[{"data":1,"prerenderedAt":141},["ShallowReactive",2],{"case-study-category-office-products-en":3,"case-study-category-children-72176c4c-2cff-4440-b131-4fa1c0e5c9b0-en":19,"case-study-category-ancestors-office-products-en":60,"case-study-category-cases-office-products-office-products-1-en":61},{"id":4,"parent_id":5,"path":6,"slug":6,"sort_order":7,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":13,"title":14,"subtitle":15,"intro":5,"meta_title":16,"meta_description":17,"case_count":18},"72176c4c-2cff-4440-b131-4fa1c0e5c9b0",null,"office-products",106,true,false,"2026-09-22","2026-09-22T11:13:31.187156+00:00","en","Office Products","Amazon Office Products Case Studies","Real campaigns we ran for office products brands on Amazon — what was broken, what we changed and what it moved.","Office Products Case Studies","See how our Amazon agency grows Office Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",6,[20,31,40,50],{"id":21,"parent_id":4,"path":22,"slug":23,"sort_order":24,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":25,"title":26,"subtitle":27,"intro":5,"meta_title":28,"meta_description":29,"case_count":30},"1f44c18f-3526-4ba3-b04b-29874668f139","office-products\u002Foffice-supplies","office-supplies",0,"Office Supplies","Amazon Office Supplies Case Studies","Real campaigns we ran for office supplies brands on Amazon — what was broken, what we changed and what it moved.","Office Supplies Case Studies","See how our Amazon agency grows Office Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,{"id":32,"parent_id":4,"path":33,"slug":34,"sort_order":30,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":35,"title":36,"subtitle":37,"intro":5,"meta_title":38,"meta_description":39,"case_count":30},"c0a00ff6-f4b3-4f85-83ab-6122e4aee295","office-products\u002Fbusiness-office-electronics","business-office-electronics","Office Electronics","Amazon Office Electronics Case Studies","Real campaigns we ran for office electronics brands on Amazon — what was broken, what we changed and what it moved.","Office Electronics Case Studies","See how our Amazon agency grows Office Electronics brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":41,"parent_id":4,"path":42,"slug":43,"sort_order":44,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":45,"title":46,"subtitle":47,"intro":5,"meta_title":48,"meta_description":49,"case_count":30},"9d9ecbb4-a74c-4a7e-aa17-d0877fde1f84","office-products\u002Foffice-furniture-and-ergonomics","office-furniture-and-ergonomics",2,"Office Furniture & Ergonomics","Amazon Office Furniture & Ergonomics Case Studies","Real campaigns we ran for office furniture & ergonomics brands on Amazon — what was broken, what we changed and what it moved.","Office Furniture & Ergonomics Case Studies","See how our Amazon agency grows Office Furniture & Ergonomics brands: the challenge, the work we ran and the numbers it moved.",{"id":51,"parent_id":4,"path":52,"slug":53,"sort_order":54,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":55,"title":56,"subtitle":57,"intro":5,"meta_title":58,"meta_description":59,"case_count":30},"8bc0fd92-2987-4529-845c-d9d70850697a","office-products\u002Fschool-supplies","school-supplies",3,"School Supplies","Amazon School Supplies Case Studies","Real campaigns we ran for school supplies brands on Amazon — what was broken, what we changed and what it moved.","School Supplies Case Studies","See how our Amazon agency grows School Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[],{"rows":62,"total":18},[63,79,91,104,117,129],{"id":64,"slug":65,"cover_image":66,"brand_name":5,"is_anonymized":8,"period_months":67,"is_enabled":8,"sort_order":68,"last_modify":10,"created_at":69,"updated_at":70,"locale_code":12,"title":71,"headline_metric":72,"summary":73,"meta_title":74,"meta_description":75,"service_ids":76,"published_at":10,"category_id":4,"category_slug":6,"category_path":6,"category_name":13,"category_is_enabled":8},"9d5db784-1c97-4cb1-a906-121ced334584","office-brand-paid-organic-incrementality","case-studies\u002Foffice-brand-paid-organic-incrementality-1790060651183.webp",10,1600,"2026-09-22T11:13:31.322052+00:00","2026-09-22T11:13:31.504874+00:00","Paying for clicks the listing was already winning for free","TACoS 27% → 16%","On its strongest terms the brand held the top organic result and bought the ad above it as well. Holdout tests showed most of those clicks were being paid for twice — and what happened when they stopped.","Ad Incrementality Testing Case Study","How holdout tests on terms the brand already ranked first for cut an office products account's TACoS from 27% to 16% while revenue grew 24%.",[77,78],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":80,"slug":81,"cover_image":82,"brand_name":5,"is_anonymized":8,"period_months":83,"is_enabled":8,"sort_order":84,"last_modify":10,"created_at":69,"updated_at":70,"locale_code":12,"title":85,"headline_metric":86,"summary":87,"meta_title":88,"meta_description":89,"service_ids":90,"published_at":10,"category_id":4,"category_slug":6,"category_path":6,"category_name":13,"category_is_enabled":8},"7737cda8-a62d-4cea-89c4-012a878d8212","office-brand-coupon-badge-visibility","case-studies\u002Foffice-brand-coupon-badge-visibility-1790060651183.webp",8,1601,"Trading