[{"data":1,"prerenderedAt":368},["ShallowReactive",2],{"case-study-category-toys-and-games-en":3,"case-study-category-children-671488c3-469e-4efc-9f8b-423936787af3-en":18,"case-study-category-ancestors-toys-and-games-en":159,"case-study-category-cases-toys-and-games-toys-and-games-1-en":160},{"id":4,"parent_id":5,"path":6,"slug":6,"sort_order":7,"is_enabled":8,"is_priority":8,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":12,"title":13,"subtitle":14,"intro":5,"meta_title":15,"meta_description":16,"case_count":17},"671488c3-469e-4efc-9f8b-423936787af3",null,"toys-and-games",3,true,"2026-09-22","2026-09-22T11:13:31.177478+00:00","en","Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,[19,31,40,50,59,69,79,89,99,109,119,129,139,149],{"id":20,"parent_id":4,"path":21,"slug":22,"sort_order":23,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":25,"title":26,"subtitle":27,"intro":5,"meta_title":28,"meta_description":29,"case_count":30},"546e5dc8-adcf-4d49-ba71-4bb08f32a1b3","toys-and-games\u002Fbuilding-toys","building-toys",0,false,"Building Toys","Amazon Building Toys Case Studies","Real campaigns we ran for building toys brands on Amazon — what was broken, what we changed and what it moved.","Building Toys Case Studies","See how our Amazon agency grows Building Toys brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,{"id":32,"parent_id":4,"path":33,"slug":34,"sort_order":30,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":35,"title":36,"subtitle":37,"intro":5,"meta_title":38,"meta_description":39,"case_count":30},"83583801-7c19-4c4e-b77b-66313911278e","toys-and-games\u002Fgames-and-puzzles","games-and-puzzles","Games & Puzzles","Amazon Games & Puzzles Case Studies","Real campaigns we ran for games & puzzles brands on Amazon — what was broken, what we changed and what it moved.","Games & Puzzles Case Studies","See how our Amazon agency grows Games & Puzzles brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":41,"parent_id":4,"path":42,"slug":43,"sort_order":44,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":45,"title":46,"subtitle":47,"intro":5,"meta_title":48,"meta_description":49,"case_count":30},"6e813e4b-a8ad-464a-9347-aeb3cbadfb90","toys-and-games\u002Fdolls-and-accessories","dolls-and-accessories",2,"Dolls & Accessories","Amazon Dolls & Accessories Case Studies","Real campaigns we ran for dolls & accessories brands on Amazon — what was broken, what we changed and what it moved.","Dolls & Accessories Case Studies","See how our Amazon agency grows Dolls & Accessories brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":51,"parent_id":4,"path":52,"slug":53,"sort_order":7,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":54,"title":55,"subtitle":56,"intro":5,"meta_title":57,"meta_description":58,"case_count":30},"a8c60666-6bee-46a8-9836-e4c300e9caa1","toys-and-games\u002Faction-figures-and-playsets","action-figures-and-playsets","Action Figures & Playsets","Amazon Action Figures & Playsets Case Studies","Real campaigns we ran for action figures & playsets brands on Amazon — what was broken, what we changed and what it moved.","Action Figures & Playsets Case Studies","See how our Amazon agency grows Action Figures & Playsets brands: the challenge, the work we ran and the numbers it moved.",{"id":60,"parent_id":4,"path":61,"slug":62,"sort_order":63,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":64,"title":65,"subtitle":66,"intro":5,"meta_title":67,"meta_description":68,"case_count":30},"10085479-dd12-43ca-b71a-d3a43d192222","toys-and-games\u002Fstuffed-animals-and-plush","stuffed-animals-and-plush",4,"Stuffed Animals & Plush","Amazon Stuffed Animals & Plush Case Studies","Real campaigns we ran for stuffed animals & plush brands on Amazon — what was broken, what we changed and what it moved.","Stuffed Animals & Plush Case Studies","See how our Amazon agency grows Stuffed Animals & Plush brands: the challenge, the work we ran and the numbers it