[{"data":1,"prerenderedAt":237},["ShallowReactive",2],{"case-study-console-retailer-software-intent-search-capture-en":3,"case-study-blocks-6a3d4389-ceb2-448a-8c30-9062225031a5-en":27,"reviews-all-6a3d4389-ceb2-448a-8c30-9062225031a5-any-en":138,"case-study-category-ancestors-video-games\u002Fconsoles-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-c86fe6bd-e205-42f1-97fd-df891a9f5c0f,ec11abdc-b286-4db0-bd0e-ba114a4cfb1d,b02b7ab8-2b20-4d43-bb75-094647beb46d,9805d8a4-00ed-4452-9aba-6be877975d5f-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"6a3d4389-ceb2-448a-8c30-9062225031a5","console-retailer-software-intent-search-capture","case-studies\u002Fconsole-retailer-software-intent-search-capture-1790060651183.webp",null,true,9,2102,"2026-09-22","2026-09-22T11:13:31.383222+00:00","2026-09-22T11:13:31.504874+00:00","en","The hardware people search for by naming the software","Sessions 88k → 134k","An authorised console reseller ranked well for hardware terms and was invisible for the way most buyers actually search: by naming the thing they want to play on it.","Console Listing SEO Case Study","How rebuilding console listings around what buyers want to play, not hardware specs, grew sessions 52% for a reseller in nine months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","89187d37-bc71-4d21-955e-1a838dfba539","consoles","video-games\u002Fconsoles","Consoles",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"35606166-f67f-4a5d-9d46-f4cb463c93fa","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$412k \u002F month",{"label":44,"value":45},"Catalog","9 hardware configurations",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"e9e3866d-0422-4739-9ed2-4928aa39c3f9","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"134k \u002F mo","+52%","Sessions","88k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$724k","+76%","Monthly revenue","$412k",{"after":71,"delta":72,"label":73,"before":74},"420","+600%","Ranking keywords with software intent","60",{"after":76,"delta":77,"label":78,"before":79},"$1.21","-38%","Cost per click, blended","$1.94",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"efba5756-32b2-4e4f-8028-2eea438bd357","challenge",3,{},{"title":52,"markdown":86},"Console listings are written by people who think in hardware: storage size, edition name, bundle contents, connector counts. A large share of buyers do not think that way at all. They decide they want to play something specific — a genre, a franchise, a title a friend has been talking about — and their search reflects the software, with the hardware as an afterthought or missing entirely.\n\nThe reseller ranked competently on the hardware vocabulary, which is also the most expensive and most contested vocabulary in the category. On the enormous tail of software-led searches it appeared nowhere, because none of those words existed anywhere on its pages. Every one of those shoppers was buying a console that day — just not from this account.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"02c4578e-310d-4164-9150-17adabb8cb6c","approach",4,{},{"title":52,"markdown":93},"We wrote the listings in the language of the reason people buy, not the language of the box.\n\n- **An intent map** pairing each configuration with the genres and play styles its buyers search alongside it, built from search-term reports rather than guesses — franchise names stay on the listings for the games themselves, which the retailer also sells, and out of a console listing that does not include the title.\n- **Titles and bullets rewritten around playability** — what the configuration is suited to and why — with the specifications kept but demoted.\n- **Backend and A+ carrying the softer vocabulary**, so the listing is indexed for the phrasing shoppers use without the front-end copy reading like a keyword list.\n- **Campaigns built on the software-intent clusters**, where competition and cost per click are a fraction of the hardware head terms.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"eff5b4ea-2d21-4ebc-ada7-d82b2155ba2c","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fconsole-retailer-software-intent-search-capture.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $185k to $326k a month while ACoS falls from 30% to 19% across the 9-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"a6fdef63-40a6-4ee9-9f7b-da39f8c43b86","results",{},{"title":52,"markdown":109},"Sessions grew by half — 88k to **134k a month** — and revenue grew 76% with the catalog and the price list untouched.\n\nRanking keywords carrying software intent went from sixty to over four hundred, which is the entire story: the account now exists in the searches where the purchase decision is actually being formed. Blended cost per click fell 38%, because that traffic costs far less than the hardware head the whole category is bidding on.