[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-craft-supplies-tutorial-demand-engine-en":3,"case-study-blocks-a8b4cc12-8b63-4ce5-959a-655618ded434-en":27,"reviews-all-a8b4cc12-8b63-4ce5-959a-655618ded434-any-en":138,"case-study-category-ancestors-arts-crafts-and-sewing\u002Fcraft-supplies-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-a0801c45-71d1-4bc0-a033-b6d967e38956,0c646591-1651-4c0f-a5fb-9a5b22effcb5,1c5debfd-0cf4-48cd-a72a-474ef28bb775,ab43ac6b-98e9-436d-9594-02aea8cd35bb-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"a8b4cc12-8b63-4ce5-959a-655618ded434","craft-supplies-tutorial-demand-engine","case-studies\u002Fcraft-supplies-tutorial-demand-engine-1790060651183.webp",null,true,11,1905,"2026-09-22","2026-09-22T11:13:31.207774+00:00","2026-09-22T11:13:31.504874+00:00","en","Teaching the project that the materials are for","Project-term revenue $12k → $251k \u002F mo","Nobody wakes up wanting adhesive vinyl. They want the thing it makes. A craft supplies brand was competing on the material term and ignoring the far bigger search around the project itself.","Tutorial-Led Craft Demand Study","How project-led content and how-to keyword targeting grew a craft supplies brand 193% by capturing demand before the material was chosen.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","b16304ea-36c4-4f42-a89b-37ca7f35efce","craft-supplies","arts-crafts-and-sewing\u002Fcraft-supplies","Craft Supplies",[28,53,80,87,94,104,111,122,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"eda5e97c-0984-4a49-8691-34f938ba746a","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$118k \u002F month",{"label":44,"value":45},"Catalog","Consumable materials across 9 craft types",{"label":47,"value":48},"Engagement","Creative & content + PPC",{"label":50,"value":51},"Timeframe","11 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"d067895a-447a-47a0-b356-4a33b9e92076","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$251k \u002F mo","+1,992%","Revenue from project and how-to terms","$12k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$346k","+193%","Monthly revenue","$118k",{"after":71,"delta":72,"label":73,"before":74},"9.6%","+134%","Conversion rate on project terms","4.1%",{"after":76,"delta":77,"label":78,"before":79},"2.9","+81%","Items per order","1.6",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"b640e69f-7554-421d-a8e3-ace008970506","challenge",3,{},{"title":52,"markdown":86},"Craft demand starts with a project, not a material. Somebody sees a finished thing, decides to make one, and only then works out what to buy — and the searching they do in between is where most of the category's volume lives. Those searches name the outcome, not the input.\n\nThe brand was entirely absent from that stage. Its listings competed on material terms, where the shopper has already decided what they need and is choosing a brand on price. It was, in effect, arriving at the end of every purchase decision and competing only on the last variable.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"2602b16f-1da0-4687-b493-66b7690cac61","approach",4,{},{"title":52,"markdown":93},"We built the page the shopper needs before they know what to buy.\n\n- **Project keyword map** — the finished objects people make with each material, and the how-to phrasing they use while deciding.\n- **A+ content rebuilt as instruction** — the project done step by step, with the material appearing as what it takes rather than what is being sold.\n- **Everything needed shown together**, so a shopper arriving for a project sees the full set of materials rather than one of them.\n- **Campaigns on project terms**, bid to acquire a first-time maker rather than to hit a material-term ACoS target.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"c1b1e548-c00e-4385-a97a-37ea9c4085d4","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fcraft-supplies-tutorial-demand-engine.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $53k to $156k a month while ACoS falls from 39% to 22% across the 11-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"9179207a-bcb8-40fd-b8f5-6f52df0c506c","results",9,{},{"title":52,"markdown":110},"Revenue grew 193% to **$346k a month**, and the project and how-to terms went from a tenth of revenue to nearly three quarters of it.\n\nTwo things made the arithmetic work. Conversion on project terms more than doubled once the pages actually taught the project instead of describing a material. And items per order rose from 1.6 to 2.9, because a shopper who arrives without a shopping list buys the list you give them — which is the structural advantage of meeting demand one step earlier than the competition does.