moved.",{"id":70,"parent_id":4,"path":71,"slug":72,"sort_order":73,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":74,"title":75,"subtitle":76,"intro":5,"meta_title":77,"meta_description":78,"case_count":30},"a9422c98-4337-49c0-95bf-97288e785451","toys-and-games\u002Flearning-and-education","learning-and-education",5,"Learning & Education","Amazon Learning & Education Case Studies","Real campaigns we ran for learning & education brands on Amazon — what was broken, what we changed and what it moved.","Learning & Education Case Studies","See how our Amazon agency grows Learning & Education brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":80,"parent_id":4,"path":81,"slug":82,"sort_order":83,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":84,"title":85,"subtitle":86,"intro":5,"meta_title":87,"meta_description":88,"case_count":30},"d2970aeb-bda1-4395-9af7-008fe034f5dd","toys-and-games\u002Farts-and-crafts-for-kids","arts-and-crafts-for-kids",6,"Arts & Crafts for Kids","Amazon Arts & Crafts for Kids Case Studies","Real campaigns we ran for arts & crafts for kids brands on Amazon — what was broken, what we changed and what it moved.","Arts & Crafts for Kids Case Studies","See how our Amazon agency grows Arts & Crafts for Kids brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":90,"parent_id":4,"path":91,"slug":92,"sort_order":93,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":94,"title":95,"subtitle":96,"intro":5,"meta_title":97,"meta_description":98,"case_count":30},"57efae02-77fd-472c-b7e2-75b9c99c5cdc","toys-and-games\u002Fbaby-and-toddler-toys","baby-and-toddler-toys",7,"Baby & Toddler Toys","Amazon Baby & Toddler Toys Case Studies","Real campaigns we ran for baby & toddler toys brands on Amazon — what was broken, what we changed and what it moved.","Baby & Toddler Toys Case Studies","See how our Amazon agency grows Baby & Toddler Toys brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":100,"parent_id":4,"path":101,"slug":102,"sort_order":103,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":104,"title":105,"subtitle":106,"intro":5,"meta_title":107,"meta_description":108,"case_count":30},"0d74249c-28ba-4cf2-bfc5-f15684635393","toys-and-games\u002Fpretend-play-and-dress-up","pretend-play-and-dress-up",8,"Pretend Play & Dress Up","Amazon Pretend Play & Dress Up Case Studies","Real campaigns we ran for pretend play & dress up brands on Amazon — what was broken, what we changed and what it moved.","Pretend Play & Dress Up Case Studies","See how our Amazon agency grows Pretend Play & Dress Up brands: the challenge, the work we ran and the numbers it moved.",{"id":110,"parent_id":4,"path":111,"slug":112,"sort_order":113,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":114,"title":115,"subtitle":116,"intro":5,"meta_title":117,"meta_description":118,"case_count":30},"ea88c7c4-6de5-4908-9775-e279882d835c","toys-and-games\u002Foutdoor-play","outdoor-play",9,"Outdoor Play","Amazon Outdoor Play Case Studies","Real campaigns we ran for outdoor play brands on Amazon — what was broken, what we changed and what it moved.","Outdoor Play Case Studies","See how our Amazon agency grows Outdoor Play brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":120,"parent_id":4,"path":121,"slug":122,"sort_order":123,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":124,"title":125,"subtitle":126,"intro":5,"meta_title":127,"meta_description":128,"case_count":30},"476409bc-85b6-49ab-9454-49f9ee32e1a0","toys-and-games\u002Fvehicles-and-rc","vehicles-and-rc",10,"Vehicles & RC","Amazon Vehicles & RC Case Studies","Real campaigns we ran for vehicles & rc brands on Amazon — what was broken, what we changed and what it moved.","Vehicles & RC Case Studies","See how our Amazon agency grows Vehicles & RC brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":130,"parent_id":4,"path":131,"slug":132,"sort_order":133,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":134,"title":135,"subtitle":136,"intro":5,"meta_title":137,"meta_description":138,"case_count":30},"39956344-55fe-45ff-8f8e-b55b7722f895","toys-and-games\u002Fcollectibles-and-trading-cards","collectibles-and-trading-cards",11,"Collectibles & Trading Cards","Amazon Collectibles & Trading Cards Case Studies","Real campaigns we ran for collectibles & trading cards brands on Amazon — what was broken, what we changed and what it moved.","Collectibles & Trading Cards Case Studies","See how our Amazon agency grows Collectibles & Trading Cards brands: the challenge, the work we ran and the numbers it moved.",{"id":140,"parent_id":4,"path":141,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":144,"title":145,"subtitle":146,"intro":5,"meta_title":147,"meta_description":148,"case_count":30},"a3ccd59b-e20f-4416-b48f-0293877eb46b","toys-and-games\u002Fkids-electronics","kids-electronics",12,"Kids' Electronics","Amazon Kids' Electronics Case Studies","Real campaigns we ran for kids' electronics brands on Amazon — what was broken, what we changed and what it moved.","Kids' Electronics Case Studies","See how our Amazon agency grows Kids' Electronics brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":150,"parent_id":4,"path":151,"slug":152,"sort_order":153,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":154,"title":155,"subtitle":156,"intro":5,"meta_title":157,"meta_description":158,"case_count":30},"629c466f-dbce-4fb6-b33d-9b87c64d4140","toys-and-games\u002Ffidget-and-sensory-toys","fidget-and-sensory-toys",13,"Fidget & Sensory Toys","Amazon Fidget & Sensory Toys Case Studies","Real campaigns we ran for fidget & sensory toys brands on Amazon — what was broken, what we changed and what it moved.","Fidget & Sensory Toys Case Studies","See how our Amazon agency grows Fidget & Sensory Toys brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[],{"rows":161,"total":17},[162,177,190,201,212,223,234,245,256,267,278,289,300,311,323,334,345,357],{"id":163,"slug":164,"cover_image":165,"brand_name":5,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":166,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":169,"headline_metric":170,"summary":171,"meta_title":172,"meta_description":173,"service_ids":174,"published_at":9,"category_id":4,"category_slug":6,"category_path":6,"category_name":12,"category_is_enabled":8},"0b89eb0b-6e33-45dc-8eba-d27addffd861","toy-brand-age-range-search-alignment","case-studies\u002Ftoy-brand-age-range-search-alignment-1790060651183.webp",400,"2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","Nobody searches for a toy without saying how old the child is","Age-qualified sessions 11% → 44%","A toy brand's catalog carried no age attributes and no age language, so it was filtered out of the way almost every parent narrows the category. Fixing that changed where the listings appeared, not what they said.","Amazon Toy Age Range SEO Case","How age attributes and age-modified keywords moved a toy brand from 11% to 44% age-qualified sessions and grew revenue 67% in nine months.",[175,176],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":178,"slug":179,"cover_image":180,"brand_name":5,"is_anonymized":8,"period_months":93,"is_enabled":8,"sort_order":181,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":9,"category_id":4,"category_slug":6,"category_path":6,"category_name":12,"category_is_enabled":8},"9f5a3a87-66c7-49e4-b1ce-2859dca10b51","toy-brand-gift-shopper-conversion","case-studies\u002Ftoy-brand-gift-shopper-conversion-1790060651183.webp",401,"Selling to someone who will never open the box","Gift-window conversion +48%","Most of this brand's buyers were purchasing for a child they would not see unwrap it. The listings were written for a parent in the room, and the gift mechanics Amazon already offers were switched off.","Amazon Gift Shopper Conversion Case","How gift options, gift-intent copy and receipt-free packaging lifted a toy brand's conversion 48% in the gifting window and cut returns by a