[{"data":1,"prerenderedAt":50},["ShallowReactive",2],{"case-study-category-welding-and-soldering-en":3,"case-study-category-children-97f8e5b5-0a08-4de8-9dd3-9f9f150d6a18-en":21,"case-study-category-ancestors-tools-and-home-improvement\u002Fwelding-and-soldering-en":22,"case-study-category-cases-welding-and-soldering-tools-and-home-improvement\u002Fwelding-and-soldering-1-en":32},{"id":4,"parent_id":5,"path":6,"slug":7,"sort_order":8,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"intro":17,"meta_title":18,"meta_description":19,"case_count":20},"97f8e5b5-0a08-4de8-9dd3-9f9f150d6a18","73eff6eb-2a94-4e59-aa88-11dcd9ff51db","tools-and-home-improvement\u002Fwelding-and-soldering","welding-and-soldering",9,true,false,"2026-09-22","2026-09-22T11:13:31.187156+00:00","en","Welding & Soldering","Amazon Welding & Soldering Case Studies","Real campaigns we ran for welding & soldering brands on Amazon — what was broken, what we changed and what it moved.",null,"Welding & Soldering Case Studies","See how our Amazon agency grows Welding & Soldering brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,[],[23],{"id":5,"parent_id":17,"path":24,"slug":24,"sort_order":25,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":26,"title":27,"subtitle":28,"intro":17,"meta_title":29,"meta_description":30,"case_count":31},"tools-and-home-improvement",105,"Tools & Home Improvement","Amazon Tools & Home Improvement Case Studies","Real campaigns we ran for tools & home improvement brands on Amazon — what was broken, what we changed and what it moved.","Tools & Home Improvement Case Studies","See how our Amazon agency grows Tools & Home Improvement brands: the challenge, the work we ran and the numbers it moved.",14,{"rows":33,"total":20},[34],{"id":35,"slug":36,"cover_image":37,"brand_name":17,"is_anonymized":9,"period_months":38,"is_enabled":9,"sort_order":39,"last_modify":11,"created_at":40,"updated_at":41,"locale_code":13,"title":42,"headline_metric":43,"summary":44,"meta_title":45,"meta_description":46,"service_ids":47,"published_at":11,"category_id":4,"category_slug":7,"category_path":6,"category_name":14,"category_is_enabled":9},"77f751a7-cf29-4d96-970c-f2bf1a241f27","welding-brand-second-machine-upgrade","case-studies\u002Fwelding-brand-second-machine-upgrade-1790060651183.webp",12,1511,"2026-09-22T11:13:31.356299+00:00","2026-09-22T11:13:31.504874+00:00","Selling to the person who already owns a cheap welder","Upgrade segment = 44% of revenue","The brand's machines were too serious for a first purchase and too affordable for a professional shop. The buyer who fit exactly was the hobbyist who had outgrown their starter machine — and nobody was talking to them.","Welding Upgrade Buyer Case Study","How targeting the hobbyist replacing their first welder built a segment worth 44% of revenue and grew a welding brand 83% in twelve months.",[48,49],"119e81ea-2a44-44f5-bd31-a47741039864","07288de0-63ae-47b6-b6fc-eb6c6af8f16e",1790082648712]