[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-doll-brand-collection-series-mechanics-en":3,"case-study-blocks-0bed8a5c-6f15-496d-afd0-e6a4d7cbbe3f-en":27,"reviews-all-0bed8a5c-6f15-496d-afd0-e6a4d7cbbe3f-any-en":138,"case-study-category-ancestors-toys-and-games\u002Fdolls-and-accessories-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":150,"case-studies-by-ids-23667c7a-2858-4fcb-9945-4f4f35a28bc6,2a1b2ac9-e7ee-40aa-820a-ea9c89f0d390,030feb31-3ffc-416c-85ab-1da702e79f75,2621d5bf-1b1d-47b2-8382-5b09230d1d8b-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"0bed8a5c-6f15-496d-afd0-e6a4d7cbbe3f","doll-brand-collection-series-mechanics","case-studies\u002Fdoll-brand-collection-series-mechanics-1790060651183.webp",null,true,11,406,"2026-09-22","2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","en","Making it obvious there are eleven more","Items per order 1.2 → 2.0","A doll brand designed its characters as a collectible series and sold them on Amazon as twelve unrelated products. Nothing on any page told a buyer the others existed.","Doll Collection Series Strategy Case","How series framing, variation families and sequel targeting took a doll brand from 1.2 to 2.0 items per order and grew revenue 84%.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","6e813e4b-a8ad-464a-9347-aeb3cbadfb90","dolls-and-accessories","toys-and-games\u002Fdolls-and-accessories","Dolls & Accessories",[28,53,80,87,94,104,111,122,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"9ec6e736-dd69-49c4-add7-4267d6df1813","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$134k \u002F month",{"label":44,"value":45},"Catalog","12 characters in one designed series",{"label":47,"value":48},"Engagement","PPC + creative",{"label":50,"value":51},"Timeframe","11 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"b60c91e8-1742-457d-bdbb-711cfc0a1712","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"2.0","+67%","Items per order","1.2",{"after":66,"delta":67,"label":68,"before":69},"$247k","+84%","Monthly revenue","$134k",{"after":71,"delta":72,"label":73,"before":74},"33%","+19 pts","Repeat purchase rate, 90 days","14%",{"after":76,"delta":77,"label":78,"before":79},"$96","+134%","Revenue per customer, first year","$41",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"966bbf26-7af1-4682-ae2d-01ae6f90e9a0","challenge",3,{},{"title":52,"markdown":86},"The twelve characters share a world, a story and a design language — that is the product. On Amazon they were twelve standalone detail pages with no variation relationship, no cross-references and no mention that the doll in the box has eleven siblings.\n\nSo the strongest thing the brand had built was invisible at the point of sale. A shopper bought one doll, saw Amazon's carousel of competitors underneath, and had no reason to come back. Collectible ranges live on the second, third and fourth purchase, and the brand was only ever making the first.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"2eacd708-ab94-49de-9f54-f4e875ed098f","approach",4,{},{"title":52,"markdown":93},"We put the series on the page and then advertised against itself.\n\n- **The series made explicit without faking a variation family** — twelve different characters are not variations of one product, so the connection is carried by A+ comparison modules, a series block on every page and the brand store.\n- **Series framing in the creative** — the collection shown together in frames four and five, with each character's place in the story stated.\n- **Sequel targeting** — Sponsored Display aimed at the brand's own past buyers, promoting the characters they do not own yet.\n- **A collector's ladder** — two- and four-character sets priced so that starting a collection is cheaper than buying the dolls one at a time.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"b31d6dbf-5db1-4432-b989-8b56d378f95a","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fdoll-brand-collection-series-mechanics.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $60k to $111k a month while ACoS falls from 34% to 22% across the 11-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"a99dee0b-0779-4250-9aad-dcc84a672b01","results",9,{},{"title":52,"markdown":110},"Items per order rose from 1.2 to **2.0** and revenue grew 84%, with no new characters released during the engagement.\n\nThe compounding shows up over a longer horizon: repeat purchase within ninety days more than doubled, and first-year revenue per customer went from $41 to $96. A buyer who knows there is a series behaves like a collector; a buyer who thinks they bought a doll behaves like someone who is finished.