[{"data":1,"prerenderedAt":238},["ShallowReactive",2],{"case-study-category-pet-supplies-en":3,"case-study-category-children-4a7c630f-3155-4bc0-b535-829de84c9dc5-en":18,"case-study-category-ancestors-pet-supplies-en":87,"case-study-category-cases-pet-supplies-pet-supplies-1-en":88},{"id":4,"parent_id":5,"path":6,"slug":6,"sort_order":7,"is_enabled":8,"is_priority":8,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":12,"title":13,"subtitle":14,"intro":5,"meta_title":15,"meta_description":16,"case_count":17},"4a7c630f-3155-4bc0-b535-829de84c9dc5",null,"pet-supplies",4,true,"2026-09-22","2026-09-22T11:13:31.177478+00:00","en","Pet Supplies","Amazon Pet Supplies Case Studies","Real campaigns we ran for pet supplies brands on Amazon — what was broken, what we changed and what it moved.","Pet Supplies Case Studies","See how our Amazon agency grows Pet Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",12,[19,31,41,50,59,68,78],{"id":20,"parent_id":4,"path":21,"slug":22,"sort_order":23,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":25,"title":26,"subtitle":27,"intro":5,"meta_title":28,"meta_description":29,"case_count":30},"9f6f8bba-9340-4ce1-b7e1-288cf41e8f62","pet-supplies\u002Fdogs","dogs",0,false,"Dogs","Amazon Dogs Case Studies","Real campaigns we ran for dogs brands on Amazon — what was broken, what we changed and what it moved.","Amazon Dogs Agency Case Studies","See how our Amazon agency grows Dogs brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",2,{"id":32,"parent_id":4,"path":33,"slug":34,"sort_order":35,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":36,"title":37,"subtitle":38,"intro":5,"meta_title":39,"meta_description":40,"case_count":35},"36585de5-9cf0-470a-8430-9e183d5824d8","pet-supplies\u002Fcats","cats",1,"Cats","Amazon Cats Case Studies","Real campaigns we ran for cats brands on Amazon — what was broken, what we changed and what it moved.","Amazon Cats Agency Case Studies","See how our Amazon agency grows Cats brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":42,"parent_id":4,"path":43,"slug":44,"sort_order":30,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":45,"title":46,"subtitle":47,"intro":5,"meta_title":48,"meta_description":49,"case_count":35},"852250e8-ff44-4881-b896-b4edf91f2fba","pet-supplies\u002Ffish-and-aquatic-pets","fish-and-aquatic-pets","Fish & Aquatic Pets","Amazon Fish & Aquatic Pets Case Studies","Real campaigns we ran for fish & aquatic pets brands on Amazon — what was broken, what we changed and what it moved.","Fish & Aquatic Pets Case Studies","See how our Amazon agency grows Fish & Aquatic Pets brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":51,"parent_id":4,"path":52,"slug":53,"sort_order":54,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":55,"title":56,"subtitle":57,"intro":5,"meta_title":56,"meta_description":58,"case_count":35},"b819535e-99b6-427f-8a83-a0ae338c4e4b","pet-supplies\u002Fbirds","birds",3,"Birds","Amazon Birds Case Studies","Real campaigns we ran for birds brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Birds brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":60,"parent_id":4,"path":61,"slug":62,"sort_order":7,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":63,"title":64,"subtitle":65,"intro":5,"meta_title":66,"meta_description":67,"case_count":35},"30686839-3f46-4493-980a-92df8bcd9ec9","pet-supplies\u002Fsmall-animals","small-animals","Small Animals","Amazon Small Animals Case Studies","Real campaigns we ran for small animals brands on Amazon — what was broken, what we changed and what it moved.","Small Animals Case Studies","See how our Amazon agency grows Small Animals brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":69,"parent_id":4,"path":70,"slug":71,"sort_order":72,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":73,"title":74,"subtitle":75,"intro":5,"meta_title":76,"meta_description":77,"case_count":35},"67928114-f417-46af-b57d-ee9092965233","pet-supplies\u002Freptiles-and-amphibians","reptiles-and-amphibians",5,"Reptiles & Amphibians","Amazon Reptiles & Amphibians Case Studies","Real campaigns we ran for reptiles & amphibians brands on Amazon — what was broken, what we changed and what it moved.","Reptiles & Amphibians Case Studies","See how our Amazon agency grows Reptiles & Amphibians brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":79,"parent_id":4,"path":80,"slug":81,"sort_order":82,"is_enabled":8,"is_priority":24,"last_modify":9,"created_at":10,"updated_at":10,"locale_code":11,"name":83,"title":84,"subtitle":85,"intro":5,"meta_title":84,"meta_description":86,"case_count":35},"b638499d-a7ad-4adf-ba04-ecafcb76104c","pet-supplies\u002Fhorses","horses",6,"Horses","Amazon Horses Case Studies","Real campaigns we ran for horses brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Horses brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[],{"rows":89,"total":17},[90,107,123,135,147,158,170,181,193,204,216,227],{"id":91,"slug":92,"cover_image":93,"brand_name":94,"is_anonymized":8,"period_months":95,"is_enabled":8,"sort_order":72,"last_modify":96,"created_at":97,"updated_at":98,"locale_code":11,"title":99,"headline_metric":100,"summary":101,"meta_title":102,"meta_description":103,"service_ids":104,"published_at":9,"category_id":20,"category_slug":22,"category_path":21,"category_name":25,"category_is_enabled":8},"a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55","pet-supplements-brand-listing-seo","case-studies\u002Fpet-supplements-brand-listing-seo-1786635455161.webp","US pet supplements brand",9,"2026-08-14","2026-08-13T14:26:41.733597+00:00","2026-09-22T11:13:31.192093+00:00","Growing organic Amazon sales 187% with listing SEO and Rufus optimization","+187% organic sales","A US pet supplements brand rebuilt its listings around how shoppers — and Amazon's Rufus AI assistant — actually search, growing organic sales from $58k to $166k a month on flat ad spend.","Amazon Listing SEO Case Study: +187% Organic","How Scaling Peak rebuilt a pet supplements catalog around real shopper language and Rufus AI search, lifting organic Amazon sales from $58k to $166k a month.",[105,106],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":108,"slug":109,"cover_image":110,"brand_name":5,"is_anonymized":8,"period_months":111,"is_enabled":8,"sort_order":112,"last_modify":9,"created_at":113,"updated_at":114,"locale_code":11,"title":115,"headline_metric":116,"summary":117,"meta_title":118,"meta_description":119,"service_ids":120,"published_at":9,"category_id":4,"category_slug":6,"category_path":6,"category_name":12,"category_is_enabled":8},"ad194183-6961-4a8b-8c88-b372b41c7871","pet-brand-life-stage-transition-retention","case-studies\u002Fpet-brand-life-stage-transition-retention-1790060651183.webp",11,500,"2026-09-22T11:13:31.338542+00:00","2026-09-22T11:13:31.504874+00:00","Keeping the customer when the puppy stops being a puppy","Stage-to-stage retention 12% → 44%","A pet nutrition brand acquired customers at the puppy stage and lost almost all of them at month twelve, when the animal outgrew the product. The transition was a marketing moment nobody was covering.","Pet Life Stage Retention Case Study","How mapping the puppy-to-adult transition and timing DSP around it took a pet nutrition brand from 12% to 44% stage-to-stage retention.",[121,122],"119e81ea-2a44-44f5-bd31-a47741039864","a507b11d-88fb-4b74-98a2-0661de716593",{"id":124,"slug":125,"cover_image":126,"brand_name":5,"is_anonymized":8,"period_months":95,"is_enabled":8,"sort_order":127,"last_modify":9,"created_at":113,"updated_at":114,"locale_code":11,"title":128,"headline_metric":129,"summary":130,"meta_title":131,"meta_description":132,"service_ids":133,"published_at":9,"category_id":4,"category_slug":6,"category_path":6,"category_name":12,"category_is_enabled":8},"fda269cc-0566-43bb-8164-c2e45324bb45","pet-brand-replenishment-reminder-without-subscription","case-studies\u002Fpet-brand-replenishment-reminder-without-subscription-1790060651183.webp",501,"Reaching the reorder moment for customers who refuse to subscribe","Repeat purchase rate 21% → 49%","Most of the brand's buyers would not enroll in a subscription, and the brand had treated them as one-time customers. They were repeat customers on a clock nobody was reading.","Pet Replenishment Reminder Case Study","How consumption-rate modeling and timed DSP lifted a pet brand's repeat purchase rate from 21% to 49% without relying on subscriptions.",[121,134],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":136,"slug":137,"cover_image":138,"brand_name":5,"is_anonymized":8,"period_months":139,"is_enabled":8,"sort_order":140,"last_modify":9,"created_at":113,"updated_at":114,"locale_code":11,"title":141,"headline_metric":142,"summary":143,"meta_title":144,"meta_description":145,"service_ids":146,"published_at":9,"category_id":4,"category_slug":6,"category_path":6,"category_name":12,"category_is_enabled":8},"7f9b5717-f28b-4118-a4cc-a9732a8db2f9","pet-brand-owner-photo-ugc-creative","case-studies\u002Fpet-brand-owner-photo-ugc-creative-1790060651183.webp",7,502,"Studio