[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"case-study-category-pretend-play-and-dress-up-en":3,"case-study-category-children-0d74249c-28ba-4cf2-bfc5-f15684635393-en":21,"case-study-category-ancestors-toys-and-games\u002Fpretend-play-and-dress-up-en":22,"case-study-category-cases-pretend-play-and-dress-up-toys-and-games\u002Fpretend-play-and-dress-up-1-en":32},{"id":4,"parent_id":5,"path":6,"slug":7,"sort_order":8,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"intro":17,"meta_title":18,"meta_description":19,"case_count":20},"0d74249c-28ba-4cf2-bfc5-f15684635393","671488c3-469e-4efc-9f8b-423936787af3","toys-and-games\u002Fpretend-play-and-dress-up","pretend-play-and-dress-up",8,true,false,"2026-09-22","2026-09-22T11:13:31.177478+00:00","en","Pretend Play & Dress Up","Amazon Pretend Play & Dress Up Case Studies","Real campaigns we ran for pretend play & dress up brands on Amazon — what was broken, what we changed and what it moved.",null,"Pretend Play & Dress Up Case Studies","See how our Amazon agency grows Pretend Play & Dress Up brands: the challenge, the work we ran and the numbers it moved.",1,[],[23],{"id":5,"parent_id":17,"path":24,"slug":24,"sort_order":25,"is_enabled":9,"is_priority":9,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":26,"title":27,"subtitle":28,"intro":17,"meta_title":29,"meta_description":30,"case_count":31},"toys-and-games",3,"Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,{"rows":33,"total":20},[34],{"id":35,"slug":36,"cover_image":37,"brand_name":17,"is_anonymized":9,"period_months":38,"is_enabled":9,"sort_order":39,"last_modify":11,"created_at":40,"updated_at":41,"locale_code":13,"title":42,"headline_metric":43,"summary":44,"meta_title":45,"meta_description":46,"service_ids":47,"published_at":11,"category_id":4,"category_slug":7,"category_path":6,"category_name":14,"category_is_enabled":9},"0648ae93-c869-4830-888a-372a7dfbba86","dress-up-adult-intent-traffic-mismatch","case-studies\u002Fdress-up-adult-intent-traffic-mismatch-1790060651183.webp",6,412,"2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","Half the ad budget was buying grown-ups looking for their own costume","ACoS 61% → 29%","A children's dress-up brand was bidding on costume terms dominated by adult intent. The clicks were cheap to win and impossible to convert, and they were dragging the organic ranking down with them.","Dress-Up PPC Intent Mismatch Case","How separating child from adult costume intent cut a dress-up brand's ACoS from 61% to 29% and lifted paid conversion from 3.9% to 8.1%.",[48],"c89127c7-631c-451f-bf13-3681edd0f3c4",1790082641660]