[{"data":1,"prerenderedAt":250},["ShallowReactive",2],{"case-study-craft-brand-trend-spike-and-decay-en":3,"case-study-blocks-1517f5ef-a960-41e5-bd62-f79e5fa85f64-en":26,"reviews-all-1517f5ef-a960-41e5-bd62-f79e5fa85f64-any-en":166,"case-study-category-ancestors-arts-crafts-and-sewing-en":167,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":168,"case-studies-by-ids-6560be4e-e8e8-41d6-9f5c-ee35af910cb8,5a837448-a42f-47ba-87f4-89faec56d7f6,0dc2d266-5e1b-4a8c-9227-a99a1096eb03,eca0fb75-1fa3-4b59-9411-d56e54b7b64c-en":193},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"1517f5ef-a960-41e5-bd62-f79e5fa85f64","craft-brand-trend-spike-and-decay","case-studies\u002Fcraft-brand-trend-spike-and-decay-1790060651183.webp",null,true,14,1900,"2026-09-22","2026-09-22T11:13:31.207774+00:00","2026-09-22T11:13:31.504874+00:00","en","Spending a craft trend's peak on demand that would outlive it","Revenue held at 2.4x after the trend collapsed","A craft brand rode a viral trend to a record quarter and expected the fall. We treated the peak as a funded window to buy rankings on terms that would still exist a year later.","Craft Trend Demand Decay Case Study","How a craft brand used a viral trend's peak to fund rankings on evergreen terms and kept 2.4x its pre-trend revenue after demand collapsed.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","c728b683-3d3e-487e-b84b-b2133e09b418","arts-crafts-and-sewing","Arts, Crafts & Sewing",[27,52,79,86,93,121,131,138,149,155],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"6a6efdb4-3717-481d-bf35-2d7cc7041750","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue before the trend","$104k \u002F month",{"label":43,"value":44},"Peak","$611k in the trend's best month",{"label":46,"value":47},"Engagement","Full account management + PPC",{"label":49,"value":50},"Timeframe","14 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"29747c36-4982-4f86-9a6e-eebb96e7cfc9","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"$249k","2.4x","Monthly revenue vs. pre-trend baseline","$104k",{"after":65,"delta":66,"label":67,"before":68},"21%","-67 pts","Revenue from trend-specific terms","88%",{"after":70,"delta":71,"label":72,"before":73},"2,870","+826%","Ranking keywords outside the trend","310",{"after":75,"delta":76,"label":77,"before":78},"$18k","of $340k bought","Inventory written off after the peak","—",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"97f40490-8814-4a4f-8d40-f34396273d97","challenge",3,{},{"title":51,"markdown":85},"A technique went viral and the brand's core material was what it required. Revenue went from $104k to $611k a month in eleven weeks, and everyone involved knew how that story ends: craft trends of this kind burn for two or three quarters and then fall almost as fast as they rose.\n\nThe two obvious failure modes were both in play. One is to treat the peak as the new normal, buy inventory against it and be left holding a warehouse of a dead trend. The other is to enjoy it passively, do nothing structural, and land back at $104k when it passes — having gained nothing but one good quarter. The brand had done the second thing during a smaller trend two years earlier.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"0af3fe83-6a09-466a-b523-7661d028c662","approach",4,{},{"title":51,"markdown":92},"We spent the peak buying things that do not expire.\n\n- **Adjacent evergreen keyword map** — every material, technique and finished-object term that a trend participant also searches, most of which predate the trend and will outlast it.\n- **Deliberate over-investment in ranking** while conversion rates were inflated, because rank bought during a demand spike is cheap and persists.\n- **Purchase orders capped against a decay curve**, not against last month, with the reorder plan assuming the trend halves every quarter after peak.\n- **A second listing set built for the evergreen use cases**, launched at the peak so it would inherit traffic on the way down.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"72ec114e-c45f-4a66-a29b-acf0fa699007","timeline",6,{},{"title":51,"phases":99},[100,107,114],{"items":101,"label":105,"title":106},[102,103,104],"Trend terms tracked separately from everything else","Evergreen adjacency map built from trend buyers' other searches","Inventory plan rebuilt around a decay assumption","Months 1–3","Ride and instrument",{"items":108,"label":112,"title":113},[109,110,111],"Advertising pushed hard on evergreen terms while conversion was high","Second listing set launched into inherited traffic","Trend revenue falling steadily from month 4, on the modeled curve","Months 4–8","Buy the future",{"items":115,"label":119,"title":120},[116,117,118],"Trend terms fell 90% from peak, as modeled","Evergreen revenue grew past the falling trend line in month 11","Ending run rate 2.4x the pre-trend baseline","Months 9–14","Land softly",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":128},"b9772610-033c-4aa6-8e5f-2424ad6c5e67","media",8,{"images":126},[127],"case-studies\u002Fdashboards\u002Fcraft-brand-trend-spike-and-decay.webp",{"title":129,"caption":130},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $47k to $112k a month while ACoS falls from 38% to 25% across the 14-month engagement.",{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":136},"fa667d98-eae4-4f11-9f0b-ed77988b41f8","results",9,{},{"title":51,"markdown":137},"The trend did exactly what everyone expected: its search terms fell 90% from peak. The account did not. Revenue settled at **$249k a month — 2.4x the pre-trend baseline** — with only 21% of it coming from the trend that started the whole thing.