[{"data":1,"prerenderedAt":226},["ShallowReactive",2],{"case-study-dress-up-adult-intent-traffic-mismatch-en":3,"case-study-blocks-0648ae93-c869-4830-888a-372a7dfbba86-en":26,"reviews-all-0648ae93-c869-4830-888a-372a7dfbba86-any-en":139,"case-study-category-ancestors-toys-and-games\u002Fpretend-play-and-dress-up-en":140,"services-by-ids-c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-d708a278-8450-4eb3-b951-c7debf640c1d,90bb2182-b28f-4172-b077-65514e3e0b4e,b83c2897-62f8-40f2-afee-9502631ce331,a244878d-cf48-4b0e-9239-85187dcedd94-en":164},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":22,"category_slug":23,"category_path":24,"category_name":25,"category_is_enabled":8},"0648ae93-c869-4830-888a-372a7dfbba86","dress-up-adult-intent-traffic-mismatch","case-studies\u002Fdress-up-adult-intent-traffic-mismatch-1790060651183.webp",null,true,6,412,"2026-09-22","2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","en","Half the ad budget was buying grown-ups looking for their own costume","ACoS 61% → 29%","A children's dress-up brand was bidding on costume terms dominated by adult intent. The clicks were cheap to win and impossible to convert, and they were dragging the organic ranking down with them.","Dress-Up PPC Intent Mismatch Case","How separating child from adult costume intent cut a dress-up brand's ACoS from 61% to 29% and lifted paid conversion from 3.9% to 8.1%.",[21],"c89127c7-631c-451f-bf13-3681edd0f3c4","0d74249c-28ba-4cf2-bfc5-f15684635393","pretend-play-and-dress-up","toys-and-games\u002Fpretend-play-and-dress-up","Pretend Play & Dress Up",[27,53,80,87,94,104,111,122,128],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"deef1d53-b3a6-4c26-a7bc-b489ebc397fa","snapshot",1,{},{"items":33,"title":52},[34,37,40,43,46,49],{"label":35,"value":36},"Category","Pretend Play & Dress-Up",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$84k \u002F month",{"label":44,"value":45},"Problem","48% of paid clicks from adult-intent search terms",{"label":47,"value":48},"Engagement","PPC management",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"6f188b83-d658-4629-9391-bc84394559da","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"29%","-32 pts","ACoS","61%",{"after":66,"delta":67,"label":68,"before":69},"$147k","+75%","Monthly revenue","$84k",{"after":71,"delta":72,"label":73,"before":74},"8.1%","+108%","Conversion rate on paid clicks","3.9%",{"after":76,"delta":77,"label":78,"before":79},"#6","+22 positions","Organic rank, main child-costume term","#28",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"83660755-970c-4404-9177-6f3fd1e94119","challenge",3,{},{"title":52,"markdown":86},"Costume search terms are a battleground between two completely different shoppers. One is a parent buying a dress-up outfit for a six-year-old; the other is an adult looking for something to wear to a party. They type nearly the same words and want entirely different products.\n\nThe brand's campaigns had grown around broad costume terms because the clicks were comparatively cheap — and they were cheap because the adult-intent traffic they attracted never converted. Nearly half of all paid clicks came from those terms, at a 3.9% conversion rate that dragged ACoS to 61%. The damage was not only financial: Amazon reads click-without-purchase as evidence that a listing does not answer the query, so the account was steadily teaching the algorithm that its own listings were a poor result for the very terms it wanted to rank on.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"7d5b1ed3-8c12-4dd4-9f5b-98cd00134658","approach",4,{},{"title":52,"markdown":93},"We cut the traffic that could not convert and reinvested in the traffic that does.\n\n- **Search-term audit by intent**, separating every converting term from the adult-intent ones that had been absorbing budget.\n- **A negative-keyword layer** blocking adult sizing, party and costume-for-men or women phrasing across every campaign.\n- **Child-qualified exact-match campaigns** — age, size and “for kids” phrasings promoted into their own structure with their own budgets.\n- **Bid weight moved to occasion terms** where child intent is unambiguous: school play, book day, birthday dress-up.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"670f8894-7123-4d94-af96-42363bca6bde","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fdress-up-adult-intent-traffic-mismatch.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $38k to $66k a month while ACoS falls from 61% to 24% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"fdeaa558-80a2-4fda-86be-d187eee58ea8","results",9,{},{"title":52,"markdown":110},"ACoS fell from 61% to **29%** and revenue rose 75% on a smaller advertising budget than the account started with.\n\nThe organic gain matters more than the paid one. Once the listings stopped being served to shoppers who would never buy them, their conversion rate on the remaining traffic doubled, and Amazon's ranking algorithm responded exactly as expected: the main child-costume term went from #28 to #6. The cheap clicks had never been cheap; they had been paying to look irrelevant.