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"e86dea96-c828-4538-ae28-b37bd99a0426","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Craft supplies brand","Anybody who already knew they needed vinyl could find us. Everyone one step upstream of that was invisible.","Marketing Director",{"id":123,"case_study_id":4,"type":124,"position":9,"is_enabled":8,"config":125,"locale_code":14,"data":126},"62921091-fa66-47c0-ba9e-f8a41516f82b","service_ref",{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"5076e1fa-0ac1-4775-8109-a877dfc3cbe3","case_ref",12,{"ids":132},[133,134,135,136],"a0801c45-71d1-4bc0-a033-b6d967e38956","0c646591-1651-4c0f-a5fb-9a5b22effcb5","1c5debfd-0cf4-48cd-a72a-474ef28bb775","ab43ac6b-98e9-436d-9594-02aea8cd35bb",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":130},"c728b683-3d3e-487e-b84b-b2133e09b418","arts-crafts-and-sewing",109,false,"2026-09-22T11:13:31.187156+00:00","Arts, Crafts & Sewing","Amazon Arts, Crafts & Sewing Case Studies","Real campaigns we ran for arts, crafts & sewing brands on Amazon — what was broken, what we changed and what it moved.","Arts, Crafts & Sewing Case Studies","See how our Amazon agency grows Arts, Crafts & Sewing brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,192,207,221],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"jewelry-making-project-completeness","case-studies\u002Fjewelry-making-project-completeness-1790060651183.webp",6,1906,"Nobody finishes a necklace with one component","Catalog coverage per order 1.4 → 3.6 SKUs","A jewelry findings brand sold clasps, cord, crimps and wire as unrelated listings. The customer needed all four to finish one piece, and was buying three of them from somebody else.","Jewelry Making Project Kit Case","How making a findings catalog discoverable as a project rather than as parts grew a jewelry supplies brand 96% in six months.",[187,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c189cb1b-eef5-4211-aebb-9bcb39a88762","jewelry-making","arts-crafts-and-sewing\u002Fjewelry-making","Jewelry Making",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"resin-craft-hazmat-shipping-fix","case-studies\u002Fresin-craft-hazmat-shipping-fix-1790060651183.webp",1907,"A chemical product that could only be sold where it could be shipped","Deliverable footprint 61% → 96% of orders","An epoxy brand's listings were suppressed, throttled and unshippable to whole regions because the product's hazmat classification had never been resolved properly. It was a paperwork problem costing a third of the addressable market.","Epoxy Resin Shipping Rules Case","How resolving hazmat classification and fulfillment routing opened 35 points of addressable orders for an epoxy craft brand in eight months.",[187,202],"a507b11d-88fb-4b74-98a2-0661de716593","8695fa11-c388-4d08-bc52-4eca35cd6da8","resin-and-epoxy-crafts","arts-crafts-and-sewing\u002Fresin-and-epoxy-crafts","Resin & Epoxy Crafts",{"id":135,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"model-kit-scale-notation-seo","case-studies\u002Fmodel-kit-scale-notation-seo-1790060651183.webp",1908,"Eight ways to write the same scale, and the listings used one","+164% impressions on scale queries","Model builders search by scale, and there is no agreed way to type it. A kit brand indexed '1\u002F48' and was invisible to everyone who typed '1:48', '1-48' or '48th scale'.","Model Kit Scale Notation SEO","How indexing every scale notation variant grew a model kit brand's search impressions 164% and lifted revenue 88% in six months.",[187,22],"05c3123e-ce17-48fb-8604-76c6e7f8b111","model-and-hobby-building","arts-crafts-and-sewing\u002Fmodel-and-hobby-building","Model & Hobby Building",{"id":136,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"diamond-painting-relaxation-intent","case-studies\u002Fdiamond-painting-relaxation-intent-1790060651183.webp",1909,"Selling the evening, not the canvas","New-to-brand orders +284%","Diamond painting kits were being advertised to people who already knew what diamond painting was — a small and fully contested pool. The larger audience was looking for something calm to do, and had never heard the term.","Diamond Painting Intent Case Study","How targeting a calm-hobby need state instead of the category term grew a diamond painting brand's new-to-brand orders 284% in twelve months.",[231,21],"119e81ea-2a44-44f5-bd31-a47741039864","83c878aa-ce37-4fe6-8bcb-7e951007e7b4","diamond-painting-and-kits","arts-crafts-and-sewing\u002Fdiamond-painting-and-kits","Diamond Painting & Kits",1790082616233]