[{"data":1,"prerenderedAt":233},["ShallowReactive",2],{"case-study-charging-brand-household-expansion-en":3,"case-study-blocks-22698c4e-78a8-42a4-85bc-1ecbf5bfb1b3-en":27,"reviews-all-22698c4e-78a8-42a4-85bc-1ecbf5bfb1b3-any-en":138,"case-study-category-ancestors-electronics\u002Fpower-and-charging-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":150,"case-studies-by-ids-1fdab8bd-b329-4ad5-b02b-5f2891d8956e,1fcef70e-0bf3-452f-8531-eb8d49fedb38,a7e223fb-afa1-467f-886a-7584444354e8,ba2fbf90-5ab7-4f71-96e7-b5010ce08b94-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"22698c4e-78a8-42a4-85bc-1ecbf5bfb1b3","charging-brand-household-expansion","case-studies\u002Fcharging-brand-household-expansion-1790060651183.webp",null,true,8,2307,"2026-09-22","2026-09-22T11:13:31.273442+00:00","2026-09-22T11:13:31.504874+00:00","en","A household needs four chargers and the catalog only offered one","Units per order 1.2 → 2.0","Nobody needs one charger. They need one by the bed, one at the desk, one in the kitchen and one in the bag — and the only thing the brand had ever put on a page was a single unit.","Multi-Pack Merchandising Case Study","How pack architecture and room-based merchandising took a charging brand from 1.2 to 2.0 units an order and grew revenue 81% in eight months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","3f55f2a4-4715-4ba7-99a6-380af478a042","power-and-charging","electronics\u002Fpower-and-charging","Power & Charging",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"63f42579-ad1a-4269-874b-d9fbd2e2d017","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$96k \u002F month",{"label":44,"value":45},"Pattern","88% of orders were a single unit",{"label":47,"value":48},"Engagement","PPC + creative & content",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"5a3ec40f-a4dd-4bfd-b233-84c7dbe2cbb3","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"2.0","+67%","Units per order","1.2",{"after":66,"delta":67,"label":68,"before":69},"$174k","+81%","Monthly revenue","$96k",{"after":71,"delta":72,"label":73,"before":74},"$3.70","-42%","Advertising cost per unit sold","$6.40",{"after":76,"delta":77,"label":78,"before":79},"31%","-57 pts","Single-unit orders","88%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"e1bc68d3-5059-40a4-9070-758047dec460","challenge",3,{},{"title":52,"markdown":86},"A charger is not a considered purchase with a replacement cycle — it is an infrastructure item people accumulate. The average household ends up with four or five, bought one at a time over a year or two as the annoyance of moving one from room to room outweighs the cost of another.\n\nThe entire catalog was single units. Every listing, every ad and every image argued about wattage and cable length, and the only thing a convinced shopper could do at the end of it was add one to the cart. So the brand paid a full, contested acquisition cost for each of the four chargers a household eventually buys — and usually collected only the first, because the next three were bought months later from whoever happened to be visible.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"a3ee0298-27ff-4290-99e1-d8fe492a29f1","approach",4,{},{"title":52,"markdown":93},"We changed what the shopper is able to buy, not who sees the ad.\n\n- **Pack architecture** — two-packs and three-packs created as their own listings, priced so the marginal unit is obviously cheaper than a second trip.\n- **Room-based merchandising** — the image stack shows the four places a charger belongs instead of arguing about wattage, which is what makes the multi-pack read as normal rather than excessive.\n- **Product targeting on the brand's own single-unit pages**, so the pack appears in the sponsored slot where the shopper is already holding the one.\n- **Bids consolidated onto the packs**, since the same click is worth twice as much when it can return more than one unit.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"1bc1f0d9-d998-4eca-a4e4-9d783f67385e","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fcharging-brand-household-expansion.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $43k to $78k a month while ACoS falls from 38% to 20% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"c85f43a8-366f-4298-97d1-b1ca50f40231","results",9,{},{"title":52,"markdown":109},"Units per order went from 1.2 to **2.0**, single-unit orders fell from 88% of the total to 31%, and revenue grew 81%.\n\nAdvertising cost per unit sold fell 42% without a single auction getting cheaper: the click costs what it always did, it simply now returns two or three units instead of one. Nothing was manufactured for this — the packs are the same charger in a different carton, and the category had been treating a repeat-by-nature product as a one-off purchase.