[{"data":1,"prerenderedAt":226},["ShallowReactive",2],{"case-study-cosplay-brand-trademark-safe-keyword-strategy-en":3,"case-study-blocks-a74771bf-f5f0-4c02-ae35-ce01c3b4f56e-en":27,"reviews-all-a74771bf-f5f0-4c02-ae35-ce01c3b4f56e-any-en":138,"case-study-category-ancestors-clothing-shoes-and-jewelry\u002Fcostumes-and-cosplay-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-172e4b2d-3d19-4889-88e8-b549bf356a1b,091d0915-94af-4130-a432-64deff4ae716,b720c9b2-121f-4cbc-bcbd-8a36805369ca,c6f3d004-923b-4435-95a4-645816412ca6-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"a74771bf-f5f0-4c02-ae35-ce01c3b4f56e","cosplay-brand-trademark-safe-keyword-strategy","case-studies\u002Fcosplay-brand-trademark-safe-keyword-strategy-1790060651183.webp",null,true,12,1407,"2026-09-22","2026-09-22T11:13:31.254334+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling to people searching a name you are not allowed to write","+120% revenue","Cosplay demand arrives as character names the brand has no license to use. We built a descriptive vocabulary that catches the same shopper without borrowing anybody's trademark.","Cosplay Keyword Strategy Case Study","How a costume brand reached the shoppers searching licensed character names — without using one — and grew revenue 120% over a full costume year.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","27048721-bdbd-4ed2-a6f2-1cf590adcc3c","costumes-and-cosplay","clothing-shoes-and-jewelry\u002Fcostumes-and-cosplay","Costumes & Cosplay",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"c4adc80e-2053-4943-bdae-09fd2edfe97f","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$61k \u002F month",{"label":44,"value":45},"Constraint","No licenses; character names unusable in copy or ads",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","12 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"7ba541e2-8357-4e0d-b279-a8a93b9a3263","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$134k","+120%","Monthly revenue","$61k",{"after":66,"delta":67,"label":68,"before":69},"74k \u002F mo","+90%","Sessions","39k \u002F mo",{"after":71,"delta":72,"label":73,"before":74},"1,290","+1,073%","Ranking descriptive keywords","110",{"after":76,"delta":77,"label":78,"before":79},"22%","-17 pts","ACoS","39%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"390a7ee2-19af-41ab-9dfe-0cb63758dc0e","challenge",3,{},{"title":52,"markdown":86},"Almost all demand in this category is expressed as a character name, and almost none of those names belong to the seller. The brand held no licenses, so every obvious keyword was closed to it — in the title, in the bullets, in the backend and in campaign targeting alike.\n\nIts response had been to write nothing in particular. Listings described “deluxe costume set” and “adult cosplay outfit”, generic phrasing that competes with the entire category and matches no specific intent. The result was a catalog of well-made garments that were only findable by someone browsing page four, and an advertising account paying 39% ACoS for broad terms because there was nothing precise to bid on.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"1a73bbd4-2cf7-4185-9490-1ed844f0b48d","approach",4,{},{"title":52,"markdown":93},"We rebuilt the vocabulary around the attributes a shopper can see, which are the ones she describes when the name does not work.\n\n- **Attribute keyword research** — the descriptive phrasing shoppers use when they cannot recall or cannot spell the name: color, silhouette, era, accessory, role.\n- **Listings written as descriptions, not allusions** — long red hooded cloak with gold trim, rather than a wink at a franchise nobody is allowed to mention.\n- **An image stack that sells the garment, not a likeness** — silhouette, fabric and construction in the first three frames; evoking a licensed character in a photograph is the same infringement as naming it, so the imagery describes the piece rather than the franchise.\n- **Campaigns on the descriptive cluster and on its own catalog**, which is where the intent concentrates once the listings start ranking for attribute phrases.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"8773f193-982c-4657-a933-e04da222dad0","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fcosplay-brand-trademark-safe-keyword-strategy.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $27k to $60k a month while ACoS falls from 39% to 22% across the 5-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"c9eabc16-7617-46fd-b4ae-8b243adce6fe","results",9,{},{"title":52,"markdown":110},"Revenue grew 120% to **$134k a month** across a full costume year, and ranking descriptive keywords went from 110 to 1,290.