[{"data":1,"prerenderedAt":50},["ShallowReactive",2],{"case-study-category-outdoor-play-en":3,"case-study-category-children-ea88c7c4-6de5-4908-9775-e279882d835c-en":21,"case-study-category-ancestors-toys-and-games\u002Foutdoor-play-en":22,"case-study-category-cases-outdoor-play-toys-and-games\u002Foutdoor-play-1-en":32},{"id":4,"parent_id":5,"path":6,"slug":7,"sort_order":8,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"intro":17,"meta_title":18,"meta_description":19,"case_count":20},"ea88c7c4-6de5-4908-9775-e279882d835c","671488c3-469e-4efc-9f8b-423936787af3","toys-and-games\u002Foutdoor-play","outdoor-play",9,true,false,"2026-09-22","2026-09-22T11:13:31.177478+00:00","en","Outdoor Play","Amazon Outdoor Play Case Studies","Real campaigns we ran for outdoor play brands on Amazon — what was broken, what we changed and what it moved.",null,"Outdoor Play Case Studies","See how our Amazon agency grows Outdoor Play brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,[],[23],{"id":5,"parent_id":17,"path":24,"slug":24,"sort_order":25,"is_enabled":9,"is_priority":9,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":26,"title":27,"subtitle":28,"intro":17,"meta_title":29,"meta_description":30,"case_count":31},"toys-and-games",3,"Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,{"rows":33,"total":20},[34],{"id":35,"slug":36,"cover_image":37,"brand_name":17,"is_anonymized":9,"period_months":38,"is_enabled":9,"sort_order":39,"last_modify":11,"created_at":40,"updated_at":41,"locale_code":13,"title":42,"headline_metric":43,"summary":44,"meta_title":45,"meta_description":46,"service_ids":47,"published_at":11,"category_id":4,"category_slug":7,"category_path":6,"category_name":14,"category_is_enabled":9},"d708a278-8450-4eb3-b951-c7debf640c1d","outdoor-play-regional-season-timing","case-studies\u002Foutdoor-play-regional-season-timing-1790060651183.webp",12,413,"2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","Spring happens in eleven different weeks across one country","TACoS 19% → 11%","An outdoor play brand switched its whole budget on in April and off in September, as if the country warmed up all at once. Following the season region by region added two months of selling to the year.","Outdoor Toy Seasonal Targeting Case","How region-by-region seasonal budgeting for an outdoor play brand cut TACoS from 19% to 11% and added two months of selling season.",[48,49],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4",1790082641667]