[{"data":1,"prerenderedAt":257},["ShallowReactive",2],{"case-study-diamond-painting-relaxation-intent-en":3,"case-study-blocks-ab43ac6b-98e9-436d-9594-02aea8cd35bb-en":27,"reviews-all-ab43ac6b-98e9-436d-9594-02aea8cd35bb-any-en":166,"case-study-category-ancestors-arts-crafts-and-sewing\u002Fdiamond-painting-and-kits-en":167,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":179,"case-studies-by-ids-f33ad68f-0bef-4410-adff-e530756f75f6,dce05b6d-0abd-4fa0-91db-5a35e2009831,1517f5ef-a960-41e5-bd62-f79e5fa85f64,6560be4e-e8e8-41d6-9f5c-ee35af910cb8-en":202},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"ab43ac6b-98e9-436d-9594-02aea8cd35bb","diamond-painting-relaxation-intent","case-studies\u002Fdiamond-painting-relaxation-intent-1790060651183.webp",null,true,12,1909,"2026-09-22","2026-09-22T11:13:31.207774+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling the evening, not the canvas","New-to-brand orders +284%","Diamond painting kits were being advertised to people who already knew what diamond painting was — a small and fully contested pool. The larger audience was looking for something calm to do, and had never heard the term.","Diamond Painting Intent Case Study","How targeting a calm-hobby need state instead of the category term grew a diamond painting brand's new-to-brand orders 284% in twelve months.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","83c878aa-ce37-4fe6-8bcb-7e951007e7b4","diamond-painting-and-kits","arts-crafts-and-sewing\u002Fdiamond-painting-and-kits","Diamond Painting & Kits",[28,53,80,87,94,122,132,139,150,156],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"20692fad-f553-4e85-96d8-7301d009ce4c","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$97k \u002F month",{"label":44,"value":45},"Constraint","Category head term fully contested, CPC rising",{"label":47,"value":48},"Engagement","DSP + creative & content",{"label":50,"value":51},"Timeframe","12 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"91184160-28c8-43e4-8579-3ff552d6079e","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"3,000 \u002F mo","+284%","New-to-brand orders","780 \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$254k","+162%","Monthly revenue","$97k",{"after":71,"delta":72,"label":73,"before":74},"$11.20","-42%","Cost to acquire a new customer","$19.40",{"after":76,"delta":77,"label":78,"before":79},"41%","+18 pts","Repeat purchase within 90 days","23%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"4be89cd8-2422-418b-a281-eb51bfa26a52","challenge",3,{},{"title":52,"markdown":86},"Everyone selling diamond painting kits bids on the words “diamond painting”. That pool of shoppers is finite, already converted to the hobby, and its cost per click had risen for six straight quarters. Growing inside it meant outbidding people with the same product and worse margins.\n\nThe people who had never heard of it were the actual opportunity, and they were not searching for a craft at all. They were looking for something to do that is not a screen — a way to occupy an evening, to sit with a podcast, to do something with their hands. That need state is enormous, barely contested in this category, and cannot be reached by bidding on a term nobody in it knows.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"5fa4325b-daf6-4446-bba3-4a27012c24a9","approach",4,{},{"title":52,"markdown":93},"We stopped selling a craft category and started selling the activity.\n\n- **Audience-led DSP** rather than keyword-led search — reaching people by interests and behaviors that correlate with the need state, not by a term they don't know.\n- **Creative that leads with the experience** — a calm evening, hands busy, progress visible — with the product name arriving second.\n- **Search kept for the informed shopper**, at a defensive budget, since that pool still converts and should not be abandoned.\n- **An entry canvas size** chosen so a first attempt finishes in a few evenings and the hobby actually starts.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"21009305-f0d0-4778-a451-ad6a3074578d","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"DSP audiences built around calm and screen-free leisure behaviors","First creative set led with the activity rather than the category","New-to-brand orders up 62% on flat search spend","Months 1–4","Test the thesis",{"items":109,"label":113,"title":114},[110,111,112],"DSP taken to the majority of total spend","Entry canvas size introduced as the acquisition product","Cost per new customer down to $13","Months 5–8","Shift the mix",{"items":116,"label":120,"title":121},[117,118,119],"Retargeting sequenced to the point a first canvas finishes","Repeat purchase within 90 days reached 41%","Search budget held flat all year","Months 9–12","Compound it",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"de7aae35-4d4a-407b-91ec-0e48c7203626","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Fdiamond-painting-relaxation-intent.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $44k to $114k a month while ACoS falls from 40% to 26% across the 12-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"f71b7024-12f6-4eb5-9d4c-e7773a1192be","results",9,{},{"title":52,"markdown":138},"New-to-brand orders almost quadrupled — 780 to **3,000 a month** — and revenue grew 162% while search spend stayed flat all year.