\n\nACoS fell seventeen points because the account finally had precise terms to bid on instead of buying the category head. The constraint never changed — the brand still cannot write a single character name — but the shopper who could not find it can now describe what she wants, and the catalog answers in the same words.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"128379ad-7023-4499-9a9e-e82884c73aef","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Costume brand","We assumed the license was the whole business. It turns out people describe what they want out loud when they can't remember what it's called.","Founder",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"c21d1751-673e-4fc7-92ca-c48fa685e89d","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":9,"is_enabled":8,"config":131,"locale_code":14,"data":137},"575eea11-387d-4842-b17f-a0941be6781c","case_ref",{"ids":132},[133,134,135,136],"172e4b2d-3d19-4889-88e8-b549bf356a1b","091d0915-94af-4130-a432-64deff4ae716","b720c9b2-121f-4cbc-bcbd-8a36805369ca","c6f3d004-923b-4435-95a4-645816412ca6",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":97},"7a9d6d54-3d4a-4b00-8b86-95adeb72b6c6","clothing-shoes-and-jewelry",104,false,"2026-09-22T11:13:31.187156+00:00","Clothing, Shoes & Jewelry","Amazon Clothing, Shoes & Jewelry Case Studies","Real campaigns we ran for clothing, shoes & jewelry brands on Amazon — what was broken, what we changed and what it moved.","Clothing, Shoes & Jewelry Case Studies","See how our Amazon agency grows Clothing, Shoes & Jewelry brands: the challenge, the work we ran and the numbers it moved.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,186,198,212],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"apparel-brand-color-name-indexing","case-studies\u002Fapparel-brand-color-name-indexing-1790060651183.webp",1400,"When the color is the search term and the swatch is called “Willow”","Sessions 71k → 105k","An apparel brand named its colors the way a design studio does. Shoppers search for “sage green” and “rust”, so twenty-seven of thirty-one colorways were invisible to the query that would have sold them.","Color Variation Indexing Case Study","How translating poetic color names into the words shoppers search grew an apparel brand's sessions 186% across thirty-one colorways.",[21,185],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":134,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":189,"is_enabled":8,"sort_order":190,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":191,"headline_metric":192,"summary":193,"meta_title":194,"meta_description":195,"service_ids":196,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"apparel-brand-customer-photo-reviews","case-studies\u002Fapparel-brand-customer-photo-reviews-1790060651183.webp",7,1401,"The studio shoot nobody trusted and the phone photos that sold the dress","Photo reviews 7% → 34%","In apparel the most persuasive image on the page is not the one the brand paid for. We engineered the flow that produces customer photos — and then built the listing around them.","Customer Photo Reviews Case Study","How engineering customer photo reviews — and rebuilding the image stack around them — lifted an apparel brand's conversion from 4.9% to 7.6%.",[22,197],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":135,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8},"womenswear-brand-cross-line-size-consistency","case-studies\u002Fwomenswear-brand-cross-line-size-consistency-1790060651183.webp",1402,"Three sub-lines, three different size 8s, one very confused repeat customer","Repeat purchase 21% → 39%","The brand's own lines were graded by three different factories, so a customer who knew her size in one collection was wrong in the next. The fix was internal consistency, not a better size chart.","Cross-Line Size Consistency Case","How reconciling the grading of three womenswear sub-lines turned a brand's worst repeat-purchase problem into a 39% repeat rate in nine months.",[22,197],"2e799fb3-7e85-4ce5-bdd1-d2ae5fec37ce","women","clothing-shoes-and-jewelry\u002Fwomen","Women",{"id":136,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":222,"category_slug":223,"category_path":224,"category_name":225,"category_is_enabled":8},"menswear-brand-price-filter-brackets","case-studies\u002Fmenswear-brand-price-filter-brackets-1790060651183.webp",1403,"Priced at $28 in a category where shoppers tick the “under $25” box","Units +96% at a lower price","A menswear basics brand sat two dollars above the price filter most of its shoppers use, and was therefore absent from half the search results it should have appeared in.","Price Filter Bracket Case Study","How repricing a menswear catalog to sit inside the price brackets shoppers filter by nearly doubled unit sales at a lower average selling price.",[197,185],"d96d3474-0eb3-451a-9b2d-2cba1c75080d","men","clothing-shoes-and-jewelry\u002Fmen","Men",1790082623034]