[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-diapering-brand-competitor-refill-capture-en":3,"case-study-blocks-57f30006-6b2e-4216-80b8-eaddca07c351-en":27,"reviews-all-57f30006-6b2e-4216-80b8-eaddca07c351-any-en":138,"case-study-category-ancestors-baby-products\u002Fdiapering-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-fef360b5-8b99-416a-b8dc-d3a07295b6a9,f8e16cdb-f257-40c9-afdc-1c1418c510ce,0ccdac3f-66f1-4359-b03b-013b316433c7,a8d9d3fb-7c68-43e7-970a-2decebbb205c-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"57f30006-6b2e-4216-80b8-eaddca07c351","diapering-brand-competitor-refill-capture","case-studies\u002Fdiapering-brand-competitor-refill-capture-1790060651183.webp",null,true,7,604,"2026-09-22","2026-09-22T11:13:31.227143+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling refills to people who own someone else's pail","Refill revenue +315%","A diapering brand's refill cassettes physically fit two rival systems, and nobody knew. Making compatibility the headline turned a competitor's installed base into a recurring revenue line.","Diaper Pail Refill Demand Case","How leading with cross-system compatibility turned a competitor's installed base into a recurring refill line, growing refill revenue 315% in seven months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","40a41f42-82c1-4059-a0e8-af6d84f9522e","diapering","baby-products\u002Fdiapering","Diapering",[28,53,79,86,93,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"722d15a6-3bdd-4bf9-9f8f-18a2d8e75ffd","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$96k \u002F month",{"label":44,"value":45},"Refill share of revenue","14% at start",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"8331e310-2d7f-4943-987c-f7e6ea103b9d","metrics",2,{},{"items":59,"title":52},[60,65,70,74],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$54k \u002F mo","+315%","Refill revenue","$13k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$137k","+43%","Monthly revenue","$96k",{"after":71,"delta":72,"label":44,"before":73},"39%","+25 pts","14%",{"after":75,"delta":76,"label":77,"before":78},"42%","+11 pts","Gross margin, blended","31%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"812633a0-b4a3-4c16-bb7d-d18d298bb4a2","challenge",3,{},{"title":52,"markdown":85},"The economics of the category are decided after the hardware sale. A pail is bought once; its refills are bought every three weeks for two years, and that annuity belongs to whoever the owner searches for when the cassette runs out.\n\nThis brand had sold a modest number of pails and was competing for new hardware sales against two much larger systems. What it had never used was the fact that its refill cassettes fit both of those systems — a genuine engineering property that appeared nowhere in the bullets, the images or the compatibility attributes. Every month, tens of thousands of searches for those competitors' refills ran past a product that would have worked perfectly, because the listing was written as though the only possible customer was someone who already owned this brand's pail.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"aef1d711-c3c9-44af-bdab-4f2bd3e68dbf","approach",4,{},{"title":52,"markdown":92},"We stopped selling the pail and started selling the refill to everyone it fits.\n\n- **Compatibility as the first bullet**, plus the listing's structured compatibility attributes — a plain factual “fits” claim naming the systems the cassette seats in, while competitor brand names stay out of the backend search terms, where they are not permitted.\n- **A fit-check visual** — the cassette shown seated in each system, because a compatibility claim in text is not believed in this category.\n- **Campaigns targeting competitor refill terms and their product pages**, where the buyer's intent is already “I need a refill today”.\n- **Subscription enrollment on the refill ASINs**, so a captured owner stops searching at all.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"24adb3cb-5979-4f1d-b262-d4be8ecb25c7","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Fdiapering-brand-competitor-refill-capture.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: the refill campaigns lifting ad sales while ACoS fell eleven points.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"948852cb-0c88-4ccf-b6c9-530f73bb006a","results",9,{},{"title":52,"markdown":109},"Refill revenue grew from $13k to **$54k a month**, and total revenue rose 43% while hardware sales stayed roughly flat.