[{"data":1,"prerenderedAt":233},["ShallowReactive",2],{"case-study-cookware-set-deal-driven-rank-ladder-en":3,"case-study-blocks-58cf2081-712c-42bb-80de-8dc39a57be26-en":27,"reviews-all-58cf2081-712c-42bb-80de-8dc39a57be26-any-en":136,"case-study-category-ancestors-home-and-kitchen\u002Fkitchen-and-dining-en":137,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":149,"case-studies-by-ids-697b3745-0db6-4c4e-83fa-19d94845e672,73104432-0053-470f-823e-21a01336eb1e,7bf361a4-6f85-483a-be16-1308aa3ab826,fad68989-f2aa-4927-b802-978192508ade-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"58cf2081-712c-42bb-80de-8dc39a57be26","cookware-set-deal-driven-rank-ladder","case-studies\u002Fcookware-set-deal-driven-rank-ladder-1790060651183.webp",null,true,6,204,"2026-09-22","2026-09-22T11:13:31.301704+00:00","2026-09-22T11:13:31.504874+00:00","en","Using two deal events to buy a year of ranking for a cookware set","Hero term #19 → #3, held past two events","A cookware brand treated Prime Day as a revenue day and reset to normal afterwards. We used two events as ranking purchases instead, and built the plan around what happens in the four weeks after the deal.","Cookware Deal Event Ranking Case","How a cookware brand turned two Amazon deal events into a permanent ranking gain, moving its hero term from #19 to #3 and holding it past the second event.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","97000cd5-3602-4e40-8b40-584074ed9dc5","kitchen-and-dining","home-and-kitchen\u002Fkitchen-and-dining","Kitchen & Dining",[28,50,77,84,91,101,108,119,125],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"25881267-d41d-4e06-a755-6e730954d0f9","snapshot",1,{},{"items":34,"title":49},[35,37,40,43,46],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$93k \u002F month",{"label":44,"value":45},"Engagement","PPC + account management",{"label":47,"value":48},"Timeframe","6 months, two deal events","",{"id":51,"case_study_id":4,"type":52,"position":53,"is_enabled":8,"config":54,"locale_code":14,"data":55},"db6ac144-5217-4077-958d-47217a43e6bd","metrics",2,{},{"items":56,"title":49},[57,62,67,72],{"after":58,"delta":59,"label":60,"before":61,"is_highlight":8},"#3","+16 positions","Organic rank, hero term","#19",{"after":63,"delta":64,"label":65,"before":66},"$164k","+76%","Monthly revenue, post-event baseline","$93k",{"after":68,"delta":69,"label":70,"before":71},"5,400","+184%","Event-week units","1,900",{"after":73,"delta":74,"label":75,"before":76},"16%","-5 pts","TACoS","21%",{"id":78,"case_study_id":4,"type":79,"position":80,"is_enabled":8,"config":81,"locale_code":14,"data":82},"955a5d68-3a73-4dd7-a395-5e31e80afcf4","challenge",3,{},{"title":49,"markdown":83},"The brand ran deals because everyone runs deals. Each event produced a good week, a hangover of returns and a slide back to the same organic position — the spike never became a baseline. Advertising was cut the day the deal ended, which is exactly when the ranking gained during the event is most fragile, and inventory was planned for the event rather than for the month after it.",{"id":85,"case_study_id":4,"type":86,"position":87,"is_enabled":8,"config":88,"locale_code":14,"data":89},"2b95649c-531e-4404-93d9-b9e025ea2a8a","approach",4,{},{"title":49,"markdown":90},"We planned each event backwards from the position we wanted to hold in week five.\n\n- **Deal depth set by rank target** — discount chosen to reach a velocity threshold, not to hit a revenue number.\n- **Advertising raised after the event, not before** — spend held high for four weeks post-deal to defend the rank the discount bought.\n- **Inventory covering the tail** — stock planned for event plus six weeks, since a stockout in the defense window returns the ranking to where it started.\n- **Review capture during the spike** — the event's volume routed into the review program, so the extra sales left a permanent asset.",{"id":92,"case_study_id":4,"type":93,"position":94,"is_enabled":8,"config":95,"locale_code":14,"data":98},"4ba6e049-d135-4856-8276-5e59b9b77e74","media",8,{"images":96},[97],"case-studies\u002Fdashboards\u002Fcookware-set-deal-driven-rank-ladder.webp",{"title":99,"caption":100},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $42k to $74k a month while ACoS falls from 34% to 22% across the 6-month engagement.",{"id":102,"case_study_id":4,"type":103,"position":104,"is_enabled":8,"config":105,"locale_code":14,"data":106},"791a34a7-41bc-436f-a9aa-38fd6e00e168","results",9,{},{"title":49,"markdown":107},"The hero term moved from #19 to **#3 and was still there at the end of the engagement**, through and past the second event.