[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"case-study-category-sanitary-and-incontinence-en":3,"case-study-category-children-1252dd70-f57b-4d77-9d26-5f4b6706228d-en":21,"case-study-category-ancestors-health-and-household\u002Fsanitary-and-incontinence-en":22,"case-study-category-cases-sanitary-and-incontinence-health-and-household\u002Fsanitary-and-incontinence-1-en":31},{"id":4,"parent_id":5,"path":6,"slug":7,"sort_order":8,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"intro":17,"meta_title":18,"meta_description":19,"case_count":20},"1252dd70-f57b-4d77-9d26-5f4b6706228d","91f86e7c-5aea-4d33-a7e7-c9cae1d1fbbd","health-and-household\u002Fsanitary-and-incontinence","sanitary-and-incontinence",8,true,false,"2026-09-22","2026-09-22T11:13:31.177478+00:00","en","Sanitary & Incontinence","Amazon Sanitary & Incontinence Case Studies","Real campaigns we ran for sanitary & incontinence brands on Amazon — what was broken, what we changed and what it moved.",null,"Sanitary & Incontinence Case Studies","See how our Amazon agency grows Sanitary & Incontinence brands: the challenge, the work we ran and the numbers it moved.",1,[],[23],{"id":5,"parent_id":17,"path":24,"slug":24,"sort_order":20,"is_enabled":9,"is_priority":9,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":25,"title":26,"subtitle":27,"intro":17,"meta_title":28,"meta_description":29,"case_count":30},"health-and-household","Health & Household","Amazon Health & Household Case Studies","Real campaigns we ran for health & household brands on Amazon — what was broken, what we changed and what it moved.","Health & Household Case Studies","See how our Amazon agency grows Health & Household brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",14,{"rows":32,"total":20},[33],{"id":34,"slug":35,"cover_image":36,"brand_name":17,"is_anonymized":9,"period_months":37,"is_enabled":9,"sort_order":38,"last_modify":11,"created_at":39,"updated_at":40,"locale_code":13,"title":41,"headline_metric":42,"summary":43,"meta_title":44,"meta_description":45,"service_ids":46,"published_at":11,"category_id":4,"category_slug":7,"category_path":6,"category_name":14,"category_is_enabled":9},"6eb00097-187e-4eca-88bd-ccecbfb2d061","incontinence-brand-absorbency-scale","case-studies\u002Fincontinence-brand-absorbency-scale-1790060651183.webp",9,903,"2026-09-22T11:13:31.296128+00:00","2026-09-22T11:13:31.504874+00:00","Publishing an absorbency scale the whole category could be measured against","Wrong-level orders down 71%","Every brand in the category invents its own absorbency labels, so shoppers cannot compare and frequently buy the wrong one. We published a measured scale and mapped competitors onto it.","Absorbency Scale Positioning Case","How a published, measured absorbency scale cut wrong-level orders 71% for an incontinence brand and made it the category's reference point.",[47,48],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e",1790082640547]