[{"data":1,"prerenderedAt":50},["ShallowReactive",2],{"case-study-category-ukuleles-and-folk-en":3,"case-study-category-children-077d4739-5196-44da-8258-069a86c02613-en":21,"case-study-category-ancestors-musical-instruments\u002Fukuleles-and-folk-en":22,"case-study-category-cases-ukuleles-and-folk-musical-instruments\u002Fukuleles-and-folk-1-en":32},{"id":4,"parent_id":5,"path":6,"slug":7,"sort_order":8,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"intro":17,"meta_title":18,"meta_description":19,"case_count":20},"077d4739-5196-44da-8258-069a86c02613","3ab64b8e-e5f4-427b-9900-000398e22776","musical-instruments\u002Fukuleles-and-folk","ukuleles-and-folk",6,true,false,"2026-09-22","2026-09-22T11:13:31.187156+00:00","en","Ukuleles & Folk","Amazon Ukuleles & Folk Case Studies","Real campaigns we ran for ukuleles & folk brands on Amazon — what was broken, what we changed and what it moved.",null,"Ukuleles & Folk Case Studies","See how our Amazon agency grows Ukuleles & Folk brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,[],[23],{"id":5,"parent_id":17,"path":24,"slug":24,"sort_order":25,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":26,"title":27,"subtitle":28,"intro":17,"meta_title":29,"meta_description":30,"case_count":31},"musical-instruments",110,"Musical Instruments","Amazon Musical Instruments Case Studies","Real campaigns we ran for musical instruments brands on Amazon — what was broken, what we changed and what it moved.","Musical Instruments Case Studies","See how our Amazon agency grows Musical Instruments brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",10,{"rows":33,"total":20},[34],{"id":35,"slug":36,"cover_image":37,"brand_name":17,"is_anonymized":9,"period_months":38,"is_enabled":9,"sort_order":39,"last_modify":11,"created_at":40,"updated_at":41,"locale_code":13,"title":42,"headline_metric":43,"summary":44,"meta_title":45,"meta_description":46,"service_ids":47,"published_at":11,"category_id":4,"category_slug":7,"category_path":6,"category_name":14,"category_is_enabled":9},"1cb05ad0-5749-4884-99c8-eebf22dec5bc","ukulele-brand-instrument-not-toy-positioning","case-studies\u002Fukulele-brand-instrument-not-toy-positioning-1790060651183.webp",5,2006,"2026-09-22T11:13:31.316601+00:00","2026-09-22T11:13:31.504874+00:00","Proving it was an instrument in a category flooded with toys","Conversion +79%, price up 28%","Shoppers could not tell a real ukulele from a painted toy at thumbnail size, so they defaulted to the cheapest. We made the difference visible in the first three seconds.","Instrument Versus Toy Positioning","How making build quality visible at thumbnail size lifted a ukulele brand's conversion 79% in a category flooded with toy-grade competitors.",[48,49],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e",1790082651431]