[{"data":1,"prerenderedAt":233},["ShallowReactive",2],{"case-study-climbing-gear-certification-trust-content-en":3,"case-study-blocks-e6896c41-e75c-4751-95ba-3df11a660d0c-en":27,"reviews-all-e6896c41-e75c-4751-95ba-3df11a660d0c-any-en":138,"case-study-category-ancestors-sports-and-outdoors\u002Fclimbing-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-0f444b09-95e7-4379-8e8b-7856f3e70b76,f137e957-2a90-4f7a-828a-f47f9ca6b5bc,b2f8d4e3-6c75-4a29-8d31-9e4f0a5b2c66,722530c9-7f80-43df-bf25-dad44d4c4f4b-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"e6896c41-e75c-4751-95ba-3df11a660d0c","climbing-gear-certification-trust-content","case-studies\u002Fclimbing-gear-certification-trust-content-1790060651183.webp",null,true,8,716,"2026-09-22","2026-09-22T11:13:31.347134+00:00","2026-09-22T11:13:31.504874+00:00","en","Making safety certification the first thing a climber sees","Conversion rate 4.8% → 9.1%","A climbing hardware brand's certifications were buried in the technical details while uncertified imports outranked it on price. Putting the standards on the page turned a compliance fact into the sales argument.","Safety Certification Content Case","How foregrounding CE and UIAA certification in listing content lifted a climbing hardware brand's conversion from 4.8% to 9.1% in eight months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","8528d285-f326-4170-8096-3e8590b98f56","climbing","sports-and-outdoors\u002Fclimbing","Climbing",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"73cd20ea-ca0f-4082-a371-e3d20e55f7e9","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, DE",{"label":41,"value":42},"Revenue at start","$143k \u002F month",{"label":44,"value":45},"Context","Competing against uncertified imports at half the price",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"5d270d34-3b1e-4c6d-8203-ebad7ed40c1d","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"9.1%","+90%","Conversion rate","4.8%",{"after":66,"delta":67,"label":68,"before":69},"$262k","+83%","Monthly revenue","$143k",{"after":71,"delta":72,"label":73,"before":74},"$47","+15%","Average selling price","$41",{"after":76,"delta":77,"label":78,"before":79},"5%","-3 pts","Return rate","8%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"136875ec-1f04-4a53-aebc-b9a293d0188b","challenge",3,{},{"title":52,"markdown":86},"Climbing hardware is life-safety equipment, and the buyer knows it. They also see a search page where the brand's certified carabiner sits beside an import at half the price with a similar photograph and a higher review count, and the page gives them no way to tell the difference.\n\nThe brand's certifications — the standards its products are tested to, the batch traceability, the rated strengths — appeared in the technical details table, three screens down, in the same typeface as the packaging dimensions. The single most important fact about the product was formatted like a shipping weight, and the brand was losing sales to products that would not pass a test it had paid to pass.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"67e61021-8ca9-4920-8dca-6d3f4f182ee4","approach",4,{},{"title":52,"markdown":93},"We moved the certification from a compliance footnote to the top of the argument.\n\n- **Standards in the image stack** — the CE and UIAA marks, the rated strengths and what each certification actually tests for, in frame two.\n- **Strength figures shown as the comparison** they are, with the testing method explained plainly enough to be credible.\n- **Traceability made visible** — batch marking and the ability to identify a specific unit, which matters to anyone buying for a club or a wall.\n- **Certification vocabulary in the listing's indexed text**, capturing the shoppers who explicitly search for rated and certified gear.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"896c8e1d-ef33-4d47-a03e-b46b342165f6","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fclimbing-gear-certification-trust-content.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $64k to $118k a month while ACoS falls from 35% to 22% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"1105e172-d2da-4d33-82c3-ed20c8f2da49","results",9,{},{"title":52,"markdown":109},"Conversion nearly doubled — 4.8% to **9.1%** — and the average selling price rose 15%, because the page now explains what the price difference buys.\n\nRevenue grew 83% against the same competitors at the same prices. The return rate also fell three points, which follows from the same change: a buyer who understands what they are purchasing is far less likely to send it back. The certification was always there; it was formatted like a footnote.