[{"data":1,"prerenderedAt":233},["ShallowReactive",2],{"case-study-dog-brand-breed-size-weight-segmentation-en":3,"case-study-blocks-f84c7d8c-3106-4c20-af9f-d80f283e161e-en":27,"reviews-all-f84c7d8c-3106-4c20-af9f-d80f283e161e-any-en":138,"case-study-category-ancestors-pet-supplies\u002Fdogs-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":149,"case-studies-by-ids-a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55,e9e35352-c431-4176-9da6-11a0713e6b9a,75dae51c-c2c8-4357-8b43-7abe9b3e9f94,b474b964-058b-4db5-b0c6-a183f29e8aa4-en":173},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"f84c7d8c-3106-4c20-af9f-d80f283e161e","dog-brand-breed-size-weight-segmentation","case-studies\u002Fdog-brand-breed-size-weight-segmentation-1790060651183.webp",null,true,8,504,"2026-09-22","2026-09-22T11:13:31.338542+00:00","2026-09-22T11:13:31.504874+00:00","en","Making fit the first thing the page answers, by breed and body weight","Conversion 6.8% → 11.9%","Dog owners do not search for products, they search for products for their dog. A brand with a genuinely adjustable range was invisible to every one of those searches.","Dog Breed Size Segmentation Case","How segmenting listings and campaigns by breed and body weight lifted a dog gear brand's conversion 75% and grew revenue 94% in eight months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","9f6f8bba-9340-4ce1-b7e1-288cf41e8f62","dogs","pet-supplies\u002Fdogs","Dogs",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"782e1c9c-e0c0-4016-881a-0b8a30356403","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$143k \u002F month",{"label":44,"value":45},"Catalog","One adjustable range, five sizes, universal copy",{"label":47,"value":48},"Engagement","PPC + creative",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"22de5dee-8c8f-43ce-960a-44c5205a3479","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"11.9%","+75%","Conversion rate","6.8%",{"after":66,"delta":67,"label":68,"before":69},"$277k","+94%","Monthly revenue","$143k",{"after":71,"delta":72,"label":73,"before":74},"310","+343%","Ranking terms with a breed or weight modifier","70",{"after":76,"delta":77,"label":78,"before":79},"22%","-15 pts","ACoS","37%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"73fdaab6-c145-41e3-aa3f-97de869588c5","challenge",3,{},{"title":52,"markdown":86},"The brand's harness fits almost any dog, and it said so. That is exactly the wrong claim in a category where the buyer's question is never “will this fit a dog” but “will this fit my dachshund”, “will this hold a ninety-pound shepherd”, “does it work for a bulldog's chest”. Those searches carry a breed or a weight range, they are enormous in aggregate, and the brand ranked for essentially none of them.\n\nWhat traffic it did get came from generic head terms, where it competed with everyone and converted at 6.8% because the shopper had no way to know whether the product was for their animal. The sizing chart existed — buried in the fifth image and in a table halfway down the A+ — and the size returns showed how little it was being read.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"73edaea8-970b-4e1f-8410-1f0d2df268d5","approach",4,{},{"title":52,"markdown":93},"We made the range answer the question each shopper is actually asking.\n\n- **Breed-and-weight keyword map** — the breeds and weight bands that dominate search paired with the sizes that fit them.\n- **Fit stated for real animals** — each size labeled with representative breeds and a weight range in the title, the first bullet and a dedicated sizing frame; the main image stays the product on white, which is all it is allowed to be.\n- **Campaign structure by segment**, so a small-breed search and a large-breed search have their own bids, budgets and creative instead of one blended average.\n- **Measurement guidance built into the page** for the owners of mixes, who are a large share of the category and the ones the chart failed most.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"2f7e9c56-3e3f-4ec9-8890-e9eeaeab38b8","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fdog-brand-breed-size-weight-segmentation.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $64k to $125k a month while ACoS falls from 37% to 22% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"60831592-3a92-4fb7-bdd0-b824c2d230d3","results",9,{},{"title":52,"markdown":109},"Conversion rose from 6.8% to **11.9%** and revenue grew 94% without a new product or a price change.\n\nThe ranking number carries the explanation: terms carrying a breed or weight modifier went from seventy to over three hundred, which is simply the brand becoming visible in the searches its customers were already running. ACoS fell fifteen points as a result — segmented campaigns bid what each segment is worth, and the traffic they buy arrives at a page that confirms, in the first image, that this product is for that dog.