[{"data":1,"prerenderedAt":221},["ShallowReactive",2],{"case-study-computer-accessories-device-model-search-capture-en":3,"case-study-blocks-6bfb6c78-c649-40e0-9fe9-f280fad01f04-en":26,"reviews-all-6bfb6c78-c649-40e0-9fe9-f280fad01f04-any-en":138,"case-study-category-ancestors-computers-and-accessories-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":140,"case-studies-by-ids-1e4496a6-9413-42e5-a5d9-372021ed346b,a8ba9791-c461-4f47-a2fd-fb4601388bf2,3dbe623c-74d7-46ea-aff0-6f835fc7852e,266342f8-708a-4691-a5af-0f5828849764-en":164},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"6bfb6c78-c649-40e0-9fe9-f280fad01f04","computer-accessories-device-model-search-capture","case-studies\u002Fcomputer-accessories-device-model-search-capture-1790060651183.webp",null,true,6,1200,"2026-09-22","2026-09-22T11:13:31.262443+00:00","2026-09-22T11:13:31.504874+00:00","en","The search term report was full of laptop model numbers nobody had read","+96% organic sales","Shoppers buying accessories do not search for the accessory — they search for the machine they own. A year of search term reports held thousands of model numbers the catalog had never answered.","Device Model Keyword Capture Case","How harvesting laptop and tablet model numbers from search term reports grew a computer accessories brand's organic sales 96% in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","c9b9671e-aa51-4557-8484-57e375622493","computers-and-accessories","Computers & Accessories",[27,52,79,86,93,103,110,121,127],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"477eca4e-7565-4f95-b3b5-54435405c1ed","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$264k \u002F month",{"label":43,"value":44},"Catalog","71 accessory SKUs across four product types",{"label":46,"value":47},"Engagement","Listing SEO + PPC",{"label":49,"value":50},"Timeframe","6 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"7e66d06d-cdbb-417f-be76-d29ad94cadaa","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"$292k \u002F mo","+96%","Organic sales","$149k \u002F mo",{"after":65,"delta":66,"label":67,"before":68},"$431k","+63%","Monthly revenue","$264k",{"after":70,"delta":71,"label":72,"before":73},"1,200","+567%","Model terms the catalog ranks for","180",{"after":75,"delta":76,"label":77,"before":78},"$0.86","-40%","Cost per click, blended","$1.44",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"c8a0be56-1f29-4f0a-b147-f4b32ab7be3d","challenge",3,{},{"title":51,"markdown":85},"The brand made sleeves, stands, hubs and cooling pads, and its listings described sleeves, stands, hubs and cooling pads. The people buying them were describing something else entirely: the exact machine sitting on their desk, typed as a model string with a dash and four digits in it.\n\nThose searches were already landing in the account — the automatic campaigns had been quietly buying them for a year, converting well, and then the reports were filed and forgotten. Nothing in the catalog acknowledged a single model name, so the only way a shopper with a specific machine could find the right product was to pay for it through an ad. Organic traffic came from generic head terms where the brand competed against fifty near-identical listings and lost most of the time.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"16f60820-c309-4c96-9f26-ae01a238b447","approach",4,{},{"title":51,"markdown":92},"The account already knew what people typed. We built the catalog around it.\n\n- **Twelve months of search term data mined** for model strings, ranked by converting orders rather than by impressions.\n- **A compatibility statement per listing** — the specific machines each SKU actually fits, verified against dimensions rather than guessed from a spec sheet.\n- **Compatibility declared where the catalog provides for it** — the structured compatibility fields and a plain “fits” statement in the copy, rather than thousands of other manufacturers' model strings dumped into the search-term field, which is both against the rules and largely ignored.\n- **Exact-match campaigns on the converting model strings**, harvested monthly, with the losing ones negated out of the automatic campaigns they came from.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"c0afd7b4-8e8d-4add-8644-3fbbe61bbe9c","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Fcomputer-accessories-device-model-search-capture.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $119k to $194k a month while ACoS falls from 34% to 21% across the 6-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"4cb19ebd-d2d7-4b04-b509-ed4c94047764","results",9,{},{"title":51,"markdown":109},"Organic sales nearly doubled, from $149k to **$292k a month**, and the share of revenue the brand had to buy through advertising fell with it.