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"ee00e5ff-b3cd-471e-81dd-72624d68249c","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Doll brand","We'd been telling the story of the whole world on our own website, and selling each character on Amazon like it fell out of the sky alone.","Founder",{"id":123,"case_study_id":4,"type":124,"position":9,"is_enabled":8,"config":125,"locale_code":14,"data":126},"c1c3c564-708c-43e2-998a-e33f4fd91adc","service_ref",{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"790f7b6a-a80e-440e-90f8-54829bf66c60","case_ref",12,{"ids":132},[133,134,135,136],"23667c7a-2858-4fcb-9945-4f4f35a28bc6","2a1b2ac9-e7ee-40aa-820a-ea9c89f0d390","030feb31-3ffc-416c-85ab-1da702e79f75","2621d5bf-1b1d-47b2-8382-5b09230d1d8b",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":83,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":143,"updated_at":143,"locale_code":14,"name":144,"title":145,"subtitle":146,"intro":7,"meta_title":147,"meta_description":148,"case_count":149},"671488c3-469e-4efc-9f8b-423936787af3","toys-and-games","2026-09-22T11:13:31.177478+00:00","Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,[151,163],{"id":21,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":90,"last_modify":155,"created_at":156,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":31,"last_modify":155,"created_at":167,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[175,190,206,221],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"action-figure-licensed-ip-constraints","case-studies\u002Faction-figure-licensed-ip-constraints-1790060651183.webp",407,"Building demand when you are not allowed to say the words","Sessions +32%","A licensed figure line could not use the character names it was searched by, and kept having ads rejected and listings flagged for trying. We built the visibility on the terms it does own.","Licensed Toy Listing Compliance Case","How compliant keyword strategy replaced rejected trademark terms, growing a licensed figure brand's sessions 173% and revenue 51%.",[185,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a8c60666-6bee-46a8-9836-e4c300e9caa1","action-figures-and-playsets","toys-and-games\u002Faction-figures-and-playsets","Action Figures & Playsets",{"id":134,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":193,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"plush-brand-vine-launch-reviews","case-studies\u002Fplush-brand-vine-launch-reviews-1790060651183.webp",5,408,"A plush launch that had reviews before it had traffic","First 30 reviews in 6 weeks, not 19","Plush is bought on softness and safety, which a shopper can only judge through other people's reviews. This launch enrolled in Vine before day one and skipped the usual empty-page months.","Amazon Vine Plush Launch Case","How Vine enrollment before launch day gave a plush brand 30 reviews in six weeks and a profitable product in five months instead of a year.",[201,22],"a507b11d-88fb-4b74-98a2-0661de716593","10085479-dd12-43ca-b71a-d3a43d192222","stuffed-animals-and-plush","toys-and-games\u002Fstuffed-animals-and-plush","Stuffed Animals & Plush",{"id":135,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":209,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"educational-toy-parent-buyer-copy","case-studies\u002Feducational-toy-parent-buyer-copy-1790060651183.webp",7,409,"The child plays with it; the adult has to be convinced by it","Conversion 6.4% → 9.7%","An educational toy brand wrote its listings to excite children, who cannot buy anything. Rewriting them for the skeptical adult holding the credit card changed the conversion rate by half.","Educational Toy Listing Copy Case","How writing for the parent rather than the child lifted an educational toy brand's conversion from 6.4% to 9.7% and revenue 72% in seven months.",[185,21],"a9422c98-4337-49c0-95bf-97288e785451","learning-and-education","toys-and-games\u002Flearning-and-education","Learning & Education",{"id":136,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":224,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"kids-craft-kit-browse-node-fix","case-studies\u002Fkids-craft-kit-browse-node-fix-1790060651183.webp",6,410,"Filed under the wrong shelf for two years","+79% sessions","A kids' craft kit brand had been classified into adult hobby nodes at launch. It was competing with professional art supplies, invisible in the kids' category, and nobody had thought to check.","Amazon Browse Node Correction Case","How correcting misclassified browse nodes grew a kids' craft brand's sessions 79% and more than doubled revenue in six months.",[185,201],"d2970aeb-bda1-4395-9af7-008fe034f5dd","arts-and-crafts-for-kids","toys-and-games\u002Farts-and-crafts-for-kids","Arts & Crafts for Kids",1790082636733]