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"31c4ac0d-a160-4a4f-8b11-898acb05c6a8","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Dog gear brand","Saying it fits any dog was our proudest feature. To a shopper with a specific dog, it was a non-answer.","Product Lead",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"135a5588-90a5-4c3f-8c31-6b04c270fb37","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"75b09911-9b10-44ea-96cd-5a4e753d8fa0","case_ref",12,{"ids":132},[133,134,135,136],"a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55","e9e35352-c431-4176-9da6-11a0713e6b9a","75dae51c-c2c8-4357-8b43-7abe9b3e9f94","b474b964-058b-4db5-b0c6-a183f29e8aa4",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":90,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":143,"updated_at":143,"locale_code":14,"name":144,"title":145,"subtitle":146,"intro":7,"meta_title":147,"meta_description":148,"case_count":130},"4a7c630f-3155-4bc0-b535-829de84c9dc5","pet-supplies","2026-09-22T11:13:31.177478+00:00","Pet Supplies","Amazon Pet Supplies Case Studies","Real campaigns we ran for pet supplies brands on Amazon — what was broken, what we changed and what it moved.","Pet Supplies Case Studies","See how our Amazon agency grows Pet Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[150,162],{"id":21,"slug":151,"icon":152,"hero_image":153,"is_enabled":8,"sort_order":90,"last_modify":154,"created_at":155,"updated_at":156,"locale_code":14,"name":157,"title":158,"subtitle":159,"meta_title":160,"meta_description":161},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":163,"icon":164,"hero_image":165,"is_enabled":8,"sort_order":31,"last_modify":154,"created_at":166,"updated_at":167,"locale_code":14,"name":168,"title":169,"subtitle":170,"meta_title":171,"meta_description":172},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[174,188,204,218],{"id":133,"slug":175,"cover_image":176,"brand_name":177,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":178,"last_modify":154,"created_at":179,"updated_at":180,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"pet-supplements-brand-listing-seo","case-studies\u002Fpet-supplements-brand-listing-seo-1786635455161.webp","US pet supplements brand",5,"2026-08-13T14:26:41.733597+00:00","2026-09-22T11:13:31.192093+00:00","Growing organic Amazon sales 187% with listing SEO and Rufus optimization","+187% organic sales","A US pet supplements brand rebuilt its listings around how shoppers — and Amazon's Rufus AI assistant — actually search, growing organic sales from $58k to $166k a month on flat ad spend.","Amazon Listing SEO Case Study: +187% Organic","How Scaling Peak rebuilt a pet supplements catalog around real shopper language and Rufus AI search, lifting organic Amazon sales from $58k to $166k a month.",[187,21],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":134,"slug":189,"cover_image":190,"brand_name":7,"is_anonymized":8,"period_months":191,"is_enabled":8,"sort_order":192,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":193,"headline_metric":194,"summary":195,"meta_title":196,"meta_description":197,"service_ids":198,"published_at":11,"category_id":200,"category_slug":201,"category_path":202,"category_name":203,"category_is_enabled":8},"cat-food-palatability-refusal-returns","case-studies\u002Fcat-food-palatability-refusal-returns-1790060651183.webp",6,505,"When the customer likes the product and the cat refuses it","Refusal returns 17% → 7%","A cat food brand was being returned and one-starred by owners whose cats simply would not eat it — a failure mode no amount of ingredient copy can prevent, and one the listing was quietly making worse.","Cat Food Palatability Returns Case","How transition guidance and a small trial size cut a cat food brand's return rate from 17% to 7% and lifted its rating from 3.8 to 4.2 stars.",[21,199],"a507b11d-88fb-4b74-98a2-0661de716593","36585de5-9cf0-470a-8430-9e183d5824d8","cats","pet-supplies\u002Fcats","Cats",{"id":135,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"aquarium-brand-system-not-product-education","case-studies\u002Faquarium-brand-system-not-product-education-1790060651183.webp",506,"Nobody needs a filter — they need a tank that works","Items per order 1.2 → 3.4","An aquatics brand sold filters, heaters, test kits and treatments as separate products to beginners who did not yet know they needed all four. Teaching the system sold the system.","Aquarium Brand System Selling Case","How educational content that framed the aquarium as a system took an aquatics brand from 1.2 to 3.4 items per order and grew revenue 108%.",[187,21],"852250e8-ff44-4881-b896-b4edf91f2fba","fish-and-aquatic-pets","pet-supplies\u002Ffish-and-aquatic-pets","Fish & Aquatic Pets",{"id":136,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":221,"is_enabled":8,"sort_order":222,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":223,"headline_metric":224,"summary":225,"meta_title":226,"meta_description":227,"service_ids":228,"published_at":11,"category_id":229,"category_slug":230,"category_path":231,"category_name":232,"category_is_enabled":8},"bird-brand-wild-versus-pet-intent-split","case-studies\u002Fbird-brand-wild-versus-pet-intent-split-1790060651183.webp",7,507,"Two audiences, one keyword: separating wild-bird from pet-bird buyers","Wasted ad spend cut 61%","A bird nutrition brand was bidding on terms that two entirely different shoppers use — a backyard feeder buying by the sack and a parrot owner buying by the bag — and losing money on both.","Bird Brand Search Intent Split Case","How separating wild-bird from pet-bird search intent cut a bird nutrition brand's wasted ad spend 61% and lifted conversion from 5.2% to 10.4%.",[187,22],"b819535e-99b6-427f-8a83-a0ae338c4e4b","birds","pet-supplies\u002Fbirds","Birds",1790082632670]