photography lost to phone photos of real pets","Click-through rate +88%","The brand's imagery was professionally lit, perfectly styled, and outperformed by customer snapshots in every test we ran. In this category, polish reads as advertising and advertising reads as doubt.","Pet Brand UGC Creative Case Study","How replacing studio imagery with real customer pet photography lifted a pet brand's click-through rate 88% and conversion 41% in seven months.",[106,134],{"id":148,"slug":149,"cover_image":150,"brand_name":5,"is_anonymized":8,"period_months":17,"is_enabled":8,"sort_order":151,"last_modify":9,"created_at":113,"updated_at":114,"locale_code":11,"title":152,"headline_metric":153,"summary":154,"meta_title":155,"meta_description":156,"service_ids":157,"published_at":9,"category_id":4,"category_slug":6,"category_path":6,"category_name":12,"category_is_enabled":8},"e159270a-90ab-4777-b5cf-8d53f4c2ab55","pet-brand-vet-channel-price-competition","case-studies\u002Fpet-brand-vet-channel-price-competition-1790060651183.webp",503,"Selling a clinic-priced product to shoppers who had already seen the clinic price","Conversion 4.6% → 9.9%","A brand distributed through veterinary practices moved onto Amazon and found its price being compared with mass-market shelf products rather than with the channel it came from.","Vet Channel Brand on Amazon Case Study","How reframing a veterinary-channel pet brand against clinic pricing rather than shelf pricing doubled conversion and grew revenue 122% in a year.",[105,122],{"id":159,"slug":160,"cover_image":161,"brand_name":5,"is_anonymized":8,"period_months":162,"is_enabled":8,"sort_order":163,"last_modify":9,"created_at":113,"updated_at":114,"locale_code":11,"title":164,"headline_metric":165,"summary":166,"meta_title":167,"meta_description":168,"service_ids":169,"published_at":9,"category_id":20,"category_slug":22,"category_path":21,"category_name":25,"category_is_enabled":8},"f84c7d8c-3106-4c20-af9f-d80f283e161e","dog-brand-breed-size-weight-segmentation","case-studies\u002Fdog-brand-breed-size-weight-segmentation-1790060651183.webp",8,504,"Making fit the first thing the page answers, by breed and body weight","Conversion 6.8% → 11.9%","Dog owners do not search for products, they search for products for their dog. A brand with a genuinely adjustable range was invisible to every one of those searches.","Dog Breed Size Segmentation Case","How segmenting listings and campaigns by breed and body weight lifted a dog gear brand's conversion 75% and grew revenue 94% in eight months.",[106,134],{"id":171,"slug":172,"cover_image":173,"brand_name":5,"is_anonymized":8,"period_months":82,"is_enabled":8,"sort_order":174,"last_modify":9,"created_at":113,"updated_at":114,"locale_code":11,"title":175,"headline_metric":176,"summary":177,"meta_title":178,"meta_description":179,"service_ids":180,"published_at":9,"category_id":32,"category_slug":34,"category_path":33,"category_name":36,"category_is_enabled":8},"e9e35352-c431-4176-9da6-11a0713e6b9a","cat-food-palatability-refusal-returns","case-studies\u002Fcat-food-palatability-refusal-returns-1790060651183.webp",505,"When the customer likes the product and the cat refuses it","Refusal returns 17% → 7%","A cat food brand was being returned and one-starred by owners whose cats simply would not eat it — a failure mode no amount of ingredient copy can prevent, and one the listing was quietly making worse.","Cat Food Palatability Returns Case","How transition guidance and a small trial size cut a cat food brand's return rate from 17% to 7% and lifted its rating from 3.8 to 4.2 stars.",[106,122],{"id":182,"slug":183,"cover_image":184,"brand_name":5,"is_anonymized":8,"period_months":185,"is_enabled":8,"sort_order":186,"last_modify":9,"created_at":113,"updated_at":114,"locale_code":11,"title":187,"headline_metric":188,"summary":189,"meta_title":190,"meta_description":191,"service_ids":192,"published_at":9,"category_id":42,"category_slug":44,"category_path":43,"category_name":45,"category_is_enabled":8},"75dae51c-c2c8-4357-8b43-7abe9b3e9f94","aquarium-brand-system-not-product-education","case-studies\u002Faquarium-brand-system-not-product-education-1790060651183.webp",10,506,"Nobody needs a filter — they need a tank that works","Items per order 1.2 → 3.4","An aquatics brand