[{"data":1,"prerenderedAt":49},["ShallowReactive",2],{"case-study-category-fragrance-en":3,"case-study-category-children-a8d5f466-5616-4c0c-af5a-0f7a679c6715-en":20,"case-study-category-ancestors-beauty-and-personal-care\u002Ffragrance-en":21,"case-study-category-cases-fragrance-beauty-and-personal-care\u002Ffragrance-1-en":31},{"id":4,"parent_id":5,"path":6,"slug":7,"sort_order":8,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"intro":17,"meta_title":15,"meta_description":18,"case_count":19},"a8d5f466-5616-4c0c-af5a-0f7a679c6715","79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care\u002Ffragrance","fragrance",3,true,false,"2026-09-22","2026-09-22T11:13:31.177478+00:00","en","Fragrance","Amazon Fragrance Case Studies","Real campaigns we ran for fragrance brands on Amazon — what was broken, what we changed and what it moved.",null,"See how our Amazon agency grows Fragrance brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,[],[22],{"id":5,"parent_id":17,"path":23,"slug":23,"sort_order":24,"is_enabled":9,"is_priority":9,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":25,"title":26,"subtitle":27,"intro":17,"meta_title":28,"meta_description":29,"case_count":30},"beauty-and-personal-care",2,"Beauty & Personal Care","Amazon Beauty & Personal Care Case Studies","Real campaigns we ran for beauty & personal care brands on Amazon — what was broken, what we changed and what it moved.","Beauty & Personal Care Case Studies","See how our Amazon agency grows Beauty & Personal Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,{"rows":32,"total":19},[33],{"id":34,"slug":35,"cover_image":36,"brand_name":17,"is_anonymized":9,"period_months":37,"is_enabled":9,"sort_order":38,"last_modify":11,"created_at":39,"updated_at":40,"locale_code":13,"title":41,"headline_metric":42,"summary":43,"meta_title":44,"meta_description":45,"service_ids":46,"published_at":11,"category_id":4,"category_slug":7,"category_path":6,"category_name":14,"category_is_enabled":9},"1f11e1ec-84f6-410e-8cac-e942e3befee7","fragrance-discovery-set-funnel","case-studies\u002Ffragrance-discovery-set-funnel-1790060651183.webp",10,307,"2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","Selling a scent you can't smell: the discovery set as a funnel","34% of sampler buyers bought full size","Fragrance is the hardest category to sell online for an obvious reason. We stopped trying to convince shoppers to gamble $88 and sold them a $14 way to decide.","Fragrance Discovery Set Funnel Case","How a low-price discovery set became the entry point of a fragrance brand's Amazon funnel, converting 34% of samplers into full-size buyers.",[47,48],"119e81ea-2a44-44f5-bd31-a47741039864","a507b11d-88fb-4b74-98a2-0661de716593",1790082640579]