third.",[188,189],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593",{"id":191,"slug":192,"cover_image":193,"brand_name":5,"is_anonymized":8,"period_months":123,"is_enabled":8,"sort_order":194,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":9,"category_id":4,"category_slug":6,"category_path":6,"category_name":12,"category_is_enabled":8},"303309e9-a362-456c-ba10-63bc24601de4","toy-brand-search-query-share-gap","case-studies\u002Ftoy-brand-search-query-share-gap-1790060651183.webp",402,"Seen by everyone, bought by almost nobody","Purchase share 6% → 19%","On its twenty most important search terms this brand already held a quarter of the impressions and a sixteenth of the purchases. The problem was never visibility — it was where each term leaked between being seen and being bought.","Search Query Performance Gap Case","How a term-by-term impression-to-purchase funnel analysis tripled a toy brand's purchase share on its top keywords and grew revenue 52%.",[175,176],{"id":202,"slug":203,"cover_image":204,"brand_name":5,"is_anonymized":8,"period_months":103,"is_enabled":8,"sort_order":205,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":206,"headline_metric":207,"summary":208,"meta_title":209,"meta_description":210,"service_ids":211,"published_at":9,"category_id":4,"category_slug":6,"category_path":6,"category_name":12,"category_is_enabled":8},"15f11500-4cd2-46d6-90c9-a2e6825b89e4","toy-brand-price-parity-buy-box-suppression","case-studies\u002Ftoy-brand-price-parity-buy-box-suppression-1790060651183.webp",403,"The cart button disappeared and the ads kept running","Featured offer uptime 43% → 99%","A toy brand's own website promotions were cheaper than its Amazon price, so Amazon quietly removed the buy button from its best listings — while the advertising carried on paying to send shoppers there.","Buy Box Suppression Price Parity Case","How channel price parity restored a toy brand's featured offer from 43% to 99% uptime, lifting conversion 71% and ending $27k a month of wasted ad spend.",[189],{"id":213,"slug":214,"cover_image":215,"brand_name":5,"is_anonymized":8,"period_months":103,"is_enabled":8,"sort_order":216,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":9,"category_id":20,"category_slug":22,"category_path":21,"category_name":25,"category_is_enabled":8},"a796d41b-5ad4-41b5-9c56-fe9dd9a090ed","building-toy-missing-piece-returns","case-studies\u002Fbuilding-toy-missing-piece-returns-1790060651183.webp",404,"The whole set came back because four pieces were missing","Return rate 11% → 4%","A building toy brand was taking back entire sets over a handful of absent bricks. Giving buyers a way to get the missing pieces instead of a refund changed the rating, the margin and the review page.","Building Toy Returns Case Study","How a replacement-parts route and count verification cut a building toy brand's return rate from 11% to 4% and lifted its rating to 4.6.",[188,189],{"id":224,"slug":225,"cover_image":226,"brand_name":5,"is_anonymized":8,"period_months":83,"is_enabled":8,"sort_order":227,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":228,"headline_metric":229,"summary":230,"meta_title":231,"meta_description":232,"service_ids":233,"published_at":9,"category_id":32,"category_slug":34,"category_path":33,"category_name":35,"category_is_enabled":8},"685d0328-95b5-4d13-b649-3988bdcb410c","board-game-difficulty-expectation-reviews","case-studies\u002Fboard-game-difficulty-expectation-reviews-1790060651183.webp",405,"Three stars for a good game bought by the wrong table","Rating 3.9 → 4.2","A strategy game was being bought for family game night and rated accordingly. Stating complexity, player count and playtime honestly cost the brand some sales and saved its rating.","Board Game Listing Expectations Case","How stating complexity, playtime and player count upfront lifted a game brand's rating from 3.9 to 4.2 and grew revenue 35% in six