[{"data":1,"prerenderedAt":225},["ShallowReactive",2],{"case-study-category-musical-instruments-en":3,"case-study-category-children-3ab64b8e-e5f4-427b-9900-000398e22776-en":19,"case-study-category-ancestors-musical-instruments-en":100,"case-study-category-cases-musical-instruments-musical-instruments-1-en":101},{"id":4,"parent_id":5,"path":6,"slug":6,"sort_order":7,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":13,"title":14,"subtitle":15,"intro":5,"meta_title":16,"meta_description":17,"case_count":18},"3ab64b8e-e5f4-427b-9900-000398e22776",null,"musical-instruments",110,true,false,"2026-09-22","2026-09-22T11:13:31.187156+00:00","en","Musical Instruments","Amazon Musical Instruments Case Studies","Real campaigns we ran for musical instruments brands on Amazon — what was broken, what we changed and what it moved.","Musical Instruments Case Studies","See how our Amazon agency grows Musical Instruments brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",10,[20,31,40,50,60,70,80,90],{"id":21,"parent_id":4,"path":22,"slug":23,"sort_order":24,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":25,"title":26,"subtitle":27,"intro":5,"meta_title":28,"meta_description":29,"case_count":30},"858bbac6-48ca-4163-8670-d33d41735425","musical-instruments\u002Fguitars-and-basses","guitars-and-basses",0,"Guitars & Basses","Amazon Guitars & Basses Case Studies","Real campaigns we ran for guitars & basses brands on Amazon — what was broken, what we changed and what it moved.","Guitars & Basses Case Studies","See how our Amazon agency grows Guitars & Basses brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,{"id":32,"parent_id":4,"path":33,"slug":34,"sort_order":30,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":35,"title":36,"subtitle":37,"intro":5,"meta_title":38,"meta_description":39,"case_count":30},"c2c65302-e829-4d98-9212-5ba14ff63f05","musical-instruments\u002Fkeyboards-and-pianos","keyboards-and-pianos","Keyboards & Pianos","Amazon Keyboards & Pianos Case Studies","Real campaigns we ran for keyboards & pianos brands on Amazon — what was broken, what we changed and what it moved.","Keyboards & Pianos Case Studies","See how our Amazon agency grows Keyboards & Pianos brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":41,"parent_id":4,"path":42,"slug":43,"sort_order":44,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":45,"title":46,"subtitle":47,"intro":5,"meta_title":48,"meta_description":49,"case_count":30},"22a55b05-999d-4cdd-9d9b-b16399cf0504","musical-instruments\u002Fdrums-and-percussion","drums-and-percussion",2,"Drums & Percussion","Amazon Drums & Percussion Case Studies","Real campaigns we ran for drums & percussion brands on Amazon — what was broken, what we changed and what it moved.","Drums & Percussion Case Studies","See how our Amazon agency grows Drums & Percussion brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":51,"parent_id":4,"path":52,"slug":53,"sort_order":54,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":55,"title":56,"subtitle":57,"intro":5,"meta_title":58,"meta_description":59,"case_count":30},"7835e4c7-a7a6-4cdc-9fb5-8f9547fe8bb7","musical-instruments\u002Frecording-and-studio","recording-and-studio",3,"Recording & Studio","Amazon Recording & Studio Case Studies","Real campaigns we ran for recording & studio brands on Amazon — what was broken, what we changed and what it moved.","Recording & Studio Case Studies","See how our Amazon agency grows Recording & Studio brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":61,"parent_id":4,"path":62,"slug":63,"sort_order":64,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":65,"title":66,"subtitle":67,"intro":5,"meta_title":68,"meta_description":69,"case_count":30},"99ce628f-7826-4409-9367-30ec0e3e201f","musical-instruments\u002Flive-sound-and-dj","live-sound-and-dj",4,"Live Sound & DJ","Amazon Live Sound & DJ Case Studies","Real campaigns we ran for live sound & dj brands on Amazon — what was broken, what we changed and what it moved.","Live Sound & DJ Case Studies","See how our Amazon agency grows Live Sound & DJ brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":71,"parent_id":4,"path":72,"slug":73,"sort_order":74,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":75,"title":76,"subtitle":77,"intro":5,"meta_title":78,"meta_description":79,"case_count":30},"5933ba4d-03d8-4855-ac4d-b5e6d5414bf9","musical-instruments\u002Fband-and-orchestra","band-and-orchestra",5,"Band & Orchestra","Amazon Band & Orchestra Case Studies","Real campaigns we ran for band & orchestra brands on Amazon — what was broken, what we changed and what it moved.","Band & Orchestra Case Studies","See how our Amazon agency grows Band & Orchestra brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":81,"parent_id":4,"path":82,"slug":83,"sort_order":84,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":85,"title":86,"subtitle":87,"intro":5,"meta_title":88,"meta_description":89,"case_count":30},"077d4739-5196-44da-8258-069a86c02613","musical-instruments\u002Fukuleles-and-folk","ukuleles-and-folk",6,"Ukuleles & Folk","Amazon Ukuleles & Folk Case Studies","Real campaigns we ran for ukuleles & folk brands on Amazon — what was broken, what we changed and what it moved.","Ukuleles & Folk Case Studies","See how our Amazon agency grows Ukuleles & Folk brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",{"id":91,"parent_id":4,"path":92,"slug":93,"sort_order":94,"is_enabled":8,"is_priority":9,"last_modify":10,"created_at":11,"updated_at":11,"locale_code":12,"name":95,"title":96,"subtitle":97,"intro":5,"meta_title":98,"meta_description":99,"case_count":30},"6daa537d-4d1a-4d4c-8e34-e16e4a2408ee","musical-instruments\u002Fgeneral-accessories","general-accessories",7,"General Accessories","Amazon General Accessories Case Studies","Real campaigns we ran for general accessories brands on Amazon — what was broken, what we changed and what it moved.","General Accessories Case Studies","See how our Amazon agency grows General Accessories brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[],{"rows":102,"total":18},[103,118,129,143,154,166,178,189,202,214],{"id":104,"slug":105,"cover_image":106,"brand_name":5,"is_anonymized":8,"period_months":94,"is_enabled":8,"sort_order":107,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":110,"headline_metric":111,"summary":112,"meta_title":113,"meta_description":114,"service_ids":115,"published_at":10,"category_id":4,"category_slug":6,"category_path":6,"category_name":13,"category_is_enabled":8},"bb9e8fe0-9ad1-4e84-b70b-2048440f2567","instrument-brand-pre-ship-setup-program","case-studies\u002Finstrument-brand-pre-ship-setup-program-1790060651183.webp",2000,"2026-09-22T11:13:31.316601+00:00","2026-09-22T11:13:31.504874+00:00","The instruments weren't faulty — they were unadjusted","Return rate 21% → 9%","One in five instruments came back described as broken. Almost none of them were: they needed twenty minutes of setup that nobody in the chain had been paid to do.","Instrument Setup and Returns Case","How adding a pre-shipment setup step and honest expectation content cut an instrument brand's returns from 21% to 9% and lifted its rating to 4.2.",[116,117],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593",{"id":119,"slug":120,"cover_image":121,"brand_name":5,"is_anonymized":8,"period_months":84,"is_enabled":8,"sort_order":122,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":123,"headline_metric":124,"summary":125,"meta_title":126,"meta_description":127,"service_ids":128,"published_at":10,"category_id":21,"category_slug":23,"category_path":22,"category_name":25,"category_is_enabled":8},"07015402-3dba-4f55-9e99-4e77d04c93f9","guitar-brand-transit-damage-packaging","case-studies\u002Fguitar-brand-transit-damage-packaging-1790060651183.webp",2001,"Cutting transit damage from 7.4% to 1.1% by redesigning the box","Damage rate 7.4% → 1.1%","A guitar brand was losing one instrument in thirteen to the journey. The fix was cardboard geometry, not carrier negotiation.","Guitar Shipping Damage Case Study","How redesigned packaging and headstock bracing cut a guitar brand's transit damage from 7.4% to 1.1% and recovered three tenths of a rating