[{"data":1,"prerenderedAt":228},["ShallowReactive",2],{"case-study-cooking-appliance-presets-nobody-uses-en":3,"case-study-blocks-5af0827e-c3dd-4b55-b09e-87e3b1eaec9c-en":27,"reviews-all-5af0827e-c3dd-4b55-b09e-87e3b1eaec9c-any-en":139,"case-study-category-ancestors-appliances\u002Fcooking-appliances-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-fd396dda-9634-48fb-ad91-5c5b21081298,c908ea42-e32a-4a8a-89e7-7d2fd9fcf2f6,2dd1eec8-811c-4124-8de6-3e942d39a26e,b4d4ffa3-1834-494c-9004-bae32f20f271-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"5af0827e-c3dd-4b55-b09e-87e3b1eaec9c","cooking-appliance-presets-nobody-uses","case-studies\u002Fcooking-appliance-presets-nobody-uses-1790060651183.webp",null,true,7,2205,"2026-09-22","2026-09-22T11:13:31.197718+00:00","2026-09-22T11:13:31.504874+00:00","en","Twelve presets on the box, three that anyone ever pressed","Conversion 4.9% → 7.6%","The listing led with a feature count because the factory sheet did. Usage data and two thousand reviews agreed that buyers use three functions — so we sold those three and stopped selling the other nine.","Multi-Function Preset Overload Case","How narrowing a twelve-preset cooking appliance down to the three functions buyers actually use lifted conversion 55% and cut returns in seven months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","65424ed5-938a-4889-afcb-d2d542e09048","cooking-appliances","appliances\u002Fcooking-appliances","Cooking Appliances",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"fec582bc-ab73-4993-ae0d-58838c772cd3","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$158k \u002F month",{"label":44,"value":45},"Product","One countertop unit sold on a list of 12 presets",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"418a3643-6346-4750-9480-600e57497b80","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"7.6%","+55%","Conversion rate","4.9%",{"after":66,"delta":67,"label":68,"before":69},"$281k","+78%","Monthly revenue","$158k",{"after":71,"delta":72,"label":73,"before":74},"8%","-7 pts","Return rate","15%",{"after":76,"delta":77,"label":78,"before":79},"4.4","+0.3","Rating, hero ASIN","4.1",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"d2c7629f-b67b-48d7-96a8-fcd28709eaa0","challenge",3,{},{"title":52,"markdown":86},"The title, the bullets and the first three images all counted functions: twelve presets, eight accessories, four cooking modes. That list came off the manufacturer's spec sheet, where a longer number is a better product, and every competitor was playing the same game with a bigger one.\n\nThe brand's own evidence said something else. Reading two thousand reviews and the questions buyers asked, three functions accounted for almost everything people described actually doing with the machine. The other nine were doing real damage: they made the page a specification list instead of an argument, they made the unit look complicated to someone choosing a first appliance, and they set an expectation of versatility that the one-star reviews then punished — “the dehydrate mode is useless” from a customer who bought it to roast.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"8bf24804-363f-4fc5-a009-d9c211b8a988","approach",4,{},{"title":52,"markdown":93},"We sold the machine people were buying rather than the machine the spec sheet described.\n\n- **Three functions promoted to the whole argument** — title, first bullets and the first two images built around the jobs reviews said people do, with the remaining presets moved to a single line further down.\n- **Customer vocabulary adopted, never customer quotes** — the dishes and phrasing buyers use, fed into copy and backend terms; reviews are research material, not listing content.\n- **Campaigns rebuilt around the three jobs** instead of the category's feature vocabulary, with the preset-count terms cut entirely.\n- **The nine remaining modes framed honestly** as extras rather than as reasons to buy, which is what stops them generating disappointed reviews.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"fb2a3125-7a8c-4403-830d-e37c0f613b3f","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fcooking-appliance-presets-nobody-uses.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $71k to $126k a month while ACoS falls from 35% to 23% across the 7-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"286e54e9-c589-498d-a346-ce60ad026ec0","results",9,{},{"title":52,"markdown":110},"Conversion rose from 4.9% to **7.6%** and revenue grew 78%, with the same hardware and the same twelve presets still in the box.