months.",[175,188],{"id":235,"slug":236,"cover_image":237,"brand_name":5,"is_anonymized":8,"period_months":133,"is_enabled":8,"sort_order":238,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":239,"headline_metric":240,"summary":241,"meta_title":242,"meta_description":243,"service_ids":244,"published_at":9,"category_id":41,"category_slug":43,"category_path":42,"category_name":45,"category_is_enabled":8},"0bed8a5c-6f15-496d-afd0-e6a4d7cbbe3f","doll-brand-collection-series-mechanics","case-studies\u002Fdoll-brand-collection-series-mechanics-1790060651183.webp",406,"Making it obvious there are eleven more","Items per order 1.2 → 2.0","A doll brand designed its characters as a collectible series and sold them on Amazon as twelve unrelated products. Nothing on any page told a buyer the others existed.","Doll Collection Series Strategy Case","How series framing, variation families and sequel targeting took a doll brand from 1.2 to 2.0 items per order and grew revenue 84%.",[188,176],{"id":246,"slug":247,"cover_image":248,"brand_name":5,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":249,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":250,"headline_metric":251,"summary":252,"meta_title":253,"meta_description":254,"service_ids":255,"published_at":9,"category_id":51,"category_slug":53,"category_path":52,"category_name":54,"category_is_enabled":8},"23667c7a-2858-4fcb-9945-4f4f35a28bc6","action-figure-licensed-ip-constraints","case-studies\u002Faction-figure-licensed-ip-constraints-1790060651183.webp",407,"Building demand when you are not allowed to say the words","Sessions +32%","A licensed figure line could not use the character names it was searched by, and kept having ads rejected and listings flagged for trying. We built the visibility on the terms it does own.","Licensed Toy Listing Compliance Case","How compliant keyword strategy replaced rejected trademark terms, growing a licensed figure brand's sessions 173% and revenue 51%.",[175,176],{"id":257,"slug":258,"cover_image":259,"brand_name":5,"is_anonymized":8,"period_months":73,"is_enabled":8,"sort_order":260,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":261,"headline_metric":262,"summary":263,"meta_title":264,"meta_description":265,"service_ids":266,"published_at":9,"category_id":60,"category_slug":62,"category_path":61,"category_name":64,"category_is_enabled":8},"2a1b2ac9-e7ee-40aa-820a-ea9c89f0d390","plush-brand-vine-launch-reviews","case-studies\u002Fplush-brand-vine-launch-reviews-1790060651183.webp",408,"A plush launch that had reviews before it had traffic","First 30 reviews in 6 weeks, not 19","Plush is bought on softness and safety, which a shopper can only judge through other people's reviews. This launch enrolled in Vine before day one and skipped the usual empty-page months.","Amazon Vine Plush Launch Case","How Vine enrollment before launch day gave a plush brand 30 reviews in six weeks and a profitable product in five months instead of a year.",[189,176],{"id":268,"slug":269,"cover_image":270,"brand_name":5,"is_anonymized":8,"period_months":93,"is_enabled":8,"sort_order":271,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":272,"headline_metric":273,"summary":274,"meta_title":275,"meta_description":276,"service_ids":277,"published_at":9,"category_id":70,"category_slug":72,"category_path":71,"category_name":74,"category_is_enabled":8},"030feb31-3ffc-416c-85ab-1da702e79f75","educational-toy-parent-buyer-copy","case-studies\u002Feducational-toy-parent-buyer-copy-1790060651183.webp",409,"The child plays with it; the adult has to be convinced by it","Conversion 6.4% → 9.7%","An educational toy brand wrote its listings to excite children, who cannot buy anything. Rewriting them for the skeptical adult holding the credit card changed the conversion rate by half.","Educational Toy Listing Copy Case","How writing for the parent rather than the child lifted an educational toy brand's conversion from 6.4% to 9.7% and revenue 72% in seven