[{"data":1,"prerenderedAt":234},["ShallowReactive",2],{"case-study-cycling-parts-fitment-compatibility-guidance-en":3,"case-study-blocks-2156119e-b8a8-418f-acbd-cd374b80f6f4-en":27,"reviews-all-2156119e-b8a8-418f-acbd-cd374b80f6f4-any-en":138,"case-study-category-ancestors-sports-and-outdoors\u002Fcycling-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-905bdd6a-ee77-43c3-96ad-52ac443db7bb,b0385703-a9fb-470b-be58-44848ff58e49,af4608c4-ff12-48ed-82e7-0e5d0fb3d1e3,2dd1144b-f19e-4eaa-b649-69e2874a363b-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"2156119e-b8a8-418f-acbd-cd374b80f6f4","cycling-parts-fitment-compatibility-guidance","case-studies\u002Fcycling-parts-fitment-compatibility-guidance-1790060651183.webp",null,true,8,708,"2026-09-22","2026-09-22T11:13:31.347134+00:00","2026-09-22T11:13:31.504874+00:00","en","“Will this fit my bike?” — answering the only question that matters","Fitment returns 21% → 7%","A cycling components brand sold parts that fit some bikes and not others, and left shoppers to work it out. Building fitment guidance into every listing cut wrong-part returns by two thirds.","Bike Part Fitment Guidance Case","How compatibility guidance built into listings cut a cycling component brand's wrong-fit returns from 21% to 7% and lifted conversion 44%.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","706a1a12-a814-4347-a5c3-5748beacff7b","cycling","sports-and-outdoors\u002Fcycling","Cycling",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"17684188-ac5d-48ba-80f7-97952543d310","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK, DE",{"label":41,"value":42},"Revenue at start","$208k \u002F month",{"label":44,"value":45},"Problem","21% return rate, 84% of them wrong fitment",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"08b01d4f-44db-4386-817b-4bb59eef8c98","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"7%","-14 pts","Return rate","21%",{"after":66,"delta":67,"label":68,"before":69},"8.4%","+44%","Conversion rate","5.8%",{"after":71,"delta":72,"label":73,"before":74},"$339k","+63%","Net monthly revenue","$208k",{"after":76,"delta":77,"label":78,"before":79},"4.2","+0.4","Rating, hero ASIN","3.8",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"4c81a6e2-6680-4c71-a607-5430c67e63aa","challenge",3,{},{"title":52,"markdown":86},"A bicycle component either fits or it does not, and the difference can be two millimeters of steerer diameter or a freehub standard the shopper has never heard of. The brand's listings named the standard and assumed that was enough. For a mechanic it was; for the majority of buyers it was a riddle they solved by ordering and finding out.\n\nOne in five orders came back, and 84% of those returns said some version of “doesn't fit my bike”. That is expensive twice over — the return itself, and the review, because a customer who ordered the wrong part very reliably blames the part. The hero ASIN sat at 3.8 stars in a category where anything under four is filtered out.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"19a4e3c3-adea-466b-8a6a-226b4d01cbea","approach",4,{},{"title":52,"markdown":93},"We made compatibility something the page resolves rather than something the shopper guesses.\n\n- **A compatibility matrix per product** — standards, diameters and model years listed explicitly, including the common bikes the part does *not* fit.\n- **A measurement guide in the image stack**, showing exactly what to measure on the bike and where, since most buyers can measure but do not know which dimension matters.\n- **Fitment language in titles and search terms**, so the listing appears for the model-and-standard searches people actually run.\n- **The variation family rebuilt** so each standard is a selectable option rather than four near-identical listings competing with each other.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"3605f740-ea60-4194-9002-4cd01fe1ee50","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fcycling-parts-fitment-compatibility-guidance.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $94k to $153k a month while ACoS falls from 34% to 23% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"6afe4306-ea9d-4289-82b7-552d10e4b28e","results",9,{},{"title":52,"markdown":109},"Returns fell from 21% to **7%**, and net revenue rose 63% — about a fifth of that is orders that stopped coming back, and the rest is the conversion the page gained.\n\nConversion rose 44% because the page now removes the doubt that had been stopping purchases: a shopper who cannot confirm fitment does not order and hope, they leave. The rating recovered from 3.8 to 4.2 once reviews stopped being written by people who had received exactly what they ordered and could not use it.