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"49d0f2d9-2ca0-4775-bdaa-5f48e2f3b069","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Climbing hardware brand","We'd spent a fortune on testing and then printed the result next to the box dimensions.","Technical Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"eab925ba-5881-451d-8dcb-426acc472967","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"8d834b3d-3436-4791-8322-d045d95209a9","case_ref",12,{"ids":132},[133,134,135,136],"0f444b09-95e7-4379-8e8b-7856f3e70b76","f137e957-2a90-4f7a-828a-f47f9ca6b5bc","b2f8d4e3-6c75-4a29-8d31-9e4f0a5b2c66","722530c9-7f80-43df-bf25-dad44d4c4f4b",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"6cf4047f-f0ed-4a07-b07a-f5c06d848517","sports-and-outdoors",6,"2026-09-22T11:13:31.177478+00:00","Sports & Outdoors","Amazon Sports & Outdoors Case Studies","Real campaigns we ran for sports & outdoors brands on Amazon — what was broken, what we changed and what it moved.","Sports & Outdoors Case Studies","See how our Amazon agency grows Sports & Outdoors brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",20,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,190,206,223],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"fan-shop-licensed-team-rights-cleanup","case-studies\u002Ffan-shop-licensed-team-rights-cleanup-1790060651183.webp",717,"Selling licensed merchandise without collecting IP complaints","IP complaints 14 → 0","A fan merchandise seller listed products across dozens of teams, some licensed and some not, and lost listings to rights complaints every month. Aligning the catalog with actual licenses ended the churn and grew the licensed half.","Licensed Merchandise Rights Case","How aligning a fan shop catalog with its actual license agreements ended recurring IP complaints and grew licensed product revenue 94%.",[21,185],"a507b11d-88fb-4b74-98a2-0661de716593","9bdf60c5-5ebc-4da0-8909-b1b0196d6f07","fan-shop","sports-and-outdoors\u002Ffan-shop","Fan Shop",{"id":134,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":193,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":195,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"golf-brand-unlisted-variant-demand","case-studies\u002Fgolf-brand-unlisted-variant-demand-1790060651183.webp",7,2308,"2026-09-22T11:13:31.273442+00:00","The stock was in the warehouse; the listings were never created","+$38k \u002F month from existing inventory","A golf brand manufactured left-handed and women's-flex versions of its best sellers for its pro-shop channel and had never listed a single one on Amazon.","Unlisted Variant Demand Case Study","How listing left-handed and women's-flex variants a golf brand already manufactured added $71k a month with no new products and no new inventory.",[21,185],"28a34340-ffb6-4f67-bdf7-0e7104f4b43c","golf","sports-and-outdoors\u002Fgolf","Golf",{"id":135,"slug":207,"cover_image":208,"brand_name":209,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":143,"last_modify":156,"created_at":210,"updated_at":211,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":219,"category_slug":220,"category_path":221,"category_name":222,"category_is_enabled":8},"outdoor-brand-ppc-acos-reduction","case-studies\u002Foutdoor-brand-ppc-acos-reduction-1786635472002.webp","US outdoor gear brand","2026-08-13T14:26:41.733597+00:00","2026-09-22T11:13:31.192093+00:00","Cutting ACoS from 44% to 21% while growing an outdoor brand 68%","ACoS 44% → 21%","A seasonal outdoor gear brand was buying every sale at a 44% ACoS. A rebuilt campaign structure, strict search-term control and stronger creative more than halved it — while revenue still grew 68%.","Amazon PPC Case Study: ACoS 44% to 21%","How Scaling Peak halved an outdoor brand's Amazon ACoS from 44% to 21% and still grew monthly revenue 68%, by rebuilding campaign structure and creative.",[218,22],"c89127c7-631c-451f-bf13-3681edd0f3c4","cc0ded31-fc30-4415-945a-0d64703fd694","camping-and-hiking","sports-and-outdoors\u002Fcamping-and-hiking","Camping & Hiking",{"id":136,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":145,"category_is_enabled":8},"sporting-goods-distributor-to-owned-catalog","case-studies\u002Fsporting-goods-distributor-to-owned-catalog-1790060651183.webp",700,"From reselling forty brands to controlling twelve of them","Gross margin 11% → 29%","A sporting goods distributor listed forty brands it did not control and lost the Buy Box on each one as those brands went direct. Rebuilding the catalog around exclusive and owned lines changed the economics of the whole account.","Distributor to Owned Brand Catalog","How a sporting goods distributor moved from reselling forty brands to an exclusive and owned catalog, lifting gross margin from 11% to 29%.",[185],1790082634337]