\n\nThe post-event baseline is the point: monthly revenue settled at $164k rather than returning to $93k, because the ranking gained in the event was defended rather than surrendered. TACoS fell five points across the period even though event spend was higher — the organic position now carries sales that used to require a paid click.",{"id":109,"case_study_id":4,"type":110,"position":111,"is_enabled":8,"config":112,"locale_code":14,"data":113},"37951bb4-8bb6-42ab-8191-81590036ce7c","quote",10,{},{"items":114,"title":49},[115],{"role":116,"text":117,"author":118},"Cookware brand","We'd been buying a good week twice a year. Now we're buying a position we keep.","E-commerce Manager",{"id":120,"case_study_id":4,"type":121,"position":122,"is_enabled":8,"config":123,"locale_code":14,"data":124},"964cc64c-6eb6-4de7-a443-2821b3373ba4","service_ref",11,{},{"title":49},{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":135},"90687bd9-ad09-42a3-8aa7-ec4529a296c9","case_ref",12,{"ids":130},[131,132,133,134],"697b3745-0db6-4c4e-83fa-19d94845e672","73104432-0053-470f-823e-21a01336eb1e","7bf361a4-6f85-483a-be16-1308aa3ab826","fad68989-f2aa-4927-b802-978192508ade",{"title":49},[],[138],{"id":139,"parent_id":7,"path":140,"slug":140,"sort_order":141,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":142,"updated_at":142,"locale_code":14,"name":143,"title":144,"subtitle":145,"intro":7,"meta_title":146,"meta_description":147,"case_count":148},"67f6ffe2-a231-40e7-a6a2-047e16c36c94","home-and-kitchen",0,"2026-09-22T11:13:31.177478+00:00","Home & Kitchen","Amazon Home & Kitchen Case Studies","Real campaigns we ran for home & kitchen brands on Amazon — what was broken, what we changed and what it moved.","Home & Kitchen Case Studies","See how our Amazon agency grows Home & Kitchen brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",16,[150,163],{"id":21,"slug":151,"icon":152,"hero_image":153,"is_enabled":8,"sort_order":154,"last_modify":155,"created_at":156,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":31,"last_modify":155,"created_at":167,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[175,190,205,219],{"id":131,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":94,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"bedding-brand-size-variation-coverage","case-studies\u002Fbedding-brand-size-variation-coverage-1790060651183.webp",205,"Winning the sizes nobody optimized: +97% revenue from non-queen SKUs","+97% revenue outside queen size","A bedding brand had optimized its queen listing to perfection and left king, twin and split-king to fend for themselves — in a category where the size is usually the first word of the search.","Bedding Size Variation SEO Case","How treating every bed size as its own search market grew a bedding brand's non-queen revenue 97% in eight months without new products.",[185,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","82f6587a-aded-4a5d-839e-a83fd1597818","bedding","home-and-kitchen\u002Fbedding","Bedding",{"id":132,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":111,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":201,"category_slug":202,"category_path":203,"category_name":204,"category_is_enabled":8},"bath-brand-premium-repositioning","case-studies\u002Fbath-brand-premium-repositioning-1790060651183.webp",206,"Moving a bath brand out of the $12 fight and into a $29 offer","Price $12 → $29, revenue +74%","A bath textiles brand was fighting for the bottom of the category against sellers with no brand to protect. We rebuilt the page for a different shopper rather than trying to be the cheapest in the old one.","Bath Brand Premium Repositioning","How new creative, materials-led copy and a bundle moved a bath brand from a $12 price fight to a $29 offer with unit volume intact in ten months.",[185,200],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","6c3e3324-e54c-4118-83d2-1099cf269edb","bath","home-and-kitchen\u002Fbath","Bath",{"id":133,"slug":206,"cover_image":207,"brand_name":7,"is_anonymized":8,"period_months":104,"is_enabled":8,"sort_order":208,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":215,"category_slug":216,"category_path":217,"category_name":218,"category_is_enabled":8},"furniture-brand-oversize-fee-profitability","case-studies\u002Ffurniture-brand-oversize-fee-profitability-1790060651183.webp",207,"Redesigning the box: turning an unprofitable furniture catalog around","Contribution margin 4% → 23%","A furniture brand was growing revenue and losing money on half its catalog. The problem was not pricing or advertising — it was the dimensions of the cartons and the fee tiers they landed in.","Furniture FBA Fee Optimization Case","How carton redesign and tier-aware pricing moved a furniture brand from 4% to 23% contribution margin on Amazon without raising prices across the catalog.",[21],"712bce48-f59f-4411-baeb-cb80cc1502c6","furniture","home-and-kitchen\u002Ffurniture","Furniture",{"id":134,"slug":220,"cover_image":221,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":222,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":223,"headline_metric":224,"summary":225,"meta_title":226,"meta_description":227,"service_ids":228,"published_at":11,"category_id":229,"category_slug":230,"category_path":231,"category_name":232,"category_is_enabled":8},"home-decor-seasonal-evergreen-split","case-studies\u002Fhome-decor-seasonal-evergreen-split-1790060651183.webp",208,"Separating seasonal from evergreen: an end to the January cliff","Off-season revenue +130%","A décor brand made 62% of its year in ten weeks and spent the rest of it shrinking. Splitting the catalog into two businesses with two ad strategies removed the cliff.","Seasonal Décor Catalog Strategy","How splitting a home décor catalog into seasonal and evergreen lines lifted off-season revenue 130% and made the whole year plannable.",[21,22],"a5b22a9a-8ed2-429c-a538-c52005a4769e","home-decor","home-and-kitchen\u002Fhome-decor","Home Décor",1790082626930]