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"48f7d1a8-e63b-4ecd-8561-0b51fe462837","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Cycling components brand","We were naming a standard and calling it a spec sheet. Our customers needed a tape measure and one sentence.","Head of E-commerce",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"877215fd-9759-4a85-b4a2-8ad19bd74d9f","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"fd033e90-40d1-4f06-b9f6-3b5dd5d53b9f","case_ref",12,{"ids":132},[133,134,135,136],"905bdd6a-ee77-43c3-96ad-52ac443db7bb","b0385703-a9fb-470b-be58-44848ff58e49","af4608c4-ff12-48ed-82e7-0e5d0fb3d1e3","2dd1144b-f19e-4eaa-b649-69e2874a363b",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"6cf4047f-f0ed-4a07-b07a-f5c06d848517","sports-and-outdoors",6,"2026-09-22T11:13:31.177478+00:00","Sports & Outdoors","Amazon Sports & Outdoors Case Studies","Real campaigns we ran for sports & outdoors brands on Amazon — what was broken, what we changed and what it moved.","Sports & Outdoors Case Studies","See how our Amazon agency grows Sports & Outdoors brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",20,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,190,204,219],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":143,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"water-sports-setup-instruction-returns","case-studies\u002Fwater-sports-setup-instruction-returns-1790060651183.webp",709,"The product worked; the first fifteen minutes did not","One-star reviews cut 68%","A paddleboard brand's returns and angry reviews all described the same thing — the first setup. Instructional content before and after purchase turned the worst hour of ownership into a non-event.","Setup Instruction Content Case Study","How pre- and post-purchase setup guidance cut a paddleboard brand's one-star reviews by 68% and returns from 16% to 6% in six months.",[22,185],"a507b11d-88fb-4b74-98a2-0661de716593","609709f5-11b6-4c87-8bc5-29fbb44073d9","water-sports","sports-and-outdoors\u002Fwater-sports","Water Sports",{"id":134,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":200,"category_slug":201,"category_path":202,"category_name":203,"category_is_enabled":8},"winter-sports-boot-sizing-fit-returns","case-studies\u002Fwinter-sports-boot-sizing-fit-returns-1790060651183.webp",710,"Sizing a boot that fits nothing like a shoe","Size-related returns 27% → 9%","A winter sports brand sold boots in mondopoint while its customers think in shoe sizes, and absorbed a quarter of orders back every season. A proper sizing system fixed the returns and the reviews with them.","Boot Sizing and Fit Returns Case","How a rebuilt sizing system and measurement guidance cut a winter sports brand's fit-related returns from 27% to 9% across one season.",[21,22],"a39a8715-e56b-4c36-aa96-5367f59e5996","winter-sports","sports-and-outdoors\u002Fwinter-sports","Winter Sports",{"id":135,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":215,"category_slug":216,"category_path":217,"category_name":218,"category_is_enabled":8},"team-sports-competitor-stockout-windows","case-studies\u002Fteam-sports-competitor-stockout-windows-1790060651183.webp",711,"Taking page one during the two weeks the category leaders run dry","Page-one share 11% → 38%","Twice a season the biggest brands in team sports sell out for two or three weeks. A challenger brand learned to see those windows coming and spend into them, winning positions it then kept.","Competitor Stockout Window Strategy","How monitoring competitor stockouts and surging spend into those windows took a team sports brand from 11% to 38% page-one share in ten months.",[185,214],"c89127c7-631c-451f-bf13-3681edd0f3c4","3a099988-06d2-4799-bfd9-f191485d60e9","team-sports","sports-and-outdoors\u002Fteam-sports","Team Sports",{"id":136,"slug":220,"cover_image":221,"brand_name":7,"is_anonymized":8,"period_months":222,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":230,"category_slug":231,"category_path":232,"category_name":233,"category_is_enabled":8},"racquet-sports-skill-level-selection","case-studies\u002Fracquet-sports-skill-level-selection-1790060651183.webp",7,712,"Helping a beginner avoid the racquet a professional would choose","Conversion rate 5.6% → 9.8%","A racquet brand's best-reviewed model was its most advanced, so beginners bought it, struggled with it and rated it badly. Sorting the catalog by playing level fixed both the reviews and the sales.","Skill Level Selection Case Study","How organizing a racquet catalog by playing level lifted conversion from 5.6% to 9.8% and raised the flagship model's rating by half a star.",[21,22],"d4b0e288-986e-4743-b8d8-98a1556c0ba3","racquet-sports","sports-and-outdoors\u002Fracquet-sports","Racquet Sports",1790082633964]