months.",[175,188],{"id":279,"slug":280,"cover_image":281,"brand_name":5,"is_anonymized":8,"period_months":83,"is_enabled":8,"sort_order":282,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":283,"headline_metric":284,"summary":285,"meta_title":286,"meta_description":287,"service_ids":288,"published_at":9,"category_id":80,"category_slug":82,"category_path":81,"category_name":84,"category_is_enabled":8},"2621d5bf-1b1d-47b2-8382-5b09230d1d8b","kids-craft-kit-browse-node-fix","case-studies\u002Fkids-craft-kit-browse-node-fix-1790060651183.webp",410,"Filed under the wrong shelf for two years","+79% sessions","A kids' craft kit brand had been classified into adult hobby nodes at launch. It was competing with professional art supplies, invisible in the kids' category, and nobody had thought to check.","Amazon Browse Node Correction Case","How correcting misclassified browse nodes grew a kids' craft brand's sessions 79% and more than doubled revenue in six months.",[175,189],{"id":290,"slug":291,"cover_image":292,"brand_name":5,"is_anonymized":8,"period_months":103,"is_enabled":8,"sort_order":293,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":294,"headline_metric":295,"summary":296,"meta_title":297,"meta_description":298,"service_ids":299,"published_at":9,"category_id":90,"category_slug":92,"category_path":91,"category_name":94,"category_is_enabled":8},"4c4fb97a-7d39-45cc-a802-07203aa46220","baby-toy-safety-certification-content","case-studies\u002Fbaby-toy-safety-certification-content-1790060651183.webp",411,"Putting the test certificates on the page, not in the drawer","Conversion 5.8% → 8.6%","A baby toy brand tested every product to standards its competitors did not meet, and mentioned none of it on Amazon. The buyer is a first-time parent deciding what goes in a baby's mouth.","Baby Toy Safety Content Case Study","How putting material and safety-testing detail into the listing lifted a baby toy brand's conversion 48% and cut pre-purchase questions by two thirds.",[175,188],{"id":301,"slug":302,"cover_image":303,"brand_name":5,"is_anonymized":8,"period_months":83,"is_enabled":8,"sort_order":304,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":305,"headline_metric":306,"summary":307,"meta_title":308,"meta_description":309,"service_ids":310,"published_at":9,"category_id":100,"category_slug":102,"category_path":101,"category_name":104,"category_is_enabled":8},"0648ae93-c869-4830-888a-372a7dfbba86","dress-up-adult-intent-traffic-mismatch","case-studies\u002Fdress-up-adult-intent-traffic-mismatch-1790060651183.webp",412,"Half the ad budget was buying grown-ups looking for their own costume","ACoS 61% → 29%","A children's dress-up brand was bidding on costume terms dominated by adult intent. The clicks were cheap to win and impossible to convert, and they were dragging the organic ranking down with them.","Dress-Up PPC Intent Mismatch Case","How separating child from adult costume intent cut a dress-up brand's ACoS from 61% to 29% and lifted paid conversion from 3.9% to 8.1%.",[176],{"id":312,"slug":313,"cover_image":314,"brand_name":5,"is_anonymized":8,"period_months":143,"is_enabled":8,"sort_order":315,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":316,"headline_metric":317,"summary":318,"meta_title":319,"meta_description":320,"service_ids":321,"published_at":9,"category_id":110,"category_slug":112,"category_path":111,"category_name":114,"category_is_enabled":8},"d708a278-8450-4eb3-b951-c7debf640c1d","outdoor-play-regional-season-timing","case-studies\u002Foutdoor-play-regional-season-timing-1790060651183.webp",413,"Spring happens in eleven different weeks across one country","TACoS 19% → 11%","An outdoor play brand switched its whole budget on in April and off in September, as if the country warmed up all at once. Following the season region by region added two months of selling to the year.","Outdoor Toy Seasonal Targeting Case","How region-by-region seasonal budgeting for an outdoor play brand cut TACoS from 19% to 11% and added two months of selling