[{"data":1,"prerenderedAt":221},["ShallowReactive",2],{"case-study-craft-brand-offline-coupon-anchor-en":3,"case-study-blocks-6560be4e-e8e8-41d6-9f5c-ee35af910cb8-en":26,"reviews-all-6560be4e-e8e8-41d6-9f5c-ee35af910cb8-any-en":138,"case-study-category-ancestors-arts-crafts-and-sewing-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":140,"case-studies-by-ids-1517f5ef-a960-41e5-bd62-f79e5fa85f64,5a837448-a42f-47ba-87f4-89faec56d7f6,0dc2d266-5e1b-4a8c-9227-a99a1096eb03,eca0fb75-1fa3-4b59-9411-d56e54b7b64c-en":164},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"6560be4e-e8e8-41d6-9f5c-ee35af910cb8","craft-brand-offline-coupon-anchor","case-studies\u002Fcraft-brand-offline-coupon-anchor-1790060651183.webp",null,true,13,1901,"2026-09-22","2026-09-22T11:13:31.207774+00:00","2026-09-22T11:13:31.504874+00:00","en","Competing with a 40% coupon that only ever applies to one item","Gross margin 28% → 41%","Craft shoppers price-anchor on the weekly coupon at the big hobby chains, and a craft brand had spent two years discounting against a number that almost nobody actually pays.","Hobby Store Coupon Pricing Case","How a craft brand stopped discounting against big-box hobby coupons and grew revenue 83% while lifting gross margin from 28% to 41%.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","c728b683-3d3e-487e-b84b-b2133e09b418","arts-crafts-and-sewing","Arts, Crafts & Sewing",[27,52,79,86,93,103,110,121,127],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"bcfd4884-51ab-4fdc-89b5-e46637610473","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$132k \u002F month",{"label":43,"value":44},"Context","Category dominated by chains running a weekly 40%-off coupon",{"label":46,"value":47},"Engagement","Full account management + creative",{"label":49,"value":50},"Timeframe","13 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"5586dead-0ee9-4e44-ae03-cbd907f96b44","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"41%","+13 pts","Gross margin","28%",{"after":65,"delta":66,"label":67,"before":68},"$241k","+83%","Monthly revenue","$132k",{"after":70,"delta":71,"label":72,"before":73},"3%","-11 pts","Discounts and coupons as share of revenue","14%",{"after":75,"delta":76,"label":77,"before":78},"8.4%","+42%","Conversion rate","5.9%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"6e38a93b-3efc-4a89-91f0-994b0aa0b989","challenge",3,{},{"title":51,"markdown":85},"Craft shoppers have been trained by decades of big-box hobby retail to never pay list price. The weekly coupon is the category's defining habit, and it sets the number in a shopper's head before they ever open Amazon — so the brand's honest price reads as an insult rather than an offer.\n\nThe brand had responded the obvious way: standing discounts, stacked coupons, a permanent promotional posture that ate fourteen percent of revenue and still lost the comparison. Nobody had examined the coupon itself. It applies to a single regular-priced item, excludes most of what a project needs, and requires a trip — so the price it advertises is not the price of the cart the shopper is actually assembling, and matching it meant discounting against a number that barely exists.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"1c17c753-71b1-469b-9d4c-419638297c19","approach",4,{},{"title":51,"markdown":92},"We changed what was being compared instead of what was being charged.\n\n- **Basket-level comparison, made everywhere except the listing** — the brand's own store content, ads off Amazon and its email: what a whole project costs here versus one couponed item and the rest at full price. A named competitor never appears on the detail page, which is not allowed and is not needed.\n- **Promotions withdrawn in stages**, one product family at a time, with conversion watched for four weeks before the next.\n- **The things a coupon cannot supply, made explicit** — the exact colorway in stock now, the full quantity from one place, arriving before the weekend the project is planned for.\n- **Creative shifted from price to certainty**, since the shopper's real risk is a wasted trip and a substituted material, not a few dollars.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"ed4a8cb7-1e71-40cb-a14c-b9f5979bd7bd","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Fcraft-brand-offline-coupon-anchor.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $59k to $108k a month while ACoS falls from 34% to 24% across the 13-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"489f9bfa-68e9-4b7b-9651-51134e211450","results",9,{},{"title":51,"markdown":109},"Gross margin went from 28% to **41%** while revenue grew 83%, which is the combination the discounting had made look impossible.