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"91cefb0f-3ba9-468f-a786-432860d7035b","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Dress-up brand","Our best-performing keyword by volume was sending us adults looking for a costume in a size we don't make.","Marketing Manager",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"7615667a-76ea-4a2b-b06c-0acd89c16efb","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"342bacfd-511b-4a22-af29-9eba43559888","case_ref",12,{"ids":133},[134,135,136,137],"d708a278-8450-4eb3-b951-c7debf640c1d","90bb2182-b28f-4172-b077-65514e3e0b4e","b83c2897-62f8-40f2-afee-9502631ce331","a244878d-cf48-4b0e-9239-85187dcedd94",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":83,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"671488c3-469e-4efc-9f8b-423936787af3","toys-and-games","2026-09-22T11:13:31.177478+00:00","Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,[152],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":30,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-08-14","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[165,180,196,211],{"id":134,"slug":166,"cover_image":167,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":169,"headline_metric":170,"summary":171,"meta_title":172,"meta_description":173,"service_ids":174,"published_at":11,"category_id":176,"category_slug":177,"category_path":178,"category_name":179,"category_is_enabled":8},"outdoor-play-regional-season-timing","case-studies\u002Foutdoor-play-regional-season-timing-1790060651183.webp",413,"Spring happens in eleven different weeks across one country","TACoS 19% → 11%","An outdoor play brand switched its whole budget on in April and off in September, as if the country warmed up all at once. Following the season region by region added two months of selling to the year.","Outdoor Toy Seasonal Targeting Case","How region-by-region seasonal budgeting for an outdoor play brand cut TACoS from 19% to 11% and added two months of selling season.",[175,21],"119e81ea-2a44-44f5-bd31-a47741039864","ea88c7c4-6de5-4908-9775-e279882d835c","outdoor-play","toys-and-games\u002Foutdoor-play","Outdoor Play",{"id":135,"slug":181,"cover_image":182,"brand_name":7,"is_anonymized":8,"period_months":183,"is_enabled":8,"sort_order":184,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":185,"headline_metric":186,"summary":187,"meta_title":188,"meta_description":189,"service_ids":190,"published_at":11,"category_id":192,"category_slug":193,"category_path":194,"category_name":195,"category_is_enabled":8},"rc-brand-lithium-battery-compliance","case-studies\u002Frc-brand-lithium-battery-compliance-1790060651183.webp",7,414,"Fifteen of nineteen products could not ship Prime","Prime-eligible ASINs 4 → 19","An RC brand's lithium battery documentation had never been filed correctly, so most of its catalog was stuck on slow merchant fulfillment while competitors delivered in two days.","RC Toy Battery Compliance Case","How correct lithium battery documentation restored FBA and Prime eligibility for 15 RC products and grew revenue 82% in seven months.",[191],"a507b11d-88fb-4b74-98a2-0661de716593","476409bc-85b6-49ab-9454-49f9ee32e1a0","vehicles-and-rc","toys-and-games\u002Fvehicles-and-rc","Vehicles & RC",{"id":136,"slug":197,"cover_image":198,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":199,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":200,"headline_metric":201,"summary":202,"meta_title":203,"meta_description":204,"service_ids":205,"published_at":11,"category_id":207,"category_slug":208,"category_path":209,"category_name":210,"category_is_enabled":8},"trading-card-authenticity-transparency","case-studies\u002Ftrading-card-authenticity-transparency-1790060651183.webp",415,"Proving the cards are real before the buyer has to wonder","Counterfeit claims 14 → 0.6 per 1,000","Counterfeits in the category had made buyers suspicious of everyone, including the legitimate seller. Serialized authentication turned a category-wide fear into this brand's reason to be chosen.","Trading Card Authenticity Case Study","How serialized authentication and proof-led content cut a card brand's counterfeit claims to near zero and lifted revenue 44% in ten months.",[206,191],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","39956344-55fe-45ff-8f8e-b55b7722f895","collectibles-and-trading-cards","toys-and-games\u002Fcollectibles-and-trading-cards","Collectibles & Trading Cards",{"id":137,"slug":212,"cover_image":213,"brand_name":7,"is_anonymized":8,"period_months":214,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":222,"category_slug":223,"category_path":224,"category_name":225,"category_is_enabled":8},"kids-electronics-review-velocity-seasonality","case-studies\u002Fkids-electronics-review-velocity-seasonality-1790060651183.webp",14,416,"A year's worth of reviews arriving in six weeks, then silence","Non-Q4 revenue share 22% → 47%","A kids' electronics brand sold almost everything in December, so its reviews arrived in one burst and its ranking decayed for the other eleven months. Building non-gift demand fixed the ranking, not just the revenue.","Seasonal Review Velocity Case Study","How non-gift use cases spread a kids' electronics brand's demand across the year, lifting non-Q4 revenue share from 22% to 47% and revenue 51%.",[206,21],"a3ccd59b-e20f-4416-b48f-0293877eb46b","kids-electronics","toys-and-games\u002Fkids-electronics","Kids' Electronics",1790082636823]