[{"data":1,"prerenderedAt":50},["ShallowReactive",2],{"case-study-category-paint-and-supplies-en":3,"case-study-category-children-75f574da-8f7a-4669-913b-e1fbd163ccc2-en":21,"case-study-category-ancestors-tools-and-home-improvement\u002Fpaint-and-supplies-en":22,"case-study-category-cases-paint-and-supplies-tools-and-home-improvement\u002Fpaint-and-supplies-1-en":32},{"id":4,"parent_id":5,"path":6,"slug":7,"sort_order":8,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"intro":17,"meta_title":18,"meta_description":19,"case_count":20},"75f574da-8f7a-4669-913b-e1fbd163ccc2","73eff6eb-2a94-4e59-aa88-11dcd9ff51db","tools-and-home-improvement\u002Fpaint-and-supplies","paint-and-supplies",7,true,false,"2026-09-22","2026-09-22T11:13:31.187156+00:00","en","Paint & Supplies","Amazon Paint & Supplies Case Studies","Real campaigns we ran for paint & supplies brands on Amazon — what was broken, what we changed and what it moved.",null,"Paint & Supplies Case Studies","See how our Amazon agency grows Paint & Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,[],[23],{"id":5,"parent_id":17,"path":24,"slug":24,"sort_order":25,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":26,"title":27,"subtitle":28,"intro":17,"meta_title":29,"meta_description":30,"case_count":31},"tools-and-home-improvement",105,"Tools & Home Improvement","Amazon Tools & Home Improvement Case Studies","Real campaigns we ran for tools & home improvement brands on Amazon — what was broken, what we changed and what it moved.","Tools & Home Improvement Case Studies","See how our Amazon agency grows Tools & Home Improvement brands: the challenge, the work we ran and the numbers it moved.",14,{"rows":33,"total":20},[34],{"id":35,"slug":36,"cover_image":37,"brand_name":17,"is_anonymized":9,"period_months":38,"is_enabled":9,"sort_order":39,"last_modify":11,"created_at":40,"updated_at":41,"locale_code":13,"title":42,"headline_metric":43,"summary":44,"meta_title":45,"meta_description":46,"service_ids":47,"published_at":11,"category_id":4,"category_slug":7,"category_path":6,"category_name":14,"category_is_enabled":9},"83f4fa55-2535-4447-aea7-67253f353730","painters-tape-brand-generic-head-term","case-studies\u002Fpainters-tape-brand-generic-head-term-1790060651183.webp",9,1509,"2026-09-22T11:13:31.356299+00:00","2026-09-22T11:13:31.504874+00:00","When the category's head term is a competitor's brand name","Non-brand organic revenue +264%","Shoppers do not search for painter's tape, they search for a market leader's brand name used as a generic word. Growing without touching that term meant building demand on descriptors instead.","Painter's Tape Keyword Case Study","How a paint supplies brand grew non-brand organic revenue 264% in a category where the head search term is a competitor's own brand name.",[48,49],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4",1790082648648]