[{"data":1,"prerenderedAt":257},["ShallowReactive",2],{"case-study-docking-station-connector-self-check-en":3,"case-study-blocks-266342f8-708a-4691-a5af-0f5828849764-en":27,"reviews-all-266342f8-708a-4691-a5af-0f5828849764-any-en":160,"case-study-category-ancestors-computers-and-accessories\u002Fcomputer-accessories-en":161,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":173,"case-studies-by-ids-a0b8e88d-78b3-4ba8-99b3-b9843b0916af,da896c58-7528-4f3f-b9a9-e7fc6bbeede7,a969d6de-3c8c-48db-9137-941169b55469,38ea8f4e-a42d-493c-9077-6a71bc9de92d-en":196},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"266342f8-708a-4691-a5af-0f5828849764","docking-station-connector-self-check","case-studies\u002Fdocking-station-connector-self-check-1790060651183.webp",null,true,5,1204,"2026-09-22","2026-09-22T11:13:31.262443+00:00","2026-09-22T11:13:31.504874+00:00","en","Cutting returns on a dock by helping shoppers identify their own port","Return rate 23% → 8%","Almost a quarter of docking stations came back, and virtually none of them were faulty. Buyers could not tell which port their laptop had, and the listing assumed they could.","Docking Station Returns Case Study","How a port self-identification sequence in the image stack cut a docking station brand's return rate from 23% to 8% in five months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","40b75fee-1bbb-4bc1-a105-59fac4056004","computer-accessories","computers-and-accessories\u002Fcomputer-accessories","Computer Accessories",[28,53,80,87,94,115,125,132,143,149],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"d53d4b60-f65d-4e58-9172-487bcf5837c9","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$187k \u002F month gross",{"label":44,"value":45},"Problem","23% returns, 84% of them “not compatible”",{"label":47,"value":48},"Engagement","Creative & content + account management",{"label":50,"value":51},"Timeframe","5 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"77a3ce8e-d41e-4234-a8ac-c17e8f0e694f","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"8%","-15 pts","Return rate","23%",{"after":66,"delta":67,"label":68,"before":69},"$249k","+73%","Net monthly revenue","$144k",{"after":71,"delta":72,"label":73,"before":74},"4.1","+0.4","Rating, hero ASIN","3.7",{"after":76,"delta":77,"label":78,"before":79},"17","-72%","Pre-purchase questions per week","60",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"470ee73e-1a0a-40e2-b7d3-d96ddab438da","challenge",3,{},{"title":52,"markdown":86},"Nearly a quarter of units shipped came back, and the warehouse's own testing cleared almost all of them: the docks worked. The customer had bought the wrong one, because deciding correctly required knowing whether the port on the side of their laptop carried video — a distinction invisible to the eye, undocumented on most machines, and completely opaque to a shopper who simply sees a small oval socket.\n\nThe listing made this worse by writing for people who already knew. It stated a protocol and a bandwidth figure, which is precise, correct and useless to the buyer who needs it most. The cost compounded: returns on a bulky item eat the margin twice, and the reviews they generated described the product as broken when the real failure was a decision the page had let the customer get wrong.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"3a91ca75-e8f2-4082-9759-75ec4f11b279","approach",4,{},{"title":52,"markdown":93},"We moved the compatibility check to before the purchase, and made it something a non-technical buyer can perform.\n\n- **A self-identification sequence in the image stack** — look here, count these marks, this is your port — placed in frames two and three where mobile shoppers look.\n- **Symbols rather than protocol names**, since the marking printed next to the socket is what the shopper can actually see.\n- **An explicit “this will not work with” frame**, which disqualifies the wrong buyer faster than any feature list qualifies the right one.\n- **The three most common laptop families named** in the bullets as worked examples, so the abstract check has something concrete to land on.\n- **Answered questions folded back into the page** — each recurring question became a frame rather than a reply.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":98},"dcd630dc-b8b2-4dcf-9c09-f0d2b6eec011","process_steps",{},{"steps":99,"title":52},[100,103,106,109,112],{"text":101,"title":102},"Six months of returns tested on receipt: 84% were functional units returned as incompatible.","Return teardown",{"text":104,"title":105},"Eleven months of customer questions clustered; two questions accounted for more than half of them.","Question mining",{"text":107,"title":108},"Frames two and three replaced with the visual port check; the feature grid moved to frame six.","Image stack rebuilt",{"text":110,"title":111},"An explicit incompatibility panel, deliberately placed before the feature content.","Disqualification frame added",{"text":113,"title":114},"Return reasons re-coded weekly; one remaining cluster produced a third frame in month four.","Twelve-week watch",{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":122},"a3015d83-2f10-4c91-9ac8-bad7fb85ccc5","media",8,{"images":120},[121],"case-studies\u002Fdashboards\u002Fdocking-station-connector-self-check.webp",{"title":123,"caption":124},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $65k to $109k a month while ACoS falls from 35% to 23% across the 5-month engagement.",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"86497d6e-0407-4f5a-8fe1-d01b79bf805a","results",9,{},{"title":52,"markdown":131},"Returns fell from 23% to **8%**, which in a category with heavy units and a restocking cost is worth more than the sales growth beside it.\n\nNet revenue rose 73% while gross orders grew far less — the difference is simply orders that stayed sold. The rating recovered from 3.7 to 4.1 as reviews stopped describing a working product as defective, and pre-purchase questions fell from sixty a week to seventeen — the cleanest evidence that the page now answers what shoppers were asking.