\n\nThe mechanism is unglamorous: searches that were converting at a cost now convert for free, because the listing finally contains the words the shopper used. Blended cost per click dropped 40% as spend shifted out of the crowded head terms and into model strings almost nobody else bids on. No new products were launched during the engagement.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"7f7d5df8-fdd5-4404-b828-00f30b812ba9","quote",10,{},{"items":116,"title":51},[117],{"role":118,"text":119,"author":120},"Computer accessories brand","The answer had been sitting in a spreadsheet we downloaded every Monday and never actually read.","Head of E-commerce",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"40dabc81-dbe4-42d3-831e-5298e5b3d7a7","service_ref",11,{},{"title":51},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"9703194e-465d-4bdb-9c4c-bcb702410b8d","case_ref",12,{"ids":132},[133,134,135,136],"1e4496a6-9413-42e5-a5d9-372021ed346b","a8ba9791-c461-4f47-a2fd-fb4601388bf2","3dbe623c-74d7-46ea-aff0-6f835fc7852e","266342f8-708a-4691-a5af-0f5828849764",{"title":51},[],[],[141,153],{"id":21,"slug":142,"icon":143,"hero_image":144,"is_enabled":8,"sort_order":82,"last_modify":145,"created_at":146,"updated_at":147,"locale_code":14,"name":148,"title":149,"subtitle":150,"meta_title":151,"meta_description":152},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":30,"last_modify":145,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[165,177,191,206],{"id":133,"slug":166,"cover_image":167,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":169,"headline_metric":170,"summary":171,"meta_title":172,"meta_description":173,"service_ids":174,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"computer-brand-firmware-support-rating-recovery","case-studies\u002Fcomputer-brand-firmware-support-rating-recovery-1790060651183.webp",1201,"When an operating system update breaks a product you shipped two years ago","Rating 3.6 → 4.1","Hardware that worked perfectly at launch started collecting one-star reviews after a major OS release. The product had not changed — the computers it plugged into had.","Firmware Support Rating Recovery","How a driver and firmware communication loop reversed an OS-update rating collapse, taking a computer hardware brand from 3.6 to 4.1 stars.",[175,176],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593",{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"laptop-brand-generation-naming-clarity","case-studies\u002Flaptop-brand-generation-naming-clarity-1790060651183.webp",1202,"Three model years on one search page, and no way to tell them apart","Current-generation share 38% → 84%","A laptop brand refreshes its line every year and kept every past listing live. Shoppers could not tell which year they were buying, so many of them bought neither.","Laptop Generation Naming Case Study","How generation labeling and a retirement process for old model-year listings moved 84% of a laptop brand's sales onto current stock in eight months.",[21,176],"a78df989-7fe2-4995-a562-afd0613df236","computers-and-tablets","computers-and-accessories\u002Fcomputers-and-tablets","Computers & Tablets",{"id":135,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":194,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"monitor-brand-spec-intersection-mapping","case-studies\u002Fmonitor-brand-spec-intersection-mapping-1790060651183.webp",7,1203,"Shoppers search monitors as a spec string, not as a product","+44% sessions","Nobody types “good gaming monitor”. They type a size, a resolution and a refresh rate in that order — and the brand's listings led with a marketing name.","Monitor Spec Keyword Mapping Case","How mapping every monitor SKU to its size, resolution and refresh-rate search string grew sessions 174% and cut ACoS by 14 points.",[21,22],"20430868-93a4-42a1-8e6e-ddae330cfb1e","monitors","computers-and-accessories\u002Fmonitors","Monitors",{"id":136,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":209,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"docking-station-connector-self-check","case-studies\u002Fdocking-station-connector-self-check-1790060651183.webp",5,1204,"Cutting returns on a dock by helping shoppers identify their own port","Return rate 23% → 8%","Almost a quarter of docking stations came back, and virtually none of them were faulty. Buyers could not tell which port their laptop had, and the listing assumed they could.","Docking Station Returns Case Study","How a port self-identification sequence in the image stack cut a docking station brand's return rate from 23% to 8% in five months.",[175,176],"40b75fee-1bbb-4bc1-a105-59fac4056004","computer-accessories","computers-and-accessories\u002Fcomputer-accessories","Computer Accessories",1790082623050]