[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"case-study-category-makeup-en":3,"case-study-category-children-59730db9-1bde-4694-b055-f3c632c1e62e-en":20,"case-study-category-ancestors-beauty-and-personal-care\u002Fmakeup-en":21,"case-study-category-cases-makeup-beauty-and-personal-care\u002Fmakeup-1-en":30},{"id":4,"parent_id":5,"path":6,"slug":7,"sort_order":8,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"intro":17,"meta_title":15,"meta_description":18,"case_count":19},"59730db9-1bde-4694-b055-f3c632c1e62e","79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care\u002Fmakeup","makeup",2,true,false,"2026-09-22","2026-09-22T11:13:31.177478+00:00","en","Makeup","Amazon Makeup Case Studies","Real campaigns we ran for makeup brands on Amazon — what was broken, what we changed and what it moved.",null,"See how our Amazon agency grows Makeup brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,[],[22],{"id":5,"parent_id":17,"path":23,"slug":23,"sort_order":8,"is_enabled":9,"is_priority":9,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":24,"title":25,"subtitle":26,"intro":17,"meta_title":27,"meta_description":28,"case_count":29},"beauty-and-personal-care","Beauty & Personal Care","Amazon Beauty & Personal Care Case Studies","Real campaigns we ran for beauty & personal care brands on Amazon — what was broken, what we changed and what it moved.","Beauty & Personal Care Case Studies","See how our Amazon agency grows Beauty & Personal Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,{"rows":31,"total":19},[32],{"id":33,"slug":34,"cover_image":35,"brand_name":17,"is_anonymized":9,"period_months":36,"is_enabled":9,"sort_order":37,"last_modify":11,"created_at":38,"updated_at":39,"locale_code":13,"title":40,"headline_metric":41,"summary":42,"meta_title":43,"meta_description":44,"service_ids":45,"published_at":11,"category_id":4,"category_slug":7,"category_path":6,"category_name":14,"category_is_enabled":9},"faa33fed-66d7-4804-afa9-06c233bfe3ab","makeup-shade-range-returns","case-studies\u002Fmakeup-shade-range-returns-1790060651183.webp",7,306,"2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","Cutting foundation returns from 19% to 6% with better shade guidance","Return rate 19% → 6%","A foundation range with thirty shades was being bought wrong once in five orders. The fix was not the shades — it was making it possible to choose one on a phone screen.","Foundation Shade Match Returns Case","How shade guidance content and swatch imagery cut a makeup brand's foundation return rate from 19% to 6% and lifted repeat purchases.",[46,47],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593",1790082640572]