sold filters, heaters, test kits and treatments as separate products to beginners who did not yet know they needed all four. Teaching the system sold the system.","Aquarium Brand System Selling Case","How educational content that framed the aquarium as a system took an aquatics brand from 1.2 to 3.4 items per order and grew revenue 108%.",[105,106],{"id":194,"slug":195,"cover_image":196,"brand_name":5,"is_anonymized":8,"period_months":139,"is_enabled":8,"sort_order":197,"last_modify":9,"created_at":113,"updated_at":114,"locale_code":11,"title":198,"headline_metric":199,"summary":200,"meta_title":201,"meta_description":202,"service_ids":203,"published_at":9,"category_id":51,"category_slug":53,"category_path":52,"category_name":55,"category_is_enabled":8},"b474b964-058b-4db5-b0c6-a183f29e8aa4","bird-brand-wild-versus-pet-intent-split","case-studies\u002Fbird-brand-wild-versus-pet-intent-split-1790060651183.webp",507,"Two audiences, one keyword: separating wild-bird from pet-bird buyers","Wasted ad spend cut 61%","A bird nutrition brand was bidding on terms that two entirely different shoppers use — a backyard feeder buying by the sack and a parrot owner buying by the bag — and losing money on both.","Bird Brand Search Intent Split Case","How separating wild-bird from pet-bird search intent cut a bird nutrition brand's wasted ad spend 61% and lifted conversion from 5.2% to 10.4%.",[105,134],{"id":205,"slug":206,"cover_image":207,"brand_name":5,"is_anonymized":8,"period_months":208,"is_enabled":8,"sort_order":209,"last_modify":9,"created_at":113,"updated_at":114,"locale_code":11,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":9,"category_id":60,"category_slug":62,"category_path":61,"category_name":63,"category_is_enabled":8},"4c2bc92c-ec2b-4f54-abed-c0aa44396506","small-animal-brand-micro-niche-portfolio","case-studies\u002Fsmall-animal-brand-micro-niche-portfolio-1790060651183.webp",14,508,"Building a business out of thirty searches nobody else wanted","Organic revenue share 22% → 71%","Guinea pigs, ferrets, chinchillas and rats are each too small a market to interest a large brand. Together, and owned completely, they are a category.","Small Animal Micro-Niche Portfolio Case","How owning thirty low-volume species searches instead of chasing one big term took a small-animal brand to 71% organic revenue and 163% growth.",[105,122],{"id":217,"slug":218,"cover_image":219,"brand_name":5,"is_anonymized":8,"period_months":95,"is_enabled":8,"sort_order":220,"last_modify":9,"created_at":113,"updated_at":114,"locale_code":11,"title":221,"headline_metric":222,"summary":223,"meta_title":224,"meta_description":225,"service_ids":226,"published_at":9,"category_id":69,"category_slug":71,"category_path":70,"category_name":73,"category_is_enabled":8},"f95c62ea-7697-4bfa-a64e-5799a759b8a0","reptile-brand-spec-sheet-listings","case-studies\u002Freptile-brand-spec-sheet-listings-1790060651183.webp",509,"Writing for a buyer who reads the spec sheet before the marketing","Pre-purchase questions down 74%","Reptile keepers buy on numbers — wattage, UVB output, temperature range, enclosure dimensions. The brand's listings were written in adjectives, and the questions section was doing the selling.","Reptile Equipment Spec Listing Case","How replacing marketing adjectives with a full specification table lifted a reptile equipment brand's conversion 81% and cut returns by half.",[105,106],{"id":228,"slug":229,"cover_image":230,"brand_name":5,"is_anonymized":8,"period_months":17,"is_enabled":8,"sort_order":231,"last_modify":9,"created_at":113,"updated_at":114,"locale_code":11,"title":232,"headline_metric":233,"summary":234,"meta_title":235,"meta_description":236,"service_ids":237,"published_at":9,"category_id":79,"category_slug":81,"category_path":80,"category_name":83,"category_is_enabled":8},"8557d227-aa19-45f7-b26e-9b3899d352b4","equine-brand-barn-and-stable-buyers","case-studies\u002Fequine-brand-barn-and-stable-buyers-1790060651183.webp",510,"Selling to barns, not to riders: building for the professional buyer","Average order value $74 → $168","An equine supplies brand had built everything around the individual horse owner and never noticed that its largest orders came from stables buying for twenty animals at a time.","Equine B2B Buyer Case Study","How building for barns and stables instead of individual riders took an equine brand's average order from $74 to $263 and grew revenue 141%.",[122,134],1790082639215]