a permanent discount for a badge that shoppers can see","Click-through +58%, margin +6 pts","The brand had quietly lowered its prices for two years and nobody noticed, because a low price looks like a price. Moving the same money into a visible coupon bought attention instead of silence.","Amazon Coupon Strategy Case Study","How replacing a permanent price cut with a visible coupon badge lifted an office brand's click-through 58% while recovering six points of margin.",[77,78],{"id":92,"slug":93,"cover_image":94,"brand_name":5,"is_anonymized":8,"period_months":95,"is_enabled":8,"sort_order":96,"last_modify":10,"created_at":69,"updated_at":70,"locale_code":12,"title":97,"headline_metric":98,"summary":99,"meta_title":100,"meta_description":101,"service_ids":102,"published_at":10,"category_id":21,"category_slug":23,"category_path":22,"category_name":25,"category_is_enabled":8},"85198511-92fa-4d6c-9351-c76a242d49c7","office-supplies-unit-count-attributes","case-studies\u002Foffice-supplies-unit-count-attributes-1790060651183.webp",7,1602,"The small grey line under the price was wrong on 174 listings","Conversion +71%","Amazon shows a price per unit beside the price. The brand's listings declared the wrong unit, so a 60-pack of pens looked more expensive than a competitor's 24-pack to anyone who read the small grey line.","Unit Price Attribute Fix Case Study","How correcting item-count and unit-of-measure attributes fixed the per-unit price shown in search and lifted an office supplies brand's conversion 71%.",[103,77],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":105,"slug":106,"cover_image":107,"brand_name":5,"is_anonymized":8,"period_months":108,"is_enabled":8,"sort_order":109,"last_modify":10,"created_at":69,"updated_at":70,"locale_code":12,"title":110,"headline_metric":111,"summary":112,"meta_title":113,"meta_description":114,"service_ids":115,"published_at":10,"category_id":32,"category_slug":34,"category_path":33,"category_name":35,"category_is_enabled":8},"4bfb8bc2-08fe-40bc-8194-6edb6fcfa655","office-electronics-consumable-led-discovery","case-studies\u002Foffice-electronics-consumable-led-discovery-1790060651183.webp",9,1603,"Selling the shredder to people shopping for shredder bags","Cost per machine sale -49%","A machine costs $240 and its consumable costs $14, so the expensive keyword is the one everybody fights over. We went hunting on the cheap one — where the shopper has already proved they own the problem.","Consumable-Led Discovery Case Study","How advertising a $240 office machine to shoppers browsing its $14 consumables cut cost per machine sale 49% in nine months.",[116,78],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":118,"slug":119,"cover_image":120,"brand_name":5,"is_anonymized":8,"period_months":121,"is_enabled":8,"sort_order":122,"last_modify":10,"created_at":69,"updated_at":70,"locale_code":12,"title":123,"headline_metric":124,"summary":125,"meta_title":126,"meta_description":127,"service_ids":128,"published_at":10,"category_id":41,"category_slug":43,"category_path":42,"category_name":45,"category_is_enabled":8},"9f8b72a9-b234-40e3-80f1-293b411699e4","office-chairs-hours-of-use-segmentation","case-studies\u002Foffice-chairs-hours-of-use-segmentation-1790060651183.webp",11,1604,"Sorting a chair range by hours in the seat, not by feature tier","Return rate 14% → 8%","Five chairs sold as good, better and best, with each tier defined by how many adjustments it had. Shoppers were not choosing on adjustments — they were choosing on how long they sit down for.","Ergonomic Chair Positioning Case","How re-sorting a chair range by daily hours of use instead of feature tiers cut returns from 14% to 8% and lifted revenue 62% in eleven months.",[103,116],{"id":130,"slug":131,"cover_image":132,"brand_name":5,"is_anonymized":8,"period_months":133,"is_enabled":8,"sort_order":134,"last_modify":10,"created_at":69,"updated_at":70,"locale_code":12,"title":135,"headline_metric":136,"summary":137,"meta_title":138,"meta_description":139,"service_ids":140,"published_at":10,"category_id":51,"category_slug":53,"category_path":52,"category_name":55,"category_is_enabled":8},"f20ba248-838b-487c-b55b-148715b73fef","school-supplies-classroom-list-intent","case-studies\u002Fschool-supplies-classroom-list-intent-1790060651183.webp",5,1605,"Writing listings in the language of the classroom supply list","Revenue $96k → $212k","Parents do not shop for school supplies. They work down a printed list written by a teacher, in the teacher's words and quantities, and the brand's listings were written in none of them.","School Supply List SEO Case Study","How matching listings to the exact wording and quantities of classroom supply lists grew a school supplies brand's revenue 121% in five months.",[103,78],1790082644897]