[{"data":1,"prerenderedAt":230},["ShallowReactive",2],{"case-study-deodorant-sensitive-skin-segment-en":3,"case-study-blocks-fbc249bd-a45d-4696-b0c4-eff8cbf309b6-en":27,"reviews-all-fbc249bd-a45d-4696-b0c4-eff8cbf309b6-any-en":139,"case-study-category-ancestors-beauty-and-personal-care\u002Fpersonal-care-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-0fab6b56-d943-41e4-8de3-a82447d4ed80,2a9ac7d0-c2ed-4954-ac99-7ecae87ad585,97922ebc-0c38-4bab-adae-4431fcf6f4e9,f06b3247-1165-4486-9379-dd185d2ec743-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"fbc249bd-a45d-4696-b0c4-eff8cbf309b6","deodorant-sensitive-skin-segment","case-studies\u002Fdeodorant-sensitive-skin-segment-1790060651183.webp",null,true,6,311,"2026-09-22","2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","en","Owning a niche the category leaders ignore","#1 in a 310k-search segment","A deodorant brand was fighting for scraps of the main category. It had a formula genuinely suited to sensitive and reactive skin — a segment with real volume and no serious competitor.","Sensitive Skin Segment Case Study","How focusing on the sensitive-skin deodorant segment instead of the main category took a small brand to #1 in a 310k-search segment in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","442251e6-d9a1-4ffc-9606-e3f276066ea2","personal-care","beauty-and-personal-care\u002Fpersonal-care","Personal Care",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"a8705dea-a35b-42f4-bf7b-bfb51550c8bb","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$39k \u002F month",{"label":44,"value":45},"Context","Category dominated by three multinationals",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"224268d9-2114-4166-840b-949b09107cae","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"#1","+13 positions","Organic rank, segment head term","#14",{"after":66,"delta":67,"label":68,"before":69},"$97k","+149%","Monthly revenue","$39k",{"after":71,"delta":72,"label":73,"before":74},"19%","-23 pts","ACoS","42%",{"after":76,"delta":77,"label":78,"before":79},"27%","+23 pts","Segment share","4%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"b66681cc-fd71-4d6c-84ab-b79c0f482e6f","challenge",3,{},{"title":52,"markdown":86},"The main deodorant category is owned by three companies with advertising budgets larger than this brand's annual revenue. Competing there meant a 42% ACoS for a position on page three — the brand was buying the privilege of being nearly invisible.\n\nWhat it had not noticed was that its formula — no aluminum, no baking soda, no fragrance — is precisely what a specific, vocal and underserved group searches for. That segment carries around three hundred and ten thousand monthly searches and, at the time, no brand that had built its listings around it.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"509344f2-760a-4636-8eb4-e82a856d483e","approach",4,{},{"title":52,"markdown":93},"We stopped competing in the category and started owning a segment of it.\n\n- **Segment head term identified and targeted** — the sensitive-and-reactive cluster, with its own vocabulary of irritation, baking-soda-free and fragrance-free terms.\n- **Listing rebuilt as a segment product**, leading with what is absent from the formula, which is what this shopper screens for.\n- **Budget withdrawn from the main category entirely** for four months, concentrating everything on the narrower fight.\n- **Reviews mined for segment language** and fed back into copy, since this audience describes its problem in consistent, specific words.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"d5b3f581-b370-46ff-8b49-f6e8e28b75db","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fdeodorant-sensitive-skin-segment.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $18k to $44k a month while ACoS falls from 42% to 19% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"e2d642e1-a785-40fc-a782-bfd2aa183a80","results",9,{},{"title":52,"markdown":110},"The brand reached **#1 on the segment's head term** and took 27% of that segment, up from 4%.\n\nRevenue grew 149% on a smaller advertising budget, and ACoS fell from 42% to 19% — the arithmetic of fighting where you can win. The brand still sells to the wider category; it simply no longer pays to be page three in it.