[{"data":1,"prerenderedAt":238},["ShallowReactive",2],{"case-study-charging-cable-brand-replacement-intent-search-en":3,"case-study-blocks-cfd5cef7-e2b0-4731-bdc5-d8137587eabe-en":27,"reviews-all-cfd5cef7-e2b0-4731-bdc5-d8137587eabe-any-en":139,"case-study-category-ancestors-cell-phones-and-accessories\u002Fchargers-and-cables-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-03c1dbff-6143-4334-bf8d-dd1149dc1eff,7a630867-d4ba-4f17-bfe5-718e4d996f68,5fdf854a-9d4b-4308-bdff-0dce64844139,b956fc2f-0e81-4033-9197-f8de8ba74935-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"cfd5cef7-e2b0-4731-bdc5-d8137587eabe","charging-cable-brand-replacement-intent-search","case-studies\u002Fcharging-cable-brand-replacement-intent-search-1790060651183.webp",null,true,7,1304,"2026-09-22","2026-09-22T11:13:31.243081+00:00","2026-09-22T11:13:31.504874+00:00","en","Buying the moment somebody's old cable stops working","ACoS 39% → 20%","Cables are not bought, they are re-bought — usually in irritation, the day the last one fails. The brand was bidding on product terms and ignoring the language of the failure that creates the purchase.","Replacement Intent Keyword Strategy","How targeting failure-language searches instead of generic product terms cut a charging cable brand's ACoS from 39% to 20% in seven months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","55673a46-800e-479b-80c3-20a3462d1db5","chargers-and-cables","cell-phones-and-accessories\u002Fchargers-and-cables","Chargers & Cables",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"de7b4323-eb92-46e9-9686-55d4a5f6d95a","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$97k \u002F month",{"label":44,"value":45},"Problem","All spend on head terms at $1.90+ per click",{"label":47,"value":48},"Engagement","PPC + listing SEO",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"56409dfc-5dd7-4a9c-8a34-59d2c05e6ab9","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"20%","-19 pts","ACoS","39%",{"after":66,"delta":67,"label":68,"before":69},"$176k","+81%","Monthly revenue","$97k",{"after":71,"delta":72,"label":73,"before":74},"$0.81","-58%","Cost per click, blended","$1.94",{"after":76,"delta":77,"label":78,"before":79},"14.6%","+80%","Conversion rate on the new term set","8.1%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"e3b93cf1-08af-4774-b0dd-e59f4f14ff8e","challenge",3,{},{"title":52,"markdown":86},"Nobody wakes up wanting a charging cable. The purchase is triggered by an event — the old one frays at the connector, it charges only at a certain angle, it stopped working overnight — and the shopper goes to Amazon annoyed, in a hurry, and unusually willing to buy the first credible option.\n\nThe brand's advertising did not reflect any of that. It spent almost its entire budget on the category head terms, where it competed against everyone at nearly two dollars a click for shoppers at every possible stage of intent. The searches describing the failure itself — the ones that only a person who needs a cable today ever types — were cheap, abundant and completely unclaimed.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"3b0c25eb-86e9-4125-b5f7-f0f10a57bd63","approach",4,{},{"title":52,"markdown":93},"We targeted the trigger rather than the product.\n\n- **A failure-language term set** built from review text and search data: the specific phrases people use when their existing cable has broken.\n- **Copy written to the moment** — leading with durability at the exact point where cables fail, which is what this shopper is now shopping for.\n- **Budget shifted out of head terms** progressively, keeping only the positions that survived on their own economics.\n- **Multi-length availability surfaced** so the urgent buyer does not leave to compare, since the replacement purchase is decided in minutes.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"5c767d5d-2537-498a-b090-0d0157d3b6a2","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fcharging-cable-brand-replacement-intent-search.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $44k to $79k a month while ACoS falls from 39% to 17% across the 7-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"4989a493-f369-4ed0-8041-141b785fe19f","results",9,{},{"title":52,"markdown":110},"ACoS fell from 39% to **20%** and revenue grew 81% — on a smaller share of spend going to the terms the whole category fights over.\n\nThe new term set converts at 14.6% against 8.1% on the head terms. The reason is obvious once stated: a person describing a broken cable has already decided to buy one. Blended cost per click more than halved, because failure-language searches carry almost no competition — they read like complaints rather than like commercial keywords, and most advertisers never look at them.