point.",[117],{"id":130,"slug":131,"cover_image":132,"brand_name":5,"is_anonymized":8,"period_months":133,"is_enabled":8,"sort_order":134,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":135,"headline_metric":136,"summary":137,"meta_title":138,"meta_description":139,"service_ids":140,"published_at":10,"category_id":41,"category_slug":43,"category_path":42,"category_name":45,"category_is_enabled":8},"29a0414c-2697-41db-857e-84f4c1f503a8","drum-brand-upgrade-component-demand","case-studies\u002Fdrum-brand-upgrade-component-demand-1790060651183.webp",8,2002,"Selling to the drummers who already own a kit","+112% revenue from upgrade demand","The brand sold complete kits to beginners. The larger, repeat-buying audience was people replacing one piece of a kit they already had — and the catalog was invisible to them.","Drum Upgrade Demand Case Study","How serving single-piece upgrade demand instead of only complete kits grew a drum brand 112% and turned first-time buyers into repeat customers.",[141,142],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":144,"slug":145,"cover_image":146,"brand_name":5,"is_anonymized":8,"period_months":18,"is_enabled":8,"sort_order":147,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":148,"headline_metric":149,"summary":150,"meta_title":151,"meta_description":152,"service_ids":153,"published_at":10,"category_id":51,"category_slug":53,"category_path":52,"category_name":55,"category_is_enabled":8},"3b00647c-04a0-4023-823b-34b7f3f7666d","studio-mic-brand-adjacent-use-case-expansion","case-studies\u002Fstudio-mic-brand-adjacent-use-case-expansion-1790060651183.webp",2003,"A music microphone found a second, larger audience off the stage","44% of revenue from non-music buyers","The brand sold studio microphones to musicians. The same products were being bought by podcasters, streamers and people on video calls all day — searching with words the listings never used.","Adjacent Use Case Expansion Case","How a studio microphone brand opened a second market of podcast, streaming and remote-work buyers and grew revenue 116% in ten months.",[141,116],{"id":155,"slug":156,"cover_image":157,"brand_name":5,"is_anonymized":8,"period_months":158,"is_enabled":8,"sort_order":159,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":160,"headline_metric":161,"summary":162,"meta_title":163,"meta_description":164,"service_ids":165,"published_at":10,"category_id":61,"category_slug":63,"category_path":62,"category_name":65,"category_is_enabled":8},"2ce291ef-7194-4c8e-a9b6-213300bef101","live-sound-brand-spec-inflation-translation","case-studies\u002Flive-sound-brand-spec-inflation-translation-1790060651183.webp",12,2004,"Losing on paper to competitors quoting a different number","Conversion +76% at an unchanged price","The brand's speakers were rated honestly and looked half as powerful as rivals quoting peak figures. The fix was to make the two numbers comparable on the page.","Spec Comparison Honesty Case Study","How translating inflated category power ratings into comparable numbers lifted a live sound brand's conversion 76% and halved its return rate.",[116,117],{"id":167,"slug":168,"cover_image":169,"brand_name":5,"is_anonymized":8,"period_months":170,"is_enabled":8,"sort_order":171,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":172,"headline_metric":173,"summary":174,"meta_title":175,"meta_description":176,"service_ids":177,"published_at":10,"category_id":71,"category_slug":73,"category_path":72,"category_name":75,"category_is_enabled":8},"e20fdd1f-939a-4f0c-9cc9-4e02d5007273","band-instrument-brand-director-approval-loop","case-studies\u002Fband-instrument-brand-director-approval-loop-1790060651183.webp",14,2005,"The parent pays, but the band director decides","+138% revenue in student instruments","Parents would not buy a student instrument without someone qualified approving it. We rebuilt the listings so they could survive being forwarded to a band director.","Student Instrument Approval Case","How writing listings for the band director who approves the purchase, not just the parent who pays, grew a student instrument