[{"data":1,"prerenderedAt":50},["ShallowReactive",2],{"case-study-category-professional-medical-supplies-en":3,"case-study-category-children-65aa485b-ecd8-4c05-ada1-0ab2716fe8de-en":21,"case-study-category-ancestors-industrial-and-scientific\u002Fprofessional-medical-supplies-en":22,"case-study-category-cases-professional-medical-supplies-industrial-and-scientific\u002Fprofessional-medical-supplies-1-en":32},{"id":4,"parent_id":5,"path":6,"slug":7,"sort_order":8,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"intro":17,"meta_title":18,"meta_description":19,"case_count":20},"65aa485b-ecd8-4c05-ada1-0ab2716fe8de","22e1d6a4-dc7b-4d6e-b489-191a5e5b3ff8","industrial-and-scientific\u002Fprofessional-medical-supplies","professional-medical-supplies",7,true,false,"2026-09-22","2026-09-22T11:13:31.187156+00:00","en","Professional Medical Supplies","Amazon Professional Medical Supplies Case Studies","Real campaigns we ran for professional medical supplies brands on Amazon — what was broken, what we changed and what it moved.",null,"Professional Medical Supplies Case Studies","See how our Amazon agency grows Professional Medical Supplies brands: the challenge, the work we ran and the numbers it moved.",1,[],[23],{"id":5,"parent_id":17,"path":24,"slug":24,"sort_order":25,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":26,"title":27,"subtitle":28,"intro":17,"meta_title":29,"meta_description":30,"case_count":31},"industrial-and-scientific",108,"Industrial & Scientific","Amazon Industrial & Scientific Case Studies","Real campaigns we ran for industrial & scientific brands on Amazon — what was broken, what we changed and what it moved.","Industrial & Scientific Case Studies","See how our Amazon agency grows Industrial & Scientific brands: the challenge, the work we ran and the numbers it moved.",12,{"rows":33,"total":20},[34],{"id":35,"slug":36,"cover_image":37,"brand_name":17,"is_anonymized":9,"period_months":38,"is_enabled":9,"sort_order":39,"last_modify":11,"created_at":40,"updated_at":41,"locale_code":13,"title":42,"headline_metric":43,"summary":44,"meta_title":45,"meta_description":46,"service_ids":47,"published_at":11,"category_id":4,"category_slug":7,"category_path":6,"category_name":14,"category_is_enabled":9},"019705f5-01a6-40fa-b5e6-68990d96769c","medical-supplies-lifetime-value-bidding","case-studies\u002Fmedical-supplies-lifetime-value-bidding-1790060651183.webp",8,1809,"2026-09-22T11:13:31.309841+00:00","2026-09-22T11:13:31.504874+00:00","Bidding on what a clinic is worth, not on what it orders first","New-to-brand orders +218%","The brand judged every campaign on the profitability of a single order in a category where the first order is a test and the thirtieth is the business. Repricing the click to a clinic's real value let it outbid everyone.","Lifetime Value Bidding Case Study","How switching Amazon bid targets from first-order profitability to modeled account lifetime value grew new-to-brand orders 218% for a medical supplies brand.",[48,49],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4",1790082650242]