\n\nReturns fell seven points and the rating gained three tenths, both for the same reason: the page now promises what the machine is good at, so fewer people buy it for the ninth function and then review it for failing at that. The feature list did not have to shrink — it only had to stop being the pitch.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"1a1eb246-feba-453d-9b5f-fec6d98c644b","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Cooking appliance brand","Every meeting about this product ended in someone adding a mode. Nobody had checked which ones customers ever press.","Head of Product Marketing",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"792ce994-3c01-402d-9003-4a7a26ecbb8e","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"d9744e06-b628-4efd-9e14-4b70de2bcbd8","case_ref",12,{"ids":133},[134,135,136,137],"fd396dda-9634-48fb-ad91-5c5b21081298","c908ea42-e32a-4a8a-89e7-7d2fd9fcf2f6","2dd1eec8-811c-4124-8de6-3e942d39a26e","b4d4ffa3-1834-494c-9004-bae32f20f271",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":148,"meta_description":150,"case_count":9},"e07b2206-81d1-4375-b6bf-4d00816a5ecc","appliances",112,false,"2026-09-22T11:13:31.187156+00:00","Appliances","Amazon Appliances Case Studies","Real campaigns we ran for appliances brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Appliances brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,192,202,213],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"appliance-parts-repair-or-replace-decision","case-studies\u002Fappliance-parts-repair-or-replace-decision-1790060651183.webp",5,2206,"Winning the argument with the repair technician","+120% revenue, no new SKUs","A parts seller was competing with a $180 service call, not with other listings. Most of its potential customers never searched for a part at all, because they assumed the repair required someone qualified.","Repair or Replace Parts Case Study","How answering the repair-or-replace decision before the part search grew an appliance parts seller 120% in five months with no new SKUs.",[21,187],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","7a72e9d7-dbf1-470c-8271-f5649a4d8c27","appliance-parts-and-accessories","appliances\u002Fappliance-parts-and-accessories","Appliance Parts & Accessories",{"id":135,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"appliance-brand-opening-measurement-returns","case-studies\u002Fappliance-brand-opening-measurement-returns-1790060651183.webp",2200,"Cutting fit returns by putting the tape measure on the page","Return rate 22% → 12%","More than one in five units came back, and most of them because the appliance did not fit the space it was bought for. The listings stated the dimensions of the product and none of the dimensions the shopper actually has to check.","Appliance Fit and Returns Case Study","How clearance diagrams and a pre-purchase measuring guide cut an appliance brand's return rate from 22% to 12% in eight months.",[21,187],{"id":136,"slug":203,"cover_image":204,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":205,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":206,"headline_metric":207,"summary":208,"meta_title":209,"meta_description":210,"service_ids":211,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"appliance-brand-remodel-project-buyer","case-studies\u002Fappliance-brand-remodel-project-buyer-1790060651183.webp",2201,"Selling to the kitchen project, not to the single appliance","Orders with 2+ appliances 9% → 31%","A large share of appliance demand is not a replacement — it is a renovation with a completion date. The account had been built for someone buying one thing today, and was invisible to someone buying four things for a date six weeks out.","Kitchen Remodel Buyer Case Study","How building an Amazon account around the multi-appliance renovation buyer took orders containing two or more units from 9% to 31% in eleven months.",[212,22],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":137,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":216,"is_enabled":8,"sort_order":217,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"refrigerator-reversible-door-hinge-attribute","case-studies\u002Frefrigerator-reversible-door-hinge-attribute-1790060651183.webp",6,2202,"The door opened the wrong way — and the feature that fixed it was invisible","Conversion 4.4% → 7.0%","Every unit in the range had a reversible door, which makes it suitable for any kitchen layout. Nothing on the listing said so, so half the shoppers ruled it out from the photograph.","Reversible Door Hinge Case Study","How surfacing a reversible door hinge — a feature already built into every unit — lifted a refrigeration brand's conversion rate from 4.4% to 7.0%.",[21,187],"dfde3850-94a5-479d-8fd1-0edef850f1db","refrigeration","appliances\u002Frefrigeration","Refrigeration",1790082615501]