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"08890a96-d0ca-40df-a9c3-b1d9566c5580","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Console reseller","We'd optimized nine listings for the word everyone else was bidding on. The buyers were typing something completely different.","Category Manager",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"9dc0646e-2868-4f6e-ad7c-9bf6063179a8","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"edf85495-38ca-4cdc-9c0b-db43959a1470","case_ref",12,{"ids":132},[133,134,135,136],"c86fe6bd-e205-42f1-97fd-df891a9f5c0f","ec11abdc-b286-4db0-bd0e-ba114a4cfb1d","b02b7ab8-2b20-4d43-bb75-094647beb46d","9805d8a4-00ed-4452-9aba-6be877975d5f",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":147,"meta_description":149,"case_count":150},"3c8e2375-a72a-4c0b-85fd-bd7e4948d940","video-games",111,false,"2026-09-22T11:13:31.187156+00:00","Video Games","Amazon Video Games Case Studies","Real campaigns we ran for video games brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Video Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",7,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,192,207,222],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"controller-brand-platform-generation-handoff","case-studies\u002Fcontroller-brand-platform-generation-handoff-1790060651183.webp",14,2103,"Handing a catalog over to the next platform generation without a gap","No revenue dip through the transition","A controller brand's products live exactly one platform cycle, and its previous generation change cost it eleven months of declining revenue. We planned the second one as a handoff instead of a cliff.","Platform Generation Handoff Case","How a planned catalog handoff carried a controller brand across a console generation change with no revenue dip and 64% growth in 14 months.",[21,187],"a507b11d-88fb-4b74-98a2-0661de716593","b38d2192-7787-4ac1-a95a-a3a10f54e12f","controllers-and-accessories","video-games\u002Fcontrollers-and-accessories","Controllers & Accessories",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":150,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"game-publisher-unadvertisable-title-growth","case-studies\u002Fgame-publisher-unadvertisable-title-growth-1790060651183.webp",2104,"Growing the titles we were not allowed to advertise","+143% revenue with zero ad spend on the hero titles","A games publisher's best-selling titles were ineligible for most Amazon ad placements because of their content rating. Every growth plan assumed advertising, so nothing had been tried for three years.","Growing Restricted Game Listings","How organic ranking and content work grew a games publisher's unadvertised mature titles 143% in seven months without a dollar of ad spend.",[21,202],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c886dc7f-89a4-4dfa-bff1-0b9993b95bff","games","video-games\u002Fgames","Games",{"id":135,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"retro-handheld-nostalgia-audience-reframe","case-studies\u002Fretro-handheld-nostalgia-audience-reframe-1790060651183.webp",2105,"The buyer was not a child — and had not been for thirty years","Average order value $34 → $58","A retro handheld brand marketed to parents buying gifts for kids. Its actual buyers were adults in their late thirties buying for themselves, and every piece of content was aimed at the wrong person.","Retro Gaming Audience Reframe Case","How identifying the real adult nostalgia buyer behind a retro handheld brand doubled average order value and grew revenue 118% in ten months.",[217,202],"119e81ea-2a44-44f5-bd31-a47741039864","e3dbf03a-d1b1-4a72-a4c9-fb43a665f8df","retro-and-handheld-gaming","video-games\u002Fretro-and-handheld-gaming","Retro & Handheld Gaming",{"id":136,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":150,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":226,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":233,"category_slug":234,"category_path":235,"category_name":236,"category_is_enabled":8},"pc-gaming-gear-purchase-sequence-targeting","case-studies\u002Fpc-gaming-gear-purchase-sequence-targeting-1790060651183.webp",2300,"2026-09-22T11:13:31.273442+00:00","Selling the mouse to the person who bought the keyboard nineteen days ago","Second purchase rate 9% → 31%","A PC peripherals brand sold one item per customer in a category where people build a setup piece by piece over months. The order of those purchases turned out to be predictable.","Purchase Sequence Targeting Case","How mapping the order in which gamers build a setup turned a PC peripherals brand's one-item customers into a 31% second-purchase rate in seven months.",[217,187],"8708ac87-7768-4f71-87af-90633e7579f4","pc-gaming-gear","video-games\u002Fpc-gaming-gear","PC Gaming Gear",1790082636973]