\n\nThe mechanism was timing rather than cleverness. During a spike, conversion rates rise and organic rank is easier to buy; those rankings then cost nothing to hold. Inventory discipline did the rest: $18k written off on a $340k buy-in is an acceptable price for a boom nobody could size in advance.",{"id":139,"case_study_id":4,"type":140,"position":141,"is_enabled":8,"config":142,"locale_code":14,"data":143},"cf12b2ba-13dc-4569-9e5b-7c4bfc787240","quote",10,{},{"items":144,"title":51},[145],{"role":146,"text":147,"author":148},"Craft supplies brand","The last trend gave us a great quarter and nothing else. This one paid for a catalog that still ranks.","Managing Director",{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":154},"0de4ef42-b3d1-4367-89b0-6fd69f53a1d2","service_ref",11,{},{"title":51},{"id":156,"case_study_id":4,"type":157,"position":158,"is_enabled":8,"config":159,"locale_code":14,"data":165},"a046256f-4936-449c-a0ec-9367a040a036","case_ref",12,{"ids":160},[161,162,163,164],"6560be4e-e8e8-41d6-9f5c-ee35af910cb8","5a837448-a42f-47ba-87f4-89faec56d7f6","0dc2d266-5e1b-4a8c-9227-a99a1096eb03","eca0fb75-1fa3-4b59-9411-d56e54b7b64c",{"title":51},[],[],[169,182],{"id":21,"slug":170,"icon":171,"hero_image":172,"is_enabled":8,"sort_order":173,"last_modify":174,"created_at":175,"updated_at":176,"locale_code":14,"name":177,"title":178,"subtitle":179,"meta_title":180,"meta_description":181},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":183,"icon":184,"hero_image":185,"is_enabled":8,"sort_order":30,"last_modify":174,"created_at":186,"updated_at":187,"locale_code":14,"name":188,"title":189,"subtitle":190,"meta_title":191,"meta_description":192},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[194,206,221,236],{"id":161,"slug":195,"cover_image":196,"brand_name":7,"is_anonymized":8,"period_months":197,"is_enabled":8,"sort_order":198,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":199,"headline_metric":200,"summary":201,"meta_title":202,"meta_description":203,"service_ids":204,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"craft-brand-offline-coupon-anchor","case-studies\u002Fcraft-brand-offline-coupon-anchor-1790060651183.webp",13,1901,"Competing with a 40% coupon that only ever applies to one item","Gross margin 28% → 41%","Craft shoppers price-anchor on the weekly coupon at the big hobby chains, and a craft brand had spent two years discounting against a number that almost nobody actually pays.","Hobby Store Coupon Pricing Case","How a craft brand stopped discounting against big-box hobby coupons and grew revenue 83% while lifting gross margin from 28% to 41%.",[205,21],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":162,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"art-supplies-color-name-search","case-studies\u002Fart-supplies-color-name-search-1790060651183.webp",1902,"Ranking for the color, not the paint","+85% sessions","Artists search for pigments by name — phthalo blue, quinacridone magenta, payne's grey — and the brand's listings were indexed under the word 'paint'. The color names lived as variation labels the child titles never repeated.","Paint Color Name SEO Case Study","How indexing individual pigment names instead of generic paint terms grew an art supplies brand's sessions 268% in eight months.",[216,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","df79725a-05e8-469c-8873-03e6a6aaafc9","painting-drawing-and-art-supplies","arts-crafts-and-sewing\u002Fpainting-drawing-and-art-supplies","Painting, Drawing & Art Supplies",{"id":163,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":224,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"sewing-brand-yardage-guidance","case-studies\u002Fsewing-brand-yardage-guidance-1790060651183.webp",7,1903,"The customer who orders too little fabric twice","Second-order rate 31% → 6%","A third of a sewing brand's support tickets were people who had run out mid-project. Telling shoppers how much they needed, before they bought, changed the order size and the reviews at once.","Fabric Yardage Guidance Case Study","How per-project yardage guidance cut a sewing brand's shortfall reorders from 31% to 6%, lifted average order value and rescued its rating.",[205,21],"54e15914-6255-4b0a-a6e4-0c8f787f989e","sewing","arts-crafts-and-sewing\u002Fsewing","Sewing",{"id":164,"slug":237,"cover_image":238,"brand_name":7,"is_anonymized":8,"period_months":134,"is_enabled":8,"sort_order":239,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":240,"headline_metric":241,"summary":242,"meta_title":243,"meta_description":244,"service_ids":245,"published_at":11,"category_id":246,"category_slug":247,"category_path":248,"category_name":249,"category_is_enabled":8},"knitting-yarn-dye-lot-replenishment","case-studies\u002Fknitting-yarn-dye-lot-replenishment-1790060651183.webp",1904,"Solving the dye-lot problem knitters worry about before they buy","Skeins per order 3.1 → 7.4","Knitters buy the whole sweater's worth of yarn at once or they do not buy at all, because two dye lots will not match. The listing said nothing about lots, so the cautious ones bought one skein to check.","Yarn Dye Lot Replenishment Case","How stated dye-lot handling and project-sized quantities took a yarn brand from 3.1 to 7.4 skeins per order in nine months.",[216,21],"480396d4-46cc-4ca8-b428-b49520cb59cb","knitting-and-crochet","arts-crafts-and-sewing\u002Fknitting-and-crochet","Knitting & Crochet",1790082615825]