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"d0b601c9-5018-4faa-8a6a-50059288119f","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Charging accessory brand","Our best customer is someone whose cable died this morning. We were spending the entire budget talking to people who were just browsing.","Head of Growth",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"21c1065f-ceed-4d23-a764-a307b7e97f84","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"f54df2f1-c626-4d1e-a1b9-d32108f54b88","case_ref",12,{"ids":133},[134,135,136,137],"03c1dbff-6143-4334-bf8d-dd1149dc1eff","7a630867-d4ba-4f17-bfe5-718e4d996f68","5fdf854a-9d4b-4308-bdff-0dce64844139","b956fc2f-0e81-4033-9197-f8de8ba74935",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":114},"5412706c-dda4-40b6-99bd-6db6e91c5f4f","cell-phones-and-accessories",103,false,"2026-09-22T11:13:31.187156+00:00","Cell Phones & Accessories","Amazon Cell Phones & Accessories Case Studies","Real campaigns we ran for cell phones & accessories brands on Amazon — what was broken, what we changed and what it moved.","Cell Phones & Accessories Case Studies","See how our Amazon agency grows Cell Phones & Accessories brands: the challenge, the work we ran and the numbers it moved.",[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":31,"last_modify":157,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[177,193,208,223],{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":189,"category_slug":190,"category_path":191,"category_name":192,"category_is_enabled":8},"power-bank-brand-real-output-transparency","case-studies\u002Fpower-bank-brand-real-output-transparency-1790060651183.webp",1305,"Publishing the capacity customers actually get","Rating 3.8 → 4.2","Every power bank in the category advertises a cell capacity nobody ever receives, and every review section is full of people who feel cheated. The brand won by printing the honest number.","Honest Capacity Claims Case Study","How publishing real deliverable output instead of cell capacity lifted a power bank brand's rating from 3.8 to 4.2 and cut returns by two thirds.",[187,188],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","8fa6e88f-e5da-4047-9c46-f60f0dacedf5","power-banks","cell-phones-and-accessories\u002Fpower-banks","Power Banks",{"id":135,"slug":194,"cover_image":195,"brand_name":7,"is_anonymized":8,"period_months":196,"is_enabled":8,"sort_order":197,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":198,"headline_metric":199,"summary":200,"meta_title":201,"meta_description":202,"service_ids":203,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"phone-mount-brand-variation-family-split","case-studies\u002Fphone-mount-brand-variation-family-split-1790060651183.webp",6,1306,"Breaking one over-merged listing into the four products it really was","+127% revenue from the same four SKUs","Four mounts for four completely different situations had been merged under one parent to pool reviews. The pooled reviews were worth less than the relevance the merge destroyed.","Variation Family Split Case Study","How splitting an over-merged mount variation family into four focused listings grew revenue 127% and doubled organic keyword coverage in six months.",[21,188],"ea7c6152-2a3a-4452-97ab-921075dda2e5","mounts-stands-and-grips","cell-phones-and-accessories\u002Fmounts-stands-and-grips","Mounts, Stands & Grips",{"id":136,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":211,"is_enabled":8,"sort_order":212,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":213,"headline_metric":214,"summary":215,"meta_title":216,"meta_description":217,"service_ids":218,"published_at":11,"category_id":219,"category_slug":220,"category_path":221,"category_name":222,"category_is_enabled":8},"gimbal-brand-companion-app-onboarding","case-studies\u002Fgimbal-brand-companion-app-onboarding-1790060651183.webp",14,1307,"The product was fine; the app it shipped with was the problem","Returns 17% → 5%","A gimbal brand's reviews complained about hardware that worked perfectly. The failure was the first fifteen minutes with the companion app, and it was being paid for in returns and one-star ratings.","Post-Purchase Onboarding Case Study","How fixing companion-app onboarding cut a gimbal brand's return rate from 17% to 5% and lifted its rating six tenths in fourteen months.",[187,188],"e55a5d03-834b-44f8-ab0a-6402dbd328a6","selfie-sticks-and-gimbals","cell-phones-and-accessories\u002Fselfie-sticks-and-gimbals","Selfie Sticks & Gimbals",{"id":137,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":226,"is_enabled":8,"sort_order":227,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":228,"headline_metric":229,"summary":230,"meta_title":231,"meta_description":232,"service_ids":233,"published_at":11,"category_id":234,"category_slug":235,"category_path":236,"category_name":237,"category_is_enabled":8},"unlocked-phone-seller-consideration-window","case-studies\u002Funlocked-phone-seller-consideration-window-1790060651183.webp",13,1308,"Measuring a 19-day decision with a 7-day report","Account return on spend 2.1x → 4.8x","Nobody buys a $460 phone in one session. The brand was judging campaigns on a report window shorter than its own customers' decision, and switching off everything that builds demand.","Long Consideration Attribution Case","How switching from seven-day attributed ROAS to total-account economics took an unlocked phone seller from 2.1x to 4.8x return on spend.",[188,22],"776173da-7dd0-40f8-a41f-526a0f976473","unlocked-cell-phones","cell-phones-and-accessories\u002Funlocked-cell-phones","Unlocked Cell Phones",1790082620144]