[{"data":1,"prerenderedAt":50},["ShallowReactive",2],{"case-study-category-chargers-and-cables-en":3,"case-study-category-children-55673a46-800e-479b-80c3-20a3462d1db5-en":21,"case-study-category-ancestors-cell-phones-and-accessories\u002Fchargers-and-cables-en":22,"case-study-category-cases-chargers-and-cables-cell-phones-and-accessories\u002Fchargers-and-cables-1-en":32},{"id":4,"parent_id":5,"path":6,"slug":7,"sort_order":8,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":14,"title":15,"subtitle":16,"intro":17,"meta_title":18,"meta_description":19,"case_count":20},"55673a46-800e-479b-80c3-20a3462d1db5","5412706c-dda4-40b6-99bd-6db6e91c5f4f","cell-phones-and-accessories\u002Fchargers-and-cables","chargers-and-cables",2,true,false,"2026-09-22","2026-09-22T11:13:31.187156+00:00","en","Chargers & Cables","Amazon Chargers & Cables Case Studies","Real campaigns we ran for chargers & cables brands on Amazon — what was broken, what we changed and what it moved.",null,"Chargers & Cables Case Studies","See how our Amazon agency grows Chargers & Cables brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",1,[],[23],{"id":5,"parent_id":17,"path":24,"slug":24,"sort_order":25,"is_enabled":9,"is_priority":10,"last_modify":11,"created_at":12,"updated_at":12,"locale_code":13,"name":26,"title":27,"subtitle":28,"intro":17,"meta_title":29,"meta_description":30,"case_count":31},"cell-phones-and-accessories",103,"Cell Phones & Accessories","Amazon Cell Phones & Accessories Case Studies","Real campaigns we ran for cell phones & accessories brands on Amazon — what was broken, what we changed and what it moved.","Cell Phones & Accessories Case Studies","See how our Amazon agency grows Cell Phones & Accessories brands: the challenge, the work we ran and the numbers it moved.",10,{"rows":33,"total":20},[34],{"id":35,"slug":36,"cover_image":37,"brand_name":17,"is_anonymized":9,"period_months":38,"is_enabled":9,"sort_order":39,"last_modify":11,"created_at":40,"updated_at":41,"locale_code":13,"title":42,"headline_metric":43,"summary":44,"meta_title":45,"meta_description":46,"service_ids":47,"published_at":11,"category_id":4,"category_slug":7,"category_path":6,"category_name":14,"category_is_enabled":9},"cfd5cef7-e2b0-4731-bdc5-d8137587eabe","charging-cable-brand-replacement-intent-search","case-studies\u002Fcharging-cable-brand-replacement-intent-search-1790060651183.webp",7,1304,"2026-09-22T11:13:31.243081+00:00","2026-09-22T11:13:31.504874+00:00","Buying the moment somebody's old cable stops working","ACoS 39% → 20%","Cables are not bought, they are re-bought — usually in irritation, the day the last one fails. The brand was bidding on product terms and ignoring the language of the failure that creates the purchase.","Replacement Intent Keyword Strategy","How targeting failure-language searches instead of generic product terms cut a charging cable brand's ACoS from 39% to 20% in seven months.",[48,49],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4",1790082647202]