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"11491f3c-eeb1-4a89-814e-f50edc5d8cc6","quote",10,{},{"items":138,"title":52},[139],{"role":140,"text":141,"author":142},"Connectivity accessories brand","The copy was written for engineers. The buyer just wants two screens to work.","Product Manager",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"81d436f5-329e-4067-bc2a-5117e887e589","service_ref",11,{},{"title":52},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"a81d47f6-cd30-4fe7-bd17-2dde64b6d83c","case_ref",12,{"ids":154},[155,156,157,158],"a0b8e88d-78b3-4ba8-99b3-b9843b0916af","da896c58-7528-4f3f-b9a9-e7fc6bbeede7","a969d6de-3c8c-48db-9137-941169b55469","38ea8f4e-a42d-493c-9077-6a71bc9de92d",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":165,"is_enabled":8,"is_priority":166,"last_modify":11,"created_at":167,"updated_at":167,"locale_code":14,"name":168,"title":169,"subtitle":170,"intro":7,"meta_title":171,"meta_description":172,"case_count":128},"c9b9671e-aa51-4557-8484-57e375622493","computers-and-accessories",102,false,"2026-09-22T11:13:31.187156+00:00","Computers & Accessories","Amazon Computers & Accessories Case Studies","Real campaigns we ran for computers & accessories brands on Amazon — what was broken, what we changed and what it moved.","Computers & Accessories Case Studies","See how our Amazon agency grows Computers & Accessories brands: the challenge, the work we ran and the numbers it moved.",[174,186],{"id":21,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":90,"last_modify":178,"created_at":179,"updated_at":180,"locale_code":14,"name":181,"title":182,"subtitle":183,"meta_title":184,"meta_description":185},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":187,"icon":188,"hero_image":189,"is_enabled":8,"sort_order":9,"last_modify":178,"created_at":190,"updated_at":180,"locale_code":14,"name":191,"title":192,"subtitle":193,"meta_title":194,"meta_description":195},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[197,212,228,242],{"id":155,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8},"ssd-brand-data-recovery-service-inclusion","case-studies\u002Fssd-brand-data-recovery-service-inclusion-1790060651183.webp",1205,"Selling the thing that happens after the drive fails","Conversion +71% with the premium intact","Every drive on the page claims reliability, so the claim carries no weight. The brand already included a recovery service nobody was reading about, and that turned out to be the entire argument.","Data Recovery Service Positioning","How leading with an included data recovery service rather than reliability claims lifted an SSD brand's conversion 71% while its price premium held.",[207,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","d0681d22-2502-4951-beed-b2d338a2206d","data-storage","computers-and-accessories\u002Fdata-storage","Data Storage",{"id":156,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":152,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"router-brand-isp-rental-payback","case-studies\u002Frouter-brand-isp-rental-payback-1790060651183.webp",1206,"The real competitor was a line item on the internet bill","New-to-brand orders +134%","A router brand was fighting other routers for people already shopping for routers. The much larger audience was renting equipment from their provider every month and had never considered owning one.","Router Brand Category Expansion Case","How reframing a router purchase against a monthly provider rental fee grew new-to-brand orders 283% and doubled revenue over twelve months.",[222,223],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4","61649615-4a5f-4402-bce9-0d28763ebddc","networking","computers-and-accessories\u002Fnetworking","Networking",{"id":157,"slug":229,"cover_image":230,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":231,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":232,"headline_metric":233,"summary":234,"meta_title":235,"meta_description":236,"service_ids":237,"published_at":11,"category_id":238,"category_slug":239,"category_path":240,"category_name":241,"category_is_enabled":8},"pc-components-enthusiast-vocabulary-capture","case-studies\u002Fpc-components-enthusiast-vocabulary-capture-1790060651183.webp",1207,"The catalog spoke engineering; the buyers spoke forum","+39% sessions","Enthusiast buyers describe components in a vocabulary that grew up in forums and videos, not in datasheets. The brand's listings were written by the people who designed the parts.","PC Components Search Vocabulary Case","How rewriting component listings in enthusiast vocabulary instead of datasheet language grew a PC parts brand's sessions 218% in ten months.",[207,21],"b13a68e1-ba55-41b0-95ff-6acf5dfda5a2","pc-components","computers-and-accessories\u002Fpc-components","PC Components",{"id":158,"slug":243,"cover_image":244,"brand_name":7,"is_anonymized":8,"period_months":245,"is_enabled":8,"sort_order":246,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":247,"headline_metric":248,"summary":249,"meta_title":250,"meta_description":251,"service_ids":252,"published_at":11,"category_id":253,"category_slug":254,"category_path":255,"category_name":256,"category_is_enabled":8},"printer-brand-aftermarket-cartridge-defense","case-studies\u002Fprinter-brand-aftermarket-cartridge-defense-1790060651183.webp",14,1208,"Defending the cartridge against forty compatible clones","Genuine cartridge share 29% → 63%","The printers sold well and the ink did not. Every search for a cartridge returned dozens of cheaper compatible versions, and the brand's own page gave shoppers no reason to pay more.","Ink Cartridge Category Defense Case","How page-yield evidence and printer-owner targeting took a printer brand's genuine cartridge share from 29% to 63% of its own installed base.",[22,223],"1ed26ddf-450f-45c3-891f-5869d50aaf7d","printers-and-ink","computers-and-accessories\u002Fprinters-and-ink","Printers & Ink",1790082623148]