season.",[322,176],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":324,"slug":325,"cover_image":326,"brand_name":5,"is_anonymized":8,"period_months":93,"is_enabled":8,"sort_order":327,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":328,"headline_metric":329,"summary":330,"meta_title":331,"meta_description":332,"service_ids":333,"published_at":9,"category_id":120,"category_slug":122,"category_path":121,"category_name":124,"category_is_enabled":8},"90bb2182-b28f-4172-b077-65514e3e0b4e","rc-brand-lithium-battery-compliance","case-studies\u002Frc-brand-lithium-battery-compliance-1790060651183.webp",414,"Fifteen of nineteen products could not ship Prime","Prime-eligible ASINs 4 → 19","An RC brand's lithium battery documentation had never been filed correctly, so most of its catalog was stuck on slow merchant fulfillment while competitors delivered in two days.","RC Toy Battery Compliance Case","How correct lithium battery documentation restored FBA and Prime eligibility for 15 RC products and grew revenue 82% in seven months.",[189],{"id":335,"slug":336,"cover_image":337,"brand_name":5,"is_anonymized":8,"period_months":123,"is_enabled":8,"sort_order":338,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":339,"headline_metric":340,"summary":341,"meta_title":342,"meta_description":343,"service_ids":344,"published_at":9,"category_id":130,"category_slug":132,"category_path":131,"category_name":134,"category_is_enabled":8},"b83c2897-62f8-40f2-afee-9502631ce331","trading-card-authenticity-transparency","case-studies\u002Ftrading-card-authenticity-transparency-1790060651183.webp",415,"Proving the cards are real before the buyer has to wonder","Counterfeit claims 14 → 0.6 per 1,000","Counterfeits in the category had made buyers suspicious of everyone, including the legitimate seller. Serialized authentication turned a category-wide fear into this brand's reason to be chosen.","Trading Card Authenticity Case Study","How serialized authentication and proof-led content cut a card brand's counterfeit claims to near zero and lifted revenue 44% in ten months.",[188,189],{"id":346,"slug":347,"cover_image":348,"brand_name":5,"is_anonymized":8,"period_months":349,"is_enabled":8,"sort_order":350,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":351,"headline_metric":352,"summary":353,"meta_title":354,"meta_description":355,"service_ids":356,"published_at":9,"category_id":140,"category_slug":142,"category_path":141,"category_name":144,"category_is_enabled":8},"a244878d-cf48-4b0e-9239-85187dcedd94","kids-electronics-review-velocity-seasonality","case-studies\u002Fkids-electronics-review-velocity-seasonality-1790060651183.webp",14,416,"A year's worth of reviews arriving in six weeks, then silence","Non-Q4 revenue share 22% → 47%","A kids' electronics brand sold almost everything in December, so its reviews arrived in one burst and its ranking decayed for the other eleven months. Building non-gift demand fixed the ranking, not just the revenue.","Seasonal Review Velocity Case Study","How non-gift use cases spread a kids' electronics brand's demand across the year, lifting non-Q4 revenue share from 22% to 47% and revenue 51%.",[188,176],{"id":358,"slug":359,"cover_image":360,"brand_name":5,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":361,"last_modify":9,"created_at":167,"updated_at":168,"locale_code":11,"title":362,"headline_metric":363,"summary":364,"meta_title":365,"meta_description":366,"service_ids":367,"published_at":9,"category_id":150,"category_slug":152,"category_path":151,"category_name":154,"category_is_enabled":8},"4968cc56-c10b-49af-9284-14c373edb0a8","sensory-toy-amazons-choice-badge","case-studies\u002Fsensory-toy-amazons-choice-badge-1790060651183.webp",417,"Winning the badge, then learning how to keep it","Badge held 34 of 38 weeks","In a category of near-identical cheap impulse buys, the small label above one search result decides most of the sales. This brand had won it three times and lost it within days on every occasion.","Amazon's Choice Badge Case Study","How price stability, unbroken availability and term-level conversion let a sensory toy brand hold the Amazon's Choice badge for 34 of 38 weeks.",[189,176],1790082638328]