\n\nBlended margin improved eleven points as a direct consequence: refills carry far better margin than pails, and the brand now earns them from households that bought a competitor's hardware. The strategic effect is larger than the number — the brand no longer has to win the expensive hardware purchase to earn the recurring one, which is a much cheaper way to grow in a category where the installed base was already built by someone else.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"459c7d4f-9b5b-4f50-af36-1a912cbda6a5","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Diapering brand","We'd been fighting to sell pails. The cassette in our warehouse already fit half the pails in the country.","Commercial Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"e43fc039-79a2-4d33-8a39-b9ab3dee8f2c","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"cfae373b-95a5-4002-a32b-33a9729bf252","case_ref",12,{"ids":132},[133,134,135,136],"fef360b5-8b99-416a-b8dc-d3a07295b6a9","f8e16cdb-f257-40c9-afdc-1c1418c510ce","0ccdac3f-66f1-4359-b03b-013b316433c7","a8d9d3fb-7c68-43e7-970a-2decebbb205c",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"d35d6294-025a-40a6-8924-490fecd69470","baby-products",5,"2026-09-22T11:13:31.177478+00:00","Baby Products","Amazon Baby Products Case Studies","Real campaigns we ran for baby products brands on Amazon — what was broken, what we changed and what it moved.","Baby Products Case Studies","See how our Amazon agency grows Baby Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":82,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,192,206,220],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"feeding-brand-bottle-system-expansion","case-studies\u002Ffeeding-brand-bottle-system-expansion-1790060651183.webp",605,"From one bottle to a feeding system the household keeps buying","Revenue per customer $27 → $94","Parents bought a single starter bottle to test it and never discovered the brand made everything around it. Restructuring the catalog as a system changed the lifetime of a customer.","Baby Bottle System Expansion Case","How turning a starter bottle into a visible feeding system grew revenue per customer from $27 to $94 for a baby feeding brand in nine months.",[186,187],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","0d400cb0-b8da-4c5a-9482-aee4caa0df82","feeding","baby-products\u002Ffeeding","Feeding",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"nursery-brand-safety-standards-content","case-studies\u002Fnursery-brand-safety-standards-content-1790060651183.webp",606,"Moving the safety certifications out of the fine print","Conversion 4.6% → 8.1%","A nursery brand held three certifications its competitors did not, and listed them in a compliance line at the bottom of the bullets. Parents were reading that line as legal boilerplate.","Nursery Safety Standards SEO Case","How promoting safety certifications from fine print to the lead argument lifted a nursery brand's conversion from 4.6% to 8.1% in eight months.",[21,186],"485fda98-a5c9-4340-b642-d0866c2646e4","nursery","baby-products\u002Fnursery","Nursery",{"id":135,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"stroller-brand-compatibility-returns-fix","case-studies\u002Fstroller-brand-compatibility-returns-fix-1790060651183.webp",607,"Ending the adapter returns: a compatibility answer before the order","Fit-check returns 22% → 7%","One stroller order in five came back, and almost all of them were the same failure: the car seat the parent already owned would not click in. The product was fine; the page was silent.","Stroller Compatibility Returns Case","How an explicit compatibility matrix and adapter guidance cut a stroller brand's return rate from 22% to 7% and recovered a full rating point.",[186,187],"20eb3f35-b2bf-46d4-b9dd-d915699d9161","strollers-and-car-seats","baby-products\u002Fstrollers-and-car-seats","Strollers & Car Seats",{"id":136,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":223,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"baby-monitor-question-mining-listing","case-studies\u002Fbaby-monitor-question-mining-listing-1790060651183.webp",6,608,"Reading 900 customer questions and putting the answers in the listing","Conversion +62%","Parents asked the same forty questions about the monitor over and over, and the brand answered each one individually in the Q&A. Moving those answers into the page changed the sales rate.","Baby Monitor Q&A Listing Case","How mining 900 customer questions and rebuilding the listing around the answers lifted a baby monitor brand's conversion 62% in six months.",[21,186],"f78bb754-4293-4537-8ead-9f9846d6e0a3","safety-and-monitors","baby-products\u002Fsafety-and-monitors","Safety & Monitors",1790082617865]