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"3e4fc66f-fbc7-435e-9891-fdef08e5ffdc","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Charging accessories brand","We were buying a new customer for every charger. Most households wanted four and the only thing we sold was one.","Founder",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"1f7e9b3f-9d37-4f47-88e2-8682d674588e","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"326a5e72-9bfe-43d1-a47f-47849ac7b4b3","case_ref",12,{"ids":132},[133,134,135,136],"1fdab8bd-b329-4ad5-b02b-5f2891d8956e","1fcef70e-0bf3-452f-8531-eb8d49fedb38","a7e223fb-afa1-467f-886a-7584444354e8","ba2fbf90-5ab7-4f71-96e7-b5010ce08b94",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":147,"meta_description":149,"case_count":130},"02c5396b-c7f0-46ac-a2a2-eec7b0d73466","electronics",101,false,"2026-09-22T11:13:31.187156+00:00","Electronics","Amazon Electronics Case Studies","Real campaigns we ran for electronics brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Electronics brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[151,163],{"id":21,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":90,"last_modify":155,"created_at":156,"updated_at":157,"locale_code":14,"name":158,"title":159,"subtitle":160,"meta_title":161,"meta_description":162},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":31,"last_modify":155,"created_at":167,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[175,187,203,218],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":179,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"electronics-brand-in-the-box-expectation-gap","case-studies\u002Felectronics-brand-in-the-box-expectation-gap-1790060651183.webp",1100,"2026-09-22T11:13:31.283186+00:00","Half the one-star reviews were about something we never promised","1-star reviews 23 → 7","A consumer electronics brand shipped its devices without a wall adapter, like everyone else in the category. Shoppers assumed one was included, and the disappointment landed as a product review.","In-The-Box Expectation Gap Case","How stating box contents plainly in imagery and copy cut an electronics brand's return rate from 14% to 5% and added half a star to its rating.",[21,186],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":134,"slug":188,"cover_image":189,"brand_name":7,"is_anonymized":8,"period_months":190,"is_enabled":8,"sort_order":191,"last_modify":11,"created_at":179,"updated_at":13,"locale_code":14,"title":192,"headline_metric":193,"summary":194,"meta_title":195,"meta_description":196,"service_ids":197,"published_at":11,"category_id":199,"category_slug":200,"category_path":201,"category_name":202,"category_is_enabled":8},"headphone-brand-battery-claim-real-conditions","case-studies\u002Fheadphone-brand-battery-claim-real-conditions-1790060651183.webp",6,1101,"Forty hours of battery nobody ever got","Battery-related returns down 71%","The headline battery figure was measured with noise cancelling off at half volume — a way nobody listens. Restating it by real listening mode cost the brand a big number and won it the sale.","Battery Life Claim Rewrite Case","How restating a headphone brand's battery claim by real listening mode cut battery-related returns 71% and lifted conversion in six months.",[198,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","5bf51e20-0a7c-4fe8-8282-a5565c420099","headphones-and-earbuds","electronics\u002Fheadphones-and-earbuds","Headphones & Earbuds",{"id":135,"slug":204,"cover_image":205,"brand_name":7,"is_anonymized":8,"period_months":206,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":179,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"wearables-brand-generation-handover","case-studies\u002Fwearables-brand-generation-handover-1790060651183.webp",13,1102,"Launching a second generation without abandoning the first one's rank","New generation reached page one in 5 weeks","A wearables brand's new model launched onto a clean ASIN with zero reviews while the outgoing model kept every ranking signal the brand had spent three years building.","Product Generation Handover Case","How a planned generational handover moved a wearables brand's ranking equity onto its new model, reaching page one in five weeks instead of five months.",[186,22],"d9f4daff-6326-4149-a163-ed9ec8ef4aa2","wearable-technology","electronics\u002Fwearable-technology","Wearable Technology",{"id":136,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":221,"is_enabled":8,"sort_order":222,"last_modify":11,"created_at":179,"updated_at":13,"locale_code":14,"title":223,"headline_metric":224,"summary":225,"meta_title":226,"meta_description":227,"service_ids":228,"published_at":11,"category_id":229,"category_slug":230,"category_path":231,"category_name":232,"category_is_enabled":8},"audio-brand-model-nickname-indexing","case-studies\u002Faudio-brand-model-nickname-indexing-1790060651183.webp",7,1103,"Shoppers were searching a name that wasn't on the box","+56% sessions","Reviewers and forums had given the brand's flagship speaker a shorthand name. Thousands of people searched it every month and landed on competitors, because the listing contained the official model code instead.","Model Nickname Search Capture","How indexing for the shorthand name reviewers gave a speaker grew an audio brand's sessions 186% and cut its cost per click by a third.",[198,22],"905f13e3-9d4f-44f9-accd-cd9fd39aeaef","portable-and-home-audio","electronics\u002Fportable-and-home-audio","Portable & Home Audio",1790082624237]