brand 138%.",[141,142],{"id":179,"slug":180,"cover_image":181,"brand_name":5,"is_anonymized":8,"period_months":74,"is_enabled":8,"sort_order":182,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":183,"headline_metric":184,"summary":185,"meta_title":186,"meta_description":187,"service_ids":188,"published_at":10,"category_id":81,"category_slug":83,"category_path":82,"category_name":85,"category_is_enabled":8},"1cb05ad0-5749-4884-99c8-eebf22dec5bc","ukulele-brand-instrument-not-toy-positioning","case-studies\u002Fukulele-brand-instrument-not-toy-positioning-1790060651183.webp",2006,"Proving it was an instrument in a category flooded with toys","Conversion +79%, price up 28%","Shoppers could not tell a real ukulele from a painted toy at thumbnail size, so they defaulted to the cheapest. We made the difference visible in the first three seconds.","Instrument Versus Toy Positioning","How making build quality visible at thumbnail size lifted a ukulele brand's conversion 79% in a category flooded with toy-grade competitors.",[141,116],{"id":190,"slug":191,"cover_image":192,"brand_name":5,"is_anonymized":8,"period_months":193,"is_enabled":8,"sort_order":194,"last_modify":10,"created_at":108,"updated_at":109,"locale_code":12,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":10,"category_id":91,"category_slug":93,"category_path":92,"category_name":95,"category_is_enabled":8},"d4d292e3-5668-4002-94f9-d3ad27e8196c","music-accessory-brand-complement-placements","case-studies\u002Fmusic-accessory-brand-complement-placements-1790060651183.webp",13,2007,"Advertising next to what the accessory attaches to","31% of sales from complement placements","The brand's accessories were fighting other accessories for the same clicks. The buyer was one page away, on the instrument listing, with an incomplete purchase in front of them.","Complementary Product Targeting Case","How targeting complementary instrument listings instead of rival accessories grew a music accessory brand 81% and cut ACoS by 16 points.",[201,142],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":203,"slug":204,"cover_image":205,"brand_name":5,"is_anonymized":8,"period_months":18,"is_enabled":8,"sort_order":206,"last_modify":10,"created_at":207,"updated_at":109,"locale_code":12,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":10,"category_id":4,"category_slug":6,"category_path":6,"category_name":13,"category_is_enabled":8},"f3e6ab4c-c5eb-46cc-9b6c-cf34b13c5c9c","instrument-brand-quiet-practice-objection","case-studies\u002Finstrument-brand-quiet-practice-objection-1790060651183.webp",2304,"2026-09-22T11:13:31.273442+00:00","Answering the neighbours: quiet practice as the deciding feature","Quiet-practice revenue $11k → $97k \u002F mo","The objection that kills an instrument sale is rarely price or quality. It is the person on the other side of the wall, and nothing on the brand's listings addressed them.","Quiet Practice Positioning Case","How addressing the noise objection — headphone output, practice modes, decibel figures — grew an instrument brand's revenue 63% in ten months.",[116,142],{"id":215,"slug":216,"cover_image":217,"brand_name":5,"is_anonymized":8,"period_months":94,"is_enabled":8,"sort_order":218,"last_modify":10,"created_at":207,"updated_at":109,"locale_code":12,"title":219,"headline_metric":220,"summary":221,"meta_title":222,"meta_description":223,"service_ids":224,"published_at":10,"category_id":32,"category_slug":34,"category_path":33,"category_name":35,"category_is_enabled":8},"2424d2d7-3c82-4079-ae2c-1c7bf8708a16","keyboard-brand-learning-app-compatibility","case-studies\u002Fkeyboard-brand-learning-app-compatibility-1790060651183.webp",2305,"The keyboard is chosen by the app the learner already uses","+74% revenue, same hardware","Adult beginners pick a learning app first and a keyboard second. The brand's instruments worked with all of them and said so nowhere.","Learning App Compatibility Case","How stating learning-app and MIDI compatibility took a digital keyboard brand's revenue up 74% among adult beginners in seven months.",[141,116],1790082645375]