[{"data":1,"prerenderedAt":261},["ShallowReactive",2],{"case-study-controller-brand-platform-generation-handoff-en":3,"case-study-blocks-c86fe6bd-e205-42f1-97fd-df891a9f5c0f-en":27,"reviews-all-c86fe6bd-e205-42f1-97fd-df891a9f5c0f-any-en":167,"case-study-category-ancestors-video-games\u002Fcontrollers-and-accessories-en":168,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":180,"case-studies-by-ids-ec11abdc-b286-4db0-bd0e-ba114a4cfb1d,b02b7ab8-2b20-4d43-bb75-094647beb46d,9805d8a4-00ed-4452-9aba-6be877975d5f,7ca5a236-a702-4932-8ba2-639fd6b325d1-en":204},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"c86fe6bd-e205-42f1-97fd-df891a9f5c0f","controller-brand-platform-generation-handoff","case-studies\u002Fcontroller-brand-platform-generation-handoff-1790060651183.webp",null,true,14,2103,"2026-09-22","2026-09-22T11:13:31.383222+00:00","2026-09-22T11:13:31.504874+00:00","en","Handing a catalog over to the next platform generation without a gap","No revenue dip through the transition","A controller brand's products live exactly one platform cycle, and its previous generation change cost it eleven months of declining revenue. We planned the second one as a handoff instead of a cliff.","Platform Generation Handoff Case","How a planned catalog handoff carried a controller brand across a console generation change with no revenue dip and 64% growth in 14 months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","b38d2192-7787-4ac1-a95a-a3a10f54e12f","controllers-and-accessories","video-games\u002Fcontrollers-and-accessories","Controllers & Accessories",[28,53,80,87,94,122,132,139,150,156],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"b5adce7f-c8fe-4dab-8f17-5e6a2b757e03","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK, DE",{"label":41,"value":42},"Revenue at start","$338k \u002F month",{"label":44,"value":45},"Context","Previous generation change cost 11 months of decline",{"label":47,"value":48},"Engagement","Full account management + listing SEO",{"label":50,"value":51},"Timeframe","14 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"11f8b559-d17d-4659-b055-5cd9fbed7b1c","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"-3%","dip removed","Lowest month during transition","-38% (last cycle)",{"after":66,"delta":67,"label":68,"before":69},"$554k","+64%","Monthly revenue","$338k",{"after":71,"delta":72,"label":73,"before":74},"81%","+69 pts","Revenue from current-generation SKUs","12%",{"after":76,"delta":77,"label":78,"before":79},"$46k","-89%","End-of-cycle stock written off","$410k",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"cbbaf27d-70d9-4057-9483-888b17595903","challenge",3,{},{"title":52,"markdown":86},"A controller is compatible with one platform generation and then it is scrap. The brand had lived through this once: when the previous console generation arrived, its entire catalog became last-year's product over about two quarters, revenue fell 38% at the worst point, and $410k of inventory was eventually cleared below cost.\n\nThe instinct after that experience was to hold the old catalog as long as possible, since it was still selling. That is exactly what makes the cliff steep. Demand does not fade gradually across the whole catalog — it collapses for the old generation while the new generation's terms, which the brand has no ranking on, become the entire market within a few months. Arriving late to those terms means arriving after competitors have already banked a year of reviews and rank.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"6993bdc5-c4eb-4a1f-afa6-58508187f8ea","approach",4,{},{"title":52,"markdown":93},"We treated the generation change as a scheduled handoff with overlapping catalogs, not a replacement.\n\n- **A declining-inventory plan for the old generation**, with order quantities cut on a curve rather than held flat until demand disappeared.\n- **New-generation listings live early**, indexed months before the volume arrived, with Vine supplying the first reviews so the page was not empty when its market showed up.\n- **Compatibility stated explicitly on both catalogs**, so neither generation's shoppers buy the wrong one — the single largest source of returns in the previous transition.\n- **Advertising budget shifted on a fixed schedule**, moving from old to new by planned steps instead of by monthly argument.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"d32cea5b-c8b2-4989-89d3-8fdf3ade0f6e","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Old-generation order quantities put on a declining curve","New-generation listings created, indexed and seeded with reviews","Compatibility language standardized across both catalogs","Months 1–4","Prepare",{"items":109,"label":113,"title":114},[110,111,112],"Both catalogs advertised, budget shifting 15 points per quarter","New-generation SKUs reach page one before the demand peak","Old-generation pricing stepped down to clear rather than discounted in panic","Months 5–9","Overlap",{"items":116,"label":120,"title":121},[117,118,119],"New generation carries 81% of revenue","Remaining old stock cleared at $46k written off, against $410k last cycle","Playbook documented for the next platform change","Months 10–14","Complete",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"9b3ad1d9-2902-4fc1-9e3a-c2ca1d208117","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Fcontroller-brand-platform-generation-handoff.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $152k to $249k a month while ACoS falls from 33% to 22% across the 14-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"b9574bd8-e3d3-4011-9ba9-dddf59a6c39f","results",9,{},{"title":52,"markdown":138},"The worst month of the transition was **3% below the month before it**, against 38% in the previous cycle — the dip effectively disappeared.