[{"data":1,"prerenderedAt":48},["ShallowReactive",2],{"case-study-category-hair-care-en":3,"case-study-category-children-0a447658-bc34-4907-9eca-a0f1379c2d87-en":19,"case-study-category-ancestors-beauty-and-personal-care\u002Fhair-care-en":20,"case-study-category-cases-hair-care-beauty-and-personal-care\u002Fhair-care-1-en":30},{"id":4,"parent_id":5,"path":6,"slug":7,"sort_order":8,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"intro":17,"meta_title":15,"meta_description":18,"case_count":8},"0a447658-bc34-4907-9eca-a0f1379c2d87","79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care\u002Fhair-care","hair-care",1,true,false,"2026-09-22","2026-09-22T11:13:31.177478+00:00","en","Hair Care","Amazon Hair Care Case Studies","Real campaigns we ran for hair care brands on Amazon — what was broken, what we changed and what it moved.",null,"See how our Amazon agency grows Hair Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[],[21],{"id":5,"parent_id":17,"path":22,"slug":22,"sort_order":23,"is_enabled":9,"is_priority":9,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":24,"title":25,"subtitle":26,"intro":17,"meta_title":27,"meta_description":28,"case_count":29},"beauty-and-personal-care",2,"Beauty & Personal Care","Amazon Beauty & Personal Care Case Studies","Real campaigns we ran for beauty & personal care brands on Amazon — what was broken, what we changed and what it moved.","Beauty & Personal Care Case Studies","See how our Amazon agency grows Beauty & Personal Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,{"rows":31,"total":8},[32],{"id":33,"slug":34,"cover_image":35,"brand_name":17,"is_anonymized":9,"period_months":36,"is_enabled":9,"sort_order":37,"last_modify":11,"created_at":38,"updated_at":39,"locale_code":13,"title":40,"headline_metric":41,"summary":42,"meta_title":43,"meta_description":44,"service_ids":45,"published_at":11,"category_id":4,"category_slug":7,"category_path":6,"category_name":14,"category_is_enabled":9},"bcb620c4-12ea-4db7-9661-7804db297e6a","haircare-hair-type-segmentation","case-studies\u002Fhaircare-hair-type-segmentation-1790060651183.webp",9,305,"2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","One shampoo, four audiences: segmenting by hair type","+118% revenue, same formula","A haircare brand sold to “everyone”, which in a category organized around hair type means selling to nobody in particular. We split the catalog's messaging by texture and concern without changing a single formula.","Hair Type Segmentation Case Study","How segmenting listings and campaigns by hair type grew a haircare brand 118% in nine months without reformulating a single product.",[46,47],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e",1790082640562]