, components not listed separately",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"c9d3f8d5-73e6-40d9-9c77-75a32808e9cc","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$206k","+112%","Monthly revenue","$97k",{"after":66,"delta":67,"label":68,"before":69},"54%","+51 pts","Share of revenue from single components","3%",{"after":71,"delta":72,"label":73,"before":74},"480","+1,500%","Ranking keywords with an upgrade or replacement modifier","30",{"after":76,"delta":77,"label":78,"before":79},"21%","-18 pts","ACoS","39%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"4758781b-516f-4e77-a4b5-f15cf5d495e2","challenge",3,{},{"title":52,"markdown":86},"A complete kit is a once-in-a-decade purchase made by someone who has never bought one before. That was the brand's entire proposition: four kits, aimed at first-time buyers, in a market where every competitor was aimed at the same person on the same day.\n\nMeanwhile the people who buy drums repeatedly were searching for something the brand did not sell as a listing. A drummer upgrades one piece at a time — a snare, a single cymbal, a better pedal — and searches accordingly, usually with a replacement or upgrade word attached. The brand made most of those components; they existed only inside a kit's bill of materials, so they were unreachable by anyone who did not want the other nine pieces.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"f1f4c2be-c49b-4df6-8c3a-a7960e90f464","approach",4,{},{"title":52,"markdown":93},"We opened the kit up and sold its parts to the people asking for them.\n\n- **Components listed individually**, starting with the three the brand's own support inbox was asked about most.\n- **Keyword research on the upgrade vocabulary** — replacement, upgrade and “better than the stock one” phrasing, which barely overlaps with the beginner kit terms.\n- **Copy aimed at someone who already plays**, leading with what changes about the sound rather than with what is included in the box.\n- **Campaigns separated by buyer** — kit campaigns and component campaigns given different budgets, targets and success criteria, since one is acquisition and the other is repeat business.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"e078c82b-37ce-4dd8-8af1-89c31c12623d","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fdrum-brand-upgrade-component-demand.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $44k to $93k a month while ACoS falls from 39% to 21% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"09518b57-a4c3-4cd4-a499-ca84de539a8a","results",9,{},{"title":52,"markdown":109},"Revenue more than doubled to **$206k a month**, and single components went from 3% of revenue to 54% — more than the kits they were extracted from.\n\nACoS fell eighteen points, because an experienced drummer searching for a specific component arrives with a decision mostly made, while a beginner shopping for a first kit compares for weeks. The brand also acquired something it had never had: customers who come back, since a player who upgrades one piece tends to upgrade the next one within the year.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"38f90550-0d0d-47ab-a19b-c09af429a7a1","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Drum brand","We'd built the whole business around someone's first kit — the one purchase in their life they'd never repeat.","Founder",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"6feeec34-a724-40d2-af34-11d68bb8514f","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"aad23d2d-758c-4ef6-9b66-9b536a11e068","case_ref",12,{"ids":132},[133,134,135,136],"3b00647c-04a0-4023-823b-34b7f3f7666d","2ce291ef-7194-4c8e-a9b6-213300bef101","e20fdd1f-939a-4f0c-9cc9-4e02d5007273","1cb05ad0-5749-4884-99c8-eebf22dec5bc",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":113},"3ab64b8e-e5f4-427b-9900-000398e22776","musical-instruments",110,false,"2026-09-22T11:13:31.187156+00:00","Musical Instruments","Amazon Musical Instruments Case Studies","Real campaigns we ran for musical instruments brands on Amazon — what was broken, what we changed and what it moved.","Musical Instruments Case Studies","See how our Amazon agency grows Musical Instruments brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,191,206,221],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"studio-mic-brand-adjacent-use-case-expansion","case-studies\u002Fstudio-mic-brand-adjacent-use-case-expansion-1790060651183.webp",2003,"A music microphone found a second, larger audience off the stage","44% of revenue from non-music buyers","The brand sold studio microphones to musicians. The same products were being bought by podcasters, streamers and people on video calls all day — searching with words the listings never used.","Adjacent Use Case Expansion Case","How a studio microphone brand opened a second market of podcast, streaming and remote-work buyers and grew revenue 116% in ten months.",[21,186],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","7835e4c7-a7a6-4cdc-9fb5-8f9547fe8bb7","recording-and-studio","musical-instruments\u002Frecording-and-studio","Recording & Studio",{"id":134,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"live-sound-brand-spec-inflation-translation","case-studies\u002Flive-sound-brand-spec-inflation-translation-1790060651183.webp",2004,"Losing on paper to competitors quoting a different number","Conversion +76% at an unchanged price","The brand's speakers were rated honestly and looked half as powerful as rivals quoting peak figures. The fix was to make the two numbers comparable on the page.","Spec Comparison Honesty Case Study","How translating inflated category power ratings into comparable numbers lifted a live sound brand's conversion 76% and halved its return rate.",[186,201],"a507b11d-88fb-4b74-98a2-0661de716593","99ce628f-7826-4409-9367-30ec0e3e201f","live-sound-and-dj","musical-instruments\u002Flive-sound-and-dj","Live Sound & DJ",{"id":135,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":209,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"band-instrument-brand-director-approval-loop","case-studies\u002Fband-instrument-brand-director-approval-loop-1790060651183.webp",14,2005,"The parent pays, but the band director decides","+138% revenue in student instruments","Parents would not buy a student instrument without someone qualified approving it. We rebuilt the listings so they could survive being forwarded to a band director.","Student Instrument Approval Case","How writing listings for the band director who approves the purchase, not just the parent who pays, grew a student instrument brand 138%.",[21,22],"5933ba4d-03d8-4855-ac4d-b5e6d5414bf9","band-and-orchestra","musical-instruments\u002Fband-and-orchestra","Band & Orchestra",{"id":136,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":224,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"ukulele-brand-instrument-not-toy-positioning","case-studies\u002Fukulele-brand-instrument-not-toy-positioning-1790060651183.webp",5,2006,"Proving it was an instrument in a category flooded with toys","Conversion +79%, price up 28%","Shoppers could not tell a real ukulele from a painted toy at thumbnail size, so they defaulted to the cheapest. We made the difference visible in the first three seconds.","Instrument Versus Toy Positioning","How making build quality visible at thumbnail size lifted a ukulele brand's conversion 79% in a category flooded with toy-grade competitors.",[21,186],"077d4739-5196-44da-8258-069a86c02613","ukuleles-and-folk","musical-instruments\u002Fukuleles-and-folk","Ukuleles & Folk",1790082628640]