\n\nPromotional spend fell from fourteen percent of revenue to three, and conversion still rose 42% — the price was never the objection. What the brand had been buying with all that discount was the shopper's attention to price, and every coupon it ran reinforced the comparison it could not win. Once the comparison moved to the basket, the arithmetic favored the brand without any help.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"e0ef4211-1519-487b-8870-a75a2b4cfdb7","quote",10,{},{"items":116,"title":51},[117],{"role":118,"text":119,"author":120},"Craft supplies brand","That coupon covers one item. Our customers were buying nine, and we were discounting the whole basket against it.","Managing Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"e7305a9d-3f21-4002-9d0f-8259b195fcf6","service_ref",11,{},{"title":51},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"3076a815-db3d-4a3a-aceb-bc8a1ef87d59","case_ref",12,{"ids":132},[133,134,135,136],"1517f5ef-a960-41e5-bd62-f79e5fa85f64","5a837448-a42f-47ba-87f4-89faec56d7f6","0dc2d266-5e1b-4a8c-9227-a99a1096eb03","eca0fb75-1fa3-4b59-9411-d56e54b7b64c",{"title":51},[],[],[141,153],{"id":21,"slug":142,"icon":143,"hero_image":144,"is_enabled":8,"sort_order":89,"last_modify":145,"created_at":146,"updated_at":147,"locale_code":14,"name":148,"title":149,"subtitle":150,"meta_title":151,"meta_description":152},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":157,"last_modify":145,"created_at":158,"updated_at":147,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[165,177,192,207],{"id":133,"slug":166,"cover_image":167,"brand_name":7,"is_anonymized":8,"period_months":168,"is_enabled":8,"sort_order":169,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":170,"headline_metric":171,"summary":172,"meta_title":173,"meta_description":174,"service_ids":175,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"craft-brand-trend-spike-and-decay","case-studies\u002Fcraft-brand-trend-spike-and-decay-1790060651183.webp",14,1900,"Spending a craft trend's peak on demand that would outlive it","Revenue held at 2.4x after the trend collapsed","A craft brand rode a viral trend to a record quarter and expected the fall. We treated the peak as a funded window to buy rankings on terms that would still exist a year later.","Craft Trend Demand Decay Case Study","How a craft brand used a viral trend's peak to fund rankings on evergreen terms and kept 2.4x its pre-trend revenue after demand collapsed.",[22,176],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"art-supplies-color-name-search","case-studies\u002Fart-supplies-color-name-search-1790060651183.webp",1902,"Ranking for the color, not the paint","+85% sessions","Artists search for pigments by name — phthalo blue, quinacridone magenta, payne's grey — and the brand's listings were indexed under the word 'paint'. The color names lived as variation labels the child titles never repeated.","Paint Color Name SEO Case Study","How indexing individual pigment names instead of generic paint terms grew an art supplies brand's sessions 268% in eight months.",[187,176],"b2229fd7-1f99-4a26-ad08-d1113955c798","df79725a-05e8-469c-8873-03e6a6aaafc9","painting-drawing-and-art-supplies","arts-crafts-and-sewing\u002Fpainting-drawing-and-art-supplies","Painting, Drawing & Art Supplies",{"id":135,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"sewing-brand-yardage-guidance","case-studies\u002Fsewing-brand-yardage-guidance-1790060651183.webp",7,1903,"The customer who orders too little fabric twice","Second-order rate 31% → 6%","A third of a sewing brand's support tickets were people who had run out mid-project. Telling shoppers how much they needed, before they bought, changed the order size and the reviews at once.","Fabric Yardage Guidance Case Study","How per-project yardage guidance cut a sewing brand's shortfall reorders from 31% to 6%, lifted average order value and rescued its rating.",[21,22],"54e15914-6255-4b0a-a6e4-0c8f787f989e","sewing","arts-crafts-and-sewing\u002Fsewing","Sewing",{"id":136,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"knitting-yarn-dye-lot-replenishment","case-studies\u002Fknitting-yarn-dye-lot-replenishment-1790060651183.webp",1904,"Solving the dye-lot problem knitters worry about before they buy","Skeins per order 3.1 → 7.4","Knitters buy the whole sweater's worth of yarn at once or they do not buy at all, because two dye lots will not match. The listing said nothing about lots, so the cautious ones bought one skein to check.","Yarn Dye Lot Replenishment Case","How stated dye-lot handling and project-sized quantities took a yarn brand from 3.1 to 7.4 skeins per order in nine months.",[187,22],"480396d4-46cc-4ca8-b428-b49520cb59cb","knitting-and-crochet","arts-crafts-and-sewing\u002Fknitting-and-crochet","Knitting & Crochet",1790082615698]