\n\nRevenue grew 64% across the fourteen months, because the new-generation listings were already ranking when their market arrived rather than starting from zero behind competitors. Write-offs fell by almost 90%: inventory that is wound down on a planned curve is cleared at a small discount, while inventory held until demand vanishes is cleared at whatever anyone will pay.",{"id":140,"case_study_id":4,"type":141,"position":142,"is_enabled":8,"config":143,"locale_code":14,"data":144},"82dd4f2d-776f-4fb2-8e04-66b2ea9d7d4a","quote",10,{},{"items":145,"title":52},[146],{"role":147,"text":148,"author":149},"Controller brand","Last time we defended the old catalog until it died. This time we started burying it while it was still our best seller, which felt insane and was the right call.","Operations Director",{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":155},"f1eee720-f973-4753-a025-ee3a3c72b1e9","service_ref",11,{},{"title":52},{"id":157,"case_study_id":4,"type":158,"position":159,"is_enabled":8,"config":160,"locale_code":14,"data":166},"4e91b654-506b-4225-822c-bde82f76772f","case_ref",12,{"ids":161},[162,163,164,165],"ec11abdc-b286-4db0-bd0e-ba114a4cfb1d","b02b7ab8-2b20-4d43-bb75-094647beb46d","9805d8a4-00ed-4452-9aba-6be877975d5f","7ca5a236-a702-4932-8ba2-639fd6b325d1",{"title":52},[],[169],{"id":170,"parent_id":7,"path":171,"slug":171,"sort_order":172,"is_enabled":8,"is_priority":173,"last_modify":11,"created_at":174,"updated_at":174,"locale_code":14,"name":175,"title":176,"subtitle":177,"intro":7,"meta_title":176,"meta_description":178,"case_count":179},"3c8e2375-a72a-4c0b-85fd-bd7e4948d940","video-games",111,false,"2026-09-22T11:13:31.187156+00:00","Video Games","Amazon Video Games Case Studies","Real campaigns we ran for video games brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Video Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",7,[181,193],{"id":21,"slug":182,"icon":183,"hero_image":184,"is_enabled":8,"sort_order":83,"last_modify":185,"created_at":186,"updated_at":187,"locale_code":14,"name":188,"title":189,"subtitle":190,"meta_title":191,"meta_description":192},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":194,"icon":195,"hero_image":196,"is_enabled":8,"sort_order":197,"last_modify":185,"created_at":198,"updated_at":187,"locale_code":14,"name":199,"title":200,"subtitle":201,"meta_title":202,"meta_description":203},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[205,220,235,250],{"id":162,"slug":206,"cover_image":207,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":208,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"game-publisher-unadvertisable-title-growth","case-studies\u002Fgame-publisher-unadvertisable-title-growth-1790060651183.webp",2104,"Growing the titles we were not allowed to advertise","+143% revenue with zero ad spend on the hero titles","A games publisher's best-selling titles were ineligible for most Amazon ad placements because of their content rating. Every growth plan assumed advertising, so nothing had been tried for three years.","Growing Restricted Game Listings","How organic ranking and content work grew a games publisher's unadvertised mature titles 143% in seven months without a dollar of ad spend.",[21,215],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c886dc7f-89a4-4dfa-bff1-0b9993b95bff","games","video-games\u002Fgames","Games",{"id":163,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":142,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"retro-handheld-nostalgia-audience-reframe","case-studies\u002Fretro-handheld-nostalgia-audience-reframe-1790060651183.webp",2105,"The buyer was not a child — and had not been for thirty years","Average order value $34 → $58","A retro handheld brand marketed to parents buying gifts for kids. Its actual buyers were adults in their late thirties buying for themselves, and every piece of content was aimed at the wrong person.","Retro Gaming Audience Reframe Case","How identifying the real adult nostalgia buyer behind a retro handheld brand doubled average order value and grew revenue 118% in ten months.",[230,215],"119e81ea-2a44-44f5-bd31-a47741039864","e3dbf03a-d1b1-4a72-a4c9-fb43a665f8df","retro-and-handheld-gaming","video-games\u002Fretro-and-handheld-gaming","Retro & Handheld Gaming",{"id":164,"slug":236,"cover_image":237,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":238,"last_modify":11,"created_at":239,"updated_at":13,"locale_code":14,"title":240,"headline_metric":241,"summary":242,"meta_title":243,"meta_description":244,"service_ids":245,"published_at":11,"category_id":246,"category_slug":247,"category_path":248,"category_name":249,"category_is_enabled":8},"pc-gaming-gear-purchase-sequence-targeting","case-studies\u002Fpc-gaming-gear-purchase-sequence-targeting-1790060651183.webp",2300,"2026-09-22T11:13:31.273442+00:00","Selling the mouse to the person who bought the keyboard nineteen days ago","Second purchase rate 9% → 31%","A PC peripherals brand sold one item per customer in a category where people build a setup piece by piece over months. The order of those purchases turned out to be predictable.","Purchase Sequence Targeting Case","How mapping the order in which gamers build a setup turned a PC peripherals brand's one-item customers into a 31% second-purchase rate in seven months.",[230,22],"8708ac87-7768-4f71-87af-90633e7579f4","pc-gaming-gear","video-games\u002Fpc-gaming-gear","PC Gaming Gear",{"id":165,"slug":251,"cover_image":252,"brand_name":7,"is_anonymized":8,"period_months":159,"is_enabled":8,"sort_order":253,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":254,"headline_metric":255,"summary":256,"meta_title":257,"meta_description":258,"service_ids":259,"published_at":11,"category_id":170,"category_slug":171,"category_path":171,"category_name":175,"category_is_enabled":8},"gaming-distributor-supply-allocation-flywheel","case-studies\u002Fgaming-distributor-supply-allocation-flywheel-1790060651183.webp",2100,"Advertising to earn stock, not just sales","Quarterly allocation +46%","A gaming distributor was capped by how much stock its suppliers would release to it each quarter. The allocation was decided by sell-through velocity — which meant advertising was buying supply, and nobody had been optimizing for that.","Supply Allocation Growth Case Study","How optimizing for sell-through velocity instead of ACoS grew a gaming distributor's quarterly stock allocation 46% and revenue 129% in a year.",[22,260],"c89127c7-631c-451f-bf13-3681edd0f3c4",1790082637920]