[{"data":1,"prerenderedAt":50},["ShallowReactive",2],{"case-study-category-shave-and-hair-removal-en":3,"case-study-category-children-ffa40e0c-a808-4349-8b32-5fcf0f8a2299-en":21,"case-study-category-ancestors-beauty-and-personal-care\u002Fshave-and-hair-removal-en":22,"case-study-category-cases-shave-and-hair-removal-beauty-and-personal-care\u002Fshave-and-hair-removal-1-en":32},{"id":4,"parent_id":5,"path":6,"slug":7,"sort_order":8,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"intro":17,"meta_title":18,"meta_description":19,"case_count":20},"ffa40e0c-a808-4349-8b32-5fcf0f8a2299","79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care\u002Fshave-and-hair-removal","shave-and-hair-removal",5,true,false,"2026-09-22","2026-09-22T11:13:31.177478+00:00","en","Shave & Hair Removal","Amazon Shave & Hair Removal Case Studies","Real campaigns we ran for shave & hair removal brands on Amazon — what was broken, what we changed and what it moved.",null,"Shave & Hair Removal Case Studies","See how our Amazon agency grows Shave & Hair Removal brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,[],[23],{"id":5,"parent_id":17,"path":24,"slug":24,"sort_order":25,"is_enabled":9,"is_priority":9,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":26,"title":27,"subtitle":28,"intro":17,"meta_title":29,"meta_description":30,"case_count":31},"beauty-and-personal-care",2,"Beauty & Personal Care","Amazon Beauty & Personal Care Case Studies","Real campaigns we ran for beauty & personal care brands on Amazon — what was broken, what we changed and what it moved.","Beauty & Personal Care Case Studies","See how our Amazon agency grows Beauty & Personal Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,{"rows":33,"total":20},[34],{"id":35,"slug":36,"cover_image":37,"brand_name":17,"is_anonymized":9,"period_months":38,"is_enabled":9,"sort_order":39,"last_modify":11,"created_at":40,"updated_at":41,"locale_code":13,"title":42,"headline_metric":43,"summary":44,"meta_title":45,"meta_description":46,"service_ids":47,"published_at":11,"category_id":4,"category_slug":7,"category_path":6,"category_name":14,"category_is_enabled":9},"34010cb9-dc3d-41cb-bfff-3b234ae82583","shaving-brand-cost-per-use-framing","case-studies\u002Fshaving-brand-cost-per-use-framing-1790060651183.webp",7,309,"2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","Winning a price comparison by changing the unit of comparison","Conversion vs. competitor +63%","The brand's razor cost twice as much as the one next to it on the search page and lasted five times longer. Nothing on the listing said so.","Cost-Per-Use Positioning Case Study","How reframing a premium razor around cost per shave rather than sticker price lifted conversion 63% against a cheaper competitor in seven months.",[48,49],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4",1790082640623]