\n\nAcquisition cost fell 42%, and the reason is not subtle: reaching someone who does not yet know the category is far cheaper than outbidding four competitors for someone who does. And the repeat rate rose to 41%, because a customer who discovers a hobby through you tends to buy their next canvas from you as well.",{"id":140,"case_study_id":4,"type":141,"position":142,"is_enabled":8,"config":143,"locale_code":14,"data":144},"e92bcfef-1a2d-4fad-a7f1-eccd05cbf1ee","quote",10,{},{"items":145,"title":52},[146],{"role":147,"text":148,"author":149},"Diamond painting brand","We were all fighting over the same people who already did this. Nobody was going after the ones who'd never tried it.","CEO",{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":155},"3274eb76-0b21-4a01-91dd-abd579741734","service_ref",11,{},{"title":52},{"id":157,"case_study_id":4,"type":158,"position":9,"is_enabled":8,"config":159,"locale_code":14,"data":165},"1354ec91-9b7e-4d2a-8d45-614e45c92013","case_ref",{"ids":160},[161,162,163,164],"f33ad68f-0bef-4410-adff-e530756f75f6","dce05b6d-0abd-4fa0-91db-5a35e2009831","1517f5ef-a960-41e5-bd62-f79e5fa85f64","6560be4e-e8e8-41d6-9f5c-ee35af910cb8",{"title":52},[],[168],{"id":169,"parent_id":7,"path":170,"slug":170,"sort_order":171,"is_enabled":8,"is_priority":172,"last_modify":11,"created_at":173,"updated_at":173,"locale_code":14,"name":174,"title":175,"subtitle":176,"intro":7,"meta_title":177,"meta_description":178,"case_count":9},"c728b683-3d3e-487e-b84b-b2133e09b418","arts-crafts-and-sewing",109,false,"2026-09-22T11:13:31.187156+00:00","Arts, Crafts & Sewing","Amazon Arts, Crafts & Sewing Case Studies","Real campaigns we ran for arts, crafts & sewing brands on Amazon — what was broken, what we changed and what it moved.","Arts, Crafts & Sewing Case Studies","See how our Amazon agency grows Arts, Crafts & Sewing brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[180,192],{"id":21,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":56,"last_modify":184,"created_at":185,"updated_at":186,"locale_code":14,"name":187,"title":188,"subtitle":189,"meta_title":190,"meta_description":191},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":193,"icon":194,"hero_image":195,"is_enabled":8,"sort_order":90,"last_modify":184,"created_at":196,"updated_at":186,"locale_code":14,"name":197,"title":198,"subtitle":199,"meta_title":200,"meta_description":201},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[203,218,234,246],{"id":161,"slug":204,"cover_image":205,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"kids-craft-toy-vs-supply-pools","case-studies\u002Fkids-craft-toy-vs-supply-pools-1790060651183.webp",1910,"The same product competing in two different markets at once","Blended ACoS 44% → 22%","A kids' craft brand's products were bought both as toys and as classroom supplies. The two audiences have different competitors, different price expectations and different seasons — and one set of campaigns was averaging them together.","Kids Craft Dual Demand Case Study","How separating toy-intent and supply-intent demand into two campaign structures halved a kids' craft brand's ACoS and grew revenue 104%.",[22,213],"c89127c7-631c-451f-bf13-3681edd0f3c4","064d562c-aae7-4e40-9146-267e7d4ff304","kids-craft-supplies","arts-crafts-and-sewing\u002Fkids-craft-supplies","Kids' Craft Supplies",{"id":162,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":221,"last_modify":11,"created_at":222,"updated_at":13,"locale_code":14,"title":223,"headline_metric":224,"summary":225,"meta_title":226,"meta_description":227,"service_ids":228,"published_at":11,"category_id":230,"category_slug":231,"category_path":232,"category_name":233,"category_is_enabled":8},"candle-supply-brand-usage-rate-guidance","case-studies\u002Fcandle-supply-brand-usage-rate-guidance-1790060651183.webp",2302,"2026-09-22T11:13:31.273442+00:00","Publishing the numbers that stop a first batch from failing","Repeat purchase 22% → 49%","Candle making fails on ratios, not on ingredients. The brand sold fragrance oil and wax to beginners and left them to guess how much of one goes into the other.","Usage Rate Guidance Case Study","How publishing fragrance load and wax ratio guidance stopped beginner batches failing and doubled a candle supply brand's repeat purchase rate.",[229,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","fd32b7be-3d2b-4775-b26c-492a1b8c4741","candle-and-soap-making","arts-crafts-and-sewing\u002Fcandle-and-soap-making","Candle & Soap Making",{"id":163,"slug":235,"cover_image":236,"brand_name":7,"is_anonymized":8,"period_months":237,"is_enabled":8,"sort_order":238,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":239,"headline_metric":240,"summary":241,"meta_title":242,"meta_description":243,"service_ids":244,"published_at":11,"category_id":169,"category_slug":170,"category_path":170,"category_name":174,"category_is_enabled":8},"craft-brand-trend-spike-and-decay","case-studies\u002Fcraft-brand-trend-spike-and-decay-1790060651183.webp",14,1900,"Spending a craft trend's peak on demand that would outlive it","Revenue held at 2.4x after the trend collapsed","A craft brand rode a viral trend to a record quarter and expected the fall. We treated the peak as a funded window to buy rankings on terms that would still exist a year later.","Craft Trend Demand Decay Case Study","How a craft brand used a viral trend's peak to fund rankings on evergreen terms and kept 2.4x its pre-trend revenue after demand collapsed.",[245,213],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":164,"slug":247,"cover_image":248,"brand_name":7,"is_anonymized":8,"period_months":249,"is_enabled":8,"sort_order":250,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":251,"headline_metric":252,"summary":253,"meta_title":254,"meta_description":255,"service_ids":256,"published_at":11,"category_id":169,"category_slug":170,"category_path":170,"category_name":174,"category_is_enabled":8},"craft-brand-offline-coupon-anchor","case-studies\u002Fcraft-brand-offline-coupon-anchor-1790060651183.webp",13,1901,"Competing with a 40% coupon that only ever applies to one item","Gross margin 28% → 41%","Craft shoppers price-anchor on the weekly coupon at the big hobby chains, and a craft brand had spent two years discounting against a number that almost nobody actually pays.","Hobby Store Coupon Pricing Case","How a craft brand stopped discounting against big-box hobby coupons and grew revenue 83% while lifting gross margin from 28% to 41%.",[22,245],1790082616375]