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"52e382c5-e4de-4161-8de7-92bf3b6b11da","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Personal care brand","Being nobody's first choice in a huge category was worse than being the obvious choice in a small one.","Founder",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"80985757-77f1-4373-97d8-b882d8cc30e6","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"de1e52fc-724a-40ad-94a5-d609d8354a0c","case_ref",12,{"ids":133},[134,135,136,137],"0fab6b56-d943-41e4-8de3-a82447d4ed80","2a9ac7d0-c2ed-4954-ac99-7ecae87ad585","97922ebc-0c38-4bab-adae-4431fcf6f4e9","f06b3247-1165-4486-9379-dd185d2ec743",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":56,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care","2026-09-22T11:13:31.177478+00:00","Beauty & Personal Care","Amazon Beauty & Personal Care Case Studies","Real campaigns we ran for beauty & personal care brands on Amazon — what was broken, what we changed and what it moved.","Beauty & Personal Care Case Studies","See how our Amazon agency grows Beauty & Personal Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,190,205,220],{"id":134,"slug":177,"cover_image":178,"brand_name":179,"is_anonymized":180,"period_months":131,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":181,"updated_at":182,"locale_code":14,"title":183,"headline_metric":184,"summary":185,"meta_title":186,"meta_description":187,"service_ids":188,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"bubbly-belle","case-studies\u002Fbubbly-belle-1786633963628.webp","Bubbly Belle",false,"2026-07-29T15:51:04.641004+00:00","2026-09-22T11:13:31.192093+00:00","How Bubbly Belle grew Amazon revenue 363% and expanded into Canada","+363% revenue","A US-only self-care brand stuck at $47k per month rebuilt its catalog, listings and ads — and launched in Canada — to reach $218k in monthly revenue.","Bubbly Belle Case Study: +363% Amazon Revenue","How Scaling Peak grew Bubbly Belle's Amazon revenue from $47k to $218k per month and expanded the brand into Canada. Read the full case study.",[22,21,189],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":135,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":193,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":201,"category_slug":202,"category_path":203,"category_name":204,"category_is_enabled":8},"beauty-tools-pack-size-ladder","case-studies\u002Fbeauty-tools-pack-size-ladder-1790060651183.webp",7,312,"A pack-size ladder that turned a $9 impulse buy into a $26 habit","Revenue per customer +134%","A beauty tools brand sold consumable accessories one at a time at a price too low to advertise profitably. Restructuring the pack sizes fixed the unit economics before any campaign was touched.","Pack Size Ladder Strategy Case","How a three-tier pack-size ladder made a $9 beauty accessory profitable to advertise and lifted revenue per customer 134% in seven months.",[189,22],"e032296d-e613-4f6a-b8c9-4d5daf524f25","beauty-tools-and-accessories","beauty-and-personal-care\u002Fbeauty-tools-and-accessories","Tools & Accessories",{"id":136,"slug":206,"cover_image":207,"brand_name":208,"is_anonymized":180,"period_months":131,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":181,"updated_at":182,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"velona","case-studies\u002Fvelona-1786635446145.webp","Velona","Scaling Velona 150% and launching across the US & Canada","+150% revenue","A US-only Beauty & Personal Care brand grew monthly revenue 150% and launched in Canada with full account management and Amazon DSP.","Velona Case Study: +150% Amazon Revenue","How Scaling Peak grew Velona's Amazon revenue 150% and launched the brand across the US and Canada with full account management and DSP.",[215,189],"119e81ea-2a44-44f5-bd31-a47741039864","993e3da1-d98a-44ae-b7ab-44d2ccff573d","skin-care","beauty-and-personal-care\u002Fskin-care","Skin Care",{"id":137,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":145,"category_is_enabled":8},"beauty-brand-external-traffic-referral-bonus","case-studies\u002Fbeauty-brand-external-traffic-referral-bonus-1790060651183.webp",300,"Making influencer traffic pay twice with attribution and the referral bonus","External traffic ROI 1.4x → 3.6x","A beauty brand sent thousands of influencer clicks to Amazon every month and could not tell which ones worked. Tagged attribution turned an unmeasurable spend into the account's best-performing channel.","External Traffic to Amazon Case Study","How attribution links and the brand referral bonus turned a beauty brand's influencer traffic from a